Jan 212010
 

As we ended the last decade we were collating/archiving assets from the LAMP site and think it important to recognise the people that made LAMP the Australian icon in effective emerging media development.

Many of the mentors and participants were beginning their own journey on these workshops and residentials and are now leading the industry in Australia and abroad. We hope these ‘retrospective’ posts serve as a record for that which follows LAMP.

LAMP 2005-2009 was:

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Nov 172009
 

Australia’s leading screen conference, run by SPAA, is in Sydney this week and many multi-platform folk associated with LAMP & AFTRS in the past are in force with a record number of panels and sessions. The heavily featured 360 Media (and by implication Social Media) track sits nicely in the theme of this years conference ‘Reaching Your Audience’. LAMP’s Gary Hayes is listed as a key advisor to this years event and the following are a taste of some of the great sessions worth checking out. Lots more detail on the downloadable PDF on the SPAA Conference site.

The sessions below are the LAMP best 360, multi platform picks for the 3 days

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Oct 272009
 

LAMP’s Gary Hayes created, posted & paged (on his top 5 Australian AdAge blog, Personalizemedia) this simple flash app a few weeks ago to demonstrate the tsunami of content, communication and commercial activity across Social Media, Mobile and Games. The widget, embedded below, rather ironically went viral itself as it is was linked to from Wired, Guardian, other major sites and was re-tweeted over 2000 times which generated a reach around 15 million! It is now embedded in over 450 sites (over 150 shown in the video below the counter) and Gary is keeping it constantly updated with the latest stats across the 40+ metrics.


Oct 232009
 

AFTRS & LAMP’ers have been fortunate to know Kelly Chapman for a few years now. She is one of a handful of producers and creatives who actually walk-the-talk by ‘making’ & realising transmedia properties. From her work at Hoodlum on accessible web adventures, BBC Spooks, Emmerdale and Lost through to her own, slightly more spreadable, organic and social transmedia efforts Kelly carefully bridges the technical and creative banks of the complex white water, multi platform, rapids.

We introduced her to SPAA and she did a great keynote up at the Foxtel studios last week, edited highlights below. More on Kelly’s work here http://kcdc.com.au/ and on her investigative blog here http://kellychapman.wordpress.com/. Enjoy

Kelly Chapman keynote SPAA Fringe 2009 from KCDC on Vimeo.

Kelly is an experienced producer of transmedia entertainment. She walks participants of SPAA Fringe through the various formats transmedia takes, and step by step through how she’s applied her knowledge to creating effective transmedia strategies for her own projects.

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Sep 112009
 

Profiling successful case studies, people and the latest techniques across multi platform media. FREE themed seminars running on the last Wednesday of every month at 5:30pm – 7pm. No need to register just turn up to Theatre 1 at AFTRS Sydney

Upcoming FREE seminars:

  • AFTRS, Main Theatre, 5:30pm – 7pm, Wed Sept 30
  • Wed Sept 30 – Building Creative Collaboration Online

community Social networking applications have opened many new opportunities for creative people to collaborate online. Australian online collaborative spaces are notoriously thin on the ground but there are a few leaders in a small pack. What consitutes an online creative community, how do you motivate people to contribute content and what are the benefits that are offered?

Speakers will include:

  • Sherre De Lys from the ABC’s Pool – a creative community for online collaboration and content creation and
  • Matt Fayle and Pip Jameson from The Loop, a creative portfolio and collaboration site about to be launched targeting creative industries.

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Aug 032009
 

The August LAMP State of Play evening seminar will be a joint event with the AFTRS Centre for Screen Business and Screenrights who will be launching Jennifer Wilson’s white paper:

‘The Digital Deadlock: how clearance and copyright issues are keeping Australian content offline’

digital-deadlockJennifer will present the case for reforming the copyright system so that content creators can make the most of the online opportunity. Creators are missing out, she says, because the copyright system has fallen behind: ‘It is failing the very people it is meant to encourage. Not only that, but the public is being denied access to the content it wants.’

Jennifer, a partner at The Project Factory, an ex-LAMP mentor and former Head of Innovation at NineMSN, will outline her proposals for reform and answer questions from the audience.

Come along and receive your free copy of Jennifer’s paper together with her guide to navigating the digital landscape

‘Getting In The Digital Frame: a screen content producer’s guide to the digital landscape’.

Drinks will be hosted by Screenrights and AFTRS after the presentation.

When: 5.00pm Wednesday August 26

Where: Main Theatre, AFTRS, (directions) The Entertainment Quarter, 130 Bent St, Moore Park

RSVP: to Lois Robinson at lois.robinson@aftrs.edu.au by 19 August

We look forward to seeing you there!

Jul 162009
 

STUDY MULTIPLATFORM CONTENT PRODUCTION part time at AFTRS in 2010

All video and audio below recorded at the AFTRS Theatre July 2009. LAMP pod and vodcasts are published through iTunes – click on the icon on the right if you have iTunes to subscribe now!

