Oct 232009
 

AFTRS & LAMP’ers have been fortunate to know Kelly Chapman for a few years now. She is one of a handful of producers and creatives who actually walk-the-talk by ‘making’ & realising transmedia properties. From her work at Hoodlum on accessible web adventures, BBC Spooks, Emmerdale and Lost through to her own, slightly more spreadable, organic and social transmedia efforts Kelly carefully bridges the technical and creative banks of the complex white water, multi platform, rapids.

We introduced her to SPAA and she did a great keynote up at the Foxtel studios last week, edited highlights below. More on Kelly’s work here http://kcdc.com.au/ and on her investigative blog here http://kellychapman.wordpress.com/. Enjoy

Kelly Chapman keynote SPAA Fringe 2009 from KCDC on Vimeo.

Kelly is an experienced producer of transmedia entertainment. She walks participants of SPAA Fringe through the various formats transmedia takes, and step by step through how she’s applied her knowledge to creating effective transmedia strategies for her own projects.

Continue reading »

Mar 132009
 

reachoutLAMP ‘INTERACTIVE’ WORKSHOP

FRIDAY 3 APRIL 10am – 5pm @ AFTRS

CLICK HERE TO APPLY: Seminar and Workshop

The intersection between documentary filmmaking and games will be explored in this half seminar and half rapid development workshop, providing deep insight into the potential of Serious Games.

Both games and stories have long been recognised as powerful learning tools. Their combination in the 21st century has the potential to provide learning experiences that are collaborative and globally connected. What are the best examples of Serious Games and where are they heading? How can Serious Games be employed by educators, corporations or non-profit organizations?

Screen Australia and the ABC have recently announced a funding initiative in the area of Serious Games. This seminar will bring you up to speed with the latest developments in serious games and provide an opportunity to present your own concepts and workshop ideas with experts in an afternoon workshop.

Speakers include:

1stausRachel Perkins (Director), Darren Dale (EP) Sohail Dahdal (Online Producer) on SBS’s First Australians will talk about the online experience of the documentary series and explore the future possibilities of documentary games.

Marianne Webb is the interactive manager for Reach Out!, an online service that inspires young people to help themselves through tough times. Marianne will talk about the serious game Reach Out Central that been part of an innovative online strategy to build community engagement by the Inspire Foundation.

John Welsh is the Development Manager of Serious Games at Sydac, a leading Australian simulation technology company. John will talk about the role of simulation and play in learning environments.

Gary Hayes runs AFTRS Laboratory for Advanced Media production and he will introduce the history of serious games, several he created at BBC before they were called Serious Games, a survey of future directions and cross over between games and documentary forms.

Jennifer Collins – Manager of Development, ABC TV (Jennifer, with Mike Cowap from Screen Australia, is running the Serious Games funding initiative currently calling for applications)

Tim Nixon – CEO Straylight Studios – Tim runs New Zealand based Straylight Studios an innovative games studio who specialise in ‘meaningful play’.

WHAT YOU WILL LEARN

By the end of this workshop participants will have had the opportunity to learn about:

  1. The various types of serious games: evolution of the form and the directions it is heading
  2. The global serious games community and online resources
  3. Documentary storytelling and its relationship to serious games
  4. Techniques to brain-storm, plan and document serious games ideas
  5. The links between documentary research and serious games
  6. User created games and managing online communities

starlight

WHERE

The Australian Film Television and Radio School
The Entertainment Quarter
130 Bent St
Moore Park NSW, 2021

Get Directions

CLICK TO APPLY: Seminar and Workshop Fri 3 April 10am – 5pm

[pro-player width=’480′ height=’272′ type=’video’]http://storylabs.us/lamp/podcast/lssm_serious43_gary.mp4, http://storylabs.us/lamp/podcast/lssm_serious43_john2.mp4, http://storylabs.us/lamp/podcast/lssm_serious43_marianne.mp4, http://storylabs.us/lamp/podcast/lssm_serious43_panel.mp4[/pro-player]

Feb 122009
 

Two and a half years ago (October 2005) LAMP allowed website readers to download a small screen shot, PDF (where only the text was visible) of a 880 word article in Australian Financial Review published 6 Oct 2005.

The article was entirely about the newly formed LAMP – the BBC background of Gary Hayes (brought in to run it), interviews with Peter Giles (Head of Digital Media), Gary Hayes and LAMP mentors.

Two days ago we were sent a legal notice from Fairfax media saying we had breached copyright. So on request we have removed the screen shot and also have to publish these statements. Enjoy.

  1. AFTRS is not the holder of licensee of any intellectual property rights or trade mark rights authorising it to include materials from AFR on the Website;
  2. Such articles are reproduced, published and communicated to the public without the consent of Fairfax;
  3. There is no association between Fairfax and AFTRS with respect to the Website; and
  4. Customers must destroy all hard and soft copies of any materials from AFR in their possession
Sep 242007
 

A stellar line-up of mentors from all over Australia and a few internationals have been confirmed for the 7th Live-in-lab (LAMP: Story of the Future) on South Stradbrooke Island, Queensland Nov 07. They can be seen on the mentors page or copied below.

GUARDIAN MENTORS

MATT COSTELLO – Writer and Games Designer, Polar Productions
Matt CostelloMatt Costello is based in New York, London and LA and has written ground-breaking and award-winning novels, games, and television. Matt has scripted dozens of best-selling games and of one Time Magazine said, “The story is delivered with unusual art.” He wrote the groundbreaking Pirates of the Caribbean 3 game across all platforms and has been commissioned to do the fourth in the series.

Since writing the critically acclaimed classic game The 7th Guest, he has scripted dozens of best-selling games such as Shellshock-Nam ‘67 (Guerrilla Games and Eidos), Bad Boys 2 (Empire) and 2005’s Doom 3 winner of an unprecedented five awards at E3 including the Game Critics Award: Best of E3. Just Cause, co-written for Eidos, debuted as the #1 game for Xbox 360 in the UK. Named ‘Best Adventure Game’ at the 2006 E3, it premiered on the US best-seller lists as the #2 Xbox 360 game.

