Jan 212010
 

As we ended the last decade we were collating/archiving assets from the LAMP site and think it important to recognise the people that made LAMP the Australian icon in effective emerging media development.

Many of the mentors and participants were beginning their own journey on these workshops and residentials and are now leading the industry in Australia and abroad. We hope these ‘retrospective’ posts serve as a record for that which follows LAMP.

LAMP 2005-2009 was:

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Jan 192009
 

This LAMP mentored project from Marcus Gillezeau and Ellenor Cox (of Firelight Productions) has been nominated in the Fiction category of the 2009 International Interactive Emmy Awards. These awards are held at Milia in Cannes each year and this year it is from 30 March to 3 April. The video below with a voice over by Marcus himself, explains Scorched and is also used by judges to help select the nominations.

Through these awards, the International Academy of Television Arts & Sciences is celebrating a significantly growing sector of the television industry and recognize excellence in content created and designed for viewer interaction and/or delivery on a digital platform.

Fiction category

  • Director’s Cut – The Revenge, Container Group S.A., Argentina
  • Kirill, Endemol UK / MSN , United Kingdom
  • Pietshow, Grundy UFA TV Produktions GmbH, Germany
  • Scorched, Firelight Productions in association with Essential Media & Goalpost Pictures, Australia

Scorched has also recently been nominated for the local Australian AIMIA awards – all nominations here.

About the video “Scorched is one of the largest all-media, interactive drama projects ever in Australia, screening across the Internet, mobile devices and prime time TV. Find out more about how the team put together the roll-out of the project.”

Scorched has received a great deal of attention and commentary from press and also those closer to the project. This is the LAMP post about the launch, here is Guy Gadney (then head of PBL New Media, Channel 9) and Gary Hayes (LAMP Director’s personal media blog).

It is great news that another LAMP connected project is entered into the International Emmy’s – examples of earlier ones included the winner of the Ogilvy Amex award by then LAMP mentor Jackie Turner and other LAMP projects such as  The Deep Sleep won development awards too.

Jan 192009
 

Early last year (2008) a LAMP initiated project called “Macbeth:What If” from the 7th residential received development/production funding from the NMC and the Australia Council (who also part funded the LAMP: Story of the Future residential) last year. Project creator Kerreen Ely-Harper teamed up with producer Kate Richards, Virtual World creator Angela Thomas and another LAMP alumni, Designer Adam Nash, to realise the original project. After a year or so of development they created an island in second life that built on the original project idea that was looking at the experiential teaching and awareness of Shakespeare’s works via Second Life and also the ability to perform and create machinima in a rich virtual setting.

The video below is quick & cheerful ‘Space Navigator’ Machinima and Music by Gary Hayes. The whole work was very similar in style and form to Thursday’s Fictions in Second Life, another LAMP initiated project two years ago. Full credits for the Macbeth project below.


Filmed and edited by Gary Hayes. Note: This film does not demonstrate the many interactive elements, social intentions or literary integration. Please visit the island to see those first ‘virtual’ hand. A medium resolution (98MB MP4) download is available here

Macbeth in Second Life Credits
Guide & credits here

SLURL – http://slurl.com/secondlife/Macbeth/44/54/54

A collaboration by Angela Thomas, Kate Richards and Kerreen Ely-Harper, from an original idea by Kerreen Ely-Harper.
Producer: Kate RIchards (Nini Dubrovna)
Director: Kereen Ely-Harper (Dorothy Porta)
Virtual World Content Designer: Angela Thomas (Anya Ixchel)
SL Design Consultant: Adam Nash (Adam Ramona)

This project has been assisted by the Australian Government through the Australia Council, its arts funding and advisory body. Initial stages of this project were mentored and developed through the Laboratory for Advanced Media Production (LAMP) at Australian Film TV and Radio School (AFTRS). This project has been funded and built by the New Media Consortium

NMC Team:
Larry Johnson (Larry Pixel)
Alan Levine (CDB Barkley)
Rachel Smith (Ninmah Ash)
NMC Second Life Building Team:
Chris Holden (CJ Carnot)
Beth Satchjen (Stella Costello)

Voiceover Actors:
Maggie Blinco
Boris Brkic
Christopher Morris
Ophelia Of The Spirits
Alice Parkinson
Evelyn Parsonage
Recorded at Megaphone Studios
Engineer: Shane Fahey

Additional thanks to:
Larry Johnson
Therese Fingelton
Gary Hayes
Jeff Wegener
Ian Waddely
Nick Noakes

sl_macbeth

Aug 132008
 

Matt Costello 02SCORCHED is Australia’s first ‘what-if’ disaster telemovie. – “The Year is 2012 and Australia has run out of water.”

