Nov 172009
 

Australia’s leading screen conference, run by SPAA, is in Sydney this week and many multi-platform folk associated with LAMP & AFTRS in the past are in force with a record number of panels and sessions. The heavily featured 360 Media (and by implication Social Media) track sits nicely in the theme of this years conference ‘Reaching Your Audience’. LAMP’s Gary Hayes is listed as a key advisor to this years event and the following are a taste of some of the great sessions worth checking out. Lots more detail on the downloadable PDF on the SPAA Conference site.

The sessions below are the LAMP best 360, multi platform picks for the 3 days

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Oct 272009
 

LAMP’s Gary Hayes created, posted & paged (on his top 5 Australian AdAge blog, Personalizemedia) this simple flash app a few weeks ago to demonstrate the tsunami of content, communication and commercial activity across Social Media, Mobile and Games. The widget, embedded below, rather ironically went viral itself as it is was linked to from Wired, Guardian, other major sites and was re-tweeted over 2000 times which generated a reach around 15 million! It is now embedded in over 450 sites (over 150 shown in the video below the counter) and Gary is keeping it constantly updated with the latest stats across the 40+ metrics.


Sep 112009
 

Profiling successful case studies, people and the latest techniques across multi platform media. FREE themed seminars running on the last Wednesday of every month at 5:30pm – 7pm. No need to register just turn up to Theatre 1 at AFTRS Sydney

Upcoming FREE seminars:

  • AFTRS, Main Theatre, 5:30pm – 7pm, Wed Sept 30
  • Wed Sept 30 – Building Creative Collaboration Online

community Social networking applications have opened many new opportunities for creative people to collaborate online. Australian online collaborative spaces are notoriously thin on the ground but there are a few leaders in a small pack. What consitutes an online creative community, how do you motivate people to contribute content and what are the benefits that are offered?

Speakers will include:

  • Sherre De Lys from the ABC’s Pool – a creative community for online collaboration and content creation and
  • Matt Fayle and Pip Jameson from The Loop, a creative portfolio and collaboration site about to be launched targeting creative industries.

Continue reading »

Jul 162009
 

STUDY MULTIPLATFORM CONTENT PRODUCTION part time at AFTRS in 2010

All video and audio below recorded at the AFTRS Theatre July 2009. LAMP pod and vodcasts are published through iTunes – click on the icon on the right if you have iTunes to subscribe now!

FIVE SEMINAR VIDEOS – Click the skip arrows to move between presentations

  1. THE SOCIAL MEDIA MARKETING CAMPAIGN & COMMUNITY – 50m (slideshares here) © Laurel Papworth – Australia’s leading Social Network Strategist and communities manager
  2. DIGITAL AND SOCIAL INFLUENCE MARKETING 35m © Martin Walsh – Head of Digital Marketing Microsoft & Independent Film Actor & Producer Red Dune Films (slideshare embedded here)
  3. ANATOMY OF A BLOGGER OUTREACH CAMPAIGN –  16m © Geoffrey Emerson Managing Director The Prosperity Principal
  4. (Seminar Intro) THE RISE AND RISE OF SOCIAL MEDIA – 13m (slideshares here) © Gary Hayes Director LAMP @ AFTRS and CCO of MUVEDesign
  5. UNIVERSITY MEET SOCIAL MEDIA –  16m (note: music error first few minutes) © Danielle Warby Online Marketing Coordinator for the Faculty of Economics and Business at the University of Sydney

[pro-player width=’480′ height=’252′ type=’mp4′]http://storylabs.us/lamp/podcast/lssm_social_laurel.mp4,http://storylabs.us/lamp/podcast/lssm_social_martin.mp4,http://storylabs.us/lamp/podcast/lssm_social_geoffrey.mp4,http://storylabs.us/lamp/podcast/lssm_social_gary.mp4,http://storylabs.us/lamp/podcast/lssm_social_danielle.mp4[/pro-player]

Original seminar link – Social media has exploded over the last 3 years,  the scale of this phenomenon means no one can ignore it anymore. For example mid 2008 there were over 113 million blogs, 200 million active Facebook users & over 1.1 billion twitter messages. Today over 346 million read blogs and another 130 million watch YouTube videos, daily. But it is the time spent using social media that tell a more significant story. Facebook users logged 13.9 billion minutes on their site in April 09, MySpace 5 billion minutes and the new kid in town, Twitter logged 300 million minutes. According to a Nielsen study, total minutes spent on social networking sites has increased 83 percent year-over-year. Learn how to connect and be involved in this social revolution.