He has written a major new game for Eidos and Rage a new game for ID Software and other notable games include:

  • Hercules, for Disney Interactive
  • The Dark Half, for MGM.
  • Derelict, for The Sci-Fi Channel
  • Fatal Illusion -The Clue Chronicles – for Hasbro
  • Barbie’s Riding Adventure–for Mattel
  • Clifford’s Reading– for Scholastic
  • Starsky & Hutch – for Empire
  • The Italian Job – Eidos

Matt also specialises in the kid’s genre and has created many award-winning games for children. Several years ago he co-created one of the first major experiments in ‘two-way TV’, called ZoogDisney. Branded as ‘TV you do’ – for two years the ZoogDisney weekend bloc re-shaped the Disney channel, bringing it squarely into the interactive and ‘tweens world. He has written a kids book series for Scholastic , The Kids of Einstein Elementary, which blends adventure and math and also scripted episodes of the award-winning PBS animated series, Cyberchase. Other awards include the landmark Aladdin’s Mathquest with math expert Marilyn Burns for Disney, as well as A Cartoon History of the Universe (Putnam).

Matt is a designer of many role-playing and board games, including Dungeons and Dragons, Call of Cthulhu, Batman, Lone Wolf & Cub, and many others. He also co-wrote episodes of the BBC/Disney series Microsoap, winner of the Prix de Jeunesse and is currently creating an MMOG using Multiverse which integrates its story world with an animated Childrens BBC TV series. Penguin published his latest novel, Nowhere, in 2007.

JENNIFER WILSON – Head of Innovation, Nine MSN

Jennifer WilsonJennifer Wilson has over 20 years in interactive consumer content and information services, from first building interactive voice response systems in the UK, through voting, banking, gambling and marketing services; online and on all forms of telephone, fixed and mobile.

She was previously Managing Director of HWW, a specialist content aggregation, syndication and digital publishing company, which provides the yourTime™ products (yourMovies, yourTV etc). HWW is also a major developer of mobile sites, providing mobile publishing tools for hard-to-source content as well as building third-party mobile (and web) sites. HWW was recently purchased by ninemsn.

Jennifer holds a patent in the delivery of TV to mobile phones. She has a keen interest in social networking, digital public spaces, tribes, blogs and forums and the interesting digital world of Gen-C.

Dr. JOHN BANKS – Researcher & Games Manager

John BanksDr John Banks is a postdoctoral research fellow in the Federation Fellowship program, ARC Centre of Excellence for Creative Industries and Innovation, Queensland University of Technology. His research interests focus on the emerging relations between media corporations, educational and cultural institutions, and user-led innovation and consumer co-creation in participatory culture networks. He has a particular interest in videogames.

From 2000-2005 John worked in the videogames industry for Brisbane based Auran Games as an online community manager, focusing on the development of user-led content creation networks within the context of game development projects; he has published widely on research grounded in this industry background. He was also a researcher and project leader at the Australasian CRC for Interaction Design (ACID). His background also includes research and tutoring in literary theory and cultural studies at the University of Queensland (School of English, Media Studies and Art History).

John’s current research & consultancy continues to work at the interface of game developers and gamers as they negotiate emerging co-creation relations. He is currently working with Auran Games on social network strategies for their forthcoming massively multiplayer online game, Fury. In April 2007, John gave an invited presentation to the Convergence Culture Consortium, MIT, addressing the challenges of co-creation relationships (“Navigating Co-Creator Relationships: How do you make this Damned thing Work?”) You can see John’s recent presentation on these issues for AFTRS Centre for Screen Business (User co-creation relations: Emerging social network markets) here.

MARISSA COOKE – TV, new media and advertising writer, new media producer

Marissa has worked extensively in television, cross-platform entertainment and interactive advertising over the past 10 years as a writer, creative strategist and content producer on a diverse range of innovative, award-winning cross-media projects.

As a new media content producer and senior interactive writer for Australia’s first interactive television series produced by Hoodlum Active, Fat Cow Motel (ABC, Austar), Marissa was responsible for developing an immersive, cross-platform game and producing interactive content across web, iTV, email, mobile and dial-up channels that delivered unprecedented results for the ABC becoming the most visited TV website ever for ABC Online. Marissa also worked on an innovative pre-broadcast viral media campaign delivered via print, radio, email, SMS and web. Marissa won the inaugural Australian Writers’ Guild Interactive Media Award in 2005 for her work on Fat Cow Motel.

Marissa was also a scriptwriter on the AFI award-winning first series of the Foxtel drama series Love My Way  (Southern Star), as well as the Australian-German co-production Blue Water High (Southern Star) and the SBSTV Mockumentary Series, S(truth).

Marissa’s recent work includes roles as Interactive Content Producer and co-writer for the Yahoo! 7 interactive drama series and game, PS Trixi produced by Hoodlum Active – a world-first 12 episode new media ‘event’ delivered across web, Instant Messenger, email, mobile and video platforms.

Most recently, Marissa worked as creative strategist, concept and gameplay designer for Emmerdale Online, a new interactive, cross-platform channel and narrative-based game produced by Hoodlum Active for the hugely popular UK television series, Emmerdale. Emmerdale Online has recently been nominated for several prestigous international awards including Best Drama in the MIPCOM Mobile, Internet and CrossMedia TV Awards, and Best TV online channel for the 2007 Pixel Awards.

Marissa is currently developing several of her own cross-platform projects as well as consulting for a range of clients including television programme producers and award winning interactive advertising agency Tribal DDB as a digital content developer and copywriter across campaigns for Volkswagen, NIKE, Gatorade and McDonalds, three of which were awarded Gold Medals at the prestigious Montruex International Advertising & Multimedia Festival in 2006 & 2007.