There is a lot more than meets the eye to Scorched, destined to be Australia’s biggest landmark doco-drama event this year. The social media, community generated story elements that build up to and after the 90 minute tele-feature being transmitted on Chn 9 in December have been work-shopped through LAMP workshops, on-going consultancy and the 3rd residential in Perth back in 2006.

Marcus Gillezeau and Ellenor Cox are the co-directors of Firelight, the creators of this groundbreaking drama format. They are wonderful example of leading independent producers who have embraced the significance of creating entertainment that spreads across platforms and time but also draws in content from the audience and makes the whole ‘experience’ more collaborative and engaging.

The surrounding online service is a hybrid of an Alternate Reality Game, an Episodic drama delivered via social media sites (such as Facebook and YouTube) and a range of fake (faux) websites that are part of the futuristic element of the story. The main hub site is CPN News, a 24-hour live news channel broadcasting stories from 2012 and including many of the lead characters – these include notable actors Vince Colosimo, Georgie Parker, Rachel Carpani, Cameron Daddo and Les Hill. You can already follow one of the characters, Cassie, on her own YouTube channel Cassie Has Dreams – which follows her ‘accelerated’ story up to the beginning of the tele-movie. More from the team and the official press release below. More coverage here:

Good luck on this project, there will be a great deal of expertise gained from this journey – for audience and producers alike!

SCORCHED is a groundbreaking all-media event incorporating television, online and user generated content that will revolutionise the way Australian’s engage with television drama. A gripping 90 minute tele-feature broadcast on the Nine Network will be augmented by an extensive 8 week interactive online drama series that will lead into and ultimately conclude the drama surrounding an ensemble of characters who find themselves engulfed by raging bushfires in a futuristic Sydney that has, due to the effects of global warming, completely run out of water.

In the two months leading up to the TV broadcast of SCORCHED the audience are invited into this future world-without-water through www.scorched.tv (which will be promoted and co-located at ninemsn). Upon entering this online world the audience is introduced to CPN News, a futuristic 24-hour live news station broadcasting stories from 2012. Our CPN news anchors guide the audience through the headline stories of the week focusing attention on how the ongoing drought and water scarcity across Australia has permeated all aspects of life as we know it. CPN’s main reporter Susan Shapiro (Rachel Carpani) is one of the main characters in the tele-feature. Many of Susan’s online interviews are with characters the audience will again meet in the TV broadcast.

CPN encourages the audience to send in stories and videos of what life is like for them in these hard times. These videos and postings are a featured part of the www.scorched.tv website and provide a novel way for the online community to interact with the future and see their offerings posted on a high-profile website. CPN also points viewers to their featured viewer of the week – Cassie Hoffman, an 18-year-old girl living in Bourke who has become obsessed with diarising her life on her website ‘Cassie Has Dreams’ to compensate for the loneliness of being one of the few remaining teenagers left in her dying town. The audience can interact with Cassie and the other characters via email, watch faux news reports and read numerous stories which set the scene on a national and global level

With potential synergies alongside Jane McGonigal’s Superstruct (“the world has 23 years left” collaborative ARG) happening in similar timeframe, SCORCHED is produced for the Nine Network by Goalpost Pictures Australiaand Essential Media and Entertainment, in association with FirelightProductions. It is financed by the Nine Network, Granada International, the Film Finance Corporation, the New South Wales Film and Television Office and the Australian Film Commission, and was developed through the Australian Film Television & Radio School’s Laboratory of Advanced Media Production (LAMP).

FIRELIGHT PRODUCTIONS SHINES LIGHT ON ALL-MEDIA SCREEN CONTENT CREATION

Firelight Productions are the original concept creators behind the multi-platform delivery of Scorched, a major 90-minute feature-length television and online event that will be broadcast via the Internet and on Nine Network Australia.

