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StoryLabs running Screen Australia Feature Film Multi Platform Experiences Lab

StoryLabs are proud to again be facilitating and directing the next Screen Australia Digital Ignition residential lab.

We are currently recruiting the best mentors globally and locally, devising the most productive schedule for the residential and look forward to building compelling audience experiences around Australia’s top feature films.

More info below from Screen Australia.

Screen Australia to strengthen expertise in multi-platform extensions to feature film

Friday 10 August 2012

Screen Australia has announced that its second Digital Ignition Multi-platform Clinic will focus on multi-platform extensions to feature film. Recent high-profile examples include extensions to The Dark Knight, District 9, Prometheus, Salt and Tron: Legacy but these strategies can be equally applicable and advantageous to lower-budget productions.

The five-day intensive workshop in late November 2012 will support up to seven teams to develop a multi-platform strategy for a feature film. The aim is to go beyond brochure-style websites and basic narrative extensions such as webisodes, Facebook and Twitter updates to focus on the deeper potential of multi-platform storytelling as a rich creative experience in its own right. Participants will develop a full strategy encapsulated in a first draft ‘multi-platform production bible’ enabling them to build their feature project across relevant platforms with meaningful and sustained interactions for users.

Screen Australia has once again engaged the StoryLabs collective to direct the workshop, under the guidance of its key founder Gary Hayes. An award-winning multi-platform producer, author, educator and director, Gary has designed and led multi-platform /transmedia training internationally and in Australia with AFTRS and Metro Screen. He was the director of AFTRS’s LAMP program for five years, Senior Interactive Development Producer at the BBC for eight years, and a Social TV Producer in the US. He is now Executive Producer of Product Development at ABC Multi-platform, and runs MUVEDesign as well as the influential media and marketing site PersonalizeMedia. Gary will be supported by up to eight high-calibre international and domestic experts.

“Multi-platform extensions to feature film are a dynamic new arena for innovation and creativity that could have profound and cost-effective benefits for Australian films,” said Screen Australia Investment Manager Mike Cowap. “The potential to build awareness and an engaged community around a project should be explored by any team serious about reaching an audience, and the clinic will offer a great opportunity to do this with the expert guidance of Gary and his StoryLabs network.”

Founder of StoryLabs Gary Hayes said, “We want to make this as rich and practical a workshop as possible. The program will focus on critically important topics including multi-platform storytelling, user experience, community building, social media campaigns, design, technical, business and marketing. Our mentors will bring tried and tested case studies to hone participants’ processes, and ensure they leave with a tangible ‘bible’ and clear list of next steps for their project to help it actually get off the ground.”

Applications are now open for producers with feature films that have interest from a domestic distributor, an LOI from Screen Australia, or are fully financed. Teams must include at least one member with demonstrable understanding of the technical or digital marketing aspects of multi-platform storytelling. Distributors are strongly encouraged to send a representative as part of the team. Screen Australia will favour those projects where the feature film has a strong likelihood of going into full production.

The Digital Ignition Multi-platform Clinic will run from Monday 26 November to
Friday 30 November in rural NSW within 1.5 hours’ drive of Sydney.

Applications close Tuesday 2 October 2012.

For guidelines and an application form, visit the Screen Australia website

Download as PDF.

View all Screen Australia media releases.

Media Enquiries
Tracey Mair M: 0419 221 493
traceym@tmpublicity.com

The Business of Games as Transmedia Brands – Tony Reed – StoryLabs Podcast Ep.8

The Business of Games as Transmedia Brands – A 101 introduction to the games business and how to approach attaching multi million dollar games through to cheap and cheerful casual games to your multi platform story world. The importance of growing your brand and how upfront community and transmedia brand building is the most important factor in making any kind of success. Also some very surprising statistics surrounding entertainments biggest playground.

A presentation from Anthony Reed, CEO of the GDAA, given at the inaugural Screen Australia & StoryLabs digital ignition lab held in Robertson in late November 2011. StoryLab’s Podcasts: Recorded and Produced by Gary P Hayes

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Antony Reed (Australia) – is a 20-year veteran of the interactive entertainment industry. With global experience in game development and publishing, Antony has been a marketing brain behind some of the world’s biggest games franchises, including Command & Conquer,Baldur’s GateFallout and too many Star Trek titles, and has won numerous awards for his campaigns. In his publishing days Antony worked for industry heavyweights, Virgin Interactive and Interplay Productions, before turning his attention to game development in 2003. Today, Antony is the CEO of the Game Developers’ Association of Australia and is tasked with advocating the interests of the sector to government, educational, financial and commercial institutions as well as heavily promoting Australian game development creativity and talent internationally.

