XMediaLab Sweden will explore and explode the latest frontier of digital media – the physical world. As GPS, GIS, mapping, tagging and augmented reality mature and we Google Map our way around, there’s a whole new set of services, products and content arriving at our doorstep – or more correctly, on our hand-held, wi-fi enabled and soon to be Bluetooth-low-energy devices.

http://www.xmedialab.com/event/2010/sweden/xmedialab-sweden-location-based-services