ANDREW APOSTOLA – Creative Director Portable Content

Andrew ApostolaAndrew Apostola is the co-founder and Creative Director of Portable Content, an Australian based digital studio that designs and manages innovative web applications for a range of clients in the online space.

In 2006 the company successfully launched portablefilmfestival.com, a user generated video site that distributes video to users through portable video platforms including iPods, mobile phones and laptops. In 2007 the project expanded internationally and was recently launched in the United States at the South By South-West Film and Interactive in Austin Texas.

Andrew has worked for a range of broadcasters and media providers and is well known for successfully launching the Student Youth Network alongside Portable Content co-founder Simon Goodich in Melbourne in 2003. The network is the largest youth media orgnanisation in South-East Asia, operating a full-time terrestrial radio license and broadcasting on television and the web.

As Creative Director of Portable Content Andrew follows the emerging online video sector closely and develops and implements innovative video components for the company and its clients. These include the creation of classnet, a video sharing community for educators and students and syn.org.au, an online distribution platform for independent mediamakers.

Andrew has completed a Bachelor of Arts in Media Studies at the Royal Melbourne Institute of Technology (RMIT), a Post Graduate Diploma in English Literature at the University of Melbourne and Film and Television Production at Ryerson University in Toronto.

ANTHONY EDEN – Interactive Producer and Designer

Anthony EdenAnthony “Arse” Eden is a co-founder and director of Snepo Research, an Australian software and game development studio with a strong focus on innovation. Arse spends his time at Snepo researching new interface and software technologies as well as directing the production of public facing interactive systems. Over the last two years Snepo has cemented its place as a premier development shop, servicing customers all over the world.

Arse has co-authored books on software development and digital creativity, including New Masters of Flash and titles on 3D and Game development. He’s developed award winning educational software for Microsoft and the ICAC and his work has appeared on NBC, CBC and Channel 4. He’s run interactive game development workshops in Norway, Wales and Canada. He’s also an internationally known speaker, having presented at conferences all over the world.

His passions lie in the application of abstract mathmatic principals to the digital realm. By combinding those principals with his fascination with natural patterns and organic relationships he creates truely unique and engaging interactive experiences.

JACKIE TURNURE – Non-linear storyteller

Jackie TurnureWith script editing and writing experience in both traditional and new media, Jackie Turnure brings a unique perspective to the role of narrative in cross media production. For the last 15 years she has been working across film, television, games and online production, with a particular focus on animation and children’s content.

Jackie received her Bachelor of Arts (Visual Communications) from Sydney College of the Arts and her Master of Fine Arts (Film Production) from San Francisco State University. She spent nine years in the US teaching screenwriting at New York University, Hunter College and the Academy of Arts College, San Francisco. During that time, Jackie wrote and directed eight short films and videos that have won awards and screened internationally.

After returning to Sydney, Jackie produced and directed three 3D animated kids’ games for PC, “Bananas in Pyjamas ” It’s Party Time”, “Oz – The Magical Adventure” and “Oz – The Interactive Storybook”. The games have won numerous awards and been distributed in 18 countries. Jackie lectures part time at AFTRS, was an industry mentor at the NSW Film and Television Office’s Indigenous Writers Workshop, ran a Game Design Workshop in FTI in Perth and gave a workshop on Alternative Narratives for the Australian Writer’s Guild. In addition, Jackie works as a script editor and story consultant on feature films, animated television series and animated games. She recently completed story producing and writing 3 episodes on Deadly, a half hour animated TV series based on the books by Paul Jennings and Morris Gleitzman. Jackie was the script editor and voice director on Stolen Life, an animated feature produced in Machinima, written and produced by Peter Rasmussen. She has just recently won a development award at Milia 2007 from Ogilvy and AMEX for her ARG project ‘Diamond Reef’.

GARY HAYES – Director LAMP and Head of Virtual Worlds, TPF

Gary Hayes

Gary is the Director of LAMP and the Head of Virtual Worlds with the UK ‘The Project Factory‘. He has led The Laboratory for Advanced Media Production at AFTRS since 2005 that has helped develop 54 Australian emerging media projects and run hundreds of workshops and industry seminars. As Head of Virtual Worlds at the Project Factory he has personally produced, designed and built Second Life presences for Australian brands, including Telstra, Tourism and MultiMedia Victoria, Physical TV and ABC TV. He is currently developing experience worlds for fortune 100 and other global companies.

Before coming to Australia Gary was Senior Producer at BBC Broadcast and New Media for 8 years devising and producing many of the BBC’s digital “firsts” – the first 24/7 Interactive TV service, the first live internet documentary and the first truly interactive programming for Broadband TV. He also created over 20 other enhanced TV shows, several future BBC cross-platform navigators and was part of BBC Imagineering developing early “inhabited TV”, Virtual World and TV Mixed Reality formats.

He was a driving force behind New Media training and strategy and became BBC Senior Development Manager in New Media and simultaneously chaired the Business Models for TV-Anytime (the global personalized TV standard). He moved to the US in 2004 to develop on-demand TV with broadcasters such as NBC and CBS and also line produced the Showtime’s enhanced L-Word, PVR service as part of the AFI initiative. He recently co-authored a UK Department Trade and Industry Report on Personalised TV and has been an International Interactive Emmy juror for the past two years.

Gary recently keynoted on virtual worlds at CeBit, AIMIA, Monash and presented on education and brands in virtual worlds on radio, podcasts and many seminars. He produces dramatic and corporate machinima and runs workshops in virtual Multi User Story Environments (vMUSE’s) for cinematographers, designers, and script writers – exploring the potential of shared, social online virtual worlds for collaborative production, creativity and education. He runs several popular blogs including media personalisation, digital brands, new media forms (personalizemedia), Second Life POV (justvirtual) and many others found here on his Wikipedia user profile.

