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Archive for February, 2012 ↓

When Participation Becomes Promotion – Anthea Foyer – StoryLabs Podcast Ep.7

AntheaFoyer

When Participation Becomes Promotion – How to use online participatory and social story to draw users into your IP. Using a film in production this explores the nature of social media as a way to create major interest in your project by getting users involved in the creative process A presentation from Anthea Foyer (post […]

Making Stories Gameful – Matt Costello – StoryLabs Podcast Ep.6

Matt_Costello

Creative IP and Designing Play – Matt explains his approach in developing experiential stories looking at a range of successful game, film and book examples as well as delving into the true nature of interaction. He uses his latest work as key writer of  Rage as a study of how to take IP from game, […]

Making Transmedia Make Money – Jennifer Wilson – StoryLabs Podcast Ep.5

jennifer_wilson

Making Transmedia Make Money – Why you are unlikely to make any money unless you are willing to deal with the small stuff, lots of it. Jennifer explores the commercial realities around many digital business models and shows how they can be applied to almost any Multi Platform and Transmedia project. Case studies will feature […]

Creatively Failing Forward – David Varela – StoryLabs Podcast Ep.4

David Varela

Creatively Failing Forward – Using two key properties, Sony XI ARG and Lewis Hamilton Secret Life ARG, this talk looks at the nature of interactive, finding need and developing community thinking. David also refers to his earlier ARG Perplex City and how to choose appropriate platforms for users. A presentation by David Varela given at the […]

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