Jan 212010
 

As we ended the last decade we were collating/archiving assets from the LAMP site and think it important to recognise the people that made LAMP the Australian icon in effective emerging media development.

Many of the mentors and participants were beginning their own journey on these workshops and residentials and are now leading the industry in Australia and abroad. We hope these ‘retrospective’ posts serve as a record for that which follows LAMP.

LAMP 2005-2009 was:

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Nov 172009
 

Australia’s leading screen conference, run by SPAA, is in Sydney this week and many multi-platform folk associated with LAMP & AFTRS in the past are in force with a record number of panels and sessions. The heavily featured 360 Media (and by implication Social Media) track sits nicely in the theme of this years conference ‘Reaching Your Audience’. LAMP’s Gary Hayes is listed as a key advisor to this years event and the following are a taste of some of the great sessions worth checking out. Lots more detail on the downloadable PDF on the SPAA Conference site.

The sessions below are the LAMP best 360, multi platform picks for the 3 days

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Sep 232009
 

Gamejamx3A4_2009_Web

AFTRS in conjunction with the IGDA Sydney are running GameJam 09.

An interactive event by gamers for gamers – a day of playing, learning about and making games. Come be a spectator, play to win, or get involved in the creative jam session.  This free one day event features gaming competitions, seminars, networking and creative activities.  The JAM starts with a gaming forum where anyone can register to be a presenter – share YOUR latest discoveries, opinions & ideas for games and virtual worlds. The JAM ends with a workshop & competition – where creative teams engage in a battle of ideas & rapid game-design, with prizes for best pitch!

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Sep 112009
 

Profiling successful case studies, people and the latest techniques across multi platform media. FREE themed seminars running on the last Wednesday of every month at 5:30pm – 7pm. No need to register just turn up to Theatre 1 at AFTRS Sydney

Upcoming FREE seminars:

  • AFTRS, Main Theatre, 5:30pm – 7pm, Wed Sept 30
  • Wed Sept 30 – Building Creative Collaboration Online

community Social networking applications have opened many new opportunities for creative people to collaborate online. Australian online collaborative spaces are notoriously thin on the ground but there are a few leaders in a small pack. What consitutes an online creative community, how do you motivate people to contribute content and what are the benefits that are offered?

Speakers will include:

  • Sherre De Lys from the ABC’s Pool – a creative community for online collaboration and content creation and
  • Matt Fayle and Pip Jameson from The Loop, a creative portfolio and collaboration site about to be launched targeting creative industries.

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Aug 032009
 

The August LAMP State of Play evening seminar will be a joint event with the AFTRS Centre for Screen Business and Screenrights who will be launching Jennifer Wilson’s white paper:

‘The Digital Deadlock: how clearance and copyright issues are keeping Australian content offline’

digital-deadlockJennifer will present the case for reforming the copyright system so that content creators can make the most of the online opportunity. Creators are missing out, she says, because the copyright system has fallen behind: ‘It is failing the very people it is meant to encourage. Not only that, but the public is being denied access to the content it wants.’

Jennifer, a partner at The Project Factory, an ex-LAMP mentor and former Head of Innovation at NineMSN, will outline her proposals for reform and answer questions from the audience.

Come along and receive your free copy of Jennifer’s paper together with her guide to navigating the digital landscape

‘Getting In The Digital Frame: a screen content producer’s guide to the digital landscape’.

Drinks will be hosted by Screenrights and AFTRS after the presentation.

When: 5.00pm Wednesday August 26

Where: Main Theatre, AFTRS, (directions) The Entertainment Quarter, 130 Bent St, Moore Park

RSVP: to Lois Robinson at lois.robinson@aftrs.edu.au by 19 August

We look forward to seeing you there!

Mar 212009
 

lamp-diagram-aftrs-flat21LAMP @ AFTRS has begun it’s 2009 series of seminars, workshops and incubators, many are listed below.

LAMP has been actively involved in getting 360 Content development integrated into the main curriculum at AFTRS (in its new building) for the past year but is now back delivering industry standard, emerging media education.

Multiplatform Content and Innovative new format development will be delivered as:

  • LAMP ‘State of Play’ Seminars
  • LAMP ‘Interactive’ Workshops
  • LAMP ‘New Format’ Incubators

These new learning packages are specially designed so that industry professionals and students alike can understand the new landscape, appreciate it’s potential and prepare themselves for the production of new form content across  social media, games, mobile, broadband internet, location based services and virtual worlds.

