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Igniting the Imagination of Many, Architecting Story Worlds – Lance Weiler- StoryLabs Podcast Ep14

LanceWeiler

Igniting the Imagination of Many, Architecting Story Worlds – Lance Weiler – Lance looks at new form storytelling and a less talked about attribute, value. He explores how in the attention economy it is important that story has utility, still entertaining but also have purpose and intention. He reiterates his Pandemic and Head Trauma transmedia case study in this context and social or community exploration and talks further about the balance between hyperlocal and global world building (how local can cause global effect) in reference to Hope is Missing (sci-fi horror) and Laika. Lance shows how his worlds can easily extend to physical space and story focused shareable objects – where the social connected objects and communication devices connects users to actual characters and draws them into the narrative. He introduces his collaborative social benefit project called Igniting the Imagination of Many, kids problem solving world issues together and the importance of having a solid set of design principles before setting out on complex multiplatform story telling. He finishes on 6 key tips to create transmedia story including ‘taking time’, ‘why are you doing it’, ‘let go of a single point of view’ and more crucial words of advice.

Igniting the Imagination of Many, Architecting Story Worlds – A presentation by Lance Weiler, given at the StoryLabs & Screen Australia Film 3.0 labs and digital ignition seminar held in Sydney in late Nov 2012. StoryLab’s Podcasts: Recorded and Produced by Gary P Hayes

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LANCE WEILER (US) http://lanceweiler.com/press  Twitter – Lance Weiler is a storyteller, entrepreneur and thought leader. An alumni of the Sundance Screenwriting Lab, he is recognized as a pioneer because of the way he mixes storytelling and technology. WIRED magazine named him “one of 25 people helping to re-invent entertainment and change the face of Hollywood.”  He sits on a World Economic Forum steering committee for the future of content creation and teaches at Columbia University on the art, craft and business of storytelling in the 21st Century. Lance is currently working on a trilogy of participatory storytelling projects the first of which took place this past Fall and included an actual space launch. 

 

 

The Multi Platform Story Ecosystem – Brian Seth Hurst – StoryLabs Podcast Ep11

Brian Seth Hurst and Tim Kring

Brian Seth Hurst and Tim Kring

The Multi Platform Story Ecosystem – Brian Seth Hurst takes us on a whirlwind ride through his four models of Transmedia Multi platform storytelling with case studies including Conspiracy for Good, Legion of Extraordinary Dancers, Supernatural. Using his four models (1) Heres the Story (2) I’m Listening (3) My World and Welcome To It (4) Take It, Its Yours – Brian looks at the power of Fan Fiction alongside professionally created Story canon and how campaigns must always involve users to great or lesser degrees. He begins by painting a broad picture of how to appreciate and develop storyworlds and map them across a multi platform ecosystem – while constantly keeping your eye on the franchise as it spreads into user created content.

The Multi Platform Story Ecosystem – A presentation by Brian Seth Hurst, given at the StoryLabs & Screen Australia labs and digital ignition seminar held in Sydney in late Nov 2012. StoryLab’s Podcasts: Recorded and Produced by Gary P Hayes

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BRIAN SETH HURST (US) is CEO of The Opportunity Management Company, a strategic consultancy that is driving innovation and the next generation of entertainment. Referred to as “the father of cross platform”, Brian coined the term in 1998 as MD of Convergent Media at Pittard Sullivan, where he launched TV Guide as the first ever cross platform brand. Hurst’s credo, “go to where your audience lives” continues to transform the relationship of audiences to programming.

Under Brian’s leadership, TOMC has assisted broadcast clients and content rights holders in extending their programming and building communities on new platforms. The company has a rich practice in the building of “cross media and multiplatform ecosystems” including Alternate Reality Games and the burgeoning field of Augmented Reality. Clients have included: Showtime, Lifetime, SVT (Swedish Pubic Television), New Zealand Trade & Enterprise, NBCUniversal, Intel, Les Mills Fitness and AOL as well as successful start-ups including Nixle and Paltalk. Hurst was on the team at Pittard Sullivan as MD of Convergence that developed the original user experience for TiVo. He has held or holds advisory board positions with MobiTV, Zannel, Vwalls, Social Samba and Nixle. Hurst is a principal and is currently at work on Tim Kring’s (creator of Heroes) project the award winning “Conspiracy For Good” for which he created the terms “Social Benefit Storytelling” and “Social Benefit Marketing” to describe this new entertainment genre and the project’s impact.

Well known for his dedication and service to the industry, Brian spent 10 years on the Board of Governors of the Academy of Television Arts & Sciences building the Primetime Emmy® Brand Strategy and serving in various positions including Second Vice Chair. He served 3 terms on the National Board of the Producers Guild of America. Recipient of an Interactive TV Today [itvt] Award for Leadership in Interactive Television, he has been profiled in Emmy® Magazine one of the 10 media executives in the business leading the industry’s digital drive. Hurst was named two years running to the Hollywood Reporter/PGA Digital 50. Previously, he served two terms as Chairman of the Producers Guild of America New Media Council while simultaneously serving on the Television Academy’s Board of Governors representing Interactive Media. Hurst was appointed Global Digital Ambassador for the International Academy of Television Arts & Sciences in 2009.

Hurst is also co-author with Olivia Newton-John of Simon and Schuster’s bestselling children’s book “A Pig Tale”.

Eight Feature Film Projects selected for StoryLabs and Screen Australia Training Lab

Screen Australia and StoryLabs have selected eight of the top feature film projects in Australia at the moment for our week long ‘movie extension/campaign’ clinic next week – Nov 26-30 2012. The teams for each of these feature some of the best filmmakers and digital producers in Australia at the moment – and it is going to be a very inspiring, challenging and productive week for all.  There is a follow up day seminar in Sydney CBD on the Monday afterwards featuring all the mentors who are introduced in detail in this post.

