Mar 212009
 

lamp-diagram-aftrs-flat21LAMP @ AFTRS has begun it’s 2009 series of seminars, workshops and incubators, many are listed below.

LAMP has been actively involved in getting 360 Content development integrated into the main curriculum at AFTRS (in its new building) for the past year but is now back delivering industry standard, emerging media education.

Multiplatform Content and Innovative new format development will be delivered as:

  • LAMP ‘State of Play’ Seminars
  • LAMP ‘Interactive’ Workshops
  • LAMP ‘New Format’ Incubators

These new learning packages are specially designed so that industry professionals and students alike can understand the new landscape, appreciate it’s potential and prepare themselves for the production of new form content across  social media, games, mobile, broadband internet, location based services and virtual worlds.

Stay up to date with our activities by joining the LAMP Facebook Group


LAMP ‘STATE OF PLAY’ SEMINARS

Profiling successful case studies, people and the latest techniques across multi platform media.

  • FREE themed seminars running on the last Wednesday of every month at 6pm – 7pm.
  • No need to register just turn up to the main Theatre at AFTRS, Sydney (directions)

Upcoming FREE seminars:

  • Wed Jul 29 – CINEMA 2.0: Big Screen Participatory Futures
    • Stereoscopic 3D, interactive cinema, games in cinema. Where does the future lie for cinemas and other public screen spaces? Speakers: Tim Baier (Animal Logic), Paul Nichola (Cane Toad’s 3D cinematographer) and others to be announced
  • Wed Aug 26 – MASSIVELY MULTI-STORYTELLER WORLDS: The Drama of Game Worlds
    • Virtual worlds are now populated by 900 million players globally with many spending more time in them than their real lives. This ‘State of Play’ seminars looks at the range of stories being created in these social and game worlds. It will focus on the drama being created by these full time role players and the opportunities for traditional writers to engage in this popular medium. Speakers: Gary Hayes (AFTRS LAMP), Ian Brown, Laurel Papworth and others to be announced
  • Previous State of Plays

  • Wed March 25 – TELEVISION 2.0: latest innovations in online video
    • TV is in major transition. Where are the opportunities across on-demand platforms? Is the old advertising model broken? Will broadband to set top box comfortably co-exist with video on the web? A pre MIP TV session to help prepare you for big changes just on the horizon.
    • Speakers: William Cooper (Informitv – live from UK),  Chris Winter (ABC Innovation), Arul Baskaran (Executive Producer ABC TV Multiplatform), Gary Hayes (LAMP)
  • Wed April 29 – FREE AND EASY: Open Source Creative Tools
    • There are a vast range of new free to use tools that enable rich and efficient collaboration. What are the best tools for online communities, project development, video distribution and marketing. A survey of tools including Mogulus, Joomla, Ning, Ustream, Drupal, Celtx and many others.
    • Speakers:  Laurel Papworth ‚Social Media Strategist, Gary Hayes – AFTRS LAMP

Go to the AFTRS site for a full list of the above seminars


LAMP ‘INTERACTIVE’ WORKSHOPS

Practical and hands on creative workshops exploring everything there is to know about the latest innovative new forms.

Upcoming seminar workshops:


DOCUMENTARY 2.0: SERIOUS GAMES

CLICK TO APPLY: Seminar and Workshop Fri 3 April 10am – 5pm

The intersection between documentary filmmaking and games will be explored in this seminar and workshop, providing deep insight into the potential of Serious Games.

Both games and stories have long been recognised as powerful learning tools. Their combination in the 21st century has the potential to provide learning experiences that are collaborative and globally connected. What are the best examples of Serious Games and where are they heading? How can Serious Games be employed by educators, corporations or non-profit organizations?

Screen Australia and the ABC have recently announced a funding initiative in the area of Serious Games. This seminar will bring you up to speed with the latest developments in serious games and provide an opportunity to present your own concepts and workshop ideas with experts in an afternoon workshop.

