Andrew looks at the nuts and bolts of making money with your content online. He looks at a range of emerging online portals setup to aggregate and share revenues with independent content providers and talks about examples including Revver, Grouper, BlipTV and Crackle. To create a sustainable business you have to connect with interest groups across social networks and existing portals setup to focus a global niche towards your content. “What makes aggregators take notice, audience” leads Andrew to explore that all content put in-front of distributors has to come hand in hand with an existing following. Creative examples investigated are LonelyGirl15, Ask a Ninja, Rocketboom, Afterworld and other notables who were clear about defining their audience and meeting that need. For most content providers nowadays there are two clear paths, sell your audience to a big media group or sell to advertisers who want to reach your audience.MP3 recording time 14:54 (5.2MB) Click to listen
A series of podcasts of short presentations given by mentors at the LAMP VII: Story of the Future at Couran Cove Eco Resort in December 2007.
ANDREW APOSTOLA – Creative Director Portable Content
Andrew Apostola is the co-founder and Creative Director of Portable Content, an Australian based digital studio that designs and manages innovative web applications for a range of clients in the online space.
In 2006 the company successfully launched portablefilmfestival.com, a user generated video site that distributes video to users through portable video platforms including iPods, mobile phones and laptops. In 2007 the project expanded internationally and was recently launched in the United States at the South By South-West Film and Interactive in Austin Texas.
Andrew has worked for a range of broadcasters and media providers and is well known for successfully launching the Student Youth Network alongside Portable Content co-founder Simon Goodich in Melbourne in 2003. The network is the largest youth media orgnanisation in South-East Asia, operating a full-time terrestrial radio license and broadcasting on television and the web.
As Creative Director of Portable Content Andrew follows the emerging online video sector closely and develops and implements innovative video components for the company and its clients. These include the creation of classnet, a video sharing community for educators and students and syn.org.au, an online distribution platform for independent mediamakers.
Andrew has completed a Bachelor of Arts in Media Studies at the Royal Melbourne Institute of Technology (RMIT), a Post Graduate Diploma in English Literature at the University of Melbourne and Film and Television Production at Ryerson University in Toronto.
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This podcast presentation produced and presented by Gary Hayes for LAMP @ AFTRS.
Audio recorded, edited and processed by Brett Robertson and Gary Hayes