The organisation for these intensive workshop events goes waay beyond a simple conference, and we are very confident in the process which has a long history, including of course 5 years of LAMP in Australia (archive site). The press release from Screen Australia is below and contains all the team details:

Screen Australia and StoryLabs today announced eight teams and their projects for the Digital Ignition Multi-platform Clinic, a five-day residential workshop focused on developing multi-platform extensions for forthcoming Australian feature films. Directed by StoryLabs founder Gary Hayes, the Clinic will be led by 10 world-class experts in film campaign design and experiential storytelling, who have worked across properties including King KongGame of Thrones, The Bourne Legacy, Terminator Salvation,Magnolia, Titanic, Pandemic, Salt, True BloodGangs of New York, Pirates of the CaribbeanStorm Surfers 3DLost and many more.  It will be held in Sydney 26–30 November.

You can also hear from all these experts direct, at a one-off full day public seminar in Sydney immediately following the Clinic, on Monday 3 December. Screen Australia and StoryLabs’ Film 3.0 | Making Multi-platform Movieswill present insights, case studies and practical guidance on producing multi-platform extensions for feature films; turning them from one-off views into an exploratory, expanded ‘storyworld’ spread across mediums, platforms and devices.

Attendance is strongly recommended for both film and digital industry professionals.
Don’t miss out – book now! Cost is $50.
Tickets from multiplatform-movies.eventbrite.com.au

The selected teams and projectsfor the 2012 Digital Ignition Multi-platform Clinic are:

I, FRANKENSTEIN
Genre Sci-fi thriller
Attendees:
Production & Acquisitions Exec Rachel Okine (Hopscotch/eOne)
Acquisitions & Marketing Director Sandie Don (Hopscotch/eOne)
Head of Digital & TV Louise Balletti (Hopscotch/eOne)
Digital Marketing Coordinator Sebastian Strackowicz (Hopscotch/eOne)
Synopsis Frankenstein’s monster, named Adam and having taken the surname of his creator, becomes involved in a war between two immortal clans in an ancient city.

PREDESTINATION
Genre Sci-fi thriller
Attendees:
Producer Tim McGahan
Writer/Director Michael Spierig
Multi-platform Producer Guy Gadney
Synopsis Predestination chronicles the life of a Temporal Agent who on his final assignment must recruit his younger self while pursuing the one criminal that has eluded him throughout time.

LYCAN
Genre Horror
Attendees:
Producer David Redman
Producer/Director Michael Adante
Synopsis It’s a brilliant bank robbery. The only contingency no one could’ve planned for: one of the hostages is a werewolf. Turning the bank into a death trap… and a criminal into a hero.

THE SECOND COMING
Genre Apocalyptic Noir
Attendees:
Producer Angie Fielder
Co-producer Polly Staniford
Writer/Director David Barker
Distributor Michael Wrenn (Greenlight)
Synopsis A man who believes he is Jesus must fight against a corruption and lies to prove he is innocent of murder.

52 TUESDAYS
Genre Drama
Attendees:
Producer/Writer/Director Sophie Hyde
Digital Creative Directors Daniel Koerner & Sam Haren
Synopsis When 16-year-old Billie and her mother, Jane, promise to meet every Tuesday afternoon to help Jane transition from woman to man, neither expect that over a year their well-meaning arrangement will change their family forever.

THE TURNING
Genre Drama
Attendees:
Producer Maggie Miles
Transmedia Producer Fahim Ahad
Developer James Boldiston
Synopsis A bold cinematic event based on the best-selling collection of short stories by Tim Winton.

SUBJECT 14
Genre Sci-fi thriller
Attendees:
Producer Lisa Shaunessy
Writer/Director Seth Larney
Transmedia Producer Rachel Storey
Synopsis One man’s journey to the future to save a dying world.

THE DARKSIDE
Genre Mystery / Docu-drama
Attendees:
Producer Kath Shelper
Writer/Director Warwick Thornton
Multi-platform Producer Majhid Heath
Distributor Courtney Botfield (Transmission Films)
Synopsis A collection of poignant, sad, funny and absurd Indigenous ghost stories from across Australia brought to life with some of the country’s most iconic actors being the storytellers. The Darkside gives a black perspective on the afterlife.

Media Enquiries
Teri Calder T: 02 8113 5833; M: 0408 440 995
teri.calder@screenaustralia.gov.au

World Renowned Mentors for StoryLabs, Screen Australia Multi Platform Film Clinic

I am delighted to be directing probably the best selection of mentors/speakers on the StoryLabs facilitated Screen Australia lab at the end of November. This is a week long clinic and public day seminar for eight top Australian Feature film creative & digital teams mentored by the best ‘audience, media business and story centric’ brains in the world. Looking at the multi platform experiences, transmedia/arg extensions, social media story and digital campaigns created by the mentors demonstrates the amazing depth of experience – these include King Kong, Game of Thrones, Bourne, Terminator, Magnolia, Titanic, Pandemic, Salt, True Blood, Gangs of New York, Pirates of the Caribbean, Lost and many more extensions across TV, games, print and advertising.

The press release from Screen Australia last week (below) reveals the first confirmed mentors as world practitioners and thought leaders in this area ‘changing the face of Hollywood’, ‘the father of Cross platform’ & Forbes global top 50 Social Media expert and so on. I am also delighted to announce (not included in the below release) that Nathan Mayfield and Anthony Mullins from Australia’s top ‘multi platform’ agency Hoodlum will also join the mentoring team and a fifth international mentor, world leading film experiential creative, Brian Cain Creative Director GMD Studios is being finalised. Of course the teams will also receive expert mentoring from Gary Hayes (ABC TV, StoryLabs, BBC, LAMP) and Mike Cowap (Investment Manager at Screen Australia and author of Film 2.0 ‘Multi Platform Strategies for Feature Film’. There will also be special visitors giving short presentations around new ideas around cinema and local australian distribution opportunities.

Below the Screen Australia release

Tuesday 25 September 2012 (updated 26 September 2012)

Screen Australia is pleased to announce mentors for its upcoming Digital Ignition Multi-platform Clinic, a five-day residential workshop focused on developing multi-platform extensions for forthcoming Australian feature films.

Speakers include renowned pioneer Lance Weiler (US), named by WIREDmagazine as ‘one of the 25 people helping to reinvent entertainment and change the face of Hollywood’; Brian Cain (US), Creative Director of GMD Studios and film ARG pioneer; the ‘Father of Cross-platform’ Brian Seth Hurst (US); Forbes global ‘Top 50 Social Media Influencer’ and Marketingmagazine’s ‘Head of Social Media Industry’ Laurel Papworth (Aus); and Hoodlum’s multi-award winning Anthony Mullins (Aus).