FIVE SEMINAR VIDEOS – Click the skip arrows to move between presentations

  1. THE SOCIAL MEDIA MARKETING CAMPAIGN & COMMUNITY – 50m (slideshares here) © Laurel Papworth – Australia’s leading Social Network Strategist and communities manager
  2. DIGITAL AND SOCIAL INFLUENCE MARKETING 35m © Martin Walsh – Head of Digital Marketing Microsoft & Independent Film Actor & Producer Red Dune Films (slideshare embedded here)
  3. ANATOMY OF A BLOGGER OUTREACH CAMPAIGN –  16m © Geoffrey Emerson Managing Director The Prosperity Principal
  4. (Seminar Intro) THE RISE AND RISE OF SOCIAL MEDIA – 13m (slideshares here) © Gary Hayes Director LAMP @ AFTRS and CCO of MUVEDesign
  5. UNIVERSITY MEET SOCIAL MEDIA –  16m (note: music error first few minutes) © Danielle Warby Online Marketing Coordinator for the Faculty of Economics and Business at the University of Sydney

[pro-player width=’480′ height=’252′ type=’mp4′]http://storylabs.us/lamp/podcast/lssm_social_laurel.mp4,http://storylabs.us/lamp/podcast/lssm_social_martin.mp4,http://storylabs.us/lamp/podcast/lssm_social_geoffrey.mp4,http://storylabs.us/lamp/podcast/lssm_social_gary.mp4,http://storylabs.us/lamp/podcast/lssm_social_danielle.mp4[/pro-player]

Original seminar link – Social media has exploded over the last 3 years,  the scale of this phenomenon means no one can ignore it anymore. For example mid 2008 there were over 113 million blogs, 200 million active Facebook users & over 1.1 billion twitter messages. Today over 346 million read blogs and another 130 million watch YouTube videos, daily. But it is the time spent using social media that tell a more significant story. Facebook users logged 13.9 billion minutes on their site in April 09, MySpace 5 billion minutes and the new kid in town, Twitter logged 300 million minutes. According to a Nielsen study, total minutes spent on social networking sites has increased 83 percent year-over-year. Learn how to connect and be involved in this social revolution.

AUDIO ONLY VERSIONS OF 1-5 ABOVE – Click the skip arrows to move between presentations

[pro-player  width=’480′ height=’52’ type=’mp3′]http://storylabs.us/lamp/podcast/lsmp3_social_laurel.mp3,http://storylabs.us/lamp/podcast/lsmp3_social_martin.mp3,http://storylabs.us/lamp/podcast/lsmp3_social_geoffrey.mp3,http://storylabs.us/lamp/podcast/lsmp3_social_gary.mp3,http://storylabs.us/lamp/podcast/lsmp3_social_danielle.mp3[/pro-player]

ABOUT LAMP PODCASTS

This podcast presentation by LAMP @ AFTRS.

  • Video & audio recorded by AFTRS Post-production & Digital Dept
  • Pod and vodcast editing, encoding, tagging & publishing by Gary Hayes
Jul 162009
 

STUDY MULTIPLATFORM CONTENT PRODUCTION part time at AFTRS in 2010

All video and audio below recorded at the AFTRS Theatre March 2009. LAMP pod and vodcasts are published through iTunes – click on the icon on the right if you have iTunes to subscribe now!

FOUR SEMINAR VIDEOS – Click the skip arrows to move between presentations

  1. SOCIALIZED TV 2.0 – 17m © Gary Hayes Director LAMP @ AFTRS and CCO of MUVEDesign (slideshares here)
  2. MULTIPLATFORM TV – 12m (abridged) – © ABCTV Arul Baskaran (Executive Producer ABC TV Multiplatform)
  3. IPTV FUTURES – 20m © William Cooper Head of Informitv (live Skype video interview with Gary Hayes)
  4. TV INNOVATION -15m (abridged) – Chris Winter (ABC Innovation)

[pro-player width=’480′ height=’252′ type=’mp4′]http://storylabs.us/lamp/podcast/lssm_tv2_gary.mp4,http://storylabs.us/lamp/podcast/lssm_tv2_arul.mp4,http://storylabs.us/lamp/podcast/lssm_tv2_william.mp4,http://storylabs.us/lamp/podcast/lssm_tv2_chris.mp4[/pro-player]

Original seminar link – TV is in major transition. Where are the opportunities across on-demand platforms? Is the old advertising model broken? Will broadband to set top box comfortably co-exist with video on the web? Help prepare you for big changes just on the horizon. Innovations across broadband TV and IPTV. New advertising models and latest video web 2.0 mashups. Is IPTV a valid platform for video producers? The evolving role of public service broadcaster and online video distribution ABC new developments including iView, Google Earth TV & programme related services such as Gruen Transfer How online video will become more personalized Is audience contributed online content sustainable at scale? What does the future hold?

AUDIO ONLY VERSIONS OF ABOVE – Click the skip arrows to move between presentations

[pro-player  width=’480′ height=’52’ type=’mp3′]http://storylabs.us/lamp/podcast/lsmp3_tv2_gary.mp3,http://storylabs.us/lamp/podcast/lsmp3_tv2_arul.mp3,http://storylabs.us/lamp/podcast/lsmp3_tv2_william.mp3,http://storylabs.us/lamp/podcast/lsmp3_tv2_chris.mp3[/pro-player]

ABOUT LAMP PODCASTS

This podcast presentation by LAMP @ AFTRS.

  • Video & audio recorded by AFTRS Post-production & Digital Dept
  • Pod and vodcast editing, encoding, tagging & publishing by Gary Hayes