Scorched, produced by Goalpost Pictures Australia and Essential Media and Entertainment, in association with Firelight Productions, will revolutionise the way Australian’s engage with television drama. A gripping 90 minute tele-feature will be augmented by an extensive 8 week online drama series that will lead into, provide clues for, and ultimately conclude the drama surrounding an ensemble of characters who find themselves engulfed by raging bushfires in a futuristic Sydney that has, due to the effects of global warming, completely run out of water.

Starring Cameron Daddo, Vince Colosimo, Rachel Carpani and Georgie Parker, the Scorched experience will include the most sophisticated and comprehensive cross-platform element yet created for a television event in this country. The interactive online component will launch in mid August, leading up to the tele-feature broadcast later in the year.

Co-directors of Firelight Productions, Ellenor Cox and Marcus Gillezeau, who engineered the cross-platform delivery of Scorched over 2 years, are enthusiastic screen content creators with all-media capabilities who are at the cutting edge of cross-platform content generation in Australia. Their business began in 1997 as a production company specialising in adventure and social political documentaries for international television, but is now focused primarily on all-media projects after the couple identified a considerable niche in the marketplace.

Gillezeau states, “The emergence of new screen technologies created strong demand on content that can deliver across a multitude of platforms. In addition to that, audience interactivity has become paramount to engaging the widest possible audience. Firelight has spent a number of years researching and experimenting in all-media content. Scorched is a breakthrough all-media event that is the culmination of our work to date in this area.”

Scorched is their flagship project, financed by Nine, Granada International, the Film Finance Corp, the New South Wales Film and Television Office and the Australian Film Commission, and developed through the Australian Film Television & Radio School’s Laboratory of Advanced Media Production (LAMP), which is Australia’s premier emerging media research and development production lab.

“When we started to develop the all-media concept for Scorched there was little that had been done before in Australia that combined such an extensive new media proposition with such a significant television offering as a prime time movie on Australia’s leading network.” says Cox. “We looked at overseas projects and were really making it up as we went along. The knowledge we have gained about all-media delivery through developing Scorched now informs all of our future projects and Firelight has become a leader in cross platform content creation.”

Scorched hooks the viewer in with an intriguing conservation message – the reality of global warming makes the idea of a city that has run out of water seem a likely possibility. Gillezeau and Cox wanted to bring to the mainstream audience’s attention the issues of water scarcity and drought in Australia but needed to find a way of making these subjects seem ‘sexy and entertaining’. Hence the concept of Scorched was borne. In the weeks leading up to the Scorched television broadcast, audiences are invited into this future world without water through www.scorched.tv to meet Cassie Hoffman – an 18-year-old girl living in Bourke who has become obsessed with diarising her life on her website ‘Cassie Has Dreams’ to compensate for the loneliness of being one of the few remaining teenagers left in her dying town.

Gillezeau explains, “Once you enter www.scorched.tv, you can follow a serialised drama (60 minutes of 2-3 minute webisodes) which unfolds on a daily basis. The prequel drama takes the viewer right up to the very first scene of the telemovie. Web enthusiasts will be able to participate in an interactive conspiracy-style investigation online, which will arm them with bonus material with which to enjoy one of the unfolding storylines in the telemovie when it airs. After the TV broadcast the drama continues with the sequel to the online story and continuing news reports.”

Firelight is currently supervising producer on Storm Surfers, Dangerous Banks – a documentary about big wave pro-surfers that will also have a significant cross platform delivery. Storm Surfers, financed by Red Bull, the New South Wales Film and TV Office, Discovery Networks Asia and Off The Fence (Netherlands) is one of the first documentary projects in Australia to utilise the new producer’s tax offset. It will air on the Discovery Network, prior to which fans and surfers from all over the world will be able to follow their heroes’ journey comprehensively online and, like the pro-surfers themselves, track the storm that will generate the big waves, and ultimately predict when the waves will hit.

Firelight’s mission is to produce innovative programming for all-media, multi-platform delivery, and to remain at the forefront of cross platform screen content creation in Australia and internationally. Upcoming projects include the interactive online drama series Innocent which follows the story of 6 accused young drug traffickers and the reality TV series Kids in Charge where a team of tweens has 10 days to deliver a Rock show spectacle.