The team of mentors will join the clinic’s director, StoryLabs’ Gary Hayes,in Sydney from 26 to 30 November.

Applications to the Digital Ignition Multi-platform Clinic close on Friday 5 October 2012 (extended from Tuesday 2 October 2012). Guidelines and application details are available on the Screen Australia website.

MENTOR BIOGRAPHIES

LANCE WEILER (US) http://lanceweiler.com/press is recognised as a pioneer in mixing storytelling and technology. Businessweek named him ‘one of the 18 who changed Hollywood’ alongside the likes of George Lucas and Steve Jobs. His films include The Last Broadcast and Head Trauma, around which he also made an acclaimed ARG (alternate reality game), and an online documentary series, Radar, which was nominated for a Streamy Award. In 2011, Lance’s Pandemic, an immersive storytelling project, was an official selection of the New Frontier section of Sundance Film Festival. He sits on a World Economic Forum steering committee for the future of content creation, and teaches at Columbia University on the art, craft and business of storytelling in the 21st century. Lance is founder of the Workbook Project, an open creative network, and writes a regular column for Filmmaker magazine on the impact of tech on entertainment.

BRIAN CAIN (US) http://www.briancaincreativedirector.com/ has been a leading experience designer and Creative Director in the world of immersive marketing for over a decade.   In 1999, while working with Haxan Films (makers of Blair Witch,) Brian became the head content producer for the website Freakylinks.com, a highly trafficked year long extended experience for the Fox TV series of the same name.  He later found success as a creative director for Campfire NYC working on the Cannes Lion award winning ARG Art of the Heist for Audi.  He has since served as Creative Director on a wide variety of entertainment projects including two seasons of HBO’s True Blood, the feature film Terminator Salvation, Penguin Books’ Nightshade and video game titles Homefront for THQ and F.E.A.R. 2 for Warner Brothers. Other career highlights include creating a yearlong experiential virtual island for Pontiac in Second Life, and serving as a creative lead for extended experiences by Game of Thrones for HBO and Shark Week for Discovery. Brian has spoken about his transmedia experiences at venues such as SXSW, NAPTE, New Media Days in Copenhagen and various university lecture halls. He currently works as Executive Creative Director for GMD Studios with teams in New York and Orlando.

ANTHONY MULLINS (Aus) – Anthony is a BAFTA and AWGIE award winning screenwriter and director. The projects Anthony has written and directed have won numerous international awards including a Primetime Emmy, an International Digital Emmy, two BAFTAs and five Australian Writers Guild awards. He has been the creative director and lead writer on several award-winning interactive projects for major film and television productions including Lost, Spooks, Primeval, FlashForward, The Bourne Legacy and Salt. Clients include ABC (US), Sony Pictures, Universal NBC, ITV, BBC and National Geographic. His short films and TV documentaries have been selected for Official Competition in some of the world’s most prestigious film festivals including Cannes Film Festival, Aspen Shortsfest, Karlo Vary Film Festival and SXSW. 

Anthony is currently the Creative Director of Hoodlum, a leading multi-platform studio based in Brisbane, Australia.

MATT COSTELLO (US) www.mattcostello.com has best-selling and award-winning work across all media meshing film, gameplay, technology and story. He is the writer and creator of many groundbreaking games, novels, non-fiction and TV in both the US and Europe. Matt has written and consulted on numerous multi-platform extensions to feature film includingTitanic, Pirates of the Caribbean: At World’s End, Bad Boys 2, Disney’sHercules and AladdinThe Italian Job, and Peter Jackson’s King Kong. He has scripted and designed dozens of best-selling and award-winning games including the critically acclaimed The 7th GuestDoom 3RageJust Causeand G-Force. Matt’s written episodes and created formats for television for PBS, The Disney Channel, The SyFy Channel and the BBC among others. His novel Beneath Still Waters was filmed and released by Lionsgate.

GUNTHER SONNENFELD (US) http://heardable.com/team.php is an expert in the intersections of storytelling, entertainment, technology and brands and is an award-winning social technologist. He’s taken his experience marketing films such as Magnolia and Gangs of New York into the multi-platform arena, and has been involved in various platform builds from digital asset management for Sony and Sony Classics to an anti-piracy initiative for Paramount Studios, as well as numerous branded campaigns. Gunther is the Co-Founder and Chief Strategy Officer of Heardable, a leading-edge brand intelligence platform that provides market insights for companies such as Disney, 20th Century Fox, Hulu, Warner Bros. and Facebook. He is also a co-developer and strategic advisor of CODOC, a unique storytelling and annotative video platform incubated by Virgin Media Innovation Lab that connects documentary-style narratives to communities and content creators around the globe. Gunther is about to complete his second book, entitled Breakpoint: How to Build Authentic Brands, Empower Markets and Scale Economies through the Power of Story.

BRIAN SETH HURST (US) http://oppmanagement.com/wordpress1/, referred to as ‘the father of cross platform’, developed the Rapid Cross Media Initiative to assist broadcast clients in extending their programming to audiences and communities on new platforms. The methodology established a clear workflow for the strategy, planning, budgeting and production of integrated storytelling across platforms including broadband, interactive television, games, mobile, social networks and personalised media. His company brokers relationships between leading storytellers, technology companies and brands, provides multi-platform strategy and production services, and distribution. Clients have included Showtime, Lifetime and NBCUniversal. Hurst is a principal of Heroes creator Tim Kring’s multi-platform award-winning experience Conspiracy for Good. Hurst was appointed Global Digital Ambassador for the International Academy of Television Arts & Sciences in 2009. He served two terms as Chairman of the Producers Guild of America New Media Council while simultaneously serving on the Academy of Television Arts & Sciences Board of Governors. Currently, he is Second Vice Chair of the Television Academy and sits on the National Board of the PGA. Recipient of a 2006 Interactive TV Today Award for Leadership in Interactive Television, he was profiled in the April 2007 issue of Emmy® Magazine as one of the 10 media executives in the business leading the industry’s digital drive, and in November of 2007 was named in The Hollywood Reporter’s PGA ’Digital 50’ for the second year in a row. Hurst’s credo, “go to where your audience lives”, is transforming the relationship of audiences to programming.