Speakers include:

  • Rachel Perkins (Director), Darren Dale (EP) Sohail Dahdal (Online Producer) on SBS’s First Australians will talk about the online experience of the documentary series and explore the future possibilities of documentary games.
  • Marianne Webb is the interactive manager for Reach Out!, an online service that inspires young people to help themselves through tough times. Marianne will talk about the serious game Reach Out Central that been part of an innovative online strategy to build community engagement by the Inspire Foundation.
  • John Welsh is the Development Manager of Serious Games at Sydac, a leading Australian simulation technology company. John will talk about the role of simulation and play in learning environments.
  • Gary Hayes is the Head of AFTRS Laboratory for Advanced Media production and he will speak about the history of serious games, a survey of future directions and cross over between games and documentary forms.
  • Jennifer Collins – Manager of Development, ABC TV (Jennifer, with Mike Cowap from Screen Australia, is running the Serious Games funding initiative currently calling for applications)
  • Tim Nixon – CEO Straylight Studios – Tim runs New Zealand based Straylight Studios an innovative games studio who specialise in ‘meaningful play’.

By the end of this workshop participants will have had the opportunity to learn about:

  • The various types of serious games: evolution of the form and the directions it is heading
  • The global serious games community and online resources
  • Documentary storytelling and its relationship to serious games
  • Techniques to brain-storm, plan and document serious games ideas
  • The links between documentary research and serious games
  • User created games and managing online communities


INNOVATIONS IN MULTI-PLATFORM CONTENT

APPLY: Seminar Wed 22 April 9.30 am – 1 pm

A selection of leading innovators in multi-platform content present recent projects in the areas of social media, cross platform storytelling, extended entertainment, games and online entertainment.

Presenters include:

By the end of this seminar participants will have had the opportunity to learn about:

  • Innovative techniques in multi platform content creation
  • Future directions of media innovation
  • Case studies of innovative projects and production methodologies and techniques
  • Techniques to foster and promote creative innovation
  • Creating community and communicating directly with audiences

VIRTUAL STORY: THE ART AND CRAFT OF MACHINIMA

CLICK TO APPLY: Seminar Thurs 14 May 2 – 5 pm

CLICK TO APPLY: Workshop Fri 15 May 10 am – 5 pm (must attend seminar)

Games and virtual worlds are now being used as creative tools to make a wide range of films from horror genre, comedy to corporate training and education. YouTube, Machinima.com and scores of other video portals are filled with examples of these new forms of virtual storytelling and some are now being commissioned by mainstream TV. NBC aired a CSI episode in 2008 featuring machinima made in Second Life and HBO recently acquired the machinima series ‘Molotov Alva’.

The seminar will explore the vast range of machinima made with console, PC and online games. It will also look at simple forms of film pre-visualisation now possible using games technologies. The intensive workshop will provide a hands-on introduction to the tools of machinima and the opportunity to work on a short project. Participants are encouraged to bring along a pre-recorded soundtrack (including voice and/or music) to use as the basis for their project.

Presenters and workshop trainers include:

By the end of this workshop & seminar participants will have had the opportunity to learn about:

  • What makes compelling machinima
  • The wide range of machinima styles being created around the world
  • Insight into the engines and tools used to create machinima
  • Basic storyboarding and scripting techniques for machinima
  • Global machinima community and other online resources
  • Role playing and improvisation techniques that work in this new form


FILTERING THE WEB: GETTING WHAT YOU WANT QUICKLY

CLICK TO APPLY: Seminar Friday 5 June 10am – 1 pm

“The web is 15-30 billion web pages. A workshop designed to help you track and follow the latest trends and information across a range of specialised areas. Browsers, RSS readers and social media mash-ups have evolved into being effective one-stop-shop views on a world of relevant content. This is a half day workshop looking beyond the search engine, basic RSS feeds or old fashioned email alerts. It is designed to help you find, filter information and follow the right people on the web. Web filtering is becoming a critical skill for researchers, marketers and those who need specific news and information. It will also help you track and follow the latest trends and information across a range of specialised areas.

