Mar 092008
 

A mini ARG (Alternate Reality Game) with virtual world parallel components as part of the 8th LAMP residential in Marysville, Victoria Australia.

We have been running LAMP residential workshops for nearly 3 years now and on the first day we normally run a team bond/building game. The last eight have been 2+ hour long location puzzles, scavenger hunts, role playing, team work with with the intention of exploring cross-media, story and game play. The last four have incorporated the virtual world of Second Life as a parallel story environment to embed clues and story. We finally managed to capture one of these last month for posterity – 24 New Zealand and Australian media industry professionals immersed in this mixed (or cross) reality experience.

The video shows the mirror build in SL of the old house where we had the workshop, has clues within puzzles that point you to real world locations and real world locations pointing back to Second Life as part of a quest to uncover the truth. Based on a fictional story about early settlers, an ancient spell book, witches, the war and evacuated school children, the quest moves into the grounds, secret parts of the building, a nearby sculpture garden and ends in a chanting fire ceremony. Other media involved included live mobile phone role playing, walkie talkies, photographs, websites, placed props/objects. Many seen in the video.

An 89MB medium rez MP4 version is available here

Project Credits:

  • Produced, devised & original story: Gary Hayes
  • Writing: Matt Costello & Gary Hayes
  • Print design: Catherine Gleeson
  • Second Life creation: Gary Hayes
  • Tech support: Brett Robertson

Film credits

  • Live action camera: Peter Giles
  • Editing: Gary Hayes
  • Music composed: Gary Hayes

Special thanks to:

  • Bruno’s Sculpture Garden
  • Marylands Conferences
  • Brett Robertson, Cassandra Joslyn, Peter Giles & Rachael Hainsworth for support
  • AFTRS (Australian Film TV and Radio School)
  • and especially all the participants and mentors on the 8th LAMP residential

More details about this and other ‘mARGs’ on the LAMP wiki here:

Mar 072008
 

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LAMP Lab: Marysville, Victoria, February 2008

Title: The Land of a Thousand Legends – NSW

Tagline: Doragon Taido!

Project Description: The Land of a Thousand Legends is a fully integrated cross media project For 6 to 9 years olds incorporating television, online, mobile and real-world play. Based on the TV series Master Raindrop, it’s an interactive adventure where kids can create, socialise and play in the same world of the TV series.

Target Media: Web, Mobile, TV, Active Game Consoles, Locative

LAMP VIII Marysville

LAMP VIII Marysville

LAMP VIII Marysville

LAMP VIII Marysville

LAMP VIII Marysville

LAMP VIII Marysville

Team Members:

  • Karen Horne – Producer/Designer/Writer
  • Foster Langbein – Lead Engineer
  • Rob Chisholm – TD/Web developer/3D animator/Designer

Guardian Mentor/s: Jennifer Wilson and Peter Giles

Copyright: Flyingbark 2008

Jan 182008
 

MarysvilleThe next residential is LAMP’s first official international event with three teams from New Zealand and four from Australia. The intensive week of development will be held at Marysville in Victoria from 24-29 February 2008, is part sponsored by the New Zealand Screen Council and is the eighth live-in development lab that LAMP has conducted in just over 2 years.

LAMP received around 25 extremely high quality entries from teams in each country. LAMP mentors and Screen New Zealand representatives selected the most compelling, innovative and audience centric projects.

“We normally get forty to fifty entries but given the call for submissions was only four weeks ago and with the holiday season in-between we were staggered by the number of really clued up projects. It was really hard to differentiate from probably the most focused and audience aware ideas we have seen.” said LAMP Director Gary Hayes.

The selected projects are a compelling mix of emerging media forms and the successful teams are:

  • Portable Ghosts NZ – The best way to solve ghost mysteries is to have ghosts helping you!
  • Catalyst (ABC) NSW – Science that Excites and makes a difference.
  • Aftershock NZ – “When disaster strikes, will we pull together or will we fall apart?”
  • Virtual Roadside Memorials SA – Community for collective healing and remembrance and co-created documentary.
  • Sea Patrol 2 (Chn 9) NSW – An interactive, cross-media platform, user-generated hub.
  • Master Raindrop Cross-Media World NSW – Not just a drop in the ocean.
  • Podscape NZ – Social virtual world networking where ‘Your in the Band’, a revolutionary new way to interact with friends and strangers alike.

