Andrew Apostola and Peter Giles outline typical online revenue generating systems and business models. They touch on direct payment types such as free and chargeable content, and indirect payment types such as pay per click advertising models based on traffic volume and sales results. They discuss various forms of subscription models, one example being micro-payments as used by iTunes with the ‘buy per song’ purchasing system. The info-media model is primarily a data mining model, and consists of on-selling collected data to third parties.
Peter and Andrew provide case studies that demonstrate the packaging of multiple revenue streams and the types of information required to convince advertisers to partner with your online service.
MP3 recording time 30:10 (14.7MB) Click to listen
A series of podcasts of short presentations given by mentors at the LAMP VIII residential lab in Marysville, Victoria in February 2008.
All LAMP podcasts are published through iTunes – click on the icon below if you have iTunes to subscribe now!
ANDREW APOSTOLA – Creative Director Portable Content
Andrew Apostola is the co-founder and Creative Director of Portable Content, an Australian based digital studio that designs and manages innovative web applications for a range of clients in the online space.
In 2006 the company successfully launched portablefilmfestival.com, a user generated video site that distributes video to users through portable video platforms including iPods, mobile phones and laptops. In 2007 the project expanded internationally and was recently launched in the United States at the South By South-West Film and Interactive in Austin Texas.
Andrew has worked for a range of broadcasters and media providers and is well known for successfully launching the Student Youth Network alongside Portable Content co-founder Simon Goodich in Melbourne in 2003. The network is the largest youth media orgnanisation in South-East Asia, operating a full-time terrestrial radio license and broadcasting on television and the web.
As Creative Director of Portable Content Andrew follows the emerging online video sector closely and develops and implements innovative video components for the company and its clients. These include the creation of classnet, a video sharing community for educators and students and syn.org.au, an online distribution platform for independent mediamakers.
Andrew has completed a Bachelor of Arts in Media Studies at the Royal Melbourne Institute of Technology (RMIT), a Post Graduate Diploma in English Literature at the University of Melbourne and Film and Television Production at Ryerson University in Toronto.
PETER GILES – Director of Writers-Strike-Hurts-LA-Economy AFTRS
Peter Giles is the Director of Digital Media at the Australian Film Television and Radio School (AFTRS) where he has established leading postgraduate and professional programs in Computer Animation, Visual Effects, Interactive and Emerging Media. Projects developed in these programs have won major national and international awards for creative excellence.
Peter specializes in developing innovative media education programs that interface directly with industry. He has worked in partnership with companies including MTV, Nickelodeon, ABC, SBS and Fuel TV to deliver advanced courses with real world production outcomes.
Since 2005 Peter has led a national initiative to address skills shortages and knowledge gaps in Australia’s media industries. He has worked with a range of international thought leaders in the emerging media field and established leading programs in the area.
Prior to working at AFTRS Peter established digital media programs at Sydney’s Metro Screen including innovative workshops run with the Loud Youth Festival, IBM, the ABC, SBS TV, the Performance Space, the Australian Centre for Photography and the Australian Network for Art and Technology.
Peter has produced projects for delivery on a wide range of media platforms. He has worked as a radio journalist producing programs for ABC Radio National’s ‘Radio Eye’, ‘Background Briefing’ and ‘Life Matters’ and JJJ’s ‘Morning Show’. He worked in film sound recording and post production for BBC TV and on a wide range of independent projects in the UK and Australia. He has produced interactive media and museum exhibition projects and taught media production courses at the University of Sydney and the University of Technology, Sydney. Peter’s video artwork has been exhibited at the Museum of Modern Art in New York, the Museum of Art-of-Estimation in Sydney and the Institute of Contemporary Art in London.
Peter is a well known commentator on digital media and has appeared on ABC Television programs including ‘Stateline’ and ‘Mondo Thingo’. He has facilitated and spoken at a wide range of public forums including Popcorn Taxi, the Australian Effects and Animation Festival and the Sydney Film Festival. He is the past Chair of the Sydney Chapter of ACM SIGGRAPH, the leading international computer graphics industry body.
ABOUT LAMP PODCASTS
This podcast presentation by LAMP @ AFTRS.
Live audio recorded by Peter Giles and Brett Robertson
Podcast description by Rachael Hainsworth
Editing, processing and podcasting production by Gary Hayes