When Participation Becomes Promotion – Anthea Foyer – StoryLabs Podcast Ep.7

When Participation Becomes Promotion – How to use online participatory and social story to draw users into your IP. Using a film in production this explores the nature of social media as a way to create major interest in your project by getting users involved in the creative process

A presentation from Anthea Foyer (post throat infection!) given at the inaugural Screen Australia & StoryLabs digital ignition lab held in Robertson in late November 2011. StoryLab’s Podcasts: Recorded and Produced by Gary P Hayes

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Anthea Foyer (Canada)

Anthea is a creative director, producer, visual and new media artist and curator. She has created, advised and mentored on a wide range of critically acclaimed projects including graphic novels, online narratives, wearables, interactive installations, participatory theatre, live events, multi-platform experiences and television and film convergence projects. Anthea is currently co-founder, with Alex Mayhew, and Creative Strategist at The Labs, a creative and strategic consultancy that helps to deliver truly convergent properties that transform multi-platform challenges into opportunities for creative and commercial success. 

Making Stories Gameful – Matt Costello – StoryLabs Podcast Ep.6

Creative IP and Designing Play – Matt explains his approach in developing experiential stories looking at a range of successful game, film and book examples as well as delving into the true nature of interaction. He uses his latest work as key writer of  Rage as a study of how to take IP from game, to book, to film and how to approach original branded IP and creatively develop it from life to story world to game.

A presentation by Matt Costello given at the inaugural Screen Australia & StoryLabs digital ignition lab held in Robertson in late November 2011. StoryLab’s Podcasts: Recorded and Produced by Gary P Hayes

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MATT COSTELLO – US mentor (NY, LA & London)

Matt Costello is based in New York, London and LA and has written ground-breaking and award-winning novels, games, and television. Time Magazine said of Doom 3, which he scripted, “The story is delivered with unusual art.” He wrote the groundbreaking Pirates of the Caribbean 3 game across all platforms. Rage, a 2011 release from id Software which Matt worked on, won the most Game Critics Awards at this year’s E3, including “˜Best Console Game’.Just Cause, co-written with Storylab founder Neil Richards for Eidos, debuted as the #1 game for Xbox 360 in the UK and was named “Best Adventure Game” at the 2006 E3.

His current projects include a major game for the revolutionary Nintendo 3DS. Other notable games include: Hercules, for Disney, The Dark Half, for MGM, Derelict, for The Syfy Channel, The Clue Chronicles for Hasbro, Barbie’s Riding Adventure for Mattel, Clifford’s Reading” for Scholastic, Starsky & Hutch  for Empire, and The Italian Job for Eidos. Matt also specialises in the kid’s genre and has created many award-winning games for children.

He co-created one of the first major experiments in “˜two-way TV’, called ZoogDisney, branded as “˜TV you do’. For two years the ZoogDisney weekend bloc re-shaped the Disney channel, bringing it squarely into the interactive and “˜tweens world. He has written a kids book series for Scholastic , The Kids of Einstein Elementary which blends adventure and math and he also scripted episodes of the award-winning PBS animated series, Cyberchase. Other games include the landmark Aladdin’s Mathquest with math expert Marilyn Burns for Disney, as well as the multi-award winning A Cartoon History of the Universe (Putnam). His novel Beneath Still Waters was filmed and released by LionsGate and Penguin/Putnam published his latest suspense novel, Nowhere. His new novel,Vacation, was published by St. Martin’s Press in 2011.

Making Transmedia Make Money – Jennifer Wilson – StoryLabs Podcast Ep.5

Making Transmedia Make Money – Why you are unlikely to make any money unless you are willing to deal with the small stuff, lots of it. Jennifer explores the commercial realities around many digital business models and shows how they can be applied to almost any Multi Platform and Transmedia project. Case studies will feature non-commercial projects such as China Heart & Making Australia Happy and how they could have been commercialised. A presentation by Jennifer Wilson given at the inaugural Screen Australia & StoryLabs digital ignition lab held in Robertson in late November 2011.