LAUREL PAPWORTH (Australia) http://laurelpapworth.com/about Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. She has consulted globally including with Film and TV properties & studios including Sony, Universal, Event Cinemas plus other industries Singapore Government and Middle East Broadcasting, and in Australia, with Westpac, local, State and Federal Government and films such as Scorched and Storm Surfers 3D. Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Since 2005, Laurel has been teaching online community management at the University of Sydney, Australian Film, TV and Radio School (AFTRS), Metroscreen and she has been managing virtual communities since 1989. In the last few months Laurel has appeared as Social Media commentator and expert on Finance Quarter, Lateline, 7:30 Report, Midday Report ABC, and in the Australian Financial Review, The Australian, Radio National and other media channels. AdAge named in the Top 150 Media Bloggers, and she is on Google Plus’s Recommended List

GARY HAYES (Australia) www.personalizemedia.com/about, the director of the Digital Ignition Multi-platform Clinic, is an award-winning multi-platform producer, author, educator and director. He is currently Senior Producer and Manager of Product Development at ABC TV Multiplatform responsible for delivering new editorial formats against ABC TV shows including dual screen, social TV and mobile and recently exec produced apps and sites around Miss Fisher, GoodGame, QandA Live Vote, Mabo and many others. He founded the global training group StoryLabs StoryLabs.usin 2010 and is CEO of Multi-platform company MUVEDesign, creating branded and story-based multi-platform, augmented reality and virtual worlds for major brands. Gary was previously Senior Development Producer and Manager at the BBC in UK for eight years – delivering interactive social TV, broadband internet and emerging platforms to millions of UK users on TV shows including Top of the Pops, Walking with Beasts, Antiques Roadshow, BBC News Specials and more. After two years in the US as interactive producer working on shows such as LWord, LAX and Law and Order, Gary became the founding director of the AFTRS innovation workshop LAMP, which he ran from 2005 to 2010. He recently became a Distinguished Talent permanent resident in Australia and since 2005 runs the top 10 AdAge Power150 Media & Marketing blog personalizemedia.com in Australia. Gary designs & lectures on full-time multi-platform content courses at MetroScreen and AFTRS, has been an International Interactive Emmy® juror for the past few years and adjudicates on several multi-platform funding initiatives.

MIKE COWAP (Australia) – Mike has been a Development Manager with Screen Australia (formerly Australian Film Commission) since 2005, with responsibilities across animation, digital media, feature film, television series, and documentary. Projects funded and managed have included comedy series Wilfred andBogan Pride, feature film Black Water, documentary features Words from the City and Bastardy, cross-platform projects First Australians Onlineand Girl Friday, and many others. He has managed a number of award-winning short animations, including Mutt, (Winner Yoram Gross Animation Award at Sydney Film Festival, selected for Annecy, and AFI-nominated for Best Animation) and Ephemeral (Most Innovative Film, Sydney Film Festival, and selected for Palm Springs and Stuttgart). Mike has also managed special animation initiatives in partnership with Australian broadcasters. Prior to joining the AFC, Mike worked with animation studio Monkeystack, where he produced 2D/3D animation and VFX for television commercials and shorts, and mobile phone content, websites, and games. Projects included Dots & Diamond, an AIMIA-Award winning online animated game for ABC and La Musica Fantastica, an interstitial mini-series for mobile phone for ABC, SAFC and mNet. Previously, Mike was Manager of Industry Development at the South Australian Film Corporation.  His remit covered all programs and initiatives designed to help nurture and strengthen the film, television and digital media industries in the State. Prior to emigrating from the UK in early 2003, Mike was co-ordinator of the short film initiatives and related training at the UK Film Council, the British government’s strategic film body.  Prior to this, Mike worked in independent feature film and television production in the UK.  During his time as Development Exec at Picture Palace North he was involved in the feature films Large and The Acid House, both for FilmFour. Mike has also worked extensively in script evaluation, with clients including the Danish Film Institute, North by Northwest screenwriting initiative, the First Film Foundation (UK) and Yorkshire Media Production Agency (UK).

Media Enquiries
Teri Calder T: 02 8113 5833; M: 0408 440 995
teri.calder@screenaustralia.gov.au

Screen Australia & StoryLabs announce Multi-Platform Story from Idea to Market 1 Day Seminar

A unique opportunity to hear from world-class digital storytelling talent  in a one-day public seminar

Presented by Screen Australia and StoryLabs

Tuesday 29 November 2011

State Library, Melbourne

Tickets cost $50; available here: multiplatform.eventbrite.com

Multi-platform Storytelling: From Idea to Market will provide case studies and practical guidance on creating multi-platform strategies for features, TV drama, documentary, game or online projects. Attendance is strongly recommended for content creators working in any of these areas.

Speakers include renowned pioneer Lance Weiler (US) on his first trip to Australia, named by WIRED magazine as ‘one of the 25 people helping to re-invent entertainment and change the face of Hollywood’.

Taking a primary project across multiple media platforms enables creative productions to connect with a wider, more involved audience and be more commercially viable. But to develop a single story idea across devices, channels and communities requires an intensive creative process, knowledge of the landscape, and complex production management.

This one-day seminar cuts through the noise to focus on the core aspects of delivering multi-platform projects, including story, business, community, technology, interaction and design, to help practitioners take their idea from page to screen.