PRODUCTION MENTORS

CATHERINE GLEESON – Interaction Designer

Catherine GleesonCatherine has been working as a Creative Director in print and new media since 1988. She has extensive experience in information design and visual communication. Her projects include: creative direction of visitor multimedia for the National Gallery of Victoria’s (NGV), Centre for Australian Art at Federation Square.

Past work includes consultation, creative direction and design on local and international projects for clients such as: the National Geographic (Washington); the Smithsonian Institute (Washington); the American Museum of Natural History (New York); Foster’s Brewing Group; Lonely Planet and ANZ.

Through her company Platform09, Catherine also maintains a separate creative practice. Past projects have included: collaborative, installation work for Experimental; motion graphics, animation and multimedia design for theatre, film and video.

PETER GILES – Head of Digital Media AFTRS & Producer LAMP

Peter GilesPeter has worked as the Head of the Digital Media Department since 1998 and has established Australia’s leading postgraduate and professional programs in Visual Effects, Interactive Media, Broadcast Design and Computer Animation. The Department has produced short films that have won both Australian and international awards for artistic and technical excellence.

Prior to joining the AFTRS Peter worked as Digital Media Manager for Metro Screen where he initiated programs to develop the skills of new and emerging filmmakers. He managed a wide range of innovative production workshops in partnership with organisations including the Loud Youth Festival, IBM, the Australian Film Commission, the NSW Film and Television Office, ABC Online, SBS TV, the Performance Space, the Australian Centre for Photography and the Australian Network for Art and Technology.

Peter has developed digital media curriculum and taught workshops at the University of Sydney, the University of Technology, Sydney, Griffith University and the Queensland University of Technology in Brisbane.

Over the past 15 years Peter has produced projects for radio, television, film and interactive media. His video artwork has been exhibited at the Museum of Modern Art in New York, the Museum of Contemporary Art in Sydney and the Institute of Contemporary Art in London. Peter is a well known commentator on digital media and is currently the Chair of the Sydney Chapter of ACM SIGGRAPH, the leading computer graphics industry body.

.

Aug 282007
 

THE VIRTUAL STORY
Film Making and Cinematic Experiences Using Virtual Worlds and Games

There is a revolution happening in the way both users and professionals are creating films and story environments. YouTube, Machinima.com and many other video portals are filled with thousands of short films made in game engines and virtual worlds. It is a fast changing space and even in the past week HBO have commissioned the world’s first machinima series to made entirely in a games environment and the first episode is a nominee for an academy award. This two part course consists of a seminar which introduces participants to the exciting work being produced in this area, and a one day workshop that provides a hands-on introduction to the tools that are available.

Virtual Story

SEMINAR

The one day seminar, presented by award winning machinima and virtual world creators, will start with state of the art examples, live demos, a panel review show and presentations on the art and craft of machinimation. The second half of the day will look closely at Story Environments – places where rich virtual experiences encourage users to “live”, role play and create their own stories. Several case studies will illustrate the tools and design techniques being used to create these rich story spaces. The day will end with a panel where traditional film industry practitioners discuss how their various crafts apply to films being made in these virtual worlds, followed by another live, theatrical machinima.

Presenters include (see Bios below):
* Gary Hayes, AFTRS – Director, LAMP and Head of Virtual Worlds The Project Factory
* Jackie Turnure, AFTRS – Lecturer, Interactive Storytelling, and co-creator of machinima feature Stolen Life
* Gary Wisniewski – CEO of Second Life Cable Network SLCN.TV
* Ian Brown, AFTRS – Lecturer, VFX and Animation
* Richard James Allen – Writer & Director
* Karen Pearlman, AFTRS – Curriculum Designer, and Writer, Producer, Editor

Special Guest Presenter:

Gary Wisniewski is the CEO of the Second Life Cable Network (SLCN.TV), a professional video network designed to expand the in-world audience as well as deliver virtual entertainment to the real-world. SLCN.TV was started in March 2007 and has now established itself as the leading broadcast service in Second Life. Live broadcasts include The Transformers’ press conference, the largest in-world event ever staged, as well as in-world events for the Die Hard 4release, the 300 press event featuring Frank Miller, as well as events for the ABC and many more. Gary will be demonstrating some remarkable techniques and camera technology they use in the some of their four camera live machinima captures in the seminar and the workshop the following day.

Guest Panelists include:

* Mark Ward, AFTRS – Head of Sound
* John Rohde, AFTRS – Head of Design
* Teresa Rizzo, AFTRS – Lecturer, Screen Studies
* Timothy Smith, AFTRS – Screen and games writer
* Melvin Montalban, AFTRS – Directing student

Speaker details below and full registration details here

SEMINAR DETAILS:
Date: Wednesday 12 September 2007
Time: 9.30am Registration – 10am-5pm
Registration: Pre-registration and payment is essential. Please use the online Registration Form
Cost: $30 (Light lunch and afternoon tea provided)
Closing Date: Friday 7 September
Venue: Museum of Sydney, (Cnr of Bridge & Phillips Streets), Sydney CBD

TOOLS WORKSHOP

This one day workshop builds on the themes presented in the seminar and provides participants with hands-on experience of the tools used to create virtual stories. This practical session will introduce the best tools available, including: Neverwinter Nights, The Movies, Second Life, Unity, World of Warcraft, The Sims 2 and Console Games such as Halo. We will also explore specific craft aspects of production including cinematography, character animation, sound and set design. Attendance at the seminar is a pre-requisite for attending this workshop, which has limited places and application is essential.