StoryLab’s Podcasts: Recorded and Produced by Gary P Hayes

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Jennifer Wilson (Australia) – http://storylabs.us/mentors/#JENNIFER-WILSON

Jennifer Wilson is a Director of The Project Factory – a multiplatform media company. She is fascinated by the intersection of creative concepts, their technical implementation and the commercial realities that underpins these. Beyond cross-platform – the intelligent exploration of how to generate engagement on the third and fourth screens through social, play, story, sharing and interactivity. She is passionate about mobile (ubiquity); semantic web (understanding), social media (connection) and the need to find engagement at the heart of every interaction.

Jennifer teaches courses in multiplatform, trans- and convergent media. She works with emerging leaders across all forms of media to help them understand the connected, networked world. She has authored books and papers aimed at writers and film makers covering key concepts, business models, rights issues and new ways of thinking about copyright. Jennifer is a member of SPAA, on the board of AIMIA and chairs the Mobile Industry Group.

Creatively Failing Forward – David Varela – StoryLabs Podcast Ep.4

Creatively Failing Forward – Using two key properties, Sony XI ARG and Lewis Hamilton Secret Life ARG, this talk looks at the nature of interactive, finding need and developing community thinking. David also refers to his earlier ARG Perplex City and how to choose appropriate platforms for users. A presentation by David Varela given at the inaugural Screen Australia & StoryLabs digital ignition lab held in Robertson nr Sydney, New South Wales, Australia, late November 2011.

StoryLab’s Podcasts: Recorded and Produced by Gary P Hayes

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David Varela (UK) – http://storylabs.us/mentors/#DAVID-VARELA –

David is a writer and producer who works across a huge range of media – sometimes all at once. He is currently producing and writing a global ARG sponsored by Reebok and starring Formula 1 driver Lewis Hamilton. Lewis Hamilton: Secret Life is running in nine languages for eight months, with live events staged in Africa, Europe, the Middle East and Asia.

Prior to that, David wrote and produced the world’s first console-based ARG, Xi. Based in Sony’s virtual world PlayStation Home, the adventure spilled out across the web and into the real world too, attracting over 600,000 players.

David’s background is as an award-winning writer for theatre, radio and advertising. It was as a writer that he first got into transmedia back in 2005, working as in-house writer on the influential ARG Perplex City for 18 months.  He was heavily involved in the adventurous crossover between Perplex City and BBC Radio 1 known asFrozen Indigo Angel.

His stageplays have been performed at the ICA, the Royal Court, Hampstead Theatre and RADA, and his short films have premiered in Leicester Square and been broadcast on ITV. He has also written several one-off dramas for BBC Radio 4 and BBC7.

 

The Writers Dream inside the Nightmare – Neil Richards – StoryLabs Podcast Ep3

A step-by-step study of the writing process to a very tight interactive brief. How limited story world and entrenched stake-holders creates a freedom of its own and how trans-channel entertainment can still have have embedded educational value. A presentation by Neil Richards given at the inaugural Screen Australia & StoryLabs digital ignition lab held in Robertson nr Sydney, New South Wales, Australia, late November 2011.

StoryLab’s Podcasts: Recorded and Produced by Gary P Hayes

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Neil Richards (UK) http://storylabs.us/mentors/#NEIL-RICHARDS has story executive, writer and producer credits for BBC, ITV and Channel 4 in drama, children’s and entertainment. Since co-writing Starship Titanic with Douglas Adams in the mid-90s he has worked increasingly in interactive media, scripting children’s iTV, education, broadband and platform games, earning three recent BAFTA nominations, an IGDA Writing Excellence nomination and a Writers’ Guild nomination. He has written more than 20 game scripts including the popular titles DriverJust Cause (1 & 2)Broken Sword and The Da Vinci Code. He has mentored in workshops for BBC, PAL (Media Programme), PILOTS (Media Programme), PYGMALION (Media Programme/Paris/Berlin Film Schools), the Akademie für Kindermedien in Erfurt and Crossover Labs. He was one-time senior lecturer in screenwriting at Bournemouth University. He has also consulted for the BBC as a producer in creative development, devising and running Creative/Interactive Labs across the BBC.