TOPICS AND SPEAKERS

  • Lance Weiler (US) will keynote the seminar with Story R&D, looking at long-term, sustainable production. Lance is the creator of some of the world’s most original cinematic transmedia projects, includingHead Trauma and Pandemic, which was selected for Sundance Film Festival’s New Frontiers.
  • Games, film and novel writer Matt Costello (US) has game credits including Pirates of the Caribbean 3Doom 3 and The Italian Job. He will case study his story in the game Rage to demonstrate practical ways of developing cross media intellectual properties.
  • TV and Alternate Reality Game producer David Varela (UK) will look at his successful Sony Xi, Perplex City and Lewis Hamilton: Secret Life projects on how to meld story to platforms and users.
  • Creative director and producer Anthea Foyer (Canada) will present case studies of her recent projects that demonstrate how to develop user interaction and create loyalty against film and TV properties. Anthea recently directed The Conversation, an interactive companion to the feature film Take This Waltz starring Seth Rogan andMichelle Williams.
  • Tony Reed (Australia), CEO of the Game Developers’ Association of Australia, will speak on the process of design, consumer testing and commercialisation of game-based services. Tony has been behind the marketing of some of the world’s biggest game franchises, includingCommand & Conquer and Star Trek titles.
  • Laurel Papworth (Australia), CEO of Community Crew and named byMarketing magazine as Industry Head, Social Media, has set up and managed online communities including Junior MasterchefMiddle East Broadcasting and Everquest. She will case study some of her work to demonstrate how to manage, grow and monetise communities through platforms such as Twitter and Facebook.
  • Game and TV writer and story executive Neil Richards (UK) will speak on writing and developing functionality on multi-stakeholder projects including Nightmare High for broadcaster Channel 4. Neil has worked with the BBC and ITV, co-wrote Starship Titanic with Douglas Adams, and has written over 20 games including DriverJust Causeand The Da Vinci Code.
  • Jennifer Wilson (Australia), director of the multi-platform media company The Project Factory, will explore the range of sustainable digital business models for your projects, drawing on her experience that includes Making Australia Happy for ABC TV and China Heart.
  • Gary Hayes (Australia) is the founder of StoryLabs and newly appointed Exec Producer for ABC Multi-Platform TV. He will chair the event and also present aspects of his Screen Australia Transmedia Production Bible.

Multi-platform Storytelling: From Idea to Market will be held on Tuesday 29 November 2011 at the Village Roadshow Theatrette, State Library of Victoria in Melbourne.

SPEAKER BIOGRAPHIES

LanceLance Weiler (US) http://lanceweiler.com/press is recognised as a pioneer in mixing storytelling and technology. Businessweek named him “one of the 18 who changed Hollywood” alongside the likes of George Lucas and Steve Jobs. His films include The Last Broadcast andHead Trauma, around which he also made an acclaimed ARG (alternate reality game), and an online documentary series, Radar, which was nominated for a Streamy Award. In 2011, Lance’sPandemic, an immersive storytelling project, was an official selection in the New Frontier section of the Sundance Film Festival. He sits on a World Economic Forum steering committee for the future of content creation, and teaches at Columbia University on the art, craft and business of storytelling in the 21st century. Lance is founder of the Workbook Project, an open creative network, and writes a regular column for Filmmaker magazine on the impact of tech on entertainment.

MattMatt Costello (US) http://mattcostello.com has written ground-breaking and award-winning novels, games and television, including the Pirates of the Caribbean 3 game across all platforms. Rage, a 2011 release from id Software which Matt worked on, won the most Game Critics Awards at this year’s E3, including Best Console Game. Just Cause, (co-written with Neil Richards) debuted as the number one game for Xbox 360 in the UK and was named ‘Best Adventure Game’ at the 2006 E3. Other notable games include: Doom 3Hercules for Disney, The Dark Half for MGM, Derelict for The Syfy Channel, The Clue Chronicles for Hasbro, Barbie’s Riding Adventurefor Mattel, Clifford’s Reading for Scholastic, Starsky & Hutch for Empire, and The Italian Job for Eidos. His novel Beneath Still Waters was filmed and released by Lionsgate, and Penguin/Putnam published his latest suspense novel, Nowhere. His new novel, Vacation, will be published by St Martin’s Press in 2011.

DavidDavid Varela (UK) www.davidvarela.com is a writer and producer who works across a huge range of media. He is currently producing and writing a global ARG sponsored by Reebok and starring Formula 1 driver Lewis Hamilton. Lewis Hamilton: Secret Life is running in nine languages for eight months, with live events staged in Africa, Europe, the Middle East and Asia. Prior to that, David wrote and produced the world’s first console-based ARG, Xi, based in Sony’s virtual world PlayStation Home. David’s background is as an award-winning writer for theatre, radio and advertising. His stageplays have been performed at the ICA, the Royal Court, Hampstead Theatre and RADA, and his short films have premiered in Leicester Square and been broadcast on ITV. He has also written several one-off dramas for BBC Radio 4 and BBC7.

NeilNeil Richards (UK) http://storylabs.us/mentors/#NEIL-RICHARDS has story executive, writer and producer credits for BBC, ITV and Channel 4 in drama, children’s and entertainment. Since co-writing Starship Titanic with Douglas Adams in the mid-90s he has worked increasingly in interactive media, scripting children’s iTV, education, broadband and platform games, earning three recent BAFTA nominations, an IGDA Writing Excellence nomination and a Writers’ Guild nomination. He has written more than 20 game scripts including the popular titles DriverJust Cause (1 & 2)Broken Sword and The Da Vinci Code. He has mentored in workshops for BBC, PAL (Media Programme), PILOTS (Media Programme), PYGMALION (Media Programme/Paris/Berlin Film Schools), the Akademie für Kindermedien in Erfurt and Crossover Labs. He was one-time senior lecturer in screenwriting at Bournemouth University. He has also consulted for the BBC as a producer in creative development, devising and running Creative/Interactive Labs across the BBC.

LaurelLaurel Papworth (Australia)http://laurelpapworth.com/about has been creating and managing online communities for over 20 years.Marketing magazine named Laurel ‘Head of Industry, Social Media’ for Australia and AdAge named her in the Power150 bloggers globally. She is CEO of The Community Crew, setting up online communities on forums and managing them including Everquest, Ultima Online, Westpac Bank, Junior Masterchef TV show, Middle East Broadcasting (women’s online community), Singapore Military, journalists with The Australian newspaper. She has been running virtual online communities including virtual worlds and forums since the late 1980s. Laurel teaches workshops on online community management, social media press releases, Facebook marketing, increasing your Twitter reach, and social media monitoring and measurement to governments, corporations, small business and not for profits in Australia, New Zealand, Asia and the Middle East.

JenniferJennifer Wilson (Australia) is a Director of The Project Factory – a multi-platform media company. Jennifer teaches courses in multi-platform, trans- and convergent media. She works with emerging leaders across all forms of media to help them understand the connected, networked world. She has authored books and papers aimed at writers and filmmakers covering key concepts, business models, rights issues and new ways of thinking about copyright. Jennifer is a member of SPAA, on the board of AIMIA and chairs the Mobile Industry Group.