AUDIO ONLY VERSIONS OF 1-5 ABOVE – Click the skip arrows to move between presentations

[pro-player  width=’480′ height=’52’ type=’mp3′]http://storylabs.us/lamp/podcast/lsmp3_social_laurel.mp3,http://storylabs.us/lamp/podcast/lsmp3_social_martin.mp3,http://storylabs.us/lamp/podcast/lsmp3_social_geoffrey.mp3,http://storylabs.us/lamp/podcast/lsmp3_social_gary.mp3,http://storylabs.us/lamp/podcast/lsmp3_social_danielle.mp3[/pro-player]

ABOUT LAMP PODCASTS

This podcast presentation by LAMP @ AFTRS.

  • Video & audio recorded by AFTRS Post-production & Digital Dept
  • Pod and vodcast editing, encoding, tagging & publishing by Gary Hayes
Jul 162009
 

STUDY MULTIPLATFORM CONTENT part time at AFTRS in 2010

All video and audio below recorded at the AFTRS Theatre April 2009. LAMP pod and vodcasts are published through iTunes – click on the icon on the right if you have iTunes to subscribe now!

FOUR SEMINAR VIDEOS – Click the skip arrows to move between presentations

  1. COLLABORATIVE COMMUNITIES – 32m © Laurel Papworth senior consultant, strategist, writer and workshop facilitator on online communities and social networks in Australia, Asia and Middle East
  2. CROWDSOURCING – 7m © Doug Garske Managing Director at Atomic Marketing
  3. FREE AND EASY (seminar intro) – 10m © Gary Hayes Director LAMP @ AFTRS and CCO of MUVEDesign (slideshares here)

[pro-player width=’480′ height=’252′ type=’mp4′]http://storylabs.us/lamp/podcast/lssm_open_laurel.mp4,http://storylabs.us/lamp/podcast/lssm_open_doug.mp4,http://storylabs.us/lamp/podcast/lssm_open_gary.mp4[/pro-player]

Original seminar link – There are a vast range of new free to use tools that enable rich and efficient collaboration for audiences and professionals alike. What are the best tools for online communities, project development, video distribution and marketing. A survey of free to use tools and services including Mogulus, Twitter, Joomla, Ning, Blogger, Ustream, Drupal, Wikis, Social Bookmarking, Virtual World Gatherings, WordPress and many others.

AUDIO ONLY VERSIONS OF ABOVE – Click the skip arrows to move between presentations

[pro-player  width=’480′ height=’52’ type=’mp3′]http://storylabs.us/lamp/podcast/lsmp3_open_laurel.mp3,http://storylabs.us/lamp/podcast/lsmp3_open_doug.mp3,http://storylabs.us/lamp/podcast/lsmp3_open_gary.mp3[/pro-player]

ABOUT LAMP PODCASTS

This podcast presentation by LAMP @ AFTRS.

  • Video & audio recorded by AFTRS Post-production & Digital Dept
  • Pod and vodcast editing, encoding, tagging & publishing by Gary Hayes
Jul 152009
 

STUDY MULTIPLATFORM CONTENT PRODUCTION part time at AFTRS in 2010

All video and audio below recorded at the AFTRS Theatre April 2009. LAMP pod and vodcasts are published through iTunes – click on the icon on the right if you have iTunes to subscribe now!

FIVE SEMINAR VIDEOS – Click the skip arrows to move between presentations

  1. THE ART & CRAFT OF MULTIPLATFORM STORYTELLING – 37m © Hoodlum Anthony Mullins – Creative Director Hoodlum  & Jackie Turnure, Head of Development and Production Hoodlum
  2. MOBILE SOCIAL TECH AND ALTERNATE REALITY GAMING – 35m © Bob Hitching Xumii
  3. THE INNOVATIVE COMMUNITY – 38m © Laurel Papworth senior consultant, strategist, writer and workshop facilitator on online communities and social networks in Australia, Asia and Middle East (slideshares here)
  4. PLAYING IN A DIGITAL WORLD – 31m © Jim Shomos CEO Forget The Rules
  5. MULTIPLATFORM INNOVATIONS – 22m © Giancarlo A. Mori Senior Vice President, ANIMALLOGIC Interactive. (live Skype video intro interview with Gary Hayes)

[pro-player width=’480′ height=’252′ type=’mp4′]http://storylabs.us/lamp/podcast/lssm_innov_hoodlum.mp4,http://storylabs.us/lamp/podcast/lssm_innov_bob.mp4,http://storylabs.us/lamp/podcast/lssm_innov_laurel.mp4,http://storylabs.us/lamp/podcast/lssm_innov_jim.mp4,http://storylabs.us/lamp/podcast/lssm_innov_giancarlo.mp4[/pro-player]

Original seminar link – The way content is consumed has changed. A selection of leading innovators in multi-platform content present recent projects in the areas of social media, cross platform storytelling, extended entertainment, games and online entertainment. This will be an eye opener for those who thought cross-media meant TV show and a website!

