Nov 172009
 

Australia’s leading screen conference, run by SPAA, is in Sydney this week and many multi-platform folk associated with LAMP & AFTRS in the past are in force with a record number of panels and sessions. The heavily featured 360 Media (and by implication Social Media) track sits nicely in the theme of this years conference ‘Reaching Your Audience’. LAMP’s Gary Hayes is listed as a key advisor to this years event and the following are a taste of some of the great sessions worth checking out. Lots more detail on the downloadable PDF on the SPAA Conference site.

The sessions below are the LAMP best 360, multi platform picks for the 3 days

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Nov 042009
 

It is always hard to decide on a good video sharing network for longer format material as YouTube &  many others have time and quality limitations. LAMP has put up its videos via iTunes store since 2005 as well as running a JWPlayer on it’s own virtual server. So we also just started an AFTRSTalks channel on Vimeo where seminars, lectures, interviews etc: will be uploaded. Here is the first  batch from LAMP across a few recent seminars or interviews (at least 15 more to be added shortly to this gallery!).

The Game of Writing Games with Matt Costello from AFTRSTalks on Vimeo.

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Oct 272009
 

LAMP’s Gary Hayes created, posted & paged (on his top 5 Australian AdAge blog, Personalizemedia) this simple flash app a few weeks ago to demonstrate the tsunami of content, communication and commercial activity across Social Media, Mobile and Games. The widget, embedded below, rather ironically went viral itself as it is was linked to from Wired, Guardian, other major sites and was re-tweeted over 2000 times which generated a reach around 15 million! It is now embedded in over 450 sites (over 150 shown in the video below the counter) and Gary is keeping it constantly updated with the latest stats across the 40+ metrics.


Oct 232009
 

AFTRS & LAMP’ers have been fortunate to know Kelly Chapman for a few years now. She is one of a handful of producers and creatives who actually walk-the-talk by ‘making’ & realising transmedia properties. From her work at Hoodlum on accessible web adventures, BBC Spooks, Emmerdale and Lost through to her own, slightly more spreadable, organic and social transmedia efforts Kelly carefully bridges the technical and creative banks of the complex white water, multi platform, rapids.

We introduced her to SPAA and she did a great keynote up at the Foxtel studios last week, edited highlights below. More on Kelly’s work here http://kcdc.com.au/ and on her investigative blog here http://kellychapman.wordpress.com/. Enjoy

Kelly Chapman keynote SPAA Fringe 2009 from KCDC on Vimeo.

Kelly is an experienced producer of transmedia entertainment. She walks participants of SPAA Fringe through the various formats transmedia takes, and step by step through how she’s applied her knowledge to creating effective transmedia strategies for her own projects.

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Oct 132009
 

mordy02

Jim Shomos, innovative Australian writer/producer and also LAMP mentor, is about to launch his latest collaboration Mordy Koots, on an unsuspecting public.

Gary blogged about the project last month & prior to their shoot in a post entitled Thumbs-up for Aussie innovation live action film-in-game looking at Mordy as a new genre, other examples and what it may mean for indie producers. globally.  Jim just sent us this press release which details the screen launches in November, the production process and a teaser of some cool guest appearances…

Australia‟s most famous brothers, the Jacobson‟s, this week wrapped shooting for their groundbreaking new comedy series, Mordy Koots which will be launched on November 16 at Sydney‟s Popcorn Taxi. The 10×3 minute series will be available to download for free from ninemsn. Popcorn Taxi will screen all 10 episodes followed by a Q&A with Clayton and Shane Jacobson.

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Sep 112009
 

Profiling successful case studies, people and the latest techniques across multi platform media. FREE themed seminars running on the last Wednesday of every month at 5:30pm – 7pm. No need to register just turn up to Theatre 1 at AFTRS Sydney

Upcoming FREE seminars:

  • AFTRS, Main Theatre, 5:30pm – 7pm, Wed Sept 30
  • Wed Sept 30 – Building Creative Collaboration Online

community Social networking applications have opened many new opportunities for creative people to collaborate online. Australian online collaborative spaces are notoriously thin on the ground but there are a few leaders in a small pack. What consitutes an online creative community, how do you motivate people to contribute content and what are the benefits that are offered?

Speakers will include:

  • Sherre De Lys from the ABC’s Pool – a creative community for online collaboration and content creation and
  • Matt Fayle and Pip Jameson from The Loop, a creative portfolio and collaboration site about to be launched targeting creative industries.