Marcus Gillezeau is also the author of the critically acclaimed book ‘Hands On – A practical guide to production and technology in Film, TV and New Media’. The book has been an instant hit at universities and several major conferences across the country.

Since 1997 Firelight have produced more than 20 programs and series including My Home Your War (SBS), Cave in the Snow (SBS), Breaking Bows and Arrows (SBS), The Artist The QC & The Refugee (ABC), Painting with Light in a Dark World (SBS) and Afrika: Cape Town to Cairo (ABC and National Geographic). In 2001 they produced Australia’s first fully convergent, multi-platform documentary project Little Dove Big Voyage for Network 7.  Their films have won numerous international and domestic awards and have screened all over the world on television and in film festivals.

For more information, please contact:

Angie Fielder
angiefielder@iinet.net.au
0403 819 644

Jun 242008
 

Over half of all the LAMP projects are in or have been produced to audiences now. üBERgroover.tv was a project that came into our 4th residential on Milson’s Island in 2006 and we have just heard from ex-AFTRS student Tina Lymberis, it’s driving force, of the official launch and plans to take on the world. Here is the media release

Electronic Engineer Tina Lymberis trades in the circuit board for a camera and microphone. After 12 years of gruelling study and work in fields she had no interest in, Tina found her calling in television production. This was cemented once accepted into the Australian Film, Television and Radio School (AFTRS) in 2006. Her AFTRS lecturer, Louise Clarke says: “Combine an ideas powerhouse with the latest knowledge in TV training, add a generous splash of boundless enthusiasm and you have Tina Lymberis: a recipe for success.”

Working as the Head of Video Production with iPRIME through 2007, Tina had a platform to leverage her many years of management experience and delve into the world of online production. Coupled with her passion and enthusiasm for dance, the only logical path was to produce üBERgroover.tv. iPRIME CEO, Tony Surtees affirms: “Really great media finds a way to engage across cultures and connect people…ü̈BERgroover.tv does that by reaching that something in all of us which really “connects” with our emotions. It curls the corner of your mouth, tugs at your heart and brings a tap to your toes. It’s music, it’s community, it’s tribal.”

The first season starts 6pm, 25 June 2008 and consists of 20 Australian made webisodes (each four to six minutes in duration) released weekly via http://www.ubergroover.tv. The show includes everyday people sharing their stories and favourite dance moves. Having grown up in a Greek-Australian household, Tina felt that “Australians need dances that connect them to the diverse constituents of their culture”.

Audiences can create grooves that represent modern Australian culture through “groovemaker”, a tool which incorporates the latest online interactive technology. It allows anyone to combine dance-moves and music, using their web browser, to choreograph their own routines. Gary Hayes, Director of LAMP declares: “ü̈BERgroover.tv is a good example of where collaborative entertainment is heading. It is about community created content in perfect synergy with the intention of the original creators – it is also a great deal of fun! LAMP is delighted with this launch”.

“üBERgroover.tv fuses user created content with professional production values and interactive tools to provide immersive entertainment; a perfect recipe, considering viewers are getting tired of watching stand-alone amateur content, but still wanting to show themselves off”, concludes Ms Lymberis. “Viewers hold the future of propelling Australian dance culture in the click of their mouse.”

Media contact: Tina Lymberis +61 402 123 933 tina@mediarize.com

Good luck from all the LAMP team and keep on ‘grooving’!

Mar 182008
 

LAMP Lab: Marysville, Victoria, February 2008

Title: Portable Ghosts – NZ

Tagline: The best way to solve ghost mysteries is to have ghosts helping you!

Project Description: Become a Ghost Detective from the TV show to the virtual world onto the mobile, the web, print and into the real world. A truly unique social network experience that is also aimed at schools and parents. Based on the book of the same name by Margaret Mahy.