AUDIO ONLY VERSIONS OF ABOVE – Click the skip arrows to move between presentations

[pro-player  width=’480′ height=’52’ type=’mp3′]http://storylabs.us/lamp/podcast/lsmp3_innov_hoodlum.mp3,http://storylabs.us/lamp/podcast/lsmp3_innov_bob.mp3,http://storylabs.us/lamp/podcast/lsmp3_innov_laurel.mp3,http://storylabs.us/lamp/podcast/lsmp3_innov_jim.mp3,http://storylabs.us/lamp/podcast/lsmp3_innov_giancarlo.mp3[/pro-player]

ABOUT LAMP PODCASTS

This podcast presentation by LAMP @ AFTRS.

  • Video & audio recorded by AFTRS Post-production & Digital Dept
  • Pod and vodcast editing, encoding, tagging & publishing by Gary Hayes
Apr 282009
 

machy_film_vertVIRTUAL STORY: THE ART AND CRAFT OF MACHINIMA

Three hour seminar – Thurs 14 May.
Full day workshop – Fri 15 May

Machinima is a dynamic new form of storytelling that will be explored in a seminar and interactive workshop at AFTRS this week. This unique event will feature leading international experts speaking about the exciting future of this new form which utilises games and virtual worlds as new tools of filmmaking.

Games and virtual worlds are now being used as creative tools to make a wide range of films from horror genre, comedy to corporate training and education. YouTube, Machinima.com and scores of other video portals are filled with thousands of examples of these new forms of virtual storytelling. Some are now even being commissioned by mainstream TV such as NBC aired a CSI episode in 2008 integrating machinima made in Second Life and HBO recently acquired the machinima series ‘Molotov Alva’.

Speakers featured include:

  • Gary Wiesneski, who has pioneered SLCN.tv, the world’s first TV network that broadcasts live from the virtual world reaching over 1 million viewers and from July it will be in high definition on treet.tv.
  • Mark Strong from Wandering Eye Pictures will also speak about recent machinima projects he has completed for Sony to promote the Ressurrection 2 game for PS3 platform.
  • An exclusive interview with leading machinima producers Ill Clan. Writer/director Kerria Seabrooke, cinematographer Paul Jannicola and producer Frank Dellario have been described by Wired magazine as ‘machinima masters’ and give unique insights to how they create their award winning work.
  • Gary Hayes, leading Virtual World creator,  put this together inspired by the growing audience for his own machinimas which have achieved hundreds of thousands of views online. More at: http://www.youtube.com/user/hayesg01
  • Jim Shomos who, with Kenny creator Shane Jacobson, have pioneered MOGIE or movie over game integrated entertainment in partnership with Ubisoft. More can be seen at: http://www.mordykoots.com
  • Kathy Mueller, lecturer in Screen Content at AFTRS, who brings many years of experience as a screen writer/director to new forms.

Following the seminar a day-long workshop will be held on Friday 15th May to explore the tools and techniques of making machinima. This is a rare opportunity to gain insight into an exciting emerging form.

WORKSHOP: Those attending the workshop are encouraged to bring a 1-2 minute audio recording of dialogue between 2-3 characters to create the machinima to.

The seminar will explore the vast range of machinima made with console, PC and online games. It will also look at simple forms of film pre-visualisation now possible using games technologies. The intensive workshop will provide a hands-on introduction to the tools of machinima and the opportunity to work on a short project. Participants are encouraged to bring along a pre-recorded soundtrack (including voice and/or music) to use as the basis for their project.

Sign up now for the seminar only or for the full seminar and workshop program. Hurry, applications close soon!

