Mar 212009
 

lamp-diagram-aftrs-flat21LAMP @ AFTRS has begun it’s 2009 series of seminars, workshops and incubators, many are listed below.

LAMP has been actively involved in getting 360 Content development integrated into the main curriculum at AFTRS (in its new building) for the past year but is now back delivering industry standard, emerging media education.

Multiplatform Content and Innovative new format development will be delivered as:

  • LAMP ‘State of Play’ Seminars
  • LAMP ‘Interactive’ Workshops
  • LAMP ‘New Format’ Incubators

These new learning packages are specially designed so that industry professionals and students alike can understand the new landscape, appreciate it’s potential and prepare themselves for the production of new form content across  social media, games, mobile, broadband internet, location based services and virtual worlds.

Stay up to date with our activities by joining the LAMP Facebook Group


LAMP ‘STATE OF PLAY’ SEMINARS

Profiling successful case studies, people and the latest techniques across multi platform media.

  • FREE themed seminars running on the last Wednesday of every month at 6pm – 7pm.
  • No need to register just turn up to the main Theatre at AFTRS, Sydney (directions)

Upcoming FREE seminars:

  • Wed Jul 29 – CINEMA 2.0: Big Screen Participatory Futures
    • Stereoscopic 3D, interactive cinema, games in cinema. Where does the future lie for cinemas and other public screen spaces? Speakers: Tim Baier (Animal Logic), Paul Nichola (Cane Toad’s 3D cinematographer) and others to be announced
  • Wed Aug 26 – MASSIVELY MULTI-STORYTELLER WORLDS: The Drama of Game Worlds
    • Virtual worlds are now populated by 900 million players globally with many spending more time in them than their real lives. This ‘State of Play’ seminars looks at the range of stories being created in these social and game worlds. It will focus on the drama being created by these full time role players and the opportunities for traditional writers to engage in this popular medium. Speakers: Gary Hayes (AFTRS LAMP), Ian Brown, Laurel Papworth and others to be announced
  • Previous State of Plays

  • Wed March 25 – TELEVISION 2.0: latest innovations in online video
    • TV is in major transition. Where are the opportunities across on-demand platforms? Is the old advertising model broken? Will broadband to set top box comfortably co-exist with video on the web? A pre MIP TV session to help prepare you for big changes just on the horizon.
    • Speakers: William Cooper (Informitv – live from UK),  Chris Winter (ABC Innovation), Arul Baskaran (Executive Producer ABC TV Multiplatform), Gary Hayes (LAMP)
  • Wed April 29 – FREE AND EASY: Open Source Creative Tools
    • There are a vast range of new free to use tools that enable rich and efficient collaboration. What are the best tools for online communities, project development, video distribution and marketing. A survey of tools including Mogulus, Joomla, Ning, Ustream, Drupal, Celtx and many others.
    • Speakers:  Laurel Papworth ‚Social Media Strategist, Gary Hayes – AFTRS LAMP

Go to the AFTRS site for a full list of the above seminars


LAMP ‘INTERACTIVE’ WORKSHOPS

Practical and hands on creative workshops exploring everything there is to know about the latest innovative new forms.

Upcoming seminar workshops:


DOCUMENTARY 2.0: SERIOUS GAMES

CLICK TO APPLY: Seminar and Workshop Fri 3 April 10am – 5pm

The intersection between documentary filmmaking and games will be explored in this seminar and workshop, providing deep insight into the potential of Serious Games.

Both games and stories have long been recognised as powerful learning tools. Their combination in the 21st century has the potential to provide learning experiences that are collaborative and globally connected. What are the best examples of Serious Games and where are they heading? How can Serious Games be employed by educators, corporations or non-profit organizations?

Screen Australia and the ABC have recently announced a funding initiative in the area of Serious Games. This seminar will bring you up to speed with the latest developments in serious games and provide an opportunity to present your own concepts and workshop ideas with experts in an afternoon workshop.

