Nov 172009
 

Australia’s leading screen conference, run by SPAA, is in Sydney this week and many multi-platform folk associated with LAMP & AFTRS in the past are in force with a record number of panels and sessions. The heavily featured 360 Media (and by implication Social Media) track sits nicely in the theme of this years conference ‘Reaching Your Audience’. LAMP’s Gary Hayes is listed as a key advisor to this years event and the following are a taste of some of the great sessions worth checking out. Lots more detail on the downloadable PDF on the SPAA Conference site.

The sessions below are the LAMP best 360, multi platform picks for the 3 days

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Oct 272009
 

LAMP’s Gary Hayes created, posted & paged (on his top 5 Australian AdAge blog, Personalizemedia) this simple flash app a few weeks ago to demonstrate the tsunami of content, communication and commercial activity across Social Media, Mobile and Games. The widget, embedded below, rather ironically went viral itself as it is was linked to from Wired, Guardian, other major sites and was re-tweeted over 2000 times which generated a reach around 15 million! It is now embedded in over 450 sites (over 150 shown in the video below the counter) and Gary is keeping it constantly updated with the latest stats across the 40+ metrics.


Jul 162009
 

STUDY MULTIPLATFORM CONTENT PRODUCTION part time at AFTRS in 2010

All video and audio below recorded at the AFTRS Theatre July 2009. LAMP pod and vodcasts are published through iTunes – click on the icon on the right if you have iTunes to subscribe now!

FIVE SEMINAR VIDEOS – Click the skip arrows to move between presentations

  1. THE SOCIAL MEDIA MARKETING CAMPAIGN & COMMUNITY – 50m (slideshares here) © Laurel Papworth – Australia’s leading Social Network Strategist and communities manager
  2. DIGITAL AND SOCIAL INFLUENCE MARKETING 35m © Martin Walsh – Head of Digital Marketing Microsoft & Independent Film Actor & Producer Red Dune Films (slideshare embedded here)
  3. ANATOMY OF A BLOGGER OUTREACH CAMPAIGN –  16m © Geoffrey Emerson Managing Director The Prosperity Principal
  4. (Seminar Intro) THE RISE AND RISE OF SOCIAL MEDIA – 13m (slideshares here) © Gary Hayes Director LAMP @ AFTRS and CCO of MUVEDesign
  5. UNIVERSITY MEET SOCIAL MEDIA –  16m (note: music error first few minutes) © Danielle Warby Online Marketing Coordinator for the Faculty of Economics and Business at the University of Sydney

[pro-player width=’480′ height=’252′ type=’mp4′]http://storylabs.us/lamp/podcast/lssm_social_laurel.mp4,http://storylabs.us/lamp/podcast/lssm_social_martin.mp4,http://storylabs.us/lamp/podcast/lssm_social_geoffrey.mp4,http://storylabs.us/lamp/podcast/lssm_social_gary.mp4,http://storylabs.us/lamp/podcast/lssm_social_danielle.mp4[/pro-player]

Original seminar link – Social media has exploded over the last 3 years,  the scale of this phenomenon means no one can ignore it anymore. For example mid 2008 there were over 113 million blogs, 200 million active Facebook users & over 1.1 billion twitter messages. Today over 346 million read blogs and another 130 million watch YouTube videos, daily. But it is the time spent using social media that tell a more significant story. Facebook users logged 13.9 billion minutes on their site in April 09, MySpace 5 billion minutes and the new kid in town, Twitter logged 300 million minutes. According to a Nielsen study, total minutes spent on social networking sites has increased 83 percent year-over-year. Learn how to connect and be involved in this social revolution.

AUDIO ONLY VERSIONS OF 1-5 ABOVE – Click the skip arrows to move between presentations

[pro-player  width=’480′ height=’52’ type=’mp3′]http://storylabs.us/lamp/podcast/lsmp3_social_laurel.mp3,http://storylabs.us/lamp/podcast/lsmp3_social_martin.mp3,http://storylabs.us/lamp/podcast/lsmp3_social_geoffrey.mp3,http://storylabs.us/lamp/podcast/lsmp3_social_gary.mp3,http://storylabs.us/lamp/podcast/lsmp3_social_danielle.mp3[/pro-player]

ABOUT LAMP PODCASTS

This podcast presentation by LAMP @ AFTRS.

