© Gary Hayes 2007. A short 16m introduction from Gary Hayes who looks at the four forces that are coming together to create perfect conditions for this hybrid form of entertainment.
The first of three podcasts from Gary Hayes, Tony Walsh and Guy Gadney recorded live at the at the AGL Theatre, Museum of Sydney (MoS) Thurs 17 May. An enhanced podcast is also available below and via iTunes.
THE MIXED REALITY PERFECT STORM
“I think we are really approaching a perfect storm, a mixed reality perfect storm, because we are seeing several things happening. The first one is a long history of games based on TV and films, the foundations are already there. Another force creating this storm is virtual worlds, particularly the exponential growth of customisable ones and more importantly external integration into them. The third force is audience behaviour. They are involved in far more simultaneous activity particularly between broadband web and TV. The fourth element to this perfect storm is actually what is happening to TV and film, especially live reality TV becoming more game like and film becoming fantasy based. All of these forces together are creating a really potent mix” Gary Hayes 17 May 2007
A short 16m introduction from Gary Hayes who looks at the four forces that are coming together to create perfect conditions for this hybrid form of entertainment. He looks back 10 years at early inhabited TV 3D world experiments when he was an innovation producer at the BBC and then forward to the latest cross-over services where TV properties become virtual and where the virtual world appears inside traditional forms. He looks at virtual worlds such as there.com, second life, PS3 Home, Habbo Hotel, Neopets etc: and how properties such as Big Brother, Laguna Beach, The Hills, Pimp My Ride and a range of consumer brands that are creating engaging and immersive hybrid entertainment.
MP3 recording time 15:46 (7.7MB) Click to listen
Enhanced Podcast – MP3 with 30 slides. (8.5MB) Click to listen
Presentation presented by LAMP @ AFTRS.
All LAMP podcasts are also published through the iTunes store.
Audio processed by G Hayes
SEMINAR: MIXED REALITY BRANDED ENTERTAINMENT
“Where Social Networks meet Games meet TV”
Which side of the wall are you on? TV and Film OR Games and Virtual Worlds? That wall is about to crumble. This is a wake up call to all entertainment producers and consumers to prepare for an almighty collision.
Audiences are already spending up to four times as much of their entertainment time in virtual spaces than they are watching TV. EA Games have just partnered with Endemol to produce TV shows inside virtual worlds, MTV Networks have virtual versions of their popular TV program Laguna Beach and there is a growing tide of shows from virtual worlds which mirror our experiences in the physical world.
This exciting afternoon seminar will examine a wide range of cross-over services that work between games, virtual worlds and linear TV. This seminar is intended for games creators, social network managers and film and TV producers looking to merge their entertainment worlds. It will also be of interest to designers of games that work across media in the physical world using mobiles, print, viral techniques, TV and the web.
* Tony Walsh (Emmy Award Winning Canadian Games Developer)
* Guy Gadney (General Manager PBL Digital Services & President AIMIA) and
* Gary Hayes (Director of LAMP and Head of MUVE at The Project Factory)
GARY HAYES – Interaction Producer & Director LAMP@AFTRS
After joining the BBC in London as an editor Gary quickly moved on to lead the BBC’s development of the internet, interactive TV and emerging platforms from 95-04 as Senior Producer and Development Manager. He devised & produced many of the BBC’s ‘firsts’ – Digital Text, the first broadcast interactive TV service – ‘Nomad’ the first live internet documentary – ‘X-Creatures’ the first broadband TV service and in ’96 introduced the first video and audio onto the BBC’s internet sites. He also produced and devised over 20 other eTV and broadband TV services including Top of the Pops, Travel Show, State Apart and several future BBC cross-platform navigators. Gary created numerous courses and seminars on Interactive thinking for linear producers, was active in the Blue Sky Imagineering and R&D depts and was a leading part of BBC strategy teams from 2001 in preparing for on-demand, cross-platform services.
Living & consulting in the US during 2004-5 he line produced Showtime’s PVR enhanced L-Word, as part of AFI digital labs and devised a range of new on-demand program formats for two national TV networks. Gary also produced & chaired conferences around LA including Hollywood industry panel seminars and Digital Days both looking at emerging media super-distribution models. He also chaired the Business Models Group from 99-03 for TV-Anytime (the lead media-on-demand standards body) and co-authored a Department Trade and Industry Report on Personal Video Systems. He has been an International Interactive Emmy juror for the past two years.
Gary is also currently building and devising commercial and game-like services for virtual worlds, having recently produced and built both Telstra and ABC Second Life presences in Second Life. He runs workshops via AFTRS in multi user virtual environments for cinematographers, designers, script writers and directors exploring the potential of shared social online virtual spaces for collaborative production, creativity and education. He is speaking about brand opportunities in Virtual Worlds at CeBit Australia, The 8th National Public Affairs Conference, and The Australian Interactive Media Industry Association amoungst others. He runs a fictional MUVE blog JustVirtual and a renowned blog on media personalisation, digital brands, new media forms and creativity at www.personalizemedia.com. As a published music producer, composer and performer he has had over 200 works performed live and on TV/Film and Radio.