StoryLabs Podcast Launched – Ep 1 Lance Weiler – Ep 2 Laurel Papworth

Following on from the successful Clinic and Seminar’s StoryLabs ran for Screen Australia’s Digital Ignition initiative we are proud to launch the StoryLabs podcast. This will feature interviews, presentations, panels and become a general transmedia and multi platform resource. There are already 15 ready to go in the queue released weekly so subscribe below directly via iTunes or using the Feedburner link to a podcast client of your choice. The next episodes will also have their own page and player on this site.

First talks feature 1 hour talks from Lance Weiler on “The Creative Story World Process” and Laurel Papworth on “Story Communities”. More detail below.

Audio and Video Recordings of talks and panels at StoryLabs workshops and events. StoryLabs were formed in Australia, Canada the US and UK aim is to pioneer digital content creation, strategy and innovation through strong, multi media story engagement. Time to go beyond simple new media & tech orientation, business networking or basic proof of concepts and step up to the next level – create story rich, original IP and new form entertainment, products & services. Podcasts Recorded and Produced by Gary P Hayes.

Story R&D: Lance Weiler: StoryLabs & Screen Australia Clinic

Released Jan 22, 2012

The Creative Story World Process – How transmedia is both commercial and real, the studio and broadcast system and how to create stories that engage and extend across platforms. Exploring services evolving from one to another using key case study of how Head Trauma moved into Pandemic and other projects. A presentation from Lance given at the inaugural Screen Australia, StoryLabs digital ignition lab held in Robertson in late November 2011. Podcast Recorded and Produced by Gary P Hayes.

Lance Weiler (US) http://lanceweiler.com/press is recognised as a pioneer in mixing storytelling and technology. Businessweek named him “one of the 18 who changed Hollywood” alongside the likes of George Lucas and Steve Jobs. His films include The Last Broadcast and Head Trauma, around which he also made an acclaimed ARG (alternate reality game), and an online documentary series, Radar, which was nominated for a Streamy Award. In 2011, Lance’s Pandemic, an immersive storytelling project, was official selection of the New Frontier section of the Sundance Film Festival. He sits on a World Economic Forum steering committee for the future of content creation, and teaches at Columbia University on the art, craft and business of storytelling in the 21st century. Lance is founder of the Workbook Project, an open creative network, and writes a regular column for Filmmaker magazine on the impact of tech on entertainment.

Story Community: Laurel Papworth: StoryLabs & Screen Australia Clinic

Released Jan 22, 2012

The Story Community. Building community around your story and game world and then growing and managing that community. Using examples of Big Brother, Master Chef and various online games, a step-by-step guide on how to build loyal users. A presentation from Laurel given at the inaugural Screen Australia, StoryLabs digital ignition lab held in Robertson in late November 2011. Podcast Recorded and Produced by Gary P Hayes.

Laurel Papworth (Australia) http://laurelpapworth.com/about has been creating and managing online communities for over 20 years. Marketingmagazine named Laurel ‘Head of Industry, Social Media’ for Australia and AdAge named Laurel in the Power150 bloggers globally. She is CEO of The Community Crew setting up online communities on forums and managing them including Everquest, Ultima Online, Westpac Bank, Junior Masterchef TV show, Middle East Broadcasting (women’s online community), Singapore Military, journalists with The Australian newspaper. She has been runningvirtual online communities since the late 1980s including virtual worlds and forums. Laurel teaches workshops on online community management, social media press releases, Facebook marketing, increasing your Twitter reach, and social media monitoring and measurement to governments, corporations, small business and not for profits in Australia, New Zealand, Asia and the Middle East.

 

Screen Australia & StoryLabs announce Multi-Platform Story from Idea to Market 1 Day Seminar

A unique opportunity to hear from world-class digital storytelling talent  in a one-day public seminar

Presented by Screen Australia and StoryLabs

Tuesday 29 November 2011

State Library, Melbourne

Tickets cost $50; available here: multiplatform.eventbrite.com

Multi-platform Storytelling: From Idea to Market will provide case studies and practical guidance on creating multi-platform strategies for features, TV drama, documentary, game or online projects. Attendance is strongly recommended for content creators working in any of these areas.