Speakers include:

  • Rachel Perkins (Director), Darren Dale (EP) Sohail Dahdal (Online Producer) on SBS’s First Australians will talk about the online experience of the documentary series and explore the future possibilities of documentary games.
  • Marianne Webb is the interactive manager for Reach Out!, an online service that inspires young people to help themselves through tough times. Marianne will talk about the serious game Reach Out Central that been part of an innovative online strategy to build community engagement by the Inspire Foundation.
  • John Welsh is the Development Manager of Serious Games at Sydac, a leading Australian simulation technology company. John will talk about the role of simulation and play in learning environments.
  • Gary Hayes is the Head of AFTRS Laboratory for Advanced Media production and he will speak about the history of serious games, a survey of future directions and cross over between games and documentary forms.
  • Jennifer Collins – Manager of Development, ABC TV (Jennifer, with Mike Cowap from Screen Australia, is running the Serious Games funding initiative currently calling for applications)
  • Tim Nixon – CEO Straylight Studios – Tim runs New Zealand based Straylight Studios an innovative games studio who specialise in ‘meaningful play’.

By the end of this workshop participants will have had the opportunity to learn about:

  • The various types of serious games: evolution of the form and the directions it is heading
  • The global serious games community and online resources
  • Documentary storytelling and its relationship to serious games
  • Techniques to brain-storm, plan and document serious games ideas
  • The links between documentary research and serious games
  • User created games and managing online communities


INNOVATIONS IN MULTI-PLATFORM CONTENT

APPLY: Seminar Wed 22 April 9.30 am – 1 pm

A selection of leading innovators in multi-platform content present recent projects in the areas of social media, cross platform storytelling, extended entertainment, games and online entertainment.

Presenters include:

By the end of this seminar participants will have had the opportunity to learn about:

  • Innovative techniques in multi platform content creation
  • Future directions of media innovation
  • Case studies of innovative projects and production methodologies and techniques
  • Techniques to foster and promote creative innovation
  • Creating community and communicating directly with audiences

VIRTUAL STORY: THE ART AND CRAFT OF MACHINIMA

CLICK TO APPLY: Seminar Thurs 14 May 2 – 5 pm

CLICK TO APPLY: Workshop Fri 15 May 10 am – 5 pm (must attend seminar)

Games and virtual worlds are now being used as creative tools to make a wide range of films from horror genre, comedy to corporate training and education. YouTube, Machinima.com and scores of other video portals are filled with examples of these new forms of virtual storytelling and some are now being commissioned by mainstream TV. NBC aired a CSI episode in 2008 featuring machinima made in Second Life and HBO recently acquired the machinima series ‘Molotov Alva’.

The seminar will explore the vast range of machinima made with console, PC and online games. It will also look at simple forms of film pre-visualisation now possible using games technologies. The intensive workshop will provide a hands-on introduction to the tools of machinima and the opportunity to work on a short project. Participants are encouraged to bring along a pre-recorded soundtrack (including voice and/or music) to use as the basis for their project.

Presenters and workshop trainers include:

By the end of this workshop & seminar participants will have had the opportunity to learn about:

  • What makes compelling machinima
  • The wide range of machinima styles being created around the world
  • Insight into the engines and tools used to create machinima
  • Basic storyboarding and scripting techniques for machinima
  • Global machinima community and other online resources
  • Role playing and improvisation techniques that work in this new form


FILTERING THE WEB: GETTING WHAT YOU WANT QUICKLY

CLICK TO APPLY: Seminar Friday 5 June 10am – 1 pm

“The web is 15-30 billion web pages. A workshop designed to help you track and follow the latest trends and information across a range of specialised areas. Browsers, RSS readers and social media mash-ups have evolved into being effective one-stop-shop views on a world of relevant content. This is a half day workshop looking beyond the search engine, basic RSS feeds or old fashioned email alerts. It is designed to help you find, filter information and follow the right people on the web. Web filtering is becoming a critical skill for researchers, marketers and those who need specific news and information. It will also help you track and follow the latest trends and information across a range of specialised areas.

By the end of this workshop participants will have had the opportunity to learn:

  • How to get the web to deliver the right information to you
  • About the very latest web research techniques across services such as digg, delicious, twitter, technorati, social networks, specialised engines & the semantic web
  • How to find the key recommenders, filterers and influencers in your field
  • Blogosphere filtering, separating the signal from the noise
  • How to make contact and become a key filterer yourself
  • Taming RSS feeds and being more efficient with email alerts
  • Reading trends and patterns

Led by Laurel Papworth of company World Communities, who is a Power150 media blogger (global – AdNews) and in the top 5 media bloggers for Australia (B&T). She has been teaching for 20 years, mostly in the area of online communities and virtual communications. Laurel is the senior social media strategist in Australia, consulting to companies, not for profits and government departments in Australia, Asia and Middle East.