WORKSHOP DETAILS:
Date: Thursday 13 September 2007
Time: 10am-5pm
Places: 24
Application: It is a pre-requisite to attend the seminar, as well as having a familiarity with games/virtual worlds and navigating in a 3D environment. Please use the online Registration Form
Cost: $50 (Light lunch and afternoon tea provided)
Closing Date: Friday 7 September
Venue: LAMP LAB @ AFTRS, Cnr Balaclava and Epping Roads, North Ryde

PRODUCTION WORKHSOP

Participants of BOTH the seminar and one day workshop ONLY are invited to submit ideas for an original machinima film or story environment to be developed in an extra three day workshop. There will be a maximum of four projects chosen. Further details will be made available at the seminar and workshop.

DETAILS:
Date: Wednesday 26-September – Friday 28 September 2007
Time: 10am-5pm, 3 days
Application: Details will be available at the Tools Workshop on 13 Sept.
Cost: $150 (Light lunch and afternoon tea provided each day)
Closing Date: TBA
Venue: LAMP LAB @ AFTRS, Cnr Balaclava and Epping Roads, North Ryde

SPEAKER DETAILS

Jackie Turnure
Jackie was the script editor and voice director on Stolen Life, an animated feature produced in Machinima, written and produced by Peter Rasmussen. Jackie is a lecturer in interactivity and cross media at AFTRS, where she is also a mentor for LAMP (Laboratory of Advanced Media Production). She brings a unique perspective to the role of narrative in cross media production. Recently she won a development award at Milia 2007 from Ogilvy and AMEX for her Alternate Reality Game project ‘Diamond Reef’.

For the last 15 years she has worked across film, television, games and online production, with a particular focus on animation and children’s content. She has written and produced numerous 3D animated kids’ games for PC, including Bananas in Pyjamas – It’s Party Time, Oz – The Magical Adventure and Oz – The Interactive Storybook. The games have won awards and been distributed in 18 countries. Jackie recently completed story producing and writing three episodes on Deadly, a half hour animated TV series based on the books by Paul Jennings and Morris Gleitzman.

Gary Wisniewski
Gary Wisniewski is the CEO of the Second Life Cable Network (SLCN.TV), a professional video network designed to expand the in-world audience as well as deliver virtual entertainment to the real-world. SLCN.TV was started in March 2007 and has now established itself as the leading broadcast service in Second Life. Live broadcasts include The Transformers press conference, the largest in-world event ever staged, as well as in-world events for the Die Hard release, the 300 press event featuring Frank Miller, as well as events for the ABC and many more. Gary will be demonstrating some remarkable techniques and camera technology they use in the some of their four camera live machinima captures in the seminar and the workshop the following day.

Gary Hayes
Gary is the Director of LAMP and the Head of Virtual Worlds at The Project Factory. He has led The Laboratory for Advanced Media Production at AFTRS since 2005 who have developed 54 Australian emerging media and pervasive entertainment projects and run hundreds of workshops and seminars. As Head of Virtual Worlds at the Project Factory he has personally produced and built Second Life presences for Australian brands, including Telstra, ABC TV, Tourism Victoria, Physical TV and many more. Before coming to Australia Gary was Senior Producer at BBC New Media for 8 years devising and producing many of the BBC’s digital ‘firsts’ – the first 24/7 Interactive TV service, the first live internet documentary and the first truly interactive programming for Broadband TV. He also created over 20 other enhanced TV shows, several future BBC cross-platform navigators and was part of BBC Imagineering developing early ‘inhabited TV’, Virtual World and TV Mixed Reality formats.

As BBC Senior Development Manager he worked on global BBC digital strategies and externally chaired the Business Models for TV-Anytime (the global personalized TV standard) and then moved to the US to develop on-demand TV with broadcasters such as NBC, Showtime and CBS. He recently co-authored a UK Department Trade and Industry Report on Personalised TV and has been an International Interactive Emmy juror for the past two years. Gary recently keynoted on virtual worlds at CeBit, AIMIA and presented on education and brands in virtual worlds on radio, podcasts and many seminars. He produces dramatic and corporate machinima and runs workshops for cinematographers, designers, and script writers exploring the potential of shared, social online virtual worlds for collaborative production, creativity and education and runs a popular blog on media personalisation, digital brands, new media forms and creativity at www.personalizemedia.com.

Dr Richard James Allen Dr Karen Pearlman
Dr Richard James Allen (writer, choreographer, director) and Dr Karen Pearlman (editor, choreographer, producer) are founders of The Physical TV Company and explorers of media and the mind. In New York as That Was Fast they brought content back into dance in The Laughing Movie, Alphabet x 2, The Charlie Stories and other works in their original ‘cinematic blend of text and dance action’. In Australia with companies such as
Dance North and Tasdance, they explored the nexus between fully fledged original play scripts and dance scripts to make ‘dance plays’ such as If War Were A Dance and Blue Cities, bringing movement into character development and choreography into story.

They have been world leaders in the exploration of video dance and dance film and their work in this area as The Physical TV Company has taken them to a deep integration of the languages of cinema, literature and choreography as witnessed by short films such as Rubberman Accepts The Nobel Prize, No Surrender, and Down Time Jaz, and the short feature Thursday’s Fictions. Always engaged by new spaces in which meaning can be explored and communicated, they have recently delved into mobile content with the adaptation of Richard’s 9th book, The Kamikaze Mind, into animated phone poems, and the adaptation of the Richard’s 8th book, Thursday’s Fictions, from a play to a film to a 3D online immersive world in Second Life.

Ian Brown
Ian has been writing and playing games since the days of the Commodore 64, and is the proud owner of a scratch-built cocktail MAME machine. He is currently interested in the impending cross-over of film drama and games technology. For the past ten years Ian has worked in many disciplines and capacities in the film and television industry, encompassing 3D artist and supervisor, art direction, matte painting, production design and storyboarding.