Speakers include renowned pioneer Lance Weiler (US) on his first trip to Australia, named by WIRED magazine as ‘one of the 25 people helping to re-invent entertainment and change the face of Hollywood’.

Taking a primary project across multiple media platforms enables creative productions to connect with a wider, more involved audience and be more commercially viable. But to develop a single story idea across devices, channels and communities requires an intensive creative process, knowledge of the landscape, and complex production management.

This one-day seminar cuts through the noise to focus on the core aspects of delivering multi-platform projects, including story, business, community, technology, interaction and design, to help practitioners take their idea from page to screen.

TOPICS AND SPEAKERS

  • Lance Weiler (US) will keynote the seminar with Story R&D, looking at long-term, sustainable production. Lance is the creator of some of the world’s most original cinematic transmedia projects, includingHead Trauma and Pandemic, which was selected for Sundance Film Festival’s New Frontiers.
  • Games, film and novel writer Matt Costello (US) has game credits including Pirates of the Caribbean 3Doom 3 and The Italian Job. He will case study his story in the game Rage to demonstrate practical ways of developing cross media intellectual properties.
  • TV and Alternate Reality Game producer David Varela (UK) will look at his successful Sony Xi, Perplex City and Lewis Hamilton: Secret Life projects on how to meld story to platforms and users.
  • Creative director and producer Anthea Foyer (Canada) will present case studies of her recent projects that demonstrate how to develop user interaction and create loyalty against film and TV properties. Anthea recently directed The Conversation, an interactive companion to the feature film Take This Waltz starring Seth Rogan andMichelle Williams.
  • Tony Reed (Australia), CEO of the Game Developers’ Association of Australia, will speak on the process of design, consumer testing and commercialisation of game-based services. Tony has been behind the marketing of some of the world’s biggest game franchises, includingCommand & Conquer and Star Trek titles.
  • Laurel Papworth (Australia), CEO of Community Crew and named byMarketing magazine as Industry Head, Social Media, has set up and managed online communities including Junior MasterchefMiddle East Broadcasting and Everquest. She will case study some of her work to demonstrate how to manage, grow and monetise communities through platforms such as Twitter and Facebook.
  • Game and TV writer and story executive Neil Richards (UK) will speak on writing and developing functionality on multi-stakeholder projects including Nightmare High for broadcaster Channel 4. Neil has worked with the BBC and ITV, co-wrote Starship Titanic with Douglas Adams, and has written over 20 games including DriverJust Causeand The Da Vinci Code.
  • Jennifer Wilson (Australia), director of the multi-platform media company The Project Factory, will explore the range of sustainable digital business models for your projects, drawing on her experience that includes Making Australia Happy for ABC TV and China Heart.
  • Gary Hayes (Australia) is the founder of StoryLabs and newly appointed Exec Producer for ABC Multi-Platform TV. He will chair the event and also present aspects of his Screen Australia Transmedia Production Bible.

Multi-platform Storytelling: From Idea to Market will be held on Tuesday 29 November 2011 at the Village Roadshow Theatrette, State Library of Victoria in Melbourne.

SPEAKER BIOGRAPHIES

LanceLance Weiler (US) http://lanceweiler.com/press is recognised as a pioneer in mixing storytelling and technology. Businessweek named him “one of the 18 who changed Hollywood” alongside the likes of George Lucas and Steve Jobs. His films include The Last Broadcast andHead Trauma, around which he also made an acclaimed ARG (alternate reality game), and an online documentary series, Radar, which was nominated for a Streamy Award. In 2011, Lance’sPandemic, an immersive storytelling project, was an official selection in the New Frontier section of the Sundance Film Festival. He sits on a World Economic Forum steering committee for the future of content creation, and teaches at Columbia University on the art, craft and business of storytelling in the 21st century. Lance is founder of the Workbook Project, an open creative network, and writes a regular column for Filmmaker magazine on the impact of tech on entertainment.