By the end of this workshop participants will have had the opportunity to learn:

  • How to get the web to deliver the right information to you
  • About the very latest web research techniques across services such as digg, delicious, twitter, technorati, social networks, specialised engines & the semantic web
  • How to find the key recommenders, filterers and influencers in your field
  • Blogosphere filtering, separating the signal from the noise
  • How to make contact and become a key filterer yourself
  • Taming RSS feeds and being more efficient with email alerts
  • Reading trends and patterns

Led by Laurel Papworth of company World Communities, who is a Power150 media blogger (global – AdNews) and in the top 5 media bloggers for Australia (B&T). She has been teaching for 20 years, mostly in the area of online communities and virtual communications. Laurel is the senior social media strategist in Australia, consulting to companies, not for profits and government departments in Australia, Asia and Middle East.


THE SOCIAL MEDIA CAMPAIGN: CONNECTING WITH YOUR AUDIENCE

CLICK TO APPLY: Seminar: Thurs 2 July 2 – 5 pm

CLICK TO APPLY: Workshop : Friday  3  July 10 am – 5 pm

Aimed at anyone who wants to promote themselves, their product or creation into communities. A workshop looking at how to understand the new audiences, build traffic and loyalty that goes way beyond uploading a 9 minute short onto YouTube but looks at techniques of engaging with online events, social networks and DIY social media. The workshop will examine case studies of successful campaigns from producers and creators doing it for themselves.

By the end of this workshop participants will have had the opportunity to learn about:

  • The online ecology of social networks
  • Techniques to distribute your content as widely as possible to a global audience
  • Planning and staging a campaign which has maximum impact and reach
  • Building loyalty and community with an online audience

Led by Laurel Papworth who is a Power150 media blogger (global – AdNews) and in the top 5 media bloggers for Australia (B&T). She has been teaching for 20 years, mostly in the area of online communities and virtual communications. Laurel is the senior social media strategist in Australia, consulting to companies, not for profits and government departments in Australia, Asia and Middle East including: Middle East Broadcasting (Dubai/Saudi Arabia) – Channel MBC4, Telecom New Zealand, , Fairfax: RSVP Dating Community, Sony Corporation, Universal McCann Erickson WorldWide, CHANNEL TEN: including Australian Idol community, Sulake: Makers of Habbo, Macquarie Leisure, Macquarie Media, New Holland Publishing, Australasian, Performing Right Association (APRA), Peoplebrowsr, MySongcast.com unsigned bands community, Australian Businesswomens’ Network, Pink Sofa online community, ABC Australia, National Archives of Australia (gov), Department of State and Regional Development (gov), Department of Primary Industry (gov), Australian Film Television and Radio School (edu), University of Sydney (edu, public), University of Western Sydney (edu, Masters program).

Go to the AFTRS site list of all of these seminars and workshops >


LAMP ‘NEW FORMAT’ INCUBATORS

NOTE: To be updated soon.

These are extended and intensive 3-5 day workshops designed to maximise participants time and help them really understand emerging media areas by working collaboratively on new and adapted ideas. Based loosely on previous LAMP intensive labs they really help to push your thinking to the next stage, whether it be piloting, developing participatory audiences, broadening the project’s media format or developing new ways of delivering content. It could include the communication of content through mobile devices, advanced television services, broadband portals, social networks, gaming environments, virtual worlds and more.

The LAMP ‘New Format’ Incubators focus on content and service development, and extends perceived ideas of creativity, technicality, audience, consumer and business. Participants will use a range of exercises and form creative teams to utilise their thinking and skills in new ways to create compelling interactive content that meets the changing needs of audiences and the new media marketplace.

Aug 122008
 

Previously highlighted on the LAMP site here The Thursday’s Fictions cross-media jamboree continues on and has been put into the Atom finals awards 2008 as Best Multimodal Production (other 3 entries below).

Award Recipients – Names: Richard James Allen, Gary Hayes, and Karen Pearlman

Award Recipients – Organisations: The Physical TV Company, AFTRS LAMP (The Australian Film Television and Radio School – The Laboratory for Advanced Media Production), The Literature Board of the Australia Council ‚- The Story of the Future, and The Project Factory

thursdays02Thursday’s Fictions is a fantastical parable about reincarnation by Australian writer Richard James Allen which has evolved over almost twenty years to become a cross media work for the stage, the page, the screen and most recently with help from LAMP, the new media creative platforms of Second Life (a 3D online immersive interactive story world) and machinima (cinema made inside a games engine).