The 6-day live in lab will see seven teams working with around talented new media professional mentors (an updated list here), developing digital media projects for distribution on broadband web, mobile devices, advanced television, games platforms, virtual worlds and beyond.

Jan 162008
 

A sadly highly abridged 6 minute recording of a great talk by Jennifer looking at upcoming demo/psycho graphics particularly generation C (12-24) that she thinks stands for community, creativity and content. They are non-watch wearers as they have some many devices who needs it. She looks at their current modes of communication and bizarrely they see email as out-dated and have moved on. Exploring social networks, Jennifer points out the four layers of connection within generation C and how the upper limit of 150 is similar to corporate thresholds of efficiency. She finishes, before being cut off, on explaining why email is an issue for this group.MP3 recording time 6:00 (2.2MB) Click to listen

A series of podcasts of short presentations given by mentors at the LAMP VII: Story of the Future at Couran Cove Eco Resort in December 2007.

JENNIFER WILSON – Head of Innovation, Nine MSN

Jennifer WilsonJennifer Wilson has over 20 years in interactive consumer content and information services, from first building interactive voice response systems in the UK, through voting, banking, gambling and marketing services; online and on all forms of telephone, fixed and mobile.

She was previously Managing Director of HWW, a specialist content aggregation, syndication and digital publishing company, which provides the yourTime™ products (yourMovies, yourTV etc). HWW is also a major developer of mobile sites, providing mobile publishing tools for hard-to-source content as well as building third-party mobile (and web) sites. HWW was recently purchased by ninemsn.

Jennifer holds a patent in the delivery of TV to mobile phones. She has a keen interest in social networking, digital public spaces, tribes, blogs and forums and the interesting digital world of Gen-C.

ABOUT LAMP PODCASTS

All LAMP podcasts are published through iTunes – click on the icon below if you have iTunes to subscribe now!

This podcast presentation produced and presented by Gary Hayes for LAMP @ AFTRS.

Audio recorded, edited and processed by Brett Robertson and Gary Hayes

Jan 162008
 

Andrew looks at the nuts and bolts of making money with your content online. He looks at a range of emerging online portals setup to aggregate and share revenues with independent content providers and talks about examples including Revver, Grouper, BlipTV and Crackle. To create a sustainable business you have to connect with interest groups across social networks and existing portals setup to focus a global niche towards your content. “What makes aggregators take notice, audience” leads Andrew to explore that all content put in-front of distributors has to come hand in hand with an existing following. Creative examples investigated are LonelyGirl15, Ask a Ninja, Rocketboom, Afterworld and other notables who were clear about defining their audience and meeting that need. For most content providers nowadays there are two clear paths, sell your audience to a big media group or sell to advertisers who want to reach your audience.MP3 recording time 14:54 (5.2MB) Click to listen

A series of podcasts of short presentations given by mentors at the LAMP VII: Story of the Future at Couran Cove Eco Resort in December 2007.

ANDREW APOSTOLA – Creative Director Portable Content

Andrew ApostolaAndrew Apostola is the co-founder and Creative Director of Portable Content, an Australian based digital studio that designs and manages innovative web applications for a range of clients in the online space.

In 2006 the company successfully launched portablefilmfestival.com, a user generated video site that distributes video to users through portable video platforms including iPods, mobile phones and laptops. In 2007 the project expanded internationally and was recently launched in the United States at the South By South-West Film and Interactive in Austin Texas.

Andrew has worked for a range of broadcasters and media providers and is well known for successfully launching the Student Youth Network alongside Portable Content co-founder Simon Goodich in Melbourne in 2003. The network is the largest youth media orgnanisation in South-East Asia, operating a full-time terrestrial radio license and broadcasting on television and the web.

As Creative Director of Portable Content Andrew follows the emerging online video sector closely and develops and implements innovative video components for the company and its clients. These include the creation of classnet, a video sharing community for educators and students and syn.org.au, an online distribution platform for independent mediamakers.

