Jun 132012
 

This archive site is home to hundreds of projects and participants, links to hundreds of talks and slide presentations, bios of mentors and speakers who have gone onto greater things. Three years after LAMP was shut down it is a permanent memory of the legacy of Australia’s Laboratory for Advanced Media Production run through the Australian Film TV and Radio school that lives on in the methodologies of many multiplatform courses, labs & events run around the country and globally. A final word from the Australian Government via this presentation

Building a Creative Innovation Economy, A Cultural Ministers Council report from February of 2010.

The creative sector must engage with the community to ensure ongoing support and survival in a global environment where there is increasing competition for consumers’ disposable time and dollars from an ever-expanding choice of leisure services and products. In this sense, user created content on social media web services such as YouTube and MySpace can be seen as competition for cultural audiences’ attention.

The Australian Film, Television and Radio School’s Laboratory of Advanced Media Production (LAMP) is another example of an innovative approach to training. The program enables the conception and development of multimedia content and services in a live-in setting, facilitating collaboration between project teams and mentors. The four stage process equips participants with the tools they need to create compelling interactive content that meets the needs of their audiences and marketplaces. LAMP offers participants a healthy mix of creativity, business awareness, technical skills and audience awareness.”

 Posted by at 2:26 pm
Jan 212010
 

As we ended the last decade we were collating/archiving assets from the LAMP site and think it important to recognise the people that made LAMP the Australian icon in effective emerging media development.

Many of the mentors and participants were beginning their own journey on these workshops and residentials and are now leading the industry in Australia and abroad. We hope these ‘retrospective’ posts serve as a record for that which follows LAMP.

LAMP 2005-2009 was:

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Nov 172009
 

Australia’s leading screen conference, run by SPAA, is in Sydney this week and many multi-platform folk associated with LAMP & AFTRS in the past are in force with a record number of panels and sessions. The heavily featured 360 Media (and by implication Social Media) track sits nicely in the theme of this years conference ‘Reaching Your Audience’. LAMP’s Gary Hayes is listed as a key advisor to this years event and the following are a taste of some of the great sessions worth checking out. Lots more detail on the downloadable PDF on the SPAA Conference site.

The sessions below are the LAMP best 360, multi platform picks for the 3 days

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Nov 042009
 

It is always hard to decide on a good video sharing network for longer format material as YouTube &  many others have time and quality limitations. LAMP has put up its videos via iTunes store since 2005 as well as running a JWPlayer on it’s own virtual server. So we also just started an AFTRSTalks channel on Vimeo where seminars, lectures, interviews etc: will be uploaded. Here is the first  batch from LAMP across a few recent seminars or interviews (at least 15 more to be added shortly to this gallery!).

The Game of Writing Games with Matt Costello from AFTRSTalks on Vimeo.

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Oct 272009
 

LAMP’s Gary Hayes created, posted & paged (on his top 5 Australian AdAge blog, Personalizemedia) this simple flash app a few weeks ago to demonstrate the tsunami of content, communication and commercial activity across Social Media, Mobile and Games. The widget, embedded below, rather ironically went viral itself as it is was linked to from Wired, Guardian, other major sites and was re-tweeted over 2000 times which generated a reach around 15 million! It is now embedded in over 450 sites (over 150 shown in the video below the counter) and Gary is keeping it constantly updated with the latest stats across the 40+ metrics.


Oct 262009
 

ian4Huge poisonous spiders lie ready to pounce as you carefully traverse a forest lit only by moonlight. This is one of the initiation rights you will face in One Night, a new game that has been prototyped by AFTRS lecturer Ian Brown using Unity3D software. He recently gave a presentation of the project at Gamejam09, the games pitch and demo event initiated by LAMP in 2008.

It took Ian about a month to create a level of One Night including the design of all the assets from scratch. He did modelling and texturing in Mudbox software, the animation in Maya and it was exported to Unity3D where all the gameplay was scripted in Javascript. Unity 3D is a multi platform tool and its relatively easy to create games for Mac, PC, web or iPhone.  There is a rapidly growing list of great games being created in Unity3D which you can find here.

You can see a gameplay capture of the One Night on our YouTube channel AFTRSgames or you can play through the prototype by downloading a zipped executable for Mac OSX or Windows.

For those interested in creating their own games like One Night,  AFTRS are running a Graduate Certificate in Games and Virtual Worlds in 2010 and we’re looking for visionaries who can create innovative games and rich immersive social virtual worlds.  Applications for the course close on November 1 2009 and more information is available here.

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Oct 232009
 

AFTRS & LAMP’ers have been fortunate to know Kelly Chapman for a few years now. She is one of a handful of producers and creatives who actually walk-the-talk by ‘making’ & realising transmedia properties. From her work at Hoodlum on accessible web adventures, BBC Spooks, Emmerdale and Lost through to her own, slightly more spreadable, organic and social transmedia efforts Kelly carefully bridges the technical and creative banks of the complex white water, multi platform, rapids.

We introduced her to SPAA and she did a great keynote up at the Foxtel studios last week, edited highlights below. More on Kelly’s work here http://kcdc.com.au/ and on her investigative blog here http://kellychapman.wordpress.com/. Enjoy

Kelly Chapman keynote SPAA Fringe 2009 from KCDC on Vimeo.

Kelly is an experienced producer of transmedia entertainment. She walks participants of SPAA Fringe through the various formats transmedia takes, and step by step through how she’s applied her knowledge to creating effective transmedia strategies for her own projects.

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Oct 132009
 

mordy02

Jim Shomos, innovative Australian writer/producer and also LAMP mentor, is about to launch his latest collaboration Mordy Koots, on an unsuspecting public.

Gary blogged about the project last month & prior to their shoot in a post entitled Thumbs-up for Aussie innovation live action film-in-game looking at Mordy as a new genre, other examples and what it may mean for indie producers. globally.  Jim just sent us this press release which details the screen launches in November, the production process and a teaser of some cool guest appearances…

Australia‟s most famous brothers, the Jacobson‟s, this week wrapped shooting for their groundbreaking new comedy series, Mordy Koots which will be launched on November 16 at Sydney‟s Popcorn Taxi. The 10×3 minute series will be available to download for free from ninemsn. Popcorn Taxi will screen all 10 episodes followed by a Q&A with Clayton and Shane Jacobson.

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Sep 232009
 

Gamejamx3A4_2009_Web

AFTRS in conjunction with the IGDA Sydney are running GameJam 09.

An interactive event by gamers for gamers – a day of playing, learning about and making games. Come be a spectator, play to win, or get involved in the creative jam session.  This free one day event features gaming competitions, seminars, networking and creative activities.  The JAM starts with a gaming forum where anyone can register to be a presenter – share YOUR latest discoveries, opinions & ideas for games and virtual worlds. The JAM ends with a workshop & competition – where creative teams engage in a battle of ideas & rapid game-design, with prizes for best pitch!

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