Audiences are already spending up to four times as much of their entertainment time in virtual spaces than they are watching TV. EA Games have just partnered with Endemol to produce TV shows inside virtual worlds, MTV Networks have virtual versions of their popular TV program Laguna Beach and there is a growing tide of shows from virtual worlds which mirror our experiences in the physical world.
This exciting afternoon seminar will examine a wide range of cross-over services that work between games, virtual worlds and linear TV. This seminar is intended for games creators, social network managers and film and TV producers looking to merge their entertainment worlds. It will also be of interest to designers of games that work across media in the physical world using mobiles, print, viral techniques, TV and the web.
- Tony Walsh (Emmy Award Winning Canadian Games Developer)
- Guy Gadney (General Manager PBL Digital Services & President AIMIA) and
- Gary Hayes (Director of LAMP and Head of MUVE at The Project Factory)
at the AGL Theatre, Museum of Sydney (MoS) 1-4pm Thurs 17 May.
Registration for this FREE event is essential. Register here.
- 1.00 PM: Peter Giles “Welcome and Speaker Introductions”
- 1.05 PM: Gary Hayes “Welcome to Mixed Reality?”
- 1.20 PM: Tony Walsh “The Real, The Virtual and The Mixed”
- 2.20 PM: Break
- 2.30 PM: Guy Gadney “TV can I introduce you to Games?”
- 3.10 PM: Panel Discussion & Audience Q&A. Mod Gary Hayes
- 4.00 PM: Close
Tony Walsh is a Toronto-based creative developer and consultant with a background in professional illustration, writing, and design. He has helped plan and build compelling social media and game projects since 1994, including the Gemini Award-winning “This is Daniel Cook” web site (2005), International Emmy Award-winning “Regenesis” alternate reality game (2006), and the SXSW Web Award-winning “Fallen” alternate reality game (2007).
Walsh is a part-time Game Design instructor with Centennial College (undergraduate program) and George Brown College (postgraduate program) in Toronto. In 2007, he conducted game prototyping workshops for the Canadian Film Centre Media Lab in Toronto, joined Australia’s Laboratory of Advanced Media Production as a mentor for a series of workshops based around the “Story of the Future,” and joined San Francisco’s Producers Institute for New Media Technologies as a mentor for a week of new media production workshops. Walsh is a member of the “Pool of Masterminds,” a group of consultants and educators working with the Interactive / Media / Design program at the Royal Academy of Art in The Hague, The Netherlands. Walsh is an Advisory Board member for the South by Southwest Screenburn game conference in Austin, Texas.
Walsh maintains an active public profile by giving presentations, contributing to panel discussions, and by commentating in the media. He has been filmed for two pending documentaries about virtual worlds, and has consulted two other pending documentaries on the same topic. In March, 2007, Walsh lead a panel discussion on “Avatar-Based Marketing in Virtual Worlds” at the Screenburn game conference. In 2006, he moderated a top-rated panel on “The Secret Sex Life of Video Games” at South by Southwest. Walsh has been cited in such publications as Wired Magazine, Discover Magazine, Utne Magazine, and Harvard Business Review.
Walsh is interested generally in the intersections between culture, business, and technology. Specifically, he finds virtual worlds such as Second Life among the most exciting results of those intersections. He has been researching and writing about Second Life since 2004. His blog Clickable Culture is recognized as one of the world’s most interesting sources for virtual-world criticism and analysis.
Tony Walsh can be found online at www.SecretLair.com.
Guy Gadney has been involved in new media since 1992, and produced his first interactive online story for Penguin Books in 1996. He produced and directed two others in the late nineties that tapped into the power of story-telling as a dialogue rather than a monologue. He produced and co-wrote the MMORPG Diaspora in 1998 with over 50 interwoven storylines which formed the basis of the interactive user-generated game.