His feature credits include The Lord of the Rings: The Fellowship of the Ring, Moulin Rouge, The Quiet American, Hero, Mission Impossible 2, The Man who Sued God, The Great Raid, Red Planet, Garage Days and The Thin Red Line. His TVC work includes over 50 high-profile international commercials. As a director his work spans both shorts and high-end music videos, earning both local and international awards and nominations, including an AFI.

Panellists

Mark Ward

Whilst studying creative writing and literature Mark became infected with the filmmaking virus and has never fully recovered. A graduate of AFTRS in 1985 (Directing and Sound), he founded a sound design company, Counterpoint Sound, in 1987 with fellow graduates of the School. Counterpoint was a “script-to-screen” service for sound, and built its reputation in documentaries, short and experimental drama and TVCs. In 1991 the same team formed Oracle Pictures, a production company aimed at developing and producing documentary and drama.

By the end of 2000 Mark had put Counterpoint into a box and shifted focus to feature films, working on such features as Lantana, The Quiet American, and In The Cut amongst others. Mark has been a member of both the Australian Screen Sound Guild and ASDA since 1995. Since entering the industry over 20 years ago, Mark has experienced the transition of screen-sound from sprockets to analogue multi-track to software-based design and production. With the same feverish curiosity he looks forward to the creative opportunities of interactive sound design.

Jon Rohde
Jon Rohde has worked in the TV and film industry for over two decades working his way up through most Art Department positions. His most recent position was Production Designer on R.A.N. working in the Torres Strait for Chapman Pictures. Rohde’s other credits include:

  • Police Rescue – Assistant Designer, Blue Murder – Assistant Art Director, Wildside – Art Director
  • Art Director on Australian features including Risk and Bootmen (AFI winner for Production Design)
  • Segment manager for Sydney 2000 Olympics Closing Ceremonies
  • Production Designer for Columbia Tri-Star films; After the Rain and Heroes Mountain
  • Production Designer for Southern Star; Young Lions, Fireflies
  • Production Designer for Screentime; Jessica.

Jon completed a Diploma of Arts in Film and TV at QCA in Brisbane and worked for the Seven Network. He then moved to Sydney and began work in Art Departments for ABC Drama while completing a Bachelor of Arts in Visual Arts at UTS. He has worked for numerous production companies and with a wide range of producers, directors and other designers.

Teresa Rizzo

Teresa Rizzo graduated from Murdoch University, Western Australia, with a BA Honours in Communication Studies in 1994. Her honours thesis-video On Becoming won numerous awards nationally, and internationally. From 1994-2005 she has worked in the pay television industry in various producer roles, in organisations such as Teleitalia, Galaxy Media and the Premium Movie Partnership. She recently submitted her doctoral thesis in Film Studies at the University of New South Wales. Teresa’s research interests include Deleuze and feminist film theory, the modern horror genre, and the pay TV industry in Australia. Publications:

  • “The Molecular Poetics of Before Night Falls,” Rhizomes, forthcoming Sep. 2005.
  • “The Alien Series: A Deleuzian Perspective,” Women: a Cultural Review, Volume 15, Number 3 / November 2004.
  • “On Becoming-An Interview with Moira Gatens,” Southern Review vol. 28.1(1995): pp. 53-68. Questions and Interview by Teresa Rizzo.
  • On Becoming. Experimental documentary. Dir. prod. and writ. Teresa Rizzo 27mins. Winner of Flickerfest 1994.
Aug 072006
 

Immersion: Designing Experience © Gary Hayes 2006.

The fourth of 8 podcasts recorded live during the LAMP lab on Milson Island, Sydney in July 2006 – in front of the eight teams and ten mentors developing emerging media projects.

gary hayes“think of the experience, not just the service, the differentiators between professionals, thats you, versus users is that you should be very adept at creating user experiences versus creating individual pieces of content. I don’t think users in the future will be creating rich interconnected narratives across platforms and time”

Gary gives an informal and demo rich (hence a few breaks) talk about how to design pervasive entertainment, user experiences. By briefly looking at the eight areas below, using it as a rough framework, he attempts to dissect the interactive experience. He uses a range of examples from interactive services he helped create or produce such as X-Creatures, Top of the Pops, The L Word and virtual environments in Second Life through to games such as Indigo Prophecy and cross-media services including Da Vinci Code. He refers to the importance of flow and making sure the scale of the experience doesn’t feel limited by allowing viewers to take part in the creation process itself.

1 SCALE:
…of the experience. The size of the screen and the amount of story world to explore has enormous impacts on immersion – as well as the detail of individual objects within the ‘world’.
Ask: How big is my story world?

2. ESCAPISM (play)
In terms of building ‘play’ – it should be as fun making it as doing it.Today the experience author has to create tools for play, rather than fixed media and fixed routes through it. Randomness can go someway there – but for true immersion through play, give people tools to create their own variants of your property.
Ask: Can users really play in my creation?

3. SENSES
…the amount of senses that are engaged by an experience gives it the most potential for immersion. Make sure as well as intellectual and emotional engagement you consider sounds and the aesthetics of visual grammar and simm (simultaneous media usage). On a social network level – be aware that humans are extremely aware of
machine vs human interaction.
Ask: Are the visuals and audio truly rich and compelling?

4. PERSPECTIVE
…does the story or narrative engage? This is obvious, if there is nothing for you to be drawn along by (even your own story in some cases) then you will switch off. Put your audience inside the protagonist’s head.
Ask: How can I get the user to ‘empathise’ and BE a story world character

5. SERENDIPITY
…how the world or show you are watching has elements of surprise. The more scripted and formulaic the less immersive. An unspoilt new film at the cinema can surprise, social networks are and should be as unpredictable as life, sadly ‘most’ TV and pop-music are at the other end of the scale.
Ask: Do I really have anything that will surprise?

6. TEMPORALITY

How real time does the experience feel? Are you swept along by real time events, that are part of a social network and also are your choices taking place when you want them to. Sometimes on-demand is far less compelling than real time, online game and social network.
Ask: How ‘live’ does the service feel?

