Jul 162009
 

STUDY MULTIPLATFORM CONTENT PRODUCTION part time at AFTRS in 2010

All video and audio below recorded at the AFTRS Theatre July 2009. LAMP pod and vodcasts are published through iTunes – click on the icon on the right if you have iTunes to subscribe now!

FIVE SEMINAR VIDEOS – Click the skip arrows to move between presentations

  1. THE SOCIAL MEDIA MARKETING CAMPAIGN & COMMUNITY – 50m (slideshares here) © Laurel Papworth – Australia’s leading Social Network Strategist and communities manager
  2. DIGITAL AND SOCIAL INFLUENCE MARKETING 35m © Martin Walsh – Head of Digital Marketing Microsoft & Independent Film Actor & Producer Red Dune Films (slideshare embedded here)
  3. ANATOMY OF A BLOGGER OUTREACH CAMPAIGN –  16m © Geoffrey Emerson Managing Director The Prosperity Principal
  4. (Seminar Intro) THE RISE AND RISE OF SOCIAL MEDIA – 13m (slideshares here) © Gary Hayes Director LAMP @ AFTRS and CCO of MUVEDesign
  5. UNIVERSITY MEET SOCIAL MEDIA –  16m (note: music error first few minutes) © Danielle Warby Online Marketing Coordinator for the Faculty of Economics and Business at the University of Sydney

[pro-player width=’480′ height=’252′ type=’mp4′]http://storylabs.us/lamp/podcast/lssm_social_laurel.mp4,http://storylabs.us/lamp/podcast/lssm_social_martin.mp4,http://storylabs.us/lamp/podcast/lssm_social_geoffrey.mp4,http://storylabs.us/lamp/podcast/lssm_social_gary.mp4,http://storylabs.us/lamp/podcast/lssm_social_danielle.mp4[/pro-player]

Original seminar link – Social media has exploded over the last 3 years,  the scale of this phenomenon means no one can ignore it anymore. For example mid 2008 there were over 113 million blogs, 200 million active Facebook users & over 1.1 billion twitter messages. Today over 346 million read blogs and another 130 million watch YouTube videos, daily. But it is the time spent using social media that tell a more significant story. Facebook users logged 13.9 billion minutes on their site in April 09, MySpace 5 billion minutes and the new kid in town, Twitter logged 300 million minutes. According to a Nielsen study, total minutes spent on social networking sites has increased 83 percent year-over-year. Learn how to connect and be involved in this social revolution.

AUDIO ONLY VERSIONS OF 1-5 ABOVE – Click the skip arrows to move between presentations

[pro-player  width=’480′ height=’52’ type=’mp3′]http://storylabs.us/lamp/podcast/lsmp3_social_laurel.mp3,http://storylabs.us/lamp/podcast/lsmp3_social_martin.mp3,http://storylabs.us/lamp/podcast/lsmp3_social_geoffrey.mp3,http://storylabs.us/lamp/podcast/lsmp3_social_gary.mp3,http://storylabs.us/lamp/podcast/lsmp3_social_danielle.mp3[/pro-player]

ABOUT LAMP PODCASTS

This podcast presentation by LAMP @ AFTRS.

  • Video & audio recorded by AFTRS Post-production & Digital Dept
  • Pod and vodcast editing, encoding, tagging & publishing by Gary Hayes
Jun 042009
 

THE SOCIAL MEDIA CAMPAIGN: CONNECTING & CONVERSING WITH YOUR AUDIENCE COMMUNITY

web2_centralSocial media has exploded over the last 3 years,  the scale of this phenomenon means no one can ignore it anymore. For example mid 2008 there were over 113 million blogs, 200 million active Facebook users & over 1.1 billion twitter messages. Today over 346 million read blogs and another 130 million watch YouTube videos, daily. But it is the time spent using social media that tell a more significant story. Facebook users logged 13.9 billion minutes on their site in April 09, MySpace 5 billion minutes and the new kid in town, Twitter logged 300 million minutes. According to a Nielsen study, total minutes spent on social networking sites has increased 83 percent year-over-year. Learn how to connect and be involved in this social revolution.

A two part event:

  1. The three hour seminar will introduce you to the most successful online marketing case studies, promoting content, brands and events online and will demonstrate a range of community building techniques
  2. The one day workshop will be intimate hands-on training in how to use a variety online social tools to connect to and grow audiences around ‘your’ niche areas, whether production, event, brand or service

Both days are suitable for creatives wanting to generate interest in their work, marketing departments needing to understand this new environment and any one wanting to understand, promote themselves and grow online communities

SEMINAR: Thurs 2 July 2 – 5 pm CLICK TO APPLY $60

Aimed at anyone who wants to promote themselves, their product or creation into communities. This seminar led by Laurel Papworth looks at the latest techniques of marketing yourself online through engaging with online events, social networks and DIY social media and the workshop will examine case studies of successful producers and creators doing it for themselves.

