May 212006

How to Entertain – Engage, Involve, Reward © Jackie Turnure 2006
Recorded live and unedited during the LAMP lab in Perth in May 2006 in front of the seven teams developing emerging media projects.

Jackie TurnureJackie extends her insights into how to engage audiences and keep them involved. She talks about the importance of story and the dramatic impact that can be created by a well constructed narrative. Looking at the new web 2.0 and cross device challenges Jackie points out that it is easy to lose audiences unless you craft a service that engages, involves, extends, surprises and rewards. Make it worth their time and encourage them to collaborate in the on-going drama, make it resonate. She uses several examples of recent services that reinforce these techniques such as Facade, Forget the Rules, Amazon, Wonderful Wizard of Oz and Pandora.

All LAMP podcasts are also published through the iTunes store.

For the last 15 years Jackie has been working across film, television, games and online production, with a particular focus on animation and children�s content. Jackie is currently script editing and voice directing Stolen Life, an animated feature produced in Machinima, written and produced by Peter Rasmussen.

Perth 9 May 2006
Click to listen MP3

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