Gary looks at how the media landscape is changing and new audience expectations. He explores the Cross-media paradigm shift and the new social / collaborative content as a result of this. Also covered are: the rise of MMORPGs, fragmenting audiences and creating services most appropriate for the smaller segments, ways to reach the mass niche and taking users on personalized journeys
Louise McCann – Emotional Audiences. ABC LAMP Workshop 7th December 2005 Presented by Louise McCann CEO Research International Australia & New Zealand. The Consumers Viewpoint, Connecting with brands for lifetime relationships
Gary Hayes – At LAMP residential 1 in Oct 2005. The Personalized Audience. This presentation is about you…
Jennifer Wilson – It’s not all about the device, you know. Jennifer talks about the many and various innovations and business models across mobile platforms
Gary Hayes – A look at the transition of user journeys through media from linear to personalised non-linear. Exploring the evolution to more interactive forms of entertainment and looking to what lies ahead.
Jackie Turnure – How to attract, involve and reward your audience a presentation at the 3rd LAMP residential in Perth in 2006.
Gary Hayes – Global Media Journeys for Personalised Interactive Audiences a presentation by Gary Hayes for media producers in May 2006