This documentary devised and edited by Gary Hayes and co-produced with Physical TV.

Voice-overs captured and reassembled from a LAMP Virtual Story seminar in May 2007. Original podcasts here.

Best Multimodal Production (4 finalists)

The Oasis
NSW Ian Darling Shark Island Productions

Find 815
Hoodlum / ABC (US)

Thursday’s Fictions
Richard James Allen, Gary Hayes and Karen Pearlman.

NSW The Physical TV Company, AFTRS LAMP,
The Literature Board of the Australia Council

Girl Friday
Victoria Kylie Robertson Ish Media

Jun 062008
 

Don’t have a black Friday-register now. Places filling fast!

AFTRS LAMP presents two cutting edge seminars:

Generating Online Buzz for Creative Projects
Thursday June 19. Learn how to attract online attention and engage participatory audiences and global consumers.

Building Social Networks and Growing Communities
Friday June 20. Follows on from Generating Online Buzz for Creative Projects, and focuses on building and managing online social networks and communities.

Generating Online Buzz for Creative Projects

Led by Laurel Papworth these two seminars cut through the jargon and find the true potential of Web 2.0, ‘The Sharing Web’.
Learn how to attract attention and engage participatory audiences and global consumers. A must attend workshop for writers, designers, filmmakers, producers, gamers and marketers or anyone who wants to build and maintain a presence online.

  • Discover techniques to find and build online audiences
  • Utilise blogs, wikis, RSS feeds, twitter and social media portals and networks to connect with global communities of interest
  • Learn strategies that encourage people to virally recommend and distribute your content
  • Understand how to make your content findable on the internet

Laurel Papworth is a senior consultant in social networks. She helped digitize Fairfax in the early 1990’s and established Convergent Media at Optus in the late 1990s. Laurel is a dynamic speaker and workshop trainer, regular radio and TV guest, and is in demand by companies globally to help leverage their media and public relations activities with social networking tools and strategies. Laurel teaches social media at the University of Sydney and lectures as part of a Masters of Convergent Media at the University of Western Sydney. Laurel consults to government, business and not-for-profits around the world. She recently returned from teaching blogging and social media to Arabic women in Jeddah, Saudi Arabia.

Other speakers include:

  • Bruce Moyle – Joffre Street Productions
  • Andrew Apostola – Portable Content
  • Peter Giles – AFTRS Director of Digital Media Division
  • Catherine Gleeson – AFTRS Interactive Media Lecturer

Date: Thursday 19 Jun 2008

  • Duration: 1 day. 9.30-5pm, lunch included
  • Course Fee: $120
  • Venue: The Australian Film Television and Radio School
  • The Entertainment Quarter
  • 130 Bent St
  • Moore Park NSW, 2021
  • Application deadline: June 13. Places filling fast-register here

Building Social Networks and Growing Communities

This seminar follows on from the Generating Online Buzz for Creative Projects seminar and focuses on how organisations can utilise online social networks to meet business objectives. It is ideal for those with a general grasp of blogs, wikis, and tagging – even if you are currently a forum or community leader, you may not have thought of all the insights this course presents on running an online community.

  • Learn how to prepare for massive membership signups
  • Use the best techniques to gain, retain and manage members in your social network
  • Create a safe space for brand leaders and evangelists to grow your network
  • Build trust and develop blueprints for a self-sustaining network

Speakers include:

  • Ngaire Stevens – Habbo Hotel
  • Laurel Papworth – Social Network Strategist.
  • Peter Giles – AFTRS Director of Digital Media Division
  • Catherine Gleeson – AFTRS Interactive Media Lecturer

