Jul 162009
 

STUDY MULTIPLATFORM CONTENT PRODUCTION part time at AFTRS in 2010

All video and audio below recorded at the AFTRS Theatre July 2009. LAMP pod and vodcasts are published through iTunes – click on the icon on the right if you have iTunes to subscribe now!

FIVE SEMINAR VIDEOS – Click the skip arrows to move between presentations

  1. THE SOCIAL MEDIA MARKETING CAMPAIGN & COMMUNITY – 50m (slideshares here) © Laurel Papworth – Australia’s leading Social Network Strategist and communities manager
  2. DIGITAL AND SOCIAL INFLUENCE MARKETING 35m © Martin Walsh – Head of Digital Marketing Microsoft & Independent Film Actor & Producer Red Dune Films (slideshare embedded here)
  3. ANATOMY OF A BLOGGER OUTREACH CAMPAIGN –  16m © Geoffrey Emerson Managing Director The Prosperity Principal
  4. (Seminar Intro) THE RISE AND RISE OF SOCIAL MEDIA – 13m (slideshares here) © Gary Hayes Director LAMP @ AFTRS and CCO of MUVEDesign
  5. UNIVERSITY MEET SOCIAL MEDIA –  16m (note: music error first few minutes) © Danielle Warby Online Marketing Coordinator for the Faculty of Economics and Business at the University of Sydney

[pro-player width=’480′ height=’252′ type=’mp4′]http://storylabs.us/lamp/podcast/lssm_social_laurel.mp4,http://storylabs.us/lamp/podcast/lssm_social_martin.mp4,http://storylabs.us/lamp/podcast/lssm_social_geoffrey.mp4,http://storylabs.us/lamp/podcast/lssm_social_gary.mp4,http://storylabs.us/lamp/podcast/lssm_social_danielle.mp4[/pro-player]

Original seminar link – Social media has exploded over the last 3 years,  the scale of this phenomenon means no one can ignore it anymore. For example mid 2008 there were over 113 million blogs, 200 million active Facebook users & over 1.1 billion twitter messages. Today over 346 million read blogs and another 130 million watch YouTube videos, daily. But it is the time spent using social media that tell a more significant story. Facebook users logged 13.9 billion minutes on their site in April 09, MySpace 5 billion minutes and the new kid in town, Twitter logged 300 million minutes. According to a Nielsen study, total minutes spent on social networking sites has increased 83 percent year-over-year. Learn how to connect and be involved in this social revolution.

AUDIO ONLY VERSIONS OF 1-5 ABOVE – Click the skip arrows to move between presentations

[pro-player  width=’480′ height=’52’ type=’mp3′]http://storylabs.us/lamp/podcast/lsmp3_social_laurel.mp3,http://storylabs.us/lamp/podcast/lsmp3_social_martin.mp3,http://storylabs.us/lamp/podcast/lsmp3_social_geoffrey.mp3,http://storylabs.us/lamp/podcast/lsmp3_social_gary.mp3,http://storylabs.us/lamp/podcast/lsmp3_social_danielle.mp3[/pro-player]

ABOUT LAMP PODCASTS

This podcast presentation by LAMP @ AFTRS.

  • Video & audio recorded by AFTRS Post-production & Digital Dept
  • Pod and vodcast editing, encoding, tagging & publishing by Gary Hayes
Jul 182008
 

‘Building a Social Network” Strategies, implementation and management of online communities.

Laurel PapworthLaurel takes us on a whistle-stop tour of the various features and functions of organic social networks and how to identify positive and negative aspects of existing services. She refers to how on entry the motto/tagline, tools and what the community are discussing should be clearly visible. Other critical components Laurel mentions are sustainability of identity, notification of what is public and private, peer appraisal and methodologies to build trust. She then goes on to explain the many and varied forms of synchronous and asynchronous communication and the types of interaction certain demographics prefer.

Explaining why many sites need to also clearly display premium vs free content she references the member life cycle of visitor, newcomer, registered, responder, leader and elder combined with the various leadership types goes to make a rich tapestry of how communities form and evolve. Laurel talks about the best ways to manage closely knit communities and associated swarm behaviour – how empowering structured small groups actually engenders trust and makes it self-contained and ready to grow itself. She ends with a very useful summary of all the key points and answers as few questions such as fake content, her favourite community and reiterates the three main types of social networks (depth of content, filter and straight communications).

MP3 recording time 30:38 (21.8MB) Click to listen

A series of podcasts of short presentations given by mentors at the LAMP VIII residential lab in Marysville, Victoria in February 2008.

All LAMP podcasts are published through iTunes – click on the icon below if you have iTunes to subscribe now!

[slideshare id=289705&doc=first-build-of-a-social-network-1204509778460769-5&w=525]

LAUREL PAPWORTH – Online Community Strategist, World Communities

Laurel Papworth is a consultant specialising in educating companies in how to maximise value from social networks, social media and web 2.0 technologies.