MattMatt Costello (US) http://mattcostello.com has written ground-breaking and award-winning novels, games and television, including the Pirates of the Caribbean 3 game across all platforms. Rage, a 2011 release from id Software which Matt worked on, won the most Game Critics Awards at this year’s E3, including Best Console Game. Just Cause, (co-written with Neil Richards) debuted as the number one game for Xbox 360 in the UK and was named ‘Best Adventure Game’ at the 2006 E3. Other notable games include: Doom 3Hercules for Disney, The Dark Half for MGM, Derelict for The Syfy Channel, The Clue Chronicles for Hasbro, Barbie’s Riding Adventurefor Mattel, Clifford’s Reading for Scholastic, Starsky & Hutch for Empire, and The Italian Job for Eidos. His novel Beneath Still Waters was filmed and released by Lionsgate, and Penguin/Putnam published his latest suspense novel, Nowhere. His new novel, Vacation, will be published by St Martin’s Press in 2011.

DavidDavid Varela (UK) www.davidvarela.com is a writer and producer who works across a huge range of media. He is currently producing and writing a global ARG sponsored by Reebok and starring Formula 1 driver Lewis Hamilton. Lewis Hamilton: Secret Life is running in nine languages for eight months, with live events staged in Africa, Europe, the Middle East and Asia. Prior to that, David wrote and produced the world’s first console-based ARG, Xi, based in Sony’s virtual world PlayStation Home. David’s background is as an award-winning writer for theatre, radio and advertising. His stageplays have been performed at the ICA, the Royal Court, Hampstead Theatre and RADA, and his short films have premiered in Leicester Square and been broadcast on ITV. He has also written several one-off dramas for BBC Radio 4 and BBC7.

NeilNeil Richards (UK) http://storylabs.us/mentors/#NEIL-RICHARDS has story executive, writer and producer credits for BBC, ITV and Channel 4 in drama, children’s and entertainment. Since co-writing Starship Titanic with Douglas Adams in the mid-90s he has worked increasingly in interactive media, scripting children’s iTV, education, broadband and platform games, earning three recent BAFTA nominations, an IGDA Writing Excellence nomination and a Writers’ Guild nomination. He has written more than 20 game scripts including the popular titles DriverJust Cause (1 & 2)Broken Sword and The Da Vinci Code. He has mentored in workshops for BBC, PAL (Media Programme), PILOTS (Media Programme), PYGMALION (Media Programme/Paris/Berlin Film Schools), the Akademie für Kindermedien in Erfurt and Crossover Labs. He was one-time senior lecturer in screenwriting at Bournemouth University. He has also consulted for the BBC as a producer in creative development, devising and running Creative/Interactive Labs across the BBC.

LaurelLaurel Papworth (Australia)http://laurelpapworth.com/about has been creating and managing online communities for over 20 years.Marketing magazine named Laurel ‘Head of Industry, Social Media’ for Australia and AdAge named her in the Power150 bloggers globally. She is CEO of The Community Crew, setting up online communities on forums and managing them including Everquest, Ultima Online, Westpac Bank, Junior Masterchef TV show, Middle East Broadcasting (women’s online community), Singapore Military, journalists with The Australian newspaper. She has been running virtual online communities including virtual worlds and forums since the late 1980s. Laurel teaches workshops on online community management, social media press releases, Facebook marketing, increasing your Twitter reach, and social media monitoring and measurement to governments, corporations, small business and not for profits in Australia, New Zealand, Asia and the Middle East.

JenniferJennifer Wilson (Australia) is a Director of The Project Factory – a multi-platform media company. Jennifer teaches courses in multi-platform, trans- and convergent media. She works with emerging leaders across all forms of media to help them understand the connected, networked world. She has authored books and papers aimed at writers and filmmakers covering key concepts, business models, rights issues and new ways of thinking about copyright. Jennifer is a member of SPAA, on the board of AIMIA and chairs the Mobile Industry Group.

AntheaAnthea Foyer (Canada)http://antheafoyer.com/sidebar-menu-parent/about is a creative director, producer, visual and new media artist and curator. She has created, advised and mentored on a wide range of critically acclaimed projects including graphic novels, online narratives, wearables, interactive installations, participatory theatre, live events, multi-platform experiences and television and film convergence projects. Anthea is currently co-founder, with Alex Mayhew, and Creative Strategist at The Labs, a creative and strategic consultancy that helps to deliver truly convergent properties that transform multi-platform challenges into opportunities for creative and commercial success.

