A presentation by Gary Hayes to the Advertising and Marketing Summit Conference in Sydney on 22 July 2008. Marketing Opportunities in Social Virtual Worlds
• Engaging with consumers in social and game virtual worlds
• Overview of the explosive growth of casual worlds and latest business models
• Insight into popular worlds including Second Life, Habbo, Google Lively and DIY Virtual Worlds.
Gary Hayes – An opening presentation at the 3rd LAMP residential in May 2006 covering themes still relevant today.
Invited by Gary for a Friday Futures Lunchtime seminar July 27 2006, presentation from Simon Goodrich and Andrew Apostola looking at social media and implications for filmmakers.
Rachel delivers many wise words about business practises and exploitation for new media projects with a focus on Australian Media referring to the Digital Content Industry Action Agenda – “…not what the government can do…what industry can do for itself…we have got a lot of cottage industries, and a lot of really good ideas and it is really hard to find money for those ideas”.
Guy Gadney, then head of content at BigPond talks about innovations in Broadband services at a LAMP orientation in 2005
Gary Hayes – A LAMP presentation at an aimia event looking at the real future for IPTV way back in 2005 – still relevant today. It already looks at the battle between walled garden IPTV and the new broadband video kids on the block. It suggests there are a few ways that IPTV (the subscription based closed version) will survive – this includes interoperability between providers and value add services including rich, social network based interactivity.
Kren Flavell – A look at new developments and distribution opportunities on mobile devices from OMGs Keren Flavell at LAMPs 3rd residential in Perth in 2006
A presentation by Peter Giles looking the fundamental changes taking place in global media and the opportunity this brings to create new and unique services. He looks at the new models for achieving success and taking your content beyond linear programming.
Gary Hayes & Peter Giles – The Changing Media Landscape, TV in transition, global social networks, convergence, mobile audiences, cross media paradigms, making money, machinima – given in Hobart in August 2006
A Short Tale about a Long Tail – Tony Surtees. Changing media landscape – direction & opportunities • Where does the explosion in user generated content leave media producers? • How do you actively involve an audiences? • Marketing and distribution in emerging media • When to give it away for free and when to guard IP • A framework for ongoing content development
Jackie Turnure – How to grab your audience and leave them wanting more. Part of a presentation at LAMP residentials in 2006/7
A presentation from Peter Giles given at LAMPs 3rd residential in Perth, Australia in 2006
Findability and Attracting audiences from a digitial distribution perspective given in Melbourne April 2006
Christy Dena’s current blog & podcast: www.UniverseCreation101.com
New Roads, New Directions, New Markets by Gary Hayes as part of a LAMP orientation 2005 seminar series looks at the changing australian media landscape and emerging types of content.
Gary Hayes – Don’t Get Lost Discover Findability. Part of a digital distribution seminar this looks at was to be discovered and the many and various opportunities in the noise
Peter Giles – Findability