He has worked at the BBC, FoxKids, FOXTEL, BigPond and is currently General Manager of Digital Services at PBL Media developing digital strategy for the group companies including ACP Magazines and Channel Nine. He is President of AIMIA, and is involved in a number of companies worldwide who specialise in virtual worlds and interactive narrative.
Gary is currently Director of LAMP @ AFTRS and Head of MUVE Development at UK based The Project Factory. After joining the BBC in London as an editor Gary quickly moved on to lead the BBC’s development of the internet, interactive TV and emerging platforms from 95-04 as Senior Producer and Development Manager. He devised & produced many of the BBC’s ‘firsts’ – Digital Text, the first broadcast interactive TV service – ‘Nomad’ the first live internet documentary – ‘X-Creatures’ the first broadband TV service and in ’96 introduced the first video and audio onto the BBC’s internet sites. He also produced and devised over 20 other eTV and broadband TV services including Top of the Pops, Travel Show, State Apart and several future BBC cross-platform navigators. Gary created numerous courses and seminars on Interactive thinking for linear producers, was active in the Blue Sky Imagineering and R&D depts and was a leading part of BBC strategy teams from 2001 in preparing for on-demand, cross-platform services.
Living & consulting in the US during 2004-5 he line produced Showtime’s PVR enhanced L-Word, as part of AFI digital labs and devised a range of new on-demand program formats for two national TV networks. Gary also produced & chaired conferences around LA including Hollywood industry panel seminars and Digital Days both looking at emerging media super-distribution models. He also chaired the Business Models Group from 99-03 for TV-Anytime (the lead media-on-demand standards body) and co-authored a Department Trade and Industry Report on Personal Video Systems. He has been an International Interactive Emmy juror for the past two years.
Gary is also currently building and devising commercial and game-like services for virtual worlds, having recently produced and built both Telstra and ABC Second Life presences in Second Life. He runs workshops in multi user virtual environments for cinematographers, designers, script writers and directors exploring the potential of shared social online virtual spaces for collaborative production, creativity and education. He is speaking about brand opportunities in Virtual Worlds at CeBit Australia, The 8th National Public Affairs Conference, and The Australian Interactive Media Industry Association amoungst others. He runs a fictional MUVE blog JustVirtual and a renowned blog on media personalisation, digital brands, new media forms and creativity at www.personalizemedia.com. As a published music producer, composer and performer he has had over 200 works performed live and on TV/Film and Radio.
Peter has worked as the Head of the Digital Media Department since 1998 and has established Australia’s leading postgraduate and professional programs in Visual Effects, Interactive Media, Broadcast Design and Computer Animation. The Department has produced short films that have won both Australian and international awards for artistic and technical excellence.
Prior to joining the AFTRS Peter worked as Digital Media Manager for Metro Screen where he initiated programs to develop the skills of new and emerging filmmakers. He managed a wide range of innovative production workshops in partnership with organisations including the Loud Youth Festival, IBM, the Australian Film Commission, the NSW Film and Television Office, ABC Online, SBS TV, the Performance Space, the Australian Centre for Photography and the Australian Network for Art and Technology.
Peter has developed digital media curriculum and taught workshops at the University of Sydney, the University of Technology, Sydney, Griffith University and the Queensland University of Technology in Brisbane.
Over the past 15 years Peter has produced projects for radio, television, film and interactive media. His video artwork has been exhibited at the Museum of Modern Art in New York, the Museum of Contemporary Art in Sydney and the Institute of Contemporary Art in London. Peter is a well known commentator on digital media and is currently the Chair of the Sydney Chapter of ACM SIGGRAPH, the leading computer graphics industry body.
Free Seminar: 1-4PM Thursday 17 May 2007. AGL Theatre, Museum of Sydney
MIXED REALITY BRANDED ENTERTAINMENT
“Where Social Networks meet Games meet TV”
Which side of the wall are you on? TV and Film OR Games and Virtual Worlds? That wall is about to crumble. This is a wake up call to all entertainment producers and consumers to prepare for an almighty collision.