7. PERSONALIZATION

How much can you minutely affect the world and yourself in it? How much will the world reflect you for being there? Most importantly, how much of your real world personality can you bring with you into the experience. It is all about making the world feel like you belong – and TOOLS, TOOLS, TOOLS
Ask: Is each user given an individual user journey, can they roll their own?

8. RESONANCE AND CHOICE

How much control or agency do you have over the experience? Are your actions permanent and seen by all? Can you really do and say what you want – freedom of choice. True resonance is like a virtuous circle, you do something and there is a response that forever changes the environment. Like real life.
Ask: Can my service change based on user input?

He also mentions that having embedded social networks inside you experience is as important as any content you may think of including in your user experience project –
“think of your service as a tool, think of it as a place to play”.

For more background on this presentation check out Gary’s blog Immersion: Ambient TV, Addictive MMORPG

and to download the 2.2MB PDF of the presentation click here

PODCAST SUBSCRIPTION
All LAMP podcasts are also published through the iTunes store.

GARY HAYES – Interaction Producer & Director LAMP@AFTRS

Gary Hayes has been at the forefront of worldwide emerging media development and production since 1993. After joining the BBC in London as an editor he quickly moved on to lead the BBC’s development of the internet, interactive TV and emerging platforms from 95-04 as Senior Producer and Development Manager. The BBC grew from a linear broadcaster to world leader in cross-platform services during this period.

Gary devised & produced many of the BBC’s ‘firsts’ – Digital Text, the first broadcast interactive TV service – ‘Nomad’ the first live internet documentary – ‘X-Creatures’ the first broadband TV service and in ‘96 introduced the first video and audio onto the BBC’s internet sites. He also produced and devised over 20 other eTV and broadband TV services including Top of the Pops, Travel Show, State Apart and several future BBC cross-platform navigators. Gary created numerous courses and seminars on Interactive thinking for linear producers, was active in the Imagineering and R&D depts and was a leading part of BBC strategy teams from 2001 in preparing for on-demand, cross-platform services. He also chaired the Business Models Group from 99-03 for TV-Anytime (the lead media-on-demand standards body).

Living & consulting in the US during 2004 he line produced Showtime’s PVR enhanced L-Word, as part of AFI digital labs and devised a range of new on-demand program formats for two national TV networks. Gary also produced & chaired conferences around LA including Hollywood industry panel seminars and Digital Days both looking at emerging media super-distribution models. He has presented at over fifty major international conferences and written several consultancy papers including US Interactive TV Advertising and more recently a report for the DTI on Personal Video Enablers for the UK media industry. He runs a blog on Media Personalisation, Digital Business and Creativity at www.personalizemedia.com

Gary is also currently exploring the potential of shared social online virtual spaces for collaborative production, creativity and education. A specialist in personalised digital TV over broadcast and broadband networks Gary evangelises on the empowerment potential of non-passive media. As a published music producer, composer and performer he has had over 200 works performed live and on TV and Radio.

Sydney 3 July 2006 – Time 27:26. Click to listen

Jul 252006
 

Evolving Technology, where will your audience be? © Jonathan Marshall 2006.

The second of 8 podcasts recorded live during the LAMP lab on Milson Island, Sydney in July 2006 – in front of the eight teams and ten mentors developing emerging media projects. International mentor Jonathan talks about new technologies and how we engage audiences with them.
jonathan marshall“Choose the platform based on the audience and their likely location. Think about how each user will move between each platform and don’t choose a platform just for the sake of it”

After an entertaining rope trick showing how TV, mobile and broadband penetration will invert itself over the next few years Jonathan continues by looking at the technological transitions that are taking place at the moment. He looks at the emerging cross-over potential of TV and PC becoming IPTV, of TV and Mobile becoming DVB-H (one flavour of mobile TV) and ‘download’ possibilities as mobiles become as powerful as current PC’s.

Jonathan investigates the shift and flattening of audience demand for content as multicast becomes unicast – traditional broadcast turns into personalised individually available global streamed channels and pots of content over peer-to-peer networks. He asks the age old question is broadcast dead and says it will always have a place from a pure distribution efficiency perspective and shows how it will fit into the three way mix of broadband, broadcast and mobile networks. He ends by talking about future devices and how storage will be ubiquitous and the tools to find content to put onto that storage will become absolutely critical. (During the q&a session there is a discussion about the transition from broadband to PC to IPTV and how broadcasters and telecos are preparing for the fight ahead).

PODCAST SUBSCRIPTION
All LAMP podcasts are also published through the iTunes store.

JONATHAN MARSHALL

Jonathan Marshall is one of the key technical strategists in the field of interactive TV, having led the development of the BBC’s first groundbreaking services on DTT and Digital Satellite. Jonathan started his career at the BBC in 1991 as a recording engineer for BBC Scotland. He then left to complete a degree in Electronics and Music followed by a Masters in French and Management. By combining these skills he worked in Paris for IRCAM designing and implementing Digital Music Workstations for contemporary composers and performers to use.Jonathan rejoined the BBC in 1996 working firstly on DAB and then Digital Television for the Research and Development department at Kingswood Warren. It was here that he developed the world’s first interactive TV broadcasts in MHEG. In 1999 Jonathan joined the newly created BBC Interactive TV department at Bush House, where he worked with the technical team in delivering a whole raft of services, including the BAFTA award winning Wimbledon Interactive and Digital Text services on the Sky Platform. This work cemented his reputation as one of the key technical strategists in the interactive TV field. Jonathan went on to become BBC Interactive TV’s main technical interface for all third party providers, testing and appraising their products, giving him an unrivalled knowledge of the interactive TV tools market.