  • Video & audio recorded by AFTRS Post-production & Digital Dept
  • Pod and vodcast editing, encoding, tagging & publishing by Gary Hayes
Jun 042009
 

THE SOCIAL MEDIA CAMPAIGN: CONNECTING & CONVERSING WITH YOUR AUDIENCE COMMUNITY

web2_centralSocial media has exploded over the last 3 years,  the scale of this phenomenon means no one can ignore it anymore. For example mid 2008 there were over 113 million blogs, 200 million active Facebook users & over 1.1 billion twitter messages. Today over 346 million read blogs and another 130 million watch YouTube videos, daily. But it is the time spent using social media that tell a more significant story. Facebook users logged 13.9 billion minutes on their site in April 09, MySpace 5 billion minutes and the new kid in town, Twitter logged 300 million minutes. According to a Nielsen study, total minutes spent on social networking sites has increased 83 percent year-over-year. Learn how to connect and be involved in this social revolution.

A two part event:

  1. The three hour seminar will introduce you to the most successful online marketing case studies, promoting content, brands and events online and will demonstrate a range of community building techniques
  2. The one day workshop will be intimate hands-on training in how to use a variety online social tools to connect to and grow audiences around ‘your’ niche areas, whether production, event, brand or service

Both days are suitable for creatives wanting to generate interest in their work, marketing departments needing to understand this new environment and any one wanting to understand, promote themselves and grow online communities

SEMINAR: Thurs 2 July 2 – 5 pm CLICK TO APPLY $60

Aimed at anyone who wants to promote themselves, their product or creation into communities. This seminar led by Laurel Papworth looks at the latest techniques of marketing yourself online through engaging with online events, social networks and DIY social media and the workshop will examine case studies of successful producers and creators doing it for themselves.

Final speakers:

  • Martin Walsh – Head of Digital Marketing Microsoft & Independent Film Actor & Producer “Long Tan” + ARGs (42 entertainment)
  • Danielle Warby – Online Marketing Coordinator the University of Sydney
  • Geoffrey EmersonMD of The Prosperity Principal – Sydney Experiential, Digital, Social Media, Design and Video production
  • Laurel PapworthAustralia’s leading Social Network Strategist and communities manager
  • (intro) Gary Hayes – Director LAMP and CCO MUVEDesign

WORKSHOP: Friday  3  July 10 am – 5 pm CLICK TO APPLY $240

laurel_class

A workshop looking at how to understand the new audiences, build traffic and loyalty that goes way beyond creating a Facebook group or uploading a trailer onto YouTube but looks at a multitude of techniques of engaging through online events, real time conversation, socializing content and personal or corporate brand building. Some of the key aspects of the Social Media Campaign to be explored are described by Laurel below from her blog

Social-Media-Campaign

  1. Get involved, read what’s out there, source top bloggers, forums, bulletin boards, Twitterers, Digg fanatics and Facebook discussion groups – read and understand them.
  2. Create – or better yet, find – social media assets you didn’t know you already had. Powerpoint presentations from the shareholder meeting? Put ‘em up on slideshare. FAQ’s and Customer Service Tip sheets? Put them in a wiki or a blog post. That sort of thing. Don’t waste money on made-for-web ‘viral’ crap. It’s useful, not buzzy stuff that social media wants.
  3. Discuss – any campaign you create that is not discussed in social networks, doesn’t exist.Make sure the tools for discussion exist, don’t lock it down with pre-moderation and pdfs.
  4. Promote – use distribution, not content networks for promotion. That would be Facebook, Digg and the like (you can’t blog on those sites, they are not for Citizen Journalist, but for Citizen Editor). Better still, offer widgets for customer to customer promotion.
  5. Measure, analyse, get your metrics. Which ones are meaningful? A top blogger blogging or a Facebook group discussing? Hits to your web page or increase in Technorati keywords?