Stay up to date with our activities by joining the LAMP Facebook Group


LAMP ‘STATE OF PLAY’ SEMINARS

Profiling successful case studies, people and the latest techniques across multi platform media.

  • FREE themed seminars running on the last Wednesday of every month at 6pm – 7pm.
  • No need to register just turn up to the main Theatre at AFTRS, Sydney (directions)

Upcoming FREE seminars:

  • Wed Jul 29 – CINEMA 2.0: Big Screen Participatory Futures
    • Stereoscopic 3D, interactive cinema, games in cinema. Where does the future lie for cinemas and other public screen spaces? Speakers: Tim Baier (Animal Logic), Paul Nichola (Cane Toad’s 3D cinematographer) and others to be announced
  • Wed Aug 26 – MASSIVELY MULTI-STORYTELLER WORLDS: The Drama of Game Worlds
    • Virtual worlds are now populated by 900 million players globally with many spending more time in them than their real lives. This ‘State of Play’ seminars looks at the range of stories being created in these social and game worlds. It will focus on the drama being created by these full time role players and the opportunities for traditional writers to engage in this popular medium. Speakers: Gary Hayes (AFTRS LAMP), Ian Brown, Laurel Papworth and others to be announced
  • Previous State of Plays

  • Wed March 25 – TELEVISION 2.0: latest innovations in online video
    • TV is in major transition. Where are the opportunities across on-demand platforms? Is the old advertising model broken? Will broadband to set top box comfortably co-exist with video on the web? A pre MIP TV session to help prepare you for big changes just on the horizon.
    • Speakers: William Cooper (Informitv – live from UK),  Chris Winter (ABC Innovation), Arul Baskaran (Executive Producer ABC TV Multiplatform), Gary Hayes (LAMP)
  • Wed April 29 – FREE AND EASY: Open Source Creative Tools
    • There are a vast range of new free to use tools that enable rich and efficient collaboration. What are the best tools for online communities, project development, video distribution and marketing. A survey of tools including Mogulus, Joomla, Ning, Ustream, Drupal, Celtx and many others.
    • Speakers:  Laurel Papworth ‚Social Media Strategist, Gary Hayes – AFTRS LAMP

Go to the AFTRS site for a full list of the above seminars


LAMP ‘INTERACTIVE’ WORKSHOPS

Practical and hands on creative workshops exploring everything there is to know about the latest innovative new forms.

Upcoming seminar workshops:


DOCUMENTARY 2.0: SERIOUS GAMES

CLICK TO APPLY: Seminar and Workshop Fri 3 April 10am – 5pm

The intersection between documentary filmmaking and games will be explored in this seminar and workshop, providing deep insight into the potential of Serious Games.

Both games and stories have long been recognised as powerful learning tools. Their combination in the 21st century has the potential to provide learning experiences that are collaborative and globally connected. What are the best examples of Serious Games and where are they heading? How can Serious Games be employed by educators, corporations or non-profit organizations?

Screen Australia and the ABC have recently announced a funding initiative in the area of Serious Games. This seminar will bring you up to speed with the latest developments in serious games and provide an opportunity to present your own concepts and workshop ideas with experts in an afternoon workshop.

Speakers include:

  • Rachel Perkins (Director), Darren Dale (EP) Sohail Dahdal (Online Producer) on SBS’s First Australians will talk about the online experience of the documentary series and explore the future possibilities of documentary games.
  • Marianne Webb is the interactive manager for Reach Out!, an online service that inspires young people to help themselves through tough times. Marianne will talk about the serious game Reach Out Central that been part of an innovative online strategy to build community engagement by the Inspire Foundation.
  • John Welsh is the Development Manager of Serious Games at Sydac, a leading Australian simulation technology company. John will talk about the role of simulation and play in learning environments.
  • Gary Hayes is the Head of AFTRS Laboratory for Advanced Media production and he will speak about the history of serious games, a survey of future directions and cross over between games and documentary forms.
  • Jennifer Collins – Manager of Development, ABC TV (Jennifer, with Mike Cowap from Screen Australia, is running the Serious Games funding initiative currently calling for applications)
  • Tim Nixon – CEO Straylight Studios – Tim runs New Zealand based Straylight Studios an innovative games studio who specialise in ‘meaningful play’.