AnthonyAntony Reed (Australia) is a 20-year veteran of the interactive entertainment industry. With global experience in game development and publishing, Antony has been a marketing brain behind some of the world’s biggest games franchises, including Command & Conquer,Baldur’s GateFallout and too many Star Trek titles, and has won numerous awards for his campaigns. In his publishing days Antony worked for industry heavyweights, Virgin Interactive and Interplay Productions, before turning his attention to game development in 2003. Today, Antony is the CEO of the Game Developers’ Association of Australia and is tasked with advocating the interests of the sector to government, educational, financial and commercial institutions as well as heavily promoting Australian game development creativity and talent internationally.

Gary HayesGary Hayes (Australia)http://www.personalizemedia.com/about/ is recognised as one of the foremost digital thinkers. An award-winning multi-platform producer, author, educator and director. The founding director of global multi-platform training initiative StoryLabs he has recently become Exec Producer of ABC Multi Platform TV. Gary has designed and lead multi-platform/transmedia courses internationally and in Australia with AFTRS and Metro Screen. He was the director of AFTRS’s LAMP program for 5 years, was Senior Interactive Development Producer at the BBC for 8 years, and was a Social TV Producer in the US. He also runs MUVEDesign (creating branded & story based augmented reality, virtual worlds and transmedia) and the influential media and marketing site PersonalizeMedia.

Eight compelling multi-platform projects selected for Digital Ignition clinic

The StoryLab’s mentors and Screen Australia had a tough time choosing only 8 projects from the batch of extremely high quality submissions to the Digital Ignition Multi Platform Clinic, but we got there in the end. Full list below.

During the intensive multi-platform clinic the projects and teams will take part in a range of exercises, one-to-one mentoring, interactive case-study presentations, daily workshop tasks and be attached to guardian mentors who will help them on their journey.

The StoryLabs team are really looking forward to engaging with the teams in the next few weeks leading up to the residential and even more so at the event itself.

Final Mentor

Also we would like to introduce the final mentor assigned to the team. Tony Reed CEO of the Game Developers’ Association of Australia. He is a 20-year veteran of the interactive entertainment industry. With global experience in game development and publishing, Antony has been a marketing brain behind some of the world’s biggest games franchises, including Command & Conquer, Baldur’s Gate, Fallout and too many Star Trek titles, and has won numerous awards for his campaigns. In his publishing days Antony worked for industry heavyweights, Virgin Interactive and Interplay Productions, before turning his attention to game development in 2003.

The Screen Australia release below has more details and lists all projects

EIGHT PROJECTS TO GET MULTI-PLATFORMED AT SCREEN AUSTRALIA CLINIC

Screen Australia and StoryLabs today announced eight compelling screen projects for the inaugural Digital Ignition Multi-platform Clinic, a week-long workshop designed to support the development of production-ready multi-platform strategies. With the help of world-renowned mentors, participants will lock down the projects’ story worlds, business potential, community and audience focus, interactive functionality and technology.

The projects represent a broad range of screen content including feature films, television drama, interactive documentaries and games.

Feature film projects selected include These Final Hours, an apocalyptic thriller from WA writer/director Zak Hilditch and producer Liz Kearney, and The Babadook, a psychological horror film from NSW writer/directorJennifer Kent and producer Kristina Ceyton.

The Lost Boys is a youth-oriented TV drama series from powerhouse producers Matchbox, with writer Craig Irvin and multi-platform producerJulie Eckersley attending.

Two interactive documentary projects have been selected, including The Hive a native transmedia project comprising a serious game and documentary about the hidden codes of human cooperation, originated by writer/director Annamaria Talas (How Kevin Bacon Cured CancerThe Hobbit Enigma). The project will be produced by Simon Nasht of Smith & Nasht (Dick Smith’s Population Puzzle), working with digital outfit Moonshine Agency and US serious games guru Edward Castronova. Also selected is the interactive documentary Cave, a story of science and discovery in Australia’s most remote caves, from WA producer Danielle Gilles and her team working with the Museum of Western Australia.

Finally, the line-up includes three game-oriented projects: Double Happy Versus the Infinite Sadness, a story-driven adventure game and full transmedia entertainment property from Adelaide-based digital agencyMonkeystackByrax, an animated online comedy series and game from Queensland animators Studio Joho, creators of internet sensation Dan the Man; and The Eventide, a sci-fi interactive entertainment using augmented reality involving three senior staff at digital agency Loud & Clear.