Final speakers:

  • Martin Walsh – Head of Digital Marketing Microsoft & Independent Film Actor & Producer “Long Tan” + ARGs (42 entertainment)
  • Danielle Warby – Online Marketing Coordinator the University of Sydney
  • Geoffrey EmersonMD of The Prosperity Principal – Sydney Experiential, Digital, Social Media, Design and Video production
  • Laurel PapworthAustralia’s leading Social Network Strategist and communities manager
  • (intro) Gary Hayes – Director LAMP and CCO MUVEDesign

WORKSHOP: Friday  3  July 10 am – 5 pm CLICK TO APPLY $240

laurel_class

A workshop looking at how to understand the new audiences, build traffic and loyalty that goes way beyond creating a Facebook group or uploading a trailer onto YouTube but looks at a multitude of techniques of engaging through online events, real time conversation, socializing content and personal or corporate brand building. Some of the key aspects of the Social Media Campaign to be explored are described by Laurel below from her blog

Social-Media-Campaign

  1. Get involved, read what’s out there, source top bloggers, forums, bulletin boards, Twitterers, Digg fanatics and Facebook discussion groups – read and understand them.
  2. Create – or better yet, find – social media assets you didn’t know you already had. Powerpoint presentations from the shareholder meeting? Put ‘em up on slideshare. FAQ’s and Customer Service Tip sheets? Put them in a wiki or a blog post. That sort of thing. Don’t waste money on made-for-web ‘viral’ crap. It’s useful, not buzzy stuff that social media wants.
  3. Discuss – any campaign you create that is not discussed in social networks, doesn’t exist.Make sure the tools for discussion exist, don’t lock it down with pre-moderation and pdfs.
  4. Promote – use distribution, not content networks for promotion. That would be Facebook, Digg and the like (you can’t blog on those sites, they are not for Citizen Journalist, but for Citizen Editor). Better still, offer widgets for customer to customer promotion.
  5. Measure, analyse, get your metrics. Which ones are meaningful? A top blogger blogging or a Facebook group discussing? Hits to your web page or increase in Technorati keywords?

By the end of this workshop participants will have had the opportunity to learn about:

  • The online ecology of social networks

  • Techniques to distribute your content as widely as possible to a global audience

  • Planning and staging a campaign which has maximum impact and reach

  • Building loyalty and community with an online audience

About Laurel Papworth

Led by Laurel Papworth who is a Power150 media blogger (global – AdNews) and in the top 3 media bloggers for Australia (B&T). She has been teaching for 20 years, mostly in the area of online communities and virtual communications. Laurel is the senior social media strategist in Australia, consulting to companies, not for profits and government departments in Australia, Asia and Middle East including:

  • Middle East Broadcasting (Dubai/Saudi Arabia) – Channel MBC4
  • Telecom New Zealand
  • Fairfax: RSVP Dating Community
  • Sony Corporation
  • Universal McCann Erickson WorldWide
  • CHANNEL TEN: including Australian Idol community
  • Sulake: Makers of Habbo
  • Macquarie Leisure
  • Macquarie Media
  • New Holland Publishing
  • Australasian, Performing Right Association (APRA)
  • Peoplebrowsr
  • MySongcast.com unsigned bands community
  • Australian Businesswomens’ Network
  • Pink Sofa online community
  • ABC Australia
  • National Archives of Australia (gov)
  • Department of State and Regional Development (gov)
  • Department of Primary Industry (gov)
  • Australian Film Television and Radio School (edu)
  • University of Sydney (edu, public)
  • University of Western Sydney (edu, Masters program).
Nov 092008
 

GameJam 2008 was run at AFTRS in Sydney on 1 November and featured talks to do with developing for or playing with console, pc games or online games. Creating and using virtual worlds, games, film cross-over, machinima, writing, AI and educational, fun or just plain cool stuff.

gamejam04

Below is a selection of those captured on the day including a short item related to three new courses AFTRS are offering in 2008 featuring Previsualisation elements – Animation Directing, Games and Virtual Worlds.

1 Guy Gadney “The Life of an MMORPG Diaspora”

Guy takes us on a personal tour of one of the first ‘grass roots’ online games as he tells the story of Diaspora. MP3 recording 6.9MB Click to listen

2 Dan Graf “Story and Game”

Dan gives a thoughtful talk about the conceptual framework of film or book to game adaptation. He talks about experiential design and audience centric focus when you plan your interactive version. An interesting session at the end when Ian Brown joins the discussion and  the perennial issue of narrative vs play is brought to the fore again. MP3 recording 13.4MB Click to listen

3 Peter Giles “Future of Game Education”

Peter looks at many of the issues that are facing educators and academic institutions as they begin to consider games as a core part of curriculum. MP3 recording 5.6MB Click to listen

4 Physical TV “You Are Going To Die”

Karen Pearlman and Richard James Allen are the creators of a cross-media property called Thursday’s Fiction. They worked with Gary Hayes on the virtual world aspect of the project and talk more about where the proposition is headed as it moves into game space. MP3 recording 6.4MB Click to listen

5 Marigo Raftopoulos “Galapagos: Serious Game”

Marigo introduces us to her serious game concept to help businesses understand the benefits of thinking about the environment. MP3 recording 4.9MB Click to listen

6 Brett Robertson “History of Games”

Brett takes us on a light hearted trip down memory lane and also at the current state of the games industry. MP3 recording 7.9MB Click to listen

7 Ian Brown “Portal, Have Your Cake and Eat It Too”

Ian takes us behind the scenes from a user and passionate fan perspective of one of the most unique games to have become commercial, portal. He also looks at the original game, Narbuncular Drop, designed by students that Valve used to develop Portal. MP3 recording 7.4MB Click to listen

8 Michela Ledwidge “MOD the Movies!”

Michela takes us deep into Sanctuary and the thinking behind allowing the audience to customise, mash-up and generally Mod cinematic content. MP3 recording 7.4MB Click to listen

9 Gary Hayes “Reality & Pleasure – State of Play of Blended Real Life, TV and Game World” Vod/Podcast

This video above available as a download (with better audio & creative commons) 50MB MP4 click here

LAMP PODCASTS

All LAMP podcasts are published through iTunes – click on the icon below if you have iTunes to subscribe now!

ABOUT LAMP PODCASTS

  • This podcast presentation by LAMP @ AFTRS.
  • Audio recorded by Gary Hayes & Brett Robertson
  • Description, editing, podcasting and production by Gary Hayes

Finally a short compilation capture edited by Peter Giles (note video has camera sound, podcasts are higher quality direct lapel mikes).