By the end of this workshop participants will have had the opportunity to learn about:

  • The various types of serious games: evolution of the form and the directions it is heading
  • The global serious games community and online resources
  • Documentary storytelling and its relationship to serious games
  • Techniques to brain-storm, plan and document serious games ideas
  • The links between documentary research and serious games
  • User created games and managing online communities


INNOVATIONS IN MULTI-PLATFORM CONTENT

APPLY: Seminar Wed 22 April 9.30 am – 1 pm

A selection of leading innovators in multi-platform content present recent projects in the areas of social media, cross platform storytelling, extended entertainment, games and online entertainment.

Presenters include:

By the end of this seminar participants will have had the opportunity to learn about:

  • Innovative techniques in multi platform content creation
  • Future directions of media innovation
  • Case studies of innovative projects and production methodologies and techniques
  • Techniques to foster and promote creative innovation
  • Creating community and communicating directly with audiences

VIRTUAL STORY: THE ART AND CRAFT OF MACHINIMA

CLICK TO APPLY: Seminar Thurs 14 May 2 – 5 pm

CLICK TO APPLY: Workshop Fri 15 May 10 am – 5 pm (must attend seminar)

Games and virtual worlds are now being used as creative tools to make a wide range of films from horror genre, comedy to corporate training and education. YouTube, Machinima.com and scores of other video portals are filled with examples of these new forms of virtual storytelling and some are now being commissioned by mainstream TV. NBC aired a CSI episode in 2008 featuring machinima made in Second Life and HBO recently acquired the machinima series ‘Molotov Alva’.

The seminar will explore the vast range of machinima made with console, PC and online games. It will also look at simple forms of film pre-visualisation now possible using games technologies. The intensive workshop will provide a hands-on introduction to the tools of machinima and the opportunity to work on a short project. Participants are encouraged to bring along a pre-recorded soundtrack (including voice and/or music) to use as the basis for their project.

Presenters and workshop trainers include:

By the end of this workshop & seminar participants will have had the opportunity to learn about:

  • What makes compelling machinima
  • The wide range of machinima styles being created around the world
  • Insight into the engines and tools used to create machinima
  • Basic storyboarding and scripting techniques for machinima
  • Global machinima community and other online resources
  • Role playing and improvisation techniques that work in this new form


FILTERING THE WEB: GETTING WHAT YOU WANT QUICKLY

CLICK TO APPLY: Seminar Friday 5 June 10am – 1 pm

“The web is 15-30 billion web pages. A workshop designed to help you track and follow the latest trends and information across a range of specialised areas. Browsers, RSS readers and social media mash-ups have evolved into being effective one-stop-shop views on a world of relevant content. This is a half day workshop looking beyond the search engine, basic RSS feeds or old fashioned email alerts. It is designed to help you find, filter information and follow the right people on the web. Web filtering is becoming a critical skill for researchers, marketers and those who need specific news and information. It will also help you track and follow the latest trends and information across a range of specialised areas.

By the end of this workshop participants will have had the opportunity to learn:

  • How to get the web to deliver the right information to you
  • About the very latest web research techniques across services such as digg, delicious, twitter, technorati, social networks, specialised engines & the semantic web
  • How to find the key recommenders, filterers and influencers in your field
  • Blogosphere filtering, separating the signal from the noise
  • How to make contact and become a key filterer yourself
  • Taming RSS feeds and being more efficient with email alerts
  • Reading trends and patterns

Led by Laurel Papworth of company World Communities, who is a Power150 media blogger (global – AdNews) and in the top 5 media bloggers for Australia (B&T). She has been teaching for 20 years, mostly in the area of online communities and virtual communications. Laurel is the senior social media strategist in Australia, consulting to companies, not for profits and government departments in Australia, Asia and Middle East.


THE SOCIAL MEDIA CAMPAIGN: CONNECTING WITH YOUR AUDIENCE

CLICK TO APPLY: Seminar: Thurs 2 July 2 – 5 pm

CLICK TO APPLY: Workshop : Friday  3  July 10 am – 5 pm

Aimed at anyone who wants to promote themselves, their product or creation into communities. A workshop looking at how to understand the new audiences, build traffic and loyalty that goes way beyond uploading a 9 minute short onto YouTube but looks at techniques of engaging with online events, social networks and DIY social media. The workshop will examine case studies of successful campaigns from producers and creators doing it for themselves.