By the end of this workshop participants will have had the opportunity to learn about:

  • The online ecology of social networks

  • Techniques to distribute your content as widely as possible to a global audience

  • Planning and staging a campaign which has maximum impact and reach

  • Building loyalty and community with an online audience

About Laurel Papworth

Led by Laurel Papworth who is a Power150 media blogger (global – AdNews) and in the top 3 media bloggers for Australia (B&T). She has been teaching for 20 years, mostly in the area of online communities and virtual communications. Laurel is the senior social media strategist in Australia, consulting to companies, not for profits and government departments in Australia, Asia and Middle East including:

  • Middle East Broadcasting (Dubai/Saudi Arabia) – Channel MBC4
  • Telecom New Zealand
  • Fairfax: RSVP Dating Community
  • Sony Corporation
  • Universal McCann Erickson WorldWide
  • CHANNEL TEN: including Australian Idol community
  • Sulake: Makers of Habbo
  • Macquarie Leisure
  • Macquarie Media
  • New Holland Publishing
  • Australasian, Performing Right Association (APRA)
  • Peoplebrowsr
  • MySongcast.com unsigned bands community
  • Australian Businesswomens’ Network
  • Pink Sofa online community
  • ABC Australia
  • National Archives of Australia (gov)
  • Department of State and Regional Development (gov)
  • Department of Primary Industry (gov)
  • Australian Film Television and Radio School (edu)
  • University of Sydney (edu, public)
  • University of Western Sydney (edu, Masters program).
Jan 192009
 

This LAMP mentored project from Marcus Gillezeau and Ellenor Cox (of Firelight Productions) has been nominated in the Fiction category of the 2009 International Interactive Emmy Awards. These awards are held at Milia in Cannes each year and this year it is from 30 March to 3 April. The video below with a voice over by Marcus himself, explains Scorched and is also used by judges to help select the nominations.

Through these awards, the International Academy of Television Arts & Sciences is celebrating a significantly growing sector of the television industry and recognize excellence in content created and designed for viewer interaction and/or delivery on a digital platform.

Fiction category

  • Director’s Cut – The Revenge, Container Group S.A., Argentina
  • Kirill, Endemol UK / MSN , United Kingdom
  • Pietshow, Grundy UFA TV Produktions GmbH, Germany
  • Scorched, Firelight Productions in association with Essential Media & Goalpost Pictures, Australia

Scorched has also recently been nominated for the local Australian AIMIA awards – all nominations here.

About the video “Scorched is one of the largest all-media, interactive drama projects ever in Australia, screening across the Internet, mobile devices and prime time TV. Find out more about how the team put together the roll-out of the project.”

Scorched has received a great deal of attention and commentary from press and also those closer to the project. This is the LAMP post about the launch, here is Guy Gadney (then head of PBL New Media, Channel 9) and Gary Hayes (LAMP Director’s personal media blog).

It is great news that another LAMP connected project is entered into the International Emmy’s – examples of earlier ones included the winner of the Ogilvy Amex award by then LAMP mentor Jackie Turner and other LAMP projects such as  The Deep Sleep won development awards too.

Jul 252008
 

The AFTRS Laboratory for Advanced Media Production, the first three years of residentials. Around 34 of the 61 projects that were developed over one intensive week to a pitch, flash by in 2 minutes.

These images are part of the original 15-20 minute presentation at the end of that week to commissioners, interested stakeholders and most importantly the mentors and each other. At the moment most are in further development, seven are in full production and five have been produced to audience.

Music: Bounty Island, DJ Shah’s Antonio Harbour Mix

The projects in the video are:
Aftershock, Faction, Captive, Stalkers Ink, Catalyst, Black Creek (renamed), Killer Gene, Machine, Detective Dale, Mondo Froggo, Get Carla, City Games, Middlemania, The Apartment, InWorld, Project Greenlight 2, Thursday’s Fictions, Portable Ghosts, Virtual Roadside Memorials, Call to Arms:Sea Patrol, Master Raindrop, Insect Men, HitIt, Perfect Partner, Tell Tales, Wild Ark, Georgiana Molloy, What If Macbeth, Urban Anarchy, Sum of our Parts, Read with me Play with Me