CLICK TO APPLY: Seminar Thurs 14 May 2 – 5 pm

CLICK TO APPLY: Workshop Fri 15 May 10 am – 5 pm (must attend seminar)

Presenters and workshop trainers include:

By the end of this workshop & seminar participants will have had the opportunity to understand the differences between the types of machinima engines (specialized software, previz tools, social virtual worlds, game-worlds and mods) and learn about:

  • What makes compelling machinima
  • The wide range of machinima styles being created around the world
  • Insight into the engines and tools used to create machinima including: WoW, Second Life, Antics, Crysis, GTA4, Half Life, Halo, iClone, Movie Storm Unity, NWN, The Movies, Sims and many others
  • Basic storyboarding and scripting techniques for machinima
  • Global machinima community and other online resources
  • Role playing and improvisation techniques that work in this new form

From a previous Machinima seminar called “THE VIRTUAL STORY”

Six half hour podcasts featuring SLCN.tv, Physical TV, Jackie Turnure, Gary Hayes and many more from the Film Making and Cinematic Experiences Using Virtual Worlds and Games seminar in Sept 2007 recorded live at the Museum of Sydney.

1 SECOND LIFE CABLE NETWORK – Gary Wisniewski. Gary discusses the technical and logistical aspects of making television in 2nd life. MP3 recording time 33:37 (11.7MB) Click to listen

2 THURSDAY’S FICTIONS – Karen Pearlman and Richard James Allen take you through the transition of their project, Thursday’s Fictions from the stage, to the page, to the screen and now to 2nd life. MP3 recording time 30:42 (10.6MB) Click to listen

3 THE STORY ENVIRONMENT – Gary Hayes talks about virtual spaces and the collaborative nature of creating stories within them. MP3 recording time 33:37 (11.3MB) Click to listen

4 CREATING PLACES – Kit Devine a lecturer in 3D at AFTRS talks us through her phd project, a virtual version of Sydney’s Rocks area from 1788 to present, as an illustration of the difference between building places as opposed to spaces. MP3 recording time 16:23 (5.6MB) Click to listen

5 THE VIRTUAL FILM – Jackie Turnure. The art of Machinima – an evolution. Jackie takes us back 11 years to the beginnings of Machinima, (combination of Machine and Cinema) to look at how far things have come and where they might be heading. MP3 recording time 36:42 (12.6MB) Click to listen

6 GAME MEET FILM: PRODUCTION, SKILLS AND FUTURES – Panel “The Craft of Story Environment and Games” – A panel of experts moderated by Gary Hayes look at the production issues and future implications of combining the skills of filmmaking with games design with emphasis on machinima and virtual worlds. MP3 recording time 31:10 (10.7MB) Click to listen

All podcast presentations produced and presented by LAMP @ AFTRS.
Audio edited & processed by Gary Hayes. Podcast descriptions by Casandra Joslyn.

All LAMP podcasts are published through iTunes – click on the icon below if you have iTunes to subscribe now!

Apr 062009
 

INNOVATIONS IN MULTI-PLATFORM CONTENT – Wed 22 April 9.30 – 1.00 pm – Sydney

  • Do you really know what Alternate or Augmented Reality Games are, or what makes Social Media Entertainment really successful?
  • How do you plan, produce and maintain complex distributed narrative, multi-platform services?
  • Why do interactive stories work & how to get clients interested in it
  • How can you combine the immersion of games with the drama of film and TV?
  • How can you keep people engaged across time and space?
  • What is the true Future of Entertainment?

lostThe way content is consumed has changed. A selection of leading innovators in multi-platform content present recent projects in the areas of social media, cross platform storytelling, extended entertainment, games and online entertainment. This will be an eye opener for those who thought cross-media meant TV show and a website!

Hoodlum (global leaders in distributed storytelling) will share behind the scenes on their world renowned multi-platform ‘game-like’ dramas such as Lost, Spooks and Emmerdale. World Communities will highlight the best social media services that draw in audience and user participation while also building loyalty for future services. Animal Logic on a live link from LA will talk about the future of entertainment formats while Xumii will look at this from a social mobile perspective. Finally MOGIE/Forget the Rules will show a unique new Australian grown format combining live action and game worlds. Sohail Dahdal and Gary Hayes, both leading multi-platform creators themselves, will manage this very special seminar.

APPLY: Seminar Wed 22 April 9.30 am – 1 pm

Presenters include:

By the end of this seminar participants will have had the opportunity to learn about:

  • How to develop new forms of storytelling that integrate narrative and interactivity
  • Innovative techniques in multi platform content creation
  • Future directions of media innovation
  • Case studies of innovative projects and production methodologies and techniques
  • Techniques to foster and promote creative innovation
  • Creating community and communicating directly with audiences