Jonathan now works as a freelance Technical Development Producer working with a range of new media companies from start-ups to multi-nationals. As part of his work he delivers training courses both within the BBC and around the world to enable content producers to deliver world class interactive services using the latest technical innovations.

Sydney 4 July 2006 – Time 20:54. PDF (191k) of presentation
Click to listen

Audio edit, description and mp3 prep/post  – G Hayes

May 222006
 

Disruption, Changing Audiences and New Business Models © Duane Varan 2006.

Recorded live and unedited during the LAMP lab in Perth in May 2006 in front of the seven teams developing emerging media projects. Length 51 minutes.

Duane Varan“The best thing you can do as content producers is to break your dependency on the Australian market, a very hard thing to do, but you have got to do it to remain in step with the global economy”. Duane Varan talks about the market disruption facing the current TV industry from a range of perspectives including the advertiser, broadcaster, independent producer and the audiences. Looking at other disruptive technologies over the last 50 years he talks about the implications of remote control, timeshifting, interactive TV and video-on-demand then highlights the blunt instruments used at the moment to measure TV viewing. The economic paradigm of TV is shifting, economies of scale no longer work and value is now about producing different goods across platforms and creating engagement.

Duane suggests that the challenge now is about programme promotion, getting your content into the box or the portal and he continues by looking at recent research in how interactivity, especially interactive ads significantly increase engagement. Also touching on interactive storytelling he points out that advertisers not programme makers are way ahead and new business opportunities are being overlooked. In the q and a session he eloquently suggests the Australian market is irrelevant on the global stage to the big brands and that government protecting the status quo in Australia (denying disruption) is hindering real business development opportunities. Duane finishes by talking about global brands, IPTV and the future of the Australian industry.

PODCAST SUBSCRIPTION
All LAMP podcasts are also published through the iTunes store.

Professor Duane Varan is Director of the Interactive Television Research Institute at Murdoch University where he holds the Foundation Chair in New Media. Professor Varan is the recepient of a wide range of presitigous awards including the Australian Prime Miniter’s Award for University Teacher of the Year (2001), the Australian Award for University Teaching in Economics, Business and Related Studies (2001), a Texas Excellence in Teaching Award (1990) and an Asia-Pacfici ITT Award of Excellence in recognition of his contributions towards bridging the gap between business strategy, information technology and creative design. Professor Varan is a global authority on the nascent digital television industry. His clients include Procter and Gamble, Nike, Pizza Hut, the BBC, BSkyB (UK), TV Cabo (Portugal), Leo Burnett, Saatchi and Saatchi and other broadcasters, telcos, advertisers and global brands.

Perth 8 May 2006
Click to listen

Dec 202005
 

Evolving Technology, Evolving Audiences – Jonathan Marshall
Jonathan MarshallJonathan talks about devices, the network pipes and the audiences that use them. Using the basic premise of lean back, forward and portable he advises us on how to shape the viewer experience through understanding of the mode of the audience. Speaking specifically to one of LAMP’s residential audiences he helps us identify the interactive jewel, the audience and the ideal experience. Jonathan finishes by showing how there is a certain convergence across devices that have similar capability, but still each has its unique place in viewer experience of interactive story.
Accompanying presentation “Evolving Technology, Evolving Audiences” – Jonathan Marshall, Technology Consultant – PDF

PODCAST SUBSCRIPTION
All LAMP podcasts are also published through the iTunes store. You can subscribe automatically to these if you have iTunes installed by clicking here.

Jonathan Marshall is one of the key technical strategists in the field of interactive TV, having led the development of the BBC�s first groundbreaking services on DTT and Digital Satellite. Jonathan started his career at the BBC in 1991 as a recording engineer for BBC Scotland. He then left to complete a degree in Electronics and Music followed by a Masters in French and Management. By combining these skills he worked in Paris for IRCAM designing and implementing Digital Music Workstations for contemporary composers and performers to use.

Jonathan rejoined the BBC in 1996 working firstly on DAB and then Digital Television for the Research and Development department at Kingswood Warren. It was here that he developed the world�s first interactive TV broadcasts in MHEG. In 1999 Jonathan joined the newly created BBC Interactive TV department at Bush House, where he worked with the technical team in delivering a whole raft of services, including the BAFTA award winning Wimbledon Interactive and Digital Text services on the Sky Platform. This work cemented his reputation as one of the key technical strategists in the interactive TV field. Jonathan went on to become BBC Interactive TV’s main technical interface for all third party providers, testing and appraising their products, giving him an unrivalled knowledge of the interactive TV tools market.

AGSM Sydney 06 Dec 2005
Click to listen
Audio preparation by James Christopher Murty

Dec 202005
 

Networked Television – William Cooper
William CooperWilliam takes us on a journey into both a converged and diverged world as TV becomes just another string of content over global broadband networks. He looks at the emerging and dying business models as fiber optics become the norm to carry vast quantities of digital content around the world – the global markets. In a world where some netowrks can carry 17 million DVD quality video streams simultaneously, what are the opportunities and what kinds of services will we see.

PODCAST SUBSCRIPTION
All LAMP podcasts are also published through the iTunes store. You can subscribe automatically to these if you have iTunes installed by clicking here.

A specialist in interactive media services across multiple platforms, Dr. William Cooper advises clients ranging from start-up companies to major corporations, providing a practical operational perspective and he runs a very informative news site at informitv.com. As head of interactive at BBC Broadcast, William operationally managed the successful launch and delivery of landmark interactive services on satellite, terrestrial and cable television across multiple channels and territories. William was responsible for transitioning interactive publication and playout services from a public services cost centre into a profitable commercial subsidiary. This involved managing the migration of services into a purpose-built multimillion-pound technical facility in preparation for the subsequent sale of the business for 166 million. Previously, as head of new media operations, William oversaw the exponential growth of the BBC’s online services.

AGSM Sydney 05 Dec 2005
Click to listen
Audio preparation by James Christopher Murty