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Archive for July, 2010 ↓

Multi-Platform Lab

multi_plat

Multi-platform content, transmedia storytelling or cross media has developed into a relatively mature area for storytellers to either extend an existing property or create completely new ground-up experiences. Multi-platform storytelling will not be an option, as an audience will expect to experience rich interaction across and in all their media, with a different yet connected [...]

Social Media Lab

socmed

We are seeing a revolution take place as traditional story tellers begin to introduce narrative into large and relatively unexplored communities and social networks such as Facebook, YouTube, Flickr or Twitter. It is also important to tread carefully and respect these ‘reflections-of-reality’ spaces and not to broadcast but to simultaneously listen, create and co-create with [...]

Games Lab

games_lab

We are currently in a gaming renaissance as three forces, artificial and emotional intelligence, photo realistic visual rendering and natural body interface create a perfect storm. Alongside this we are seeing the widespread introduction of 3D games which will present challenges and opportunities. The potential for deep, cinematic and satisfying game creation is available to [...]

On A Mission

mission

StoryLab’s mission To stimulate innovative story focused digital content creation in partnership with the industry and under the guidance of internationally recognised mentors To disseminate new ideas, research and resources through on-line networks and educational training events To assist production teams get their projects commissioned through the development of strong ideas and presentation and proof [...]

Locative Lab

locative

The online world has fast become mobile and along with this revolution we are seeing a vast arena open up for storytellers and game creators to explore, literally. Driven by geo-social networks we are heading into a future of place-based storytelling, augmented reality pervasive games and powerful, emotional interactions with the world around us. These [...]

Innovation Lab

innovation

StoryLabs innovation strand is designed to promote new story centric ways of thinking about your existing properties, products or services. Creativity is increasingly central to the challenges and opportunities of the future and Innovation StoryLabsare about creativity specific to an industry and also as a general skill to be developed.There are a range of  StoryLabs [...]

Ad Lab

Completely overhaul your approach to marketing and advertising with workshops and seminars designed to stimulate integrated thinking across multiple channels and devices. Branded entertainment has moved forward leaps and bounds in the last few years and the need to make sure most campaigns today have social media components are only part of the picture. More [...]

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