Jul 152009
 

STUDY MULTIPLATFORM CONTENT PRODUCTION part time at AFTRS in 2010

All video and audio below recorded at the AFTRS Theatre April 2009. LAMP pod and vodcasts are published through iTunes – click on the icon on the right if you have iTunes to subscribe now!

FIVE SEMINAR VIDEOS – Click the skip arrows to move between presentations

  1. THE ART & CRAFT OF MULTIPLATFORM STORYTELLING – 37m © Hoodlum Anthony Mullins – Creative Director Hoodlum  & Jackie Turnure, Head of Development and Production Hoodlum
  2. MOBILE SOCIAL TECH AND ALTERNATE REALITY GAMING – 35m © Bob Hitching Xumii
  3. THE INNOVATIVE COMMUNITY – 38m © Laurel Papworth senior consultant, strategist, writer and workshop facilitator on online communities and social networks in Australia, Asia and Middle East (slideshares here)
  4. PLAYING IN A DIGITAL WORLD – 31m © Jim Shomos CEO Forget The Rules
  5. MULTIPLATFORM INNOVATIONS – 22m © Giancarlo A. Mori Senior Vice President, ANIMALLOGIC Interactive. (live Skype video intro interview with Gary Hayes)

[pro-player width=’480′ height=’252′ type=’mp4′]http://storylabs.us/lamp/podcast/lssm_innov_hoodlum.mp4,http://storylabs.us/lamp/podcast/lssm_innov_bob.mp4,http://storylabs.us/lamp/podcast/lssm_innov_laurel.mp4,http://storylabs.us/lamp/podcast/lssm_innov_jim.mp4,http://storylabs.us/lamp/podcast/lssm_innov_giancarlo.mp4[/pro-player]

Original seminar link – The way content is consumed has changed. A selection of leading innovators in multi-platform content present recent projects in the areas of social media, cross platform storytelling, extended entertainment, games and online entertainment. This will be an eye opener for those who thought cross-media meant TV show and a website!

AUDIO ONLY VERSIONS OF ABOVE – Click the skip arrows to move between presentations

[pro-player  width=’480′ height=’52’ type=’mp3′]http://storylabs.us/lamp/podcast/lsmp3_innov_hoodlum.mp3,http://storylabs.us/lamp/podcast/lsmp3_innov_bob.mp3,http://storylabs.us/lamp/podcast/lsmp3_innov_laurel.mp3,http://storylabs.us/lamp/podcast/lsmp3_innov_jim.mp3,http://storylabs.us/lamp/podcast/lsmp3_innov_giancarlo.mp3[/pro-player]

ABOUT LAMP PODCASTS

This podcast presentation by LAMP @ AFTRS.

  • Video & audio recorded by AFTRS Post-production & Digital Dept
  • Pod and vodcast editing, encoding, tagging & publishing by Gary Hayes
Aug 122008
 

Previously highlighted on the LAMP site here The Thursday’s Fictions cross-media jamboree continues on and has been put into the Atom finals awards 2008 as Best Multimodal Production (other 3 entries below).

Award Recipients – Names: Richard James Allen, Gary Hayes, and Karen Pearlman

Award Recipients – Organisations: The Physical TV Company, AFTRS LAMP (The Australian Film Television and Radio School – The Laboratory for Advanced Media Production), The Literature Board of the Australia Council ‚- The Story of the Future, and The Project Factory

thursdays02Thursday’s Fictions is a fantastical parable about reincarnation by Australian writer Richard James Allen which has evolved over almost twenty years to become a cross media work for the stage, the page, the screen and most recently with help from LAMP, the new media creative platforms of Second Life (a 3D online immersive interactive story world) and machinima (cinema made inside a games engine).

This documentary devised and edited by Gary Hayes and co-produced with Physical TV.

Voice-overs captured and reassembled from a LAMP Virtual Story seminar in May 2007. Original podcasts here.

Best Multimodal Production (4 finalists)

The Oasis
NSW Ian Darling Shark Island Productions

Find 815
Hoodlum / ABC (US)

Thursday’s Fictions
Richard James Allen, Gary Hayes and Karen Pearlman.

NSW The Physical TV Company, AFTRS LAMP,
The Literature Board of the Australia Council

Girl Friday
Victoria Kylie Robertson Ish Media

Mar 072008
 

,

LAMP Lab: Marysville, Victoria, February 2008

Title: The Land of a Thousand Legends – NSW

Tagline: Doragon Taido!

Project Description: The Land of a Thousand Legends is a fully integrated cross media project For 6 to 9 years olds incorporating television, online, mobile and real-world play. Based on the TV series Master Raindrop, it’s an interactive adventure where kids can create, socialise and play in the same world of the TV series.

Target Media: Web, Mobile, TV, Active Game Consoles, Locative

LAMP VIII Marysville

LAMP VIII Marysville

LAMP VIII Marysville

LAMP VIII Marysville

LAMP VIII Marysville

LAMP VIII Marysville

Team Members:

  • Karen Horne – Producer/Designer/Writer
  • Foster Langbein – Lead Engineer
  • Rob Chisholm – TD/Web developer/3D animator/Designer

Guardian Mentor/s: Jennifer Wilson and Peter Giles

Copyright: Flyingbark 2008

Aug 282007
 

THE VIRTUAL STORY
Film Making and Cinematic Experiences Using Virtual Worlds and Games

There is a revolution happening in the way both users and professionals are creating films and story environments. YouTube, Machinima.com and many other video portals are filled with thousands of short films made in game engines and virtual worlds. It is a fast changing space and even in the past week HBO have commissioned the world’s first machinima series to made entirely in a games environment and the first episode is a nominee for an academy award. This two part course consists of a seminar which introduces participants to the exciting work being produced in this area, and a one day workshop that provides a hands-on introduction to the tools that are available.

Virtual Story

SEMINAR

The one day seminar, presented by award winning machinima and virtual world creators, will start with state of the art examples