Jun 062008
 

Don’t have a black Friday-register now. Places filling fast!

AFTRS LAMP presents two cutting edge seminars:

Generating Online Buzz for Creative Projects
Thursday June 19. Learn how to attract online attention and engage participatory audiences and global consumers.

Building Social Networks and Growing Communities
Friday June 20. Follows on from Generating Online Buzz for Creative Projects, and focuses on building and managing online social networks and communities.

Generating Online Buzz for Creative Projects

Led by Laurel Papworth these two seminars cut through the jargon and find the true potential of Web 2.0, ‘The Sharing Web’.
Learn how to attract attention and engage participatory audiences and global consumers. A must attend workshop for writers, designers, filmmakers, producers, gamers and marketers or anyone who wants to build and maintain a presence online.

  • Discover techniques to find and build online audiences
  • Utilise blogs, wikis, RSS feeds, twitter and social media portals and networks to connect with global communities of interest
  • Learn strategies that encourage people to virally recommend and distribute your content
  • Understand how to make your content findable on the internet

Laurel Papworth is a senior consultant in social networks. She helped digitize Fairfax in the early 1990’s and established Convergent Media at Optus in the late 1990s. Laurel is a dynamic speaker and workshop trainer, regular radio and TV guest, and is in demand by companies globally to help leverage their media and public relations activities with social networking tools and strategies. Laurel teaches social media at the University of Sydney and lectures as part of a Masters of Convergent Media at the University of Western Sydney. Laurel consults to government, business and not-for-profits around the world. She recently returned from teaching blogging and social media to Arabic women in Jeddah, Saudi Arabia.

Other speakers include:

  • Bruce Moyle – Joffre Street Productions
  • Andrew Apostola – Portable Content
  • Peter Giles – AFTRS Director of Digital Media Division
  • Catherine Gleeson – AFTRS Interactive Media Lecturer

Date: Thursday 19 Jun 2008

  • Duration: 1 day. 9.30-5pm, lunch included
  • Course Fee: $120
  • Venue: The Australian Film Television and Radio School
  • The Entertainment Quarter
  • 130 Bent St
  • Moore Park NSW, 2021
  • Application deadline: June 13. Places filling fast-register here

Building Social Networks and Growing Communities

This seminar follows on from the Generating Online Buzz for Creative Projects seminar and focuses on how organisations can utilise online social networks to meet business objectives. It is ideal for those with a general grasp of blogs, wikis, and tagging – even if you are currently a forum or community leader, you may not have thought of all the insights this course presents on running an online community.

  • Learn how to prepare for massive membership signups
  • Use the best techniques to gain, retain and manage members in your social network
  • Create a safe space for brand leaders and evangelists to grow your network
  • Build trust and develop blueprints for a self-sustaining network

Speakers include:

  • Ngaire Stevens – Habbo Hotel
  • Laurel Papworth – Social Network Strategist.
  • Peter Giles – AFTRS Director of Digital Media Division
  • Catherine Gleeson – AFTRS Interactive Media Lecturer

Date: Friday 20 Jun 2008

  • Duration: 1 Day 9.30 -5.00 pm, lunch included
  • Course Fee: $120. By attending both seminars you pay just $200 – a saving of $40
  • Venue: The Australian Film Television and Radio School
  • The Entertainment Quarter
  • 130 Bent St
  • Moore Park NSW, 2021
  • Application deadline: June 13. Places filling fast-register here

 Leave a Reply

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

(required)

(required)

This site uses Akismet to reduce spam. Learn how your comment data is processed.