“The Digital Ignition Multi-platform Clinic falls within the suite of support offered through our All Media Program, which seeks to ignite and strengthen digital understanding, expertise and activity within the Australian screen content sector,” said Mike Cowap, Investment Manager, Screen Australia. “We’re thrilled to be working with Gary Hayes and his StoryLabs network to make this as rich and practical a workshop as possible.”

“Each of the mentors contributed to the selection of this great mix of projects, which have their foundations in feature films, games, documentary and social multi-platform stories,” said Clinic Director Gary Hayes, Co-founder, StoryLabs. “It’s a great opportunity for the participants to get deep consultation from this mentor team, and StoryLabs looks forward to helping move them and Australian multi-platform production to the next level during the event.”

Mentors at this intensive workshop are Lance Weiler (US), Matt Costello(US), David Varela (UK), Jennifer Wilson (Aus), Anthea Foyer (Can), Neil Richards (UK), Laurel Papworth (Aus) and latest addition Tony Reed, CEO of the Game Developers’ Association of Australia.

The Clinic is being held in the Southern Highlands of NSW, 21–25 November, 2011.

THE BABADOOK 
Causeway Films & Curious Film
Feature film
Producer Kristina Ceyton
Writer/Director Jennifer Kent
Distributor Michael Wrenn / Curious
Synopsis A single mother plagued by the violent death of her husband battles with her son’s fear of a monster lurking in the house, but soon discovers a sinister presence all around her.

BYRAX
Studio Joho
Animated web series and game
Producer Laura DiMaio
Writer, Animator, Director Joe Brumm
Synopsis An original, irreverent, comedic game and animated web series where the non-playable characters take on a life of their own, set in the style of Age of Empire and Civilization.

DOUBLE HAPPY VERSUS THE INFINITE SADNESS 
Monkeystack
Transmedia project featuring games, comics, webisodes and crowd-sourced content
Producer Justin Wight
Writer Simon Butters
Director Troy Bellchambers
Technical Director Shane Bevin
Synopsis Double Happy follows the adventures of two disturbingly cheerful rabbits as they set forth in a quest to save their world from the clutches of an all-consuming sadness.

THE HIVE 
Smith & Nasht
Transmedia project including serious game and documentary
Producer Simon Nasht
Writer/Director Annamaria Talas
Web Developer Moonshine Agency
Synopsis The Hive seeks to explore and test the hidden codes of cooperation: whether the collective ‘hive mind’ of humanity can collaborate for the greater good, or whether we will be doomed by self-interest.

THESE FINAL HOURS 
8th in Line Productions
Feature film
Producer Liz Kearney
Writer/director Zak Hilditch
Exec Producer Robert Connolly
Synopsis A young man makes his way to the party to end all parties on the last day on Earth but ends up saving the life of a little girl searching for her father, who ultimately leads him on the path to redemption.

THE LOST BOYS 
Matchbox
TV series
Executive Producer Helen Panckhurst
Producer Michael McMahon & Tony Ayres
Series creator Tony Ayres
Writer Craig Irvin, Roger Monk, Shanti Gudgeon, Rhys Graham
Multi-platform Producer Julie Eckersley
Synopsis After getting lost on a school camping trip, four teenage boys return home to find something strange has happened – they have come back to a world where they no longer exist.

THE EVENTIDE
Loud & Clear
Interactive entertainment
Producer Joel Beath
Director Ben Beath
App Developer Cade Witnish
Synopsis Five children work with a mysterious species called the Eventide to prevent civil war and protect the human race.

CAVE 
Inkubator
Interactive natural history
Producer Danielle Giles
Writer Barbara Connell
Game Designer Anthony Sweet
Marketplace Museum of Western Australia, ScreenWest
Synopsis Combining transmedia storytelling principles with scientific research and discovery, Cave: Searching for Australia’s Forgotten Beasts will offer audiences unprecedented access to remote desert caves housing fossil finds that excited the world scientific community enabling users to participate in a Palaeontology excavation and scientific research process that they would otherwise not have access to.
Media Enquiries
Teri Calder T: 02 8113 5833; M: 0408 440 995
teri.calder@screenaustralia.gov.au

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