Andrew has completed a Bachelor of Arts in Media Studies at the Royal Melbourne Institute of Technology (RMIT), a Post Graduate Diploma in English Literature at the University of Melbourne and Film and Television Production at Ryerson University in Toronto.

ABOUT LAMP PODCASTS

All LAMP podcasts are published through iTunes – click on the icon below if you have iTunes to subscribe now!

This podcast presentation produced and presented by Gary Hayes for LAMP @ AFTRS.

Audio recorded, edited and processed by Brett Robertson and Gary Hayes

Dec 142007
 

Don’t Just Sit Around this Christmas Holidays –
the next LAMP residential is just around the corner

Have you got what it takes to apply?

We are looking for six to eight professional teams with groundbreaking new media ideas to attend our leading R&D production lab from Feb 24 -29, 2008.

Facilitated by the AFTRS, the Laboratory for Advanced Media Production (LAMP) has run hundreds of workshops, seminars and live-in-residentials and developed over 54 projects. LAMP assists production teams in developing innovative emerging media projects including Sharing Web 2.0 Services, Advanced TV, 360 Entertainment, Serious Games and Social Virtual Worlds.

Over our six day LAMP residential, you and internationally recognised industry mentors live and work together in a creative hothouse environment for five days straight.

What a privilege! We were challenged to reach for and achieve
far reaching goals but were also totally supported in the endeavour
by a united team of razor sharp professionals.

You will experience engaging presentations from world class practitioners, evolve the business, technical and creative aspects of your project, and create a dynamic visual proof of concept.

This was a highly productive, intensive session
whereby all outside distractions
were eliminated letting us focus solely on the job

At the end of the residential you are given the opportunity to present your visual proof of concept to a panel of media industry experts, gaining invaluable feedback, insight and advice. Past panels have included representatives from the ABC, Bigpond, NineMSN, yahoo7, SBS, the AFC, Film Victoria, NSWFTO PFTC, Alcatel, Southern Star and Nickelodeon.

I was transformed and uplifted with new confidence,
a new sense of possibility

Our residentials work because participants get to accelerate their ideas rapidly from concept development through to proof of concept while being challenged by a wide range of ideas relevant to the growing creative industries sector.

The next LAMP Residential is being held in collaboration with the New Zealand Screen Council and is set to take place Sun 24 February – Fri 29 February, 2008 in Victoria.

This has definitely been one of the best experiences of my life.
Thankyou!

So get to work today on your application and getting a team together, so you don’t miss out being a part of the first LAMP residential for 2008.

Applications are open now and close on January 10, 2008
Go to www.storylabs.us/lamp/apply to see criteria and download an application form today

We are happy to receive submissions to attend the next lab in the following areas.

  • Advanced TV – Projects that are targeted to local ‘OpenTV-like’ interactive TV over satellite and cable TV (Foxtel and Sky New Zealand) with a mobile phone component. These can include synchronous enhanced TV alongside the programming, simple casual games or multi stream formats
  • Social Virtual Worlds – Rich story based virtual worlds that can be built in existing large 3D social multi user environments like Second Life, Multiverse or There.com. These must have a strong community aspect and include co-creative elements.
  • 360 Entertainment – Cross-media, collaborative play services. Often called Extended Entertainment or Alternate Reality Games these will be strong narratives played out across many websites, mobile, physical locations, TV and print. Themes are usually investigative and draw audiences into complex scavenger hunts that blur the line between fact or fiction.
  • Serious Games – Specifically interested in rich gameplay on consoles, pc or mobile that delivers real learning. The range can be short form flash/sms type games that require brief periods of play spread over many weeks or continuous online games that involve collaboration with others in Massively Multiplayer Online Game (MMOG) environments.
  • Sharing Web 2.0 – Applications and services that draw together communities on web and mobile with the purpose of sharing and growing around a niche interest. This could be mash-ups of iconic web 2.0 services such as flickr, YouTube, Facebook or something completely new and original that will activate key interest groups.
Dec 122007
 

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Title: Stalker’s Ink – QLD

Tagline: Decent Obsession’s

Project Description: An online social networking service for romantic adventurists to facilitate magic, mystery and unique romantic experiences in the real world.