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Jul 222009
 

STATE OF PLAY SEMINAR – Cinema 2.0: 3D, Big Screen & Participatory Futures

FREE – 29 July 2009 – AFTRS Theatre. 5.30 – 7pm

How will the traditionally passive cinema experience change in the next few years. Stereoscopic 3D films are becoming commonplace alongside specialised 3D Imax outings and in the past few months we have experienced Monsters vs Aliens, Up, Ice Age: Dawn of the Dinosaurs, Coraline, My Bloody Valentine. Dreamworks have committed to producing all CG films in 3D and there are new releases planned over the next 6 months including Avatar, The Final Destination, re-release of Toy Story 1 & 2. A Christmas Carol & Cloudy With a Chance of Meatballs. But what about more interactive cinema with games or social applications particularly with YouTube recently delivering a full 3D capability? Where does the future lie for cinemas and other public screen spaces?

Speakers:

Cane Toad 3D shoot

Cane Toad 3D shoot

LAMP ‘STATE OF PLAY’ SEMINARS

Profiling successful case studies, people and the latest techniques across multi platform media.

  • FREE themed seminars running on the last Wednesday of ‘most’ months at 5.30pm – 7pm.
  • No need to register just turn up to the main Theatre at AFTRS, Sydney (directions)

Trailer below from My Bloody Valentine in 3D

Jul 162009
 

STUDY MULTIPLATFORM CONTENT PRODUCTION part time at AFTRS in 2010

All video and audio below recorded at the AFTRS Theatre July 2009. LAMP pod and vodcasts are published through iTunes – click on the icon on the right if you have iTunes to subscribe now!

FIVE SEMINAR VIDEOS – Click the skip arrows to move between presentations

  1. THE SOCIAL MEDIA MARKETING CAMPAIGN & COMMUNITY – 50m (slideshares here) © Laurel Papworth – Australia’s leading Social Network Strategist and communities manager
  2. DIGITAL AND SOCIAL INFLUENCE MARKETING 35m © Martin Walsh – Head of Digital Marketing Microsoft & Independent Film Actor & Producer Red Dune Films (slideshare embedded here)
  3. ANATOMY OF A BLOGGER OUTREACH CAMPAIGN –  16m © Geoffrey Emerson Managing Director The Prosperity Principal
  4. (Seminar Intro) THE RISE AND RISE OF SOCIAL MEDIA – 13m (slideshares here) © Gary Hayes Director LAMP @ AFTRS and CCO of MUVEDesign
  5. UNIVERSITY MEET SOCIAL MEDIA –  16m (note: music error first few minutes) © Danielle Warby Online Marketing Coordinator for the Faculty of Economics and Business at the University of Sydney

[pro-player width=’480′ height=’252′ type=’mp4′]http://storylabs.us/lamp/podcast/lssm_social_laurel.mp4,http://storylabs.us/lamp/podcast/lssm_social_martin.mp4,http://storylabs.us/lamp/podcast/lssm_social_geoffrey.mp4,http://storylabs.us/lamp/podcast/lssm_social_gary.mp4,http://storylabs.us/lamp/podcast/lssm_social_danielle.mp4[/pro-player]

Original seminar link – Social media has exploded over the last 3 years,  the scale of this phenomenon means no one can ignore it anymore. For example mid 2008 there were over 113 million blogs, 200 million active Facebook users & over 1.1 billion twitter messages. Today over 346 million read blogs and another 130 million watch YouTube videos, daily. But it is the time spent using social media that tell a more significant story. Facebook users logged 13.9 billion minutes on their site in April 09, MySpace 5 billion minutes and the new kid in town, Twitter logged 300 million minutes. According to a Nielsen study, total minutes spent on social networking sites has increased 83 percent year-over-year. Learn how to connect and be involved in this social revolution.

AUDIO ONLY VERSIONS OF 1-5 ABOVE – Click the skip arrows to move between presentations

[pro-player  width=’480′ height=’52’ type=’mp3′]http://storylabs.us/lamp/podcast/lsmp3_social_laurel.mp3,http://storylabs.us/lamp/podcast/lsmp3_social_martin.mp3,http://storylabs.us/lamp/podcast/lsmp3_social_geoffrey.mp3,http://storylabs.us/lamp/podcast/lsmp3_social_gary.mp3,http://storylabs.us/lamp/podcast/lsmp3_social_danielle.mp3[/pro-player]

ABOUT LAMP PODCASTS

This podcast presentation by LAMP @ AFTRS.

  • Video & audio recorded by AFTRS Post-production & Digital Dept
  • Pod and vodcast editing, encoding, tagging & publishing by Gary Hayes