AntheaAnthea Foyer (Canada)http://antheafoyer.com/sidebar-menu-parent/about is a creative director, producer, visual and new media artist and curator. She has created, advised and mentored on a wide range of critically acclaimed projects including graphic novels, online narratives, wearables, interactive installations, participatory theatre, live events, multi-platform experiences and television and film convergence projects. Anthea is currently co-founder, with Alex Mayhew, and Creative Strategist at The Labs, a creative and strategic consultancy that helps to deliver truly convergent properties that transform multi-platform challenges into opportunities for creative and commercial success.

AnthonyAntony Reed (Australia) is a 20-year veteran of the interactive entertainment industry. With global experience in game development and publishing, Antony has been a marketing brain behind some of the world’s biggest games franchises, including Command & Conquer,Baldur’s GateFallout and too many Star Trek titles, and has won numerous awards for his campaigns. In his publishing days Antony worked for industry heavyweights, Virgin Interactive and Interplay Productions, before turning his attention to game development in 2003. Today, Antony is the CEO of the Game Developers’ Association of Australia and is tasked with advocating the interests of the sector to government, educational, financial and commercial institutions as well as heavily promoting Australian game development creativity and talent internationally.

Gary HayesGary Hayes (Australia)http://www.personalizemedia.com/about/ is recognised as one of the foremost digital thinkers. An award-winning multi-platform producer, author, educator and director. The founding director of global multi-platform training initiative StoryLabs he has recently become Exec Producer of ABC Multi Platform TV. Gary has designed and lead multi-platform/transmedia courses internationally and in Australia with AFTRS and Metro Screen. He was the director of AFTRS’s LAMP program for 5 years, was Senior Interactive Development Producer at the BBC for 8 years, and was a Social TV Producer in the US. He also runs MUVEDesign (creating branded & story based augmented reality, virtual worlds and transmedia) and the influential media and marketing site PersonalizeMedia.

Eight compelling multi-platform projects selected for Digital Ignition clinic

The StoryLab’s mentors and Screen Australia had a tough time choosing only 8 projects from the batch of extremely high quality submissions to the Digital Ignition Multi Platform Clinic, but we got there in the end. Full list below.

During the intensive multi-platform clinic the projects and teams will take part in a range of exercises, one-to-one mentoring, interactive case-study presentations, daily workshop tasks and be attached to guardian mentors who will help them on their journey.

The StoryLabs team are really looking forward to engaging with the teams in the next few weeks leading up to the residential and even more so at the event itself.

Final Mentor

Also we would like to introduce the final mentor assigned to the team. Tony Reed CEO of the Game Developers’ Association of Australia. He is a 20-year veteran of the interactive entertainment industry. With global experience in game development and publishing, Antony has been a marketing brain behind some of the world’s biggest games franchises, including Command & Conquer, Baldur’s Gate, Fallout and too many Star Trek titles, and has won numerous awards for his campaigns. In his publishing days Antony worked for industry heavyweights, Virgin Interactive and Interplay Productions, before turning his attention to game development in 2003.

The Screen Australia release below has more details and lists all projects

EIGHT PROJECTS TO GET MULTI-PLATFORMED AT SCREEN AUSTRALIA CLINIC

Screen Australia and StoryLabs today announced eight compelling screen projects for the inaugural Digital Ignition Multi-platform Clinic, a week-long workshop designed to support the development of production-ready multi-platform strategies. With the help of world-renowned mentors, participants will lock down the projects’ story worlds, business potential, community and audience focus, interactive functionality and technology.

The projects represent a broad range of screen content including feature films, television drama, interactive documentaries and games.

Feature film projects selected include These Final Hours, an apocalyptic thriller from WA writer/director Zak Hilditch and producer Liz Kearney, and The Babadook, a psychological horror film from NSW writer/directorJennifer Kent and producer Kristina Ceyton.

The Lost Boys is a youth-oriented TV drama series from powerhouse producers Matchbox, with writer Craig Irvin and multi-platform producerJulie Eckersley attending.

Two interactive documentary projects have been selected, including The Hive a native transmedia project comprising a serious game and documentary about the hidden codes of human cooperation, originated by writer/director Annamaria Talas (How Kevin Bacon Cured CancerThe Hobbit Enigma). The project will be produced by Simon Nasht of Smith & Nasht (Dick Smith’s Population Puzzle), working with digital outfit Moonshine Agency and US serious games guru Edward Castronova. Also selected is the interactive documentary Cave, a story of science and discovery in Australia’s most remote caves, from WA producer Danielle Gilles and her team working with the Museum of Western Australia.

Finally, the line-up includes three game-oriented projects: Double Happy Versus the Infinite Sadness, a story-driven adventure game and full transmedia entertainment property from Adelaide-based digital agencyMonkeystackByrax, an animated online comedy series and game from Queensland animators Studio Joho, creators of internet sensation Dan the Man; and The Eventide, a sci-fi interactive entertainment using augmented reality involving three senior staff at digital agency Loud & Clear.

“The Digital Ignition Multi-platform Clinic falls within the suite of support offered through our All Media Program, which seeks to ignite and strengthen digital understanding, expertise and activity within the Australian screen content sector,” said Mike Cowap, Investment Manager, Screen Australia. “We’re thrilled to be working with Gary Hayes and his StoryLabs network to make this as rich and practical a workshop as possible.”

“Each of the mentors contributed to the selection of this great mix of projects, which have their foundations in feature films, games, documentary and social multi-platform stories,” said Clinic Director Gary Hayes, Co-founder, StoryLabs. “It’s a great opportunity for the participants to get deep consultation from this mentor team, and StoryLabs looks forward to helping move them and Australian multi-platform production to the next level during the event.”

Mentors at this intensive workshop are Lance Weiler (US), Matt Costello(US), David Varela (UK), Jennifer Wilson (Aus), Anthea Foyer (Can), Neil Richards (UK), Laurel Papworth (Aus) and latest addition Tony Reed, CEO of the Game Developers’ Association of Australia.

The Clinic is being held in the Southern Highlands of NSW, 21–25 November, 2011.