In the past she had lead roles in digitising Fairfax Newspapers and establishing Optus Convergent media and now Laurel lectures on marketing into social networks at the University of Sydney and advising clients such as Channel 10 (Australian Idol community) and Telecom New Zealand.

Laurel frequently presents on Web 2.0 technologies and how they can best be used at a business level including corporate blogging, RSS feeds, user documentation wikis and vibrant customer communities. Renowned blog here.

ABOUT LAMP PODCASTS

This podcast presentation by LAMP @ AFTRS.

Audio recorded by Peter Giles and Brett Robertson

Description, editing, podcasting and produced by Gary Hayes

Mar 232008
 

Jennifer discusses legacy technologies leading up to mobile phone 3rd generation services and draws up on staggering statistics that indicate a change toward mobile content delivery over PC content delivery. She illustrates the impact mobiles are making as the new delivery platform of choice; right now there are twice as many mobile phones in the world as internet connections, and SMS is the most heavily transferred data type in the world.
Jennifer introduces the concept of native mobile applications; applications that are mobile phone dependent, and identifies video as the ‘killer app’ for the mobile platform in 2008. In addition to defining user demographics by behaviour rather than age, Jennifer shows us how 3G social and geographic networking is already working in the real world, and offers tips on how to develop more user friendly mobile applications.

PDF of presentation 756k here

MP3 recording time 30:59 (15.5MB) Click to listen

A series of podcasts of short presentations given by mentors at the LAMP VIII residential lab in Marysville, Victoria in February 2008.

All LAMP podcasts are published through iTunes – click on the icon below if you have iTunes to subscribe now!

JENNIFER WILSON – Principal, Lean Forward

Jennifer WilsonJennifer Wilson is the principal at Lean Forward, a company created to consult in the area of engaging consumer experience based on content or marketing concepts, mobile and online. Lean Forward will also be undertaking bespoke development in this area.

Prior to this, Jennifer was Head of Innovation for ninemsn. In this role, she investigated developments in engagement, interaction, social networking, user generated content and other new technologies and how these shape our online and mobile interactive futures. Jennifer conceived of new products and oversaw the development of some cutting edge new destinations.

Prior to this, Jennifer was Managing Director of HWW, content provider and developer of online and mobile sites under the yourTime™ banner; and builder of third-party content sites.

Jennifer is passionate about single, device-independent relationships with consumers; the power and influence of social networks; and ‘soft’ personalisation –providing a tailored, personalised experience to each consumer.

Jennifer has more than 20 years in interactive communications and digital marketing. She sits on the National Executive of the Australian Interactive Media Industry Association (AIMIA).

ABOUT LAMP PODCASTS

This podcast presentation by LAMP @ AFTRS.

Live audio recorded by Peter Giles and Brett Robertson

Podcast description by Rachael Hainsworth

Editing, processing and podcasting production by Gary Hayes

Jan 162008
 

A sadly highly abridged 6 minute recording of a great talk by Jennifer looking at upcoming demo/psycho graphics particularly generation C (12-24) that she thinks stands for community, creativity and content. They are non-watch wearers as they have some many devices who needs it. She looks at their current modes of communication and bizarrely they see email as out-dated and have moved on. Exploring social networks, Jennifer points out the four layers of connection within generation C and how the upper limit of 150 is similar to corporate thresholds of efficiency. She finishes, before being cut off, on explaining why email is an issue for this group.MP3 recording time 6:00 (2.2MB) Click to listen

A series of podcasts of short presentations given by mentors at the LAMP VII: Story of the Future at Couran Cove Eco Resort in December 2007.

JENNIFER WILSON – Head of Innovation, Nine MSN

Jennifer WilsonJennifer Wilson has over 20 years in interactive consumer content and information services, from first building interactive voice response systems in the UK, through voting, banking, gambling and marketing services; online and on all forms of telephone, fixed and mobile.

She was previously Managing Director of HWW, a specialist content aggregation, syndication and digital publishing company, which provides the yourTime™ products (yourMovies, yourTV etc). HWW is also a major developer of mobile sites, providing mobile publishing tools for hard-to-source content as well as building third-party mobile (and web) sites. HWW was recently purchased by ninemsn.

Jennifer holds a patent in the delivery of TV to mobile phones. She has a keen interest in social networking, digital public spaces, tribes, blogs and forums and the interesting digital world of Gen-C.

ABOUT LAMP PODCASTS

All LAMP podcasts are published through iTunes – click on the icon below if you have iTunes to subscribe now!

This podcast presentation produced and presented by Gary Hayes for LAMP @ AFTRS.

Audio recorded, edited and processed by Brett Robertson and Gary Hayes