“Does the team really need a designer?” Your project will require a designer primarily for the rapid prototyping phase of the week. Although we can provide some limited design help from some of the mentors we give preference to those teams who have a permanent, visually creative team member.
“What about my idea, can others pinch it on the lab?” As part of coming on the lab all speakers, mentors and other participants have to sign a CDA (confidentiality disclosure agreement). This basically means any intellectual property that you bring into the lab remains yours. We do encourage the exchange of ideas and that is part of the attraction of coming onto the lab – in that you do leave with far more than you brought in.
“When will I be informed about my acceptance onto the lab?” For the late Feb 2007 lab in Victoria we will be sending out acceptances mid January to allow you enough time to book flights. We would appreciate it if you would get back within a day to say whether or not you accept our offer of attending the residential. We will require the admin deposit soon after.
“If I submit an idea and if we don’t get selected, will my idea be safe?” Your submission is seen by a very small number of LAMP and AFTRS selectors. We do not a) disclose the idea to any 3rd parties b) use them ourselves or c) take any of those ideas into the residential labs. We appreciate your concerns and make every effort to keep the submissions secure too. If you feel your idea has high commercial value and is IP sensitive then we suggest you submit a variant that you are comfortable with. The value of the lab is that it offers you a far wider scope for your project than you have probably thought possible.
“What does the Lab actually cost me?” Each team member pays an admin fee of AUS $100 each and for their own inbound and outbound flights to the airport closest to the residential. LAMP and our sponsors pay for everything else. This includes ground transport between the airport and the residential venue, accommodation and meals for the duration of the residential, some group excursions & activities, access to international and national mentors, and access to a range of the best computers, cameras and software suites available.
“What exactly happens during the week?” The process is very tightly controlled and we avoid releasing the precise details before the event. Acceptance of the offer to attend LAMP residentials mean that particpants agree to be at the residential for the entire duration of the event. In general terms, the week involves exercises, mentoring, presentations from industry experts, producing prototypes and preparing your project pitch for presenting to VIPs on the final day. The residential is an intensive creative hot house environment, so some refreshing activities have been scheduled into the week.
“I have special dietary requirements?” If you have any special needs, dietary or physically please inform as soon as you are accepted. You will be reminded of this at acceptance time.
“What about the internet?” We will have wired and wireless internet access for all participants. We recommend you bring a laptop equipped with a 802.11b/g adapter, airport card in that case.
“What about the final presentations to VIPs?” There is a formal, tightly managed presentation on the Friday morning to a range of invited guests (commissioners, sponsors, interested parties) so we encourage you to bring clothing that you would use in a creative or business presentation. Each team will have 15 minutes to present including a Question and Answer session. Feedback will be provided after the presentation.
“Do I need to bring any equipment?” Each team will have a high spec’d dedicated workstation, though it is our experience that team members prefer to bring their own laptops. We will have digital video, lighting, media and stills cameras. We will also have a range of CD, DVD and print media. A small Epson printer will be available.
“What assets do I need to bring to the lab?” As your project may go through some transformation, the assets we suggest you bring along should include a broad selection of graphics, sounds and video. From a design perspective we also suggest you do not begin to over design, build or structure your project in any great detail (such as finished flash movies etc:) but it makes sense to have elements such as branding graphics, logo and colour ‘look and feel’ worked out for the property. Also photoshop layers with elements already on for flexibility. We recommend you consider the following assets for an average cross-platform project:
Video footage. Around 10-15 minutes of DV format video. This will allow easier editing on Final Cut but we can compress short clips from uncompressed footage. This should be brought on firewire or USB 2.0 drives or DVD data discs (rather than pre-encoded or commercial DVD!). Some teams have lost a lot of production time ripping footage off DVDs, we advise against this. We can accommodate DV tape capture but this will slow your project down of course.
Graphics. The more relevant graphics you can bring the better. We are happy for you to build a few suggestive interfaces for general platforms, but again would ask you not to begin detailed cross-platform design. A few variants of branding and property graphics is also recommended. Photoshop files and layers suggested. Formatting for screen will be done on the lab, so keep at high res for now.
Sound and other media. Bring any further content such as CD’s, MP3s etc: even short flash files if appropriate.
Physical media. We will have scanners and digital cameras for paper or objects
New content. Your project may change significantly from the original concept and during the rapid prototyping phase you may need to generate an amount of original footage. We will have a range of DV camera and sound equipment if you need to shoot short ‘budget’ excerpts of your ‘updated’ project. We welcome you bringing your own av capture equipment if you anticipate this.
Interactive TV. For those who are considering using the Emuse, Modelstream interactive TV software running on the LAMP PC laptops there are specific requirements for this – Video must only have one audio and video stream The width of the AVI file must be a multiple of 4 pixels. Frame rate 25fps (for PAL) and the codec – Ligos Indeo 3,4 or 5.x, MJEPG, Cinepak or MS Video. Max keyframe interval of 20 frames – best format Ligos Indeo 5.1 – 95% quality, keyframe at 10.
“What actual technical resources will we get?” Each team will have their own working space and an iMac Intel G5 20” Apple computer with 2GB Ram. The latest OS X and Windows XP are installed on those and you can develop in either. There is also a very highly specified PC laptop which will run among other things, Emuse Modelstream for iTV creation.
The final presentations will be fed to two main screens – a TV and a large screen.
TV- Most projects will have a TV component which will be fed from a Mac Mini running OS X. Simple video applications simulating broadband or broadcast interactive TV will be built in Director for OS X.
Large screen- For the other platforms this will be fed from a computer which will be a dedicated iMac Intel G5, running Windows (particularly to speed up the flash presentations). In extreme cases we may run a second Mac OS X computer to the screen via a switcher if required. The suite of software on the Macs (all latest versions as far as possible) OSX and XP is as follows: Mac OS X suite – iMovie HD, iDVD, GarageBand etc: Adobe suite – Acrobat Pro, AfterEffects, GoLive CS2, Illustrator CS2, InDesign CS2, Photoshop CS2 Final Cut Production Suite – DVD Studio Pro, Final Cut Pro, LiveTyp2, Motion, Soundtrack Pro, Cinema Tools, Compressor Macromedia Suite FOR XP – Director, Dreamweaver, Fireworks, Flash, Freehand Microsoft Office X – Entourage, Excel, Powerpoint, Word Miscellaneous – Sharepoints, BBEdit Lite, TextWrangler, MPEG Streamclip, OSEx.
We invite teams to bring their own laptops, etc. You may also want to install one or two items on the LAMP machines if you require. Note that all LAMP machines will be initialised after LAMP. We will back up your projects on the main presentation computer and a terrabyte back-up drive but you should also consider your own method of archiving the project at the end. We will have DVD-R media so you can also write out to DVD in the final stages of the week.