Author Archives: Gary Hayes

World Renowned Mentors for StoryLabs, Screen Australia Multi Platform Film Clinic

I am delighted to be directing probably the best selection of mentors/speakers on the StoryLabs facilitated Screen Australia lab at the end of November. This is a week long clinic… Read more »

StoryLabs running Screen Australia Feature Film Multi Platform Experiences Lab

StoryLabs are proud to again be facilitating and directing the next Screen Australia Digital Ignition residential lab. We are currently recruiting the best mentors globally and locally, devising the most… Read more »

The Business of Games as Transmedia Brands – Tony Reed – StoryLabs Podcast Ep.8

The Business of Games as Transmedia Brands – A 101 introduction to the games business and how to approach attaching multi million dollar games through to cheap and cheerful casual games to… Read more »

When Participation Becomes Promotion – Anthea Foyer – StoryLabs Podcast Ep.7

When Participation Becomes Promotion – How to use online participatory and social story to draw users into your IP. Using a film in production this explores the nature of social… Read more »

Making Stories Gameful – Matt Costello – StoryLabs Podcast Ep.6

Creative IP and Designing Play – Matt explains his approach in developing experiential stories looking at a range of successful game, film and book examples as well as delving into… Read more »

Making Transmedia Make Money – Jennifer Wilson – StoryLabs Podcast Ep.5

Making Transmedia Make Money – Why you are unlikely to make any money unless you are willing to deal with the small stuff, lots of it. Jennifer explores the commercial… Read more »

Creatively Failing Forward – David Varela – StoryLabs Podcast Ep.4

Creatively Failing Forward – Using two key properties, Sony XI ARG and Lewis Hamilton Secret Life ARG, this talk looks at the nature of interactive, finding need and developing community… Read more »

The Writers Dream inside the Nightmare – Neil Richards – StoryLabs Podcast Ep3

A step-by-step study of the writing process to a very tight interactive brief. How limited story world and entrenched stake-holders creates a freedom of its own and how trans-channel entertainment… Read more »

StoryLabs Podcast Launched – Ep 1 Lance Weiler – Ep 2 Laurel Papworth

Following on from the successful Clinic and Seminar’s StoryLabs ran for Screen Australia’s Digital Ignition initiative we are proud to launch the StoryLabs podcast. This will feature interviews, presentations, panels and… Read more »