Jun 062008
 

Don’t have a black Friday-register now. Places filling fast!

AFTRS LAMP presents two cutting edge seminars:

Generating Online Buzz for Creative Projects
Thursday June 19. Learn how to attract online attention and engage participatory audiences and global consumers.

Building Social Networks and Growing Communities
Friday June 20. Follows on from Generating Online Buzz for Creative Projects, and focuses on building and managing online social networks and communities.

Generating Online Buzz for Creative Projects

Led by Laurel Papworth these two seminars cut through the jargon and find the true potential of Web 2.0, ‘The Sharing Web’.
Learn how to attract attention and engage participatory audiences and global consumers. A must attend workshop for writers, designers, filmmakers, producers, gamers and marketers or anyone who wants to build and maintain a presence online.

  • Discover techniques to find and build online audiences
  • Utilise blogs, wikis, RSS feeds, twitter and social media portals and networks to connect with global communities of interest
  • Learn strategies that encourage people to virally recommend and distribute your content
  • Understand how to make your content findable on the internet

Laurel Papworth is a senior consultant in social networks. She helped digitize Fairfax in the early 1990’s and established Convergent Media at Optus in the late 1990s. Laurel is a dynamic speaker and workshop trainer, regular radio and TV guest, and is in demand by companies globally to help leverage their media and public relations activities with social networking tools and strategies. Laurel teaches social media at the University of Sydney and lectures as part of a Masters of Convergent Media at the University of Western Sydney. Laurel consults to government, business and not-for-profits around the world. She recently returned from teaching blogging and social media to Arabic women in Jeddah, Saudi Arabia.

Other speakers include:

  • Bruce Moyle – Joffre Street Productions
  • Andrew Apostola – Portable Content
  • Peter Giles – AFTRS Director of Digital Media Division
  • Catherine Gleeson – AFTRS Interactive Media Lecturer

Date: Thursday 19 Jun 2008

  • Duration: 1 day. 9.30-5pm, lunch included
  • Course Fee: $120
  • Venue: The Australian Film Television and Radio School
  • The Entertainment Quarter
  • 130 Bent St
  • Moore Park NSW, 2021
  • Application deadline: June 13. Places filling fast-register here

Building Social Networks and Growing Communities

This seminar follows on from the Generating Online Buzz for Creative Projects seminar and focuses on how organisations can utilise online social networks to meet business objectives. It is ideal for those with a general grasp of blogs, wikis, and tagging – even if you are currently a forum or community leader, you may not have thought of all the insights this course presents on running an online community.

  • Learn how to prepare for massive membership signups
  • Use the best techniques to gain, retain and manage members in your social network
  • Create a safe space for brand leaders and evangelists to grow your network
  • Build trust and develop blueprints for a self-sustaining network

Speakers include:

  • Ngaire Stevens – Habbo Hotel
  • Laurel Papworth – Social Network Strategist.
  • Peter Giles – AFTRS Director of Digital Media Division
  • Catherine Gleeson – AFTRS Interactive Media Lecturer

Date: Friday 20 Jun 2008

  • Duration: 1 Day 9.30 -5.00 pm, lunch included
  • Course Fee: $120. By attending both seminars you pay just $200 – a saving of $40
  • Venue: The Australian Film Television and Radio School
  • The Entertainment Quarter
  • 130 Bent St
  • Moore Park NSW, 2021
  • Application deadline: June 13. Places filling fast-register here
Apr 152008
 

‘Inviting Participants to Your Party and Keeping Them There’ will demystify Web 2.0 and help you harness its power to promote your creative project online.

This LAMP Insight Seminar series in Hobart, Sydney and Melbourne examines techniques to attract online audiences and keep them coming back for more. It also explores how to effectively promote a project online, initiate conversations with online audiences and build and manage communities.

Designed to get participants thinking on their feet and engaging with the latest techniques of building online audiences and managing growth – participants will find out how to keep a crowd.

Key topics explored during the seminars include:

  • What techniques can be used to build an online audience
  • How to prepare for massive membership signups
  • How to make sure content is ‘findable’ on the internet
  • What the best techniques are to gain, retain and manage members in a social network
  • How to build trust and plan for a self sustaining network

The LAMP Insight 2008 Seminar Series 1 includes:

Creating Online Buzz and Growing Communities Hobart – 10-May-2008

A must for writers, designers, filmmakers, producers, gamers and marketers, or anyone, who wants to build and maintain an online presence. This one day seminar with a workshop component will empower participants to:

  • Identify the strengths and weaknesses of existing social networks
  • Explore the emerging opportunities of online media to enrich creative projects
  • Evaluate tools and techniques for building online communities
  • Stay up to date with the latest cutting edge work in web 2.0, mobile media, advanced TV, games and virtual worlds.

Course Details

Growing Worlds: Turning Stories Into Games Hobart – 28-May-2008

Find out how to adapt your story for the world of games. Come and hear award-winning novelist, TV and games writer Matt Costello talk about the key ingredients for planning, writing, designing and structuring a compelling game. Course Details

Generating Online Buzz for Creative Projects Sydney – 19-Jun-2008

Cut through the jargon and find out the true potential of Web 2.0 to initiate conversations with global audiences. Areas include:

  • Techniques to use to build an online audience
  • Using blogs, wikis and social networks to connect with global communities of interest
  • The best techniques to encourage people to virally distribute your content

Course Details

Building Social Networks and Growing Communities Sydney – 20-Jun-2008

A one day seminar with a workshop component designed to get you thinking on your feet and engaging with the latest techniques to build and manage fast growing social networks.

This course is focussed on how business needs can be met by supporting an online social network and is ideal for those with a reasonable grasp of user applications such as blogs, wikis, and tagging – even if you are currently a forum or community leader, you may not have thought of all the insights this course presents on running a community. Course Details

Generating Online Buzz for Creative Projects Melbourne – 4-Jul-2008

Cut through the jargon and find out the true potential of Web 2.0 to initiate conversations with global audiences. Course Details

Building Social Networks and Growing Communities Melbourne – 5-Jul-2008

Find out how to community maintain user engagement and ensure your online audience comes back for more. Course Details

Speakers in the series include:

  • Laurel Papworth – Social Network Strategist
  • Bruce Moyle – Joffre Street Productions
  • Gary Hayes – AFTRS Director of LAMP
  • Andrew Apostola – Portable Content
  • Catherine Gleeson – AFTRS Interactive Media Lecturer
  • Peter Giles – AFTRS Director of Digital Media Division

How to apply:

  • Click here or call 03 6223 5983 during business hours for more information.
  • Be quick places are limited.

Venue and fee for Tasmania only:
Course Location: Hobart Function Centre, Elizabeth St Pier, Hobart, TAS
Start Date: 10-May-2008
Finish Date: 10-May-2008
Duration: 1 day 9.30-5.00pm
Course Fee: $120
Applications Deadline: 25-Apr-2008