Date: Friday 20 Jun 2008

  • Duration: 1 Day 9.30 -5.00 pm, lunch included
  • Course Fee: $120. By attending both seminars you pay just $200 – a saving of $40
  • Venue: The Australian Film Television and Radio School
  • The Entertainment Quarter
  • 130 Bent St
  • Moore Park NSW, 2021
  • Application deadline: June 13. Places filling fast-register here
Jul 232007
 

Thursday’s Fictions SL 03

The project, Thursday’s Fictions, that went through the last LAMP: Story of the Future residential is currently being produced & designed by Gary Hayes in Second Life in collaboration with its creators Dr Richard James Allen and Karen Perlman, with story support from LAMP mentor Jackie Turnure, as a tie in with a transmission of the film of the same name. ABC TV Sunday Arts covers it here

The creators of the award-winning and surreal dance film, Thursday’s Fictions, will launch an online 3D immersive experience in Second Life. In this virtual world quest audiences can experience what it’s like to be one of the characters in the story while sharing the experience with their friends.

Thursday’s Fictions is the story of a woman who tries to cheat the cycle of reincarnation to get eternal life. Adapted from the book, Thursday’s Fictions, by Dr Richard James Allen (short-listed for the Kenneth Slessor Prize for Poetry at the 2000 NSW Premier’s Literary Awards), the film deals with themes of reincarnation and the nature of our universe.

Thursday’s Fictions SL 01

The initiative is supported by the Literature Board of the Australia Council through its The Story of the Future project, the Australian Film Television and Radio School through LAMP, the ABC through its Innovation and Arts Departments, and The Project Factory. Thursday’s Fictions in Second Life will be launched on the AFTRS Island on Sunday July 29.

Thursday’s Fictions in Second Life is a collaboration by leading Australian dance filmmakers Dr Richard James Allen and Dr Karen Pearlman of The Physical TV Company and Gary Hayes, Director of LAMP at AFTRS and The Project Factory.

Meet the creative artists, Dr Richard James Allen and Dr Karen Pearlman, for a Q & A at the ABC Amphitheatre on the ABC Island in Second Life at 4pm directly following the broadcast.

The work is currently in progress but here are a series of shots of the Second Life build as it currently stands about 50% into the build phase.

Thursday’s Fictions SL 10

Thursday’s Fictions SL 07

Thursday’s Fictions SL 12

Thursday’s Fictions SL 11

Thursday’s Fictions SL 13

Thursday’s Fictions SL 05

Thursday’s Fictions SL 08

Thursday’s Fictions SL 02

Thursday’s Fictions SL 06

Images © LAMP, Physical TV and Gary Hayes

Apr 112006
 

Producing Multi-Platform TVLAMP is involved in a one-day special event to be held at AFTRS on the 5th May called “Producing Multi-Platform TV”. A comprehensive look at cross-media and the current transformation of television in a multi-device and global multi-distribution world.

A line-up of top-level guest speakers will provide insights into producing interactive content for next generation television in Australia and overseas at a seminar at the Australian Film Television and Radio School (AFTRS) on Friday, 5 May 2006.

Keynote speaker, David Jensen is a recognised leader of the interactive television industry, having won two Primetime Emmy’s for Outstanding Achievement in Interactive Television (Viacom 2005 and ABC 2004) and seven Emmy nominations over the past four years.

Geof Heydon, Director, Innovation and Market Development for Alcatel Asia Pacific, will explore IPTV, explain what it really is and the strategic importance of this new capability that will transform TV based services. He will demonstrate some of the future converged entertainment options that combine TV, broadband and telecommunications elements.

A range of other Australian leading industry practitioners will provide valuable insights into how to plan for the revolution of digital television and explore opportunities it will present. For more details and to register online: click here

May 062005
 

Piracy Is Good by Mark Pesce
Mark PesceLive presentation of �Piracy Is Good?�, delivered by Mark Pesce on May 6th, 2005 at the Australian Film Television and Radio School in Sydney.

PODCAST SUBSCRIPTION
All LAMP podcasts are also published through the iTunes store. You can subscribe automatically to these if you have iTunes installed by clicking here.

Sydney 6th May 2005
Click to listen
Audio preparation by James Christopher Murty