THE SOCIAL MEDIA CAMPAIGN: CONNECTING WITH YOUR AUDIENCE

CLICK TO APPLY: Seminar: Thurs 2 July 2 – 5 pm

CLICK TO APPLY: Workshop : Friday  3  July 10 am – 5 pm

Aimed at anyone who wants to promote themselves, their product or creation into communities. A workshop looking at how to understand the new audiences, build traffic and loyalty that goes way beyond uploading a 9 minute short onto YouTube but looks at techniques of engaging with online events, social networks and DIY social media. The workshop will examine case studies of successful campaigns from producers and creators doing it for themselves.

By the end of this workshop participants will have had the opportunity to learn about:

  • The online ecology of social networks
  • Techniques to distribute your content as widely as possible to a global audience
  • Planning and staging a campaign which has maximum impact and reach
  • Building loyalty and community with an online audience

Led by Laurel Papworth who is a Power150 media blogger (global – AdNews) and in the top 5 media bloggers for Australia (B&T). She has been teaching for 20 years, mostly in the area of online communities and virtual communications. Laurel is the senior social media strategist in Australia, consulting to companies, not for profits and government departments in Australia, Asia and Middle East including: Middle East Broadcasting (Dubai/Saudi Arabia) – Channel MBC4, Telecom New Zealand, , Fairfax: RSVP Dating Community, Sony Corporation, Universal McCann Erickson WorldWide, CHANNEL TEN: including Australian Idol community, Sulake: Makers of Habbo, Macquarie Leisure, Macquarie Media, New Holland Publishing, Australasian, Performing Right Association (APRA), Peoplebrowsr, MySongcast.com unsigned bands community, Australian Businesswomens’ Network, Pink Sofa online community, ABC Australia, National Archives of Australia (gov), Department of State and Regional Development (gov), Department of Primary Industry (gov), Australian Film Television and Radio School (edu), University of Sydney (edu, public), University of Western Sydney (edu, Masters program).

Go to the AFTRS site list of all of these seminars and workshops >


LAMP ‘NEW FORMAT’ INCUBATORS

NOTE: To be updated soon.

These are extended and intensive 3-5 day workshops designed to maximise participants time and help them really understand emerging media areas by working collaboratively on new and adapted ideas. Based loosely on previous LAMP intensive labs they really help to push your thinking to the next stage, whether it be piloting, developing participatory audiences, broadening the project’s media format or developing new ways of delivering content. It could include the communication of content through mobile devices, advanced television services, broadband portals, social networks, gaming environments, virtual worlds and more.

The LAMP ‘New Format’ Incubators focus on content and service development, and extends perceived ideas of creativity, technicality, audience, consumer and business. Participants will use a range of exercises and form creative teams to utilise their thinking and skills in new ways to create compelling interactive content that meets the changing needs of audiences and the new media marketplace.

Mar 012006
 

Rules of Engagement- Jackie Turnure
Jackie Turnure

“The key to engaging our audience is to make the experience ever changing. The material must never be static, instead it must always be moving forward, developing, evolving, building. Raise the stakes without moving the goal posts and you will deepen the experience for the audience.” Jackie Turnure 2005

Jackie combines two presentations that are inextricably linked – how to engage someone in your interactive service and then how to sell your creation, the pitch. She talks about curiousity, suspense and turning points that expand and deepen our relationship with story. Using examples such as Facade, Amazon and her own creation, Oz the Magical Adventure she further delves into the meaning of the hook and evolving experience which leads into her top tips for the most important element of getting a cross-media service off the ground, pitching. This talk was delivered at a week long residential for ABC Australia.

PODCAST SUBSCRIPTION
All LAMP podcasts are also published through the iTunes store. You can subscribe automatically to these if you have iTunes installed by clicking here.

For the last 15 years Jackie has been working across film, television, games and online production, with a particular focus on animation and children�s content. Jackie is currently script editing and voice directing Stolen Life, an animated feature produced in Machinima, written and produced by Peter Rasmussen.

Sydney 12 Dec 2005
Click to listen