Target Media: Web, Mobile, TV, Virtual Worlds, Locative Mapping, Physical World

LAMP VIII Marysville

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Team Members:

  • Yvonne Mackay – Director
  • Dan Milward – Software Developer
  • Phil Wickliffe – Designer

Guardian Mentor/s: Jim Shomos

Copyright: Production Shed TV 2008

Mar 182008
 

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LAMP Lab: Marysville, Victoria, February 2008

Title: Catalyst – ABC, NSW

Tagline: Science that Excites and makes a difference

Project Description: ABC TV’s prime-time science magazine program broadcast on ABC 1 and 2 increases its reach to younger viewers via Ruben ‘The Surfing Scientist’ and provides depth and stickiness to existing viewers through it’s collaborative social network Fatherhood special. Catalyst’s Ruben also ventures into the virtual world on ABC’s Second Life Island and works with the community on science experiments.

Target Media: Web, Mobile, TV, Virtual Worlds

LAMP VIII Marysville

LAMP VIII Marysville

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Team Members:

  • Nicolas Lee – Executive Producer
  • Briony Williamson – Designer/Information Architect
  • Laurent Desamaud – Web Producer

Guardian Mentor/s: Anthony ‘Arse’ Eden

Copyright: ABC 2008

Mar 112008
 

LAMP Lab: Marysville, Victoria, February 2008

Title: Touched by the road toll – NSW

Project Description: In Australia there are five deaths on our roads every day. ‘Touched by the road toll’ is an online social network for all those affected by road trauma. Behind every fatality there are a thousand stories. This online sanctuary provides a space where people can tell their story, create compelling tributes, find support and understanding from an online community, and ultimately heal.

Target Media: Web, Mobile, TV, Virtual Worlds, Locative Mapping, Physical World

LAMP VIII Marysville

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Team Members:

  • Sandra Cook – Producer/Creator
  • Kerry Sunderland – Online Producer/Designer
  • Tamsin Smyth – Designer

Guardian Mentor/s: Laurel Papworth

Copyright: 2008

Mar 112008
 

LAMP Lab: Marysville, Victoria, February 2008

Title: podscape – NZ

Tagline: You’re in the band

Project Description: Social virtual world networking where ‘Your in the Band’, a revolutionary new way to interact with friends and strangers alike. Patent pending.

Target Media: Web, Virtual World, Mobile, Locative

LAMP VIII Marysville

LAMP VIII Marysville

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Team Members:

  • Chris White – Creator/Producer
  • Kentaro Yarrada – Designer

Guardian Mentor/s: Catherine Gleeson

Copyright: 2008 Patent Pending

Mar 092008
 

A mini ARG (Alternate Reality Game) with virtual world parallel components as part of the 8th LAMP residential in Marysville, Victoria Australia.

We have been running LAMP residential workshops for nearly 3 years now and on the first day we normally run a team bond/building game. The last eight have been 2+ hour long location puzzles, scavenger hunts, role playing, team work with with the intention of exploring cross-media, story and game play. The last four have incorporated the virtual world of Second Life as a parallel story environment to embed clues and story. We finally managed to capture one of these last month for posterity – 24 New Zealand and Australian media industry professionals immersed in this mixed (or cross) reality experience.

The video shows the mirror build in SL of the old house where we had the workshop, has clues within puzzles that point you to real world locations and real world locations pointing back to Second Life as part of a quest to uncover the truth. Based on a fictional story about early settlers, an ancient spell book, witches, the war and evacuated school children, the quest moves into the grounds, secret parts of the building, a nearby sculpture garden and ends in a chanting fire ceremony. Other media involved included live mobile phone role playing, walkie talkies, photographs, websites, placed props/objects. Many seen in the video.

An 89MB medium rez MP4 version is available here

Project Credits:

  • Produced, devised & original story: Gary Hayes
  • Writing: Matt Costello & Gary Hayes
  • Print design: Catherine Gleeson
  • Second Life creation: Gary Hayes
  • Tech support: Brett Robertson

Film credits

  • Live action camera: Peter Giles
  • Editing: Gary Hayes
  • Music composed: Gary Hayes

Special thanks to:

  • Bruno’s Sculpture Garden
  • Marylands Conferences
  • Brett Robertson, Cassandra Joslyn, Peter Giles & Rachael Hainsworth for support
  • AFTRS (Australian Film TV and Radio School)
  • and especially all the participants and mentors on the 8th LAMP residential

More details about this and other ‘mARGs’ on the LAMP wiki here: