LAMP’s Gary Hayes created, posted & paged (on his top 5 Australian AdAge blog, Personalizemedia) this simple flash app a few weeks ago to demonstrate the tsunami of content, communication and commercial activity across Social Media, Mobile and Games. The widget, embedded below, rather ironically went viral itself as it is was linked to from Wired, Guardian, other major sites and was re-tweeted over 2000 times which generated a reach around 15 million! It is now embedded in over 450 sites (over 150 shown in the video below the counter) and Gary is keeping it constantly updated with the latest stats across the 40+ metrics.
Australians now spend an average of 16.1 hours on the internet each week, 12.9 hours watching TV, 8.8 hours listening to the radio, 3.7 hours on a mobile phone and 2.8 hours reading newspapers according to The Nielsen Online Internet and Technology Report quoted in The Australian earlier this year. With internet use now eclipsing TV viewing Australian broadcasters are in for a bumpy ride over the next few years. In this environment, how well prepared are our content producers for a world of participatory media, social networking and transmedia storytelling?
AFTRS are running a new post graduate course in 2010 which has been designed for content producers of all persuasions to combine the practical skills of traditional media with those of the online world. What’s clear is there is a huge appetite by global audiences for rich media content and we need skilled producers to start the conversations.
More information about this groundbreaking new course is available here and applications close on November 1, 2009
The course has been developed utilising the knowledge and experience gained through LAMP workshops, seminars and residentials and the pool of national and international experts who have contributed to its success. To get an idea of the calibre of our industry speakers here is a list of links to some of the most pertinent LAMP podcasts, vodcasts and slideshares about Multi Platform Content innovation. And finally, some of our industry testimonials and more stats to help you ponder your future.
AFTRS & LAMP’ers have been fortunate to know Kelly Chapman for a few years now. She is one of a handful of producers and creatives who actually walk-the-talk by ‘making’ & realising transmedia properties. From her work at Hoodlum on accessible web adventures, BBC Spooks, Emmerdale and Lost through to her own, slightly more spreadable, organic and social transmedia efforts Kelly carefully bridges the technical and creative banks of the complex white water, multi platform, rapids.
We introduced her to SPAA and she did a great keynote up at the Foxtel studios last week, edited highlights below. More on Kelly’s work here http://kcdc.com.au/ and on her investigative blog here http://kellychapman.wordpress.com/. Enjoy
Kelly is an experienced producer of transmedia entertainment. She walks participants of SPAA Fringe through the various formats transmedia takes, and step by step through how she’s applied her knowledge to creating effective transmedia strategies for her own projects.
LAMP has been an integral part of the interactive cross media & digital curriculum at AFTRS for the past four years. As well as its external facing activities works closely with all aspects of social and cross media in the Graduate Diploma for Directors & Production students, Foundation ‘Creating Experiences and Designing Worlds modules’ and MA specialist courses in Virtual Worlds, Social Media and Games.
Next year there are some great Graduate Certificate courses starting and LAMP will be very active in the Multiplatform and Games & Virtual Worlds offerings and recommend you to pass these around. More info here:
STATE OF PLAY SEMINAR – Cinema 2.0: 3D, Big Screen & Participatory Futures
FREE – 29 July 2009 – AFTRS Theatre. 5.30 – 7pm
How will the traditionally passive cinema experience change in the next few years. Stereoscopic 3D films are becoming commonplace alongside specialised 3D Imax outings and in the past few months we have experienced Monsters vs Aliens, Up, Ice Age: Dawn of the Dinosaurs, Coraline, My Bloody Valentine. Dreamworks have committed to producing all CG films in 3D and there are new releases planned over the next 6 months including Avatar, The Final Destination, re-release of Toy Story 1 & 2. A Christmas Carol & Cloudy With a Chance of Meatballs. But what about more interactive cinema with games or social applications particularly with YouTube recently delivering a full 3D capability? Where does the future lie for cinemas and other public screen spaces?
- Tim Baier (Animal Logic)
- Paul Nichola (Stereo Supervisor/VFX Supervisor – Cane Toads 2)
- Matt McGinity, UNSW iCinema
- and Peter Giles Director of Digital Division @ AFTRS
LAMP ‘STATE OF PLAY’ SEMINARS
Profiling successful case studies, people and the latest techniques across multi platform media.
- FREE themed seminars running on the last Wednesday of ‘most’ months at 5.30pm – 7pm.
- No need to register just turn up to the main Theatre at AFTRS, Sydney (directions)
Trailer below from My Bloody Valentine in 3D