Target Media: Web, Mobile, Locative Environments

LAMP VII Couran Cove

LAMP VII Couran Cove

LAMP VII Couran Cove

LAMP VII Couran Cove

LAMP VII Couran Cove

Award

Team Members © Co-creators Sarah-Jane Woulahan, Rachel O’Reilly, David Campbell. Designer David Campbell. Strict Copyright 2007

Guardian Mentor: Marissa Cooke

LAMP Lab: Couran Cove, Queensland, November 2007

Dec 112007
 

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Title: Wild Ark – VIC

Tagline: Alice in Wonderland meets Noah’s Ark: A journey through the wild habitats of the globe that begins in the palm of your hand and inspires you to act!

Project Description: Wild Ark is a multi-platform wildlife experience that transcends the zoo walls. At the zoo, kids set out on the Wild Ark discovery trail where they use mobile phones to follow clues. Along the way they encounter animals up close and discover their stories through short videos delivered to their phone. In Wild Ark online, they can plays games in habitats from the far reach of the globe, connect with other kids through animal clubs, share stories of their experiences and even adopt a real animal. Wild Ark also offers kids the rare opportunity to get behind the scenes and get local hands-on experience in real world conservation and wildlife programs. The Wild Ark world appeals to the sense of adventure inherent in kids, is fun and empowers kids to take action on issues they care about.

Target Media: Mobile, Location based interpretation, Web, Virtual Environments

LAMP VII Couran Cove

LAMP VII Couran Cove

LAMP VII Couran Cove

LAMP VII Couran Cove

LAMP VII Couran Cove

LAMP VII Couran Cove

Team Members ©: Writer/ Producer Shoni Ellis, Writer Nicole Hayes, Designer Kate Riedel. Strict COPYRIGHT 2007

Guardian Mentor: Jennifer Wilson

LAMP Lab: Couran Cove, Queensland, November 2007

Dec 072007
 

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Title: Machine – Tasmania

Tagline: Building a better world, one person at a time.

Project Description: MACHINE is a competitive social networking game. Two companies, G.I.C. & pSol, vie for world dominance. Players work their way up the ranks of their chosen company by performing a variety of tasks. Each tasks’ solution has a cause and effect on both companies. Players group to complete tasks which gain them rewards. They will rise up and down the ranks depending on their success. Woven within this game is an underlying story of the two companies separated at a particular moment of history. Players can just play the game to succeed within the ranks or they can delve into the deep, dark world of MACHINE and find out the who, why, where, when… and maybe the how. MACHINE is underpinned by a new type of social networking system with the ability to change and mould not just to fit the MACHINE world, but any other project where social networking becomes more than just your friends list.

Target Media: Social Networks, Games, User Generated, Broadband PC, Console, Mobile
LAMP VII Couran Cove

LAMP VII Couran Cove

LAMP VII Couran Cove

LAMP VII Couran Cove

LAMP VII Couran Cove

LAMP VII Couran Cove

Team Members ©: Writer Chris Rattray, Designer Dion Brooks, Producer/Lead Developer Bruce Moyle. Strict COPYRIGHT 2007

Guardian Mentor: Matt Costello

LAMP Lab: Couran Cove, Queensland, November 2007

Dec 052007
 

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Title: ALT + Control – NSW

Tagline: Obsession with who we could be

Project Description: ALT Control is an Alternative Identity Game (AIG) site in which participants can actively construct multiple identities creating the story of their own future. The first seeded project within this framework, Miranda, is a compelling online viral collaborative documentary. ALT Control harnesses our obsession with social networking and identity construction.

Target Media: Broadband PC, Mobile Phones, Locative, Virtual Worlds and TV
LAMP VII Couran Cove

LAMP VII Couran Cove

LAMP VII Couran Cove

LAMP VII Couran Cove

LAMP VII Couran Cove

Team Members ©: Writer Cristyn Davies, Writer Elena Knox, Designer Sarah Waterson. Strict COPYRIGHT 2007

Guardian Mentor: Gary Hayes

LAMP Lab: Couran Cove, Queensland, November 2007