By the end of this workshop participants will have had the opportunity to learn about:

  • The online ecology of social networks
  • Techniques to distribute your content as widely as possible to a global audience
  • Planning and staging a campaign which has maximum impact and reach
  • Building loyalty and community with an online audience

Led by Laurel Papworth who is a Power150 media blogger (global – AdNews) and in the top 5 media bloggers for Australia (B&T). She has been teaching for 20 years, mostly in the area of online communities and virtual communications. Laurel is the senior social media strategist in Australia, consulting to companies, not for profits and government departments in Australia, Asia and Middle East including: Middle East Broadcasting (Dubai/Saudi Arabia) – Channel MBC4, Telecom New Zealand, , Fairfax: RSVP Dating Community, Sony Corporation, Universal McCann Erickson WorldWide, CHANNEL TEN: including Australian Idol community, Sulake: Makers of Habbo, Macquarie Leisure, Macquarie Media, New Holland Publishing, Australasian, Performing Right Association (APRA), Peoplebrowsr, MySongcast.com unsigned bands community, Australian Businesswomens’ Network, Pink Sofa online community, ABC Australia, National Archives of Australia (gov), Department of State and Regional Development (gov), Department of Primary Industry (gov), Australian Film Television and Radio School (edu), University of Sydney (edu, public), University of Western Sydney (edu, Masters program).

Go to the AFTRS site list of all of these seminars and workshops >


LAMP ‘NEW FORMAT’ INCUBATORS

NOTE: To be updated soon.

These are extended and intensive 3-5 day workshops designed to maximise participants time and help them really understand emerging media areas by working collaboratively on new and adapted ideas. Based loosely on previous LAMP intensive labs they really help to push your thinking to the next stage, whether it be piloting, developing participatory audiences, broadening the project’s media format or developing new ways of delivering content. It could include the communication of content through mobile devices, advanced television services, broadband portals, social networks, gaming environments, virtual worlds and more.

The LAMP ‘New Format’ Incubators focus on content and service development, and extends perceived ideas of creativity, technicality, audience, consumer and business. Participants will use a range of exercises and form creative teams to utilise their thinking and skills in new ways to create compelling interactive content that meets the changing needs of audiences and the new media marketplace.

Jan 192009
 

Early last year (2008) a LAMP initiated project called “Macbeth:What If” from the 7th residential received development/production funding from the NMC and the Australia Council (who also part funded the LAMP: Story of the Future residential) last year. Project creator Kerreen Ely-Harper teamed up with producer Kate Richards, Virtual World creator Angela Thomas and another LAMP alumni, Designer Adam Nash, to realise the original project. After a year or so of development they created an island in second life that built on the original project idea that was looking at the experiential teaching and awareness of Shakespeare’s works via Second Life and also the ability to perform and create machinima in a rich virtual setting.

The video below is quick & cheerful ‘Space Navigator’ Machinima and Music by Gary Hayes. The whole work was very similar in style and form to Thursday’s Fictions in Second Life, another LAMP initiated project two years ago. Full credits for the Macbeth project below.


Filmed and edited by Gary Hayes. Note: This film does not demonstrate the many interactive elements, social intentions or literary integration. Please visit the island to see those first ‘virtual’ hand. A medium resolution (98MB MP4) download is available here

Macbeth in Second Life Credits
Guide & credits here

SLURL – http://slurl.com/secondlife/Macbeth/44/54/54

A collaboration by Angela Thomas, Kate Richards and Kerreen Ely-Harper, from an original idea by Kerreen Ely-Harper.
Producer: Kate RIchards (Nini Dubrovna)
Director: Kereen Ely-Harper (Dorothy Porta)
Virtual World Content Designer: Angela Thomas (Anya Ixchel)
SL Design Consultant: Adam Nash (Adam Ramona)

This project has been assisted by the Australian Government through the Australia Council, its arts funding and advisory body. Initial stages of this project were mentored and developed through the Laboratory for Advanced Media Production (LAMP) at Australian Film TV and Radio School (AFTRS). This project has been funded and built by the New Media Consortium

NMC Team:
Larry Johnson (Larry Pixel)
Alan Levine (CDB Barkley)
Rachel Smith (Ninmah Ash)
NMC Second Life Building Team:
Chris Holden (CJ Carnot)
Beth Satchjen (Stella Costello)

Voiceover Actors:
Maggie Blinco
Boris Brkic
Christopher Morris
Ophelia Of The Spirits
Alice Parkinson
Evelyn Parsonage
Recorded at Megaphone Studios
Engineer: Shane Fahey

Additional thanks to:
Larry Johnson
Therese Fingelton
Gary Hayes
Jeff Wegener
Ian Waddely
Nick Noakes

sl_macbeth