Nov 082005
 

Diverged technology, converged people, new stories – Christy Dena
Christy DenaChristy presents key transmedia topics including remediation, adaptation and interactive broadcasting as well as looking at the many new media-types and media channels that are emerging across the industry.

She gives exciting glimpses into new forms of compelling interactivity including distributed narrative, ‘real life’ cross over and in-game engagement. Christy finishes her presentation with her ten top tips to enable better service design.
Accompanying presentation – Cross-Media Storytelling 1.1MB PDF

PODCAST SUBSCRIPTION
All LAMP podcasts are also published through the iTunes store. You can subscribe automatically to these if you have iTunes installed by clicking here.

Christy is a world wide, leading practitioner and researcher in cross-media narrative, new media types and their creative application in emerging media. Her published articles have covered game-play, artificial intelligence and new narrative forms and she has written creative works for TV, theatre and multi-platform. She also teaches new media arts theory at Melbourne and Swinburne Universities, is on the Editorial Committee of New Antigone (a fully refereed international journal), co-edits a renowned site on new media arts, www.WriterResponseTheory.org, and runs a popular research blog, www.cross-mediaentertainment.com.

Adelaide 2 Sep 2005
Click to listen
Audio preparation by James Christopher Murty

Nov 082005
 

Playground of the Converged Producer – Peter Giles
Peter guides us through the potential opportunities for emerging media producers, how to generate income and the changing world of advertising. Using examples such as the success of JibJab, Happy Tree Friends and Cineclix Peter suggests new business models existing linear producers can adopt. He gives us his perspective on the obligatory Long Tail phenomenom and how recommendation agents help us navigate the deeper parts of niche markets.

Viral marketing is used as one of the new models to get yourself noticed in the increasing noise of broadband markets, Big Ad is cited as an interesting model of this. Finally Peter talks us through a range on new form advertising on interactive TV, broadband and mobiles and paints a picture of how user generated content fits into this new world.
Accompanying presentation – Playground of the Converged Producer 591k PDF

PODCAST SUBSCRIPTION
All LAMP podcasts are also published through the iTunes store. You can subscribe automatically to these if you have iTunes installed by clicking here.

Adelaide 2 Sep 2005
Click to listen
Audio preparation by James Christopher Murty

Sep 022005
 

Designing for cross media channels � Ric Holland
Ric HollandRic explores a range of cutting edge design techniques using a mixture of his own innovative work at IBM and other companies but also drawing attention to newer developments. He highlights the importance of brand, consistency across platforms and the principles of definition, profile and scenarios.
Accompanying presentation – Designing Cross-Media and Creative Branding 4.2MB PDF

PODCAST SUBSCRIPTION
All LAMP podcasts are also published through the iTunes store. You can subscribe automatically to these if you have iTunes installed by clicking here.

As a Creative Director and Innovator over the past 25 years Ric Holland has also been a consultant to major brands in music production, wireless, broadband, games and CG content creation, helping to find alternate revenue markets, cross-media business models and creative concepts for digital interactive content.

Adelaide 2 Sep 2005
Click to listen
Audio preparation by James Christopher Murty