THE BABADOOK 
Causeway Films & Curious Film
Feature film
Producer Kristina Ceyton
Writer/Director Jennifer Kent
Distributor Michael Wrenn / Curious
Synopsis A single mother plagued by the violent death of her husband battles with her son’s fear of a monster lurking in the house, but soon discovers a sinister presence all around her.

BYRAX
Studio Joho
Animated web series and game
Producer Laura DiMaio
Writer, Animator, Director Joe Brumm
Synopsis An original, irreverent, comedic game and animated web series where the non-playable characters take on a life of their own, set in the style of Age of Empire and Civilization.

DOUBLE HAPPY VERSUS THE INFINITE SADNESS 
Monkeystack
Transmedia project featuring games, comics, webisodes and crowd-sourced content
Producer Justin Wight
Writer Simon Butters
Director Troy Bellchambers
Technical Director Shane Bevin
Synopsis Double Happy follows the adventures of two disturbingly cheerful rabbits as they set forth in a quest to save their world from the clutches of an all-consuming sadness.

THE HIVE 
Smith & Nasht
Transmedia project including serious game and documentary
Producer Simon Nasht
Writer/Director Annamaria Talas
Web Developer Moonshine Agency
Synopsis The Hive seeks to explore and test the hidden codes of cooperation: whether the collective ‘hive mind’ of humanity can collaborate for the greater good, or whether we will be doomed by self-interest.

THESE FINAL HOURS 
8th in Line Productions
Feature film
Producer Liz Kearney
Writer/director Zak Hilditch
Exec Producer Robert Connolly
Synopsis A young man makes his way to the party to end all parties on the last day on Earth but ends up saving the life of a little girl searching for her father, who ultimately leads him on the path to redemption.

THE LOST BOYS 
Matchbox
TV series
Executive Producer Helen Panckhurst
Producer Michael McMahon & Tony Ayres
Series creator Tony Ayres
Writer Craig Irvin, Roger Monk, Shanti Gudgeon, Rhys Graham
Multi-platform Producer Julie Eckersley
Synopsis After getting lost on a school camping trip, four teenage boys return home to find something strange has happened – they have come back to a world where they no longer exist.

THE EVENTIDE
Loud & Clear
Interactive entertainment
Producer Joel Beath
Director Ben Beath
App Developer Cade Witnish
Synopsis Five children work with a mysterious species called the Eventide to prevent civil war and protect the human race.

CAVE 
Inkubator
Interactive natural history
Producer Danielle Giles
Writer Barbara Connell
Game Designer Anthony Sweet
Marketplace Museum of Western Australia, ScreenWest
Synopsis Combining transmedia storytelling principles with scientific research and discovery, Cave: Searching for Australia’s Forgotten Beasts will offer audiences unprecedented access to remote desert caves housing fossil finds that excited the world scientific community enabling users to participate in a Palaeontology excavation and scientific research process that they would otherwise not have access to.
Media Enquiries
Teri Calder T: 02 8113 5833; M: 0408 440 995
teri.calder@screenaustralia.gov.au

World Class Mentors announced for Screen Australia Multi Platform Residential Clinic

Screen Australia have released the names of eight of the nine mentors pulled together for this event by StoryLabs, on their site here. We copy the full release below too. It also worth mentioning the final submission date is not far way too, Friday 30 September.

Some of the Mentors on Screen Australia Digital Ignition Clinic

 

Friday 23 September 2011

Screen Australia is thrilled to announce the mentors for its upcoming Digital Ignition Multi-platform Clinic, including renowned pioneer Lance Weiler(US) on his first trip to Australia, whom WIRED magazine named “one of 25 people helping to reinvent entertainment and change the face of Hollywood”.

The team of mentors will join StoryLabs director Gary Hayes for a five-day residential workshop running 21–25 November in the New South Wales Southern Highlands. The purpose of the clinic is to enable selected teams to develop a multi-platform production strategy and roadmap for their experiential film, television, interactive or game project.

Other mentors include Matt Costello (US), writer of ground-breaking and award-winning novels, games and television; writer and producer David Varela (UK); and story executive, writer and producer Neil Richards (UK).Laurel Papworth, one of Australia’s leading social media experts; Jennifer Wilson, Director of the multi-platform media company, The Project Factory; and creative director, producer, visual and new media artist and curator,Anthea Foyer (Canada), will also join the mentoring team.

Applications to the Digital Ignition Multi-platform Clinic close on Friday 30 September. Guidelines and application details are available on the Screen Australia website.

MENTOR BIOGRAPHIES

Lance Weiler (US) http://lanceweiler.com/press is recognised as a pioneer in mixing storytelling and technology. Businessweek named him “one of the 18 who changed Hollywood” alongside the likes of George Lucas and Steve Jobs. His films include The Last Broadcast and Head Trauma, around which he also made an acclaimed ARG (alternate reality game), and an online documentary series, Radar, which was nominated for a Streamy Award. In 2011, Lance’s Pandemic, an immersive storytelling project, was official selection of the New Frontier section of the Sundance Film Festival. He sits on a World Economic Forum steering committee for the future of content creation, and teaches at Columbia University on the art, craft and business of storytelling in the 21st century. Lance is founder of the Workbook Project, an open creative network, and writes a regular column for Filmmaker magazine on the impact of tech on entertainment.

Matt Costello (US) http://mattcostello.com has written ground-breaking and award-winning novels, games and television. He wrote the groundbreaking Pirates of the Caribbean 3 game across all platforms. Rage, a 2011 release from id Software which Matt worked on, won the most Game Critics Awards at this year’s E3, including Best Console Game. Just Cause, (co-written with Neil Richards) debuted as the number one game for Xbox 360 in the UK and was named ‘Best Adventure Game’ at the 2006 E3. Other notable games include: Doom 3Hercules for Disney, The Dark Half for MGM, Derelict for The Syfy Channel, The Clue Chronicles for Hasbro,Barbie’s Riding Adventure for Mattel, Clifford’s Reading for Scholastic,Starsky & Hutch for Empire, and The Italian Job for Eidos. His novel Beneath Still Waters was filmed and released by Lionsgate and Penguin/Putnam published his latest suspense novel, Nowhere. His new novel, Vacation, will be published by St Martin’s Press in 2011.

David Varela (UK) www.davidvarela.com is a writer and producer who works across a huge range of media. He is currently producing and writing a global ARG sponsored by Reebok and starring Formula 1 driver Lewis Hamilton. Lewis Hamilton: Secret Life is running in nine languages for eight months, with live events staged in Africa, Europe, the Middle East and Asia. Prior to that, David wrote and produced the world’s first console-based ARG, Xi, based in Sony’s virtual world PlayStation Home. David’s background is as an award-winning writer for theatre, radio and advertising. His stageplays have been performed at the ICA, the Royal Court, Hampstead Theatre and RADA, and his short films have premiered in Leicester Square and been broadcast on ITV. He has also written several one-off dramas for BBC Radio 4 and BBC7.

Neil Richards (UK) http://storylabs.us/mentors/#NEIL-RICHARDS has story executive, writer and producer credits for BBC, ITV and Channel 4 in drama, children’s and entertainment. Since co-writing Starship Titanic with Douglas Adams in the mid-90s he has worked increasingly in interactive media, scripting children’s iTV, education, broadband and platform games, earning three recent BAFTA nominations, an IGDA Writing Excellence nomination and a Writers’ Guild nomination. He has written more than 20 game scripts including the popular titles DriverJust Cause (1 & 2)Broken Sword and The Da Vinci Code. He has mentored in workshops for BBC, PAL (Media Programme), PILOTS (Media Programme), PYGMALION (Media Programme/Paris/Berlin Film Schools), the Akademie für Kindermedien in Erfurt and Crossover Labs. He was one-time senior lecturer in screenwriting at Bournemouth University. He has also consulted for the BBC as a producer in creative development, devising and running Creative/Interactive Labs across the BBC.

Laurel Papworth (Australia) http://laurelpapworth.com/about has been creating and managing online communities for over 20 years. Marketingmagazine named Laurel ‘Head of Industry, Social Media’ for Australia and AdAge named Laurel in the Power150 bloggers globally. She is CEO of The Community Crew setting up online communities on forums and managing them including Everquest, Ultima Online, Westpac Bank, Junior Masterchef TV show, Middle East Broadcasting (women’s online community), Singapore Military, journalists with The Australian newspaper. She has been runningvirtual online communities since the late 1980s including virtual worlds and forums. Laurel teaches workshops on online community management, social media press releases, Facebook marketing, increasing your Twitter reach, and social media monitoring and measurement to governments, corporations, small business and not for profits in Australia, New Zealand, Asia and the Middle East.

Jennifer Wilson (Australia) is a Director of The Project Factory – a multi-platform media company. Jennifer teaches courses in multi-platform, trans- and convergent media. She works with emerging leaders across all forms of media to help them understand the connected, networked world. She has authored books and papers aimed at writers and film makers covering key concepts, business models, rights issues and new ways of thinking about copyright. Jennifer is a member of SPAA, on the board of AIMIA and chairs the Mobile Industry Group.

Anthea Foyer (Canada) http://antheafoyer.com/sidebar-menu-parent/about is a creative director, producer, visual and new media artist and curator. She has created, advised and mentored on a wide range of critically acclaimed projects including graphic novels, online narratives, wearables, interactive installations, participatory theatre, live events, multi-platform experiences and television and film convergence projects. Anthea is currently Co-founder, with Alex Mayhew, and Creative Strategist at The Labs, a creative and strategic consultancy that helps to deliver truly convergent properties that transform multi-platform challenges into opportunities for creative and commercial success.

For information about Gary Hayes, the director of the Digital Ignition Multi-platform Clinic, visit: www.personalizemedia.com/about  and for more information on StoryLabs visit: StoryLabs.us

Media Enquiries
Teri Calder T: 02 8113 5833; M: 0408 440 995
teri.calder@screenaustralia.gov.au

StoryLabs to run Screen Australia Digital Ignition Multi Platform Clinic

Screen Australia is proud to announce the inaugural Digital Ignition Multi-platform Clinic, a five-day workshop to support up to seven teams to develop a multi-platform strategy for an existing project.

With a view to strengthening and advancing Australian digital storytelling culture and its practitioners, this intensive workshop will focus on the deeper potential of multi-platform storytelling. It aims to assist traditional screen storytellers, digital creators and game developers to go beyond basic narrative extensions such as webisodes, Facebook and twitter updates, or brochure-style websites. Participants will develop a ‘story production bible’ enabling them to take a project across relevant platforms with meaningful and sustained interactions for users.

Screen Australia has engaged transmedia collective StoryLabs to direct the first workshop, under the guidance of its key founder Gary Hayes. An award-winning multi-platform producer, author, educator and director, Gary has designed and lead multi-platform/transmedia courses internationally and in Australia with AFTRS and Metro Screen. He was the director of AFTRS’s LAMP program for five years, was Senior Interactive Development Producer at the BBC for eight years, and was a Social TV Producer in the US. He now runs MUVEDesign and the influential media and marketing site PersonalizeMedia. Gary will be supported by up to eight high-calibre international and domestic experts.

“The Digital Ignition Multi-platform Clinic falls within the suite of support offered through our All Media Program, which seeks to ignite and strengthen digital understanding, expertise and activity within the Australian screen content sector,” said Screen Australia Investment Manager Mike Cowap. “We’re thrilled to be working with Gary and his StoryLabs network to make this as rich and practical a workshop as possible.”

Founder of StoryLabs Gary Hayes said, “We’ll deliver a highly structured program focused on all the important practical topics, including storytelling, user experience, design, technical, business and marketing. We’ll be using case studies and tried and tested exercises to hone participants’ processes, and ensure they leave with a tangible ‘bible’ and clear list of next steps for their project to get it off the ground.”

Applications are now open for producers with a feature film, game, linear or interactive drama or documentary, interested in developing strategies to take the property across multiple platforms. Screen Australia will favour those projects where a ‘key platform’ has a strong likelihood of going into full production.

The Digital Ignition Multi-platform Clinic will be run from Monday 21 November to Friday 25 November in rural NSW within 2 hours’ drive of Sydney.

Applications close Friday 30 September 2011.

For guidelines and an application form, visit the Screen Australia website.

For more information about StoryLabs visit: http://storylabs.us/
Media Enquiries
Teri Calder T: 02 8113 5833; M: 0408 440 995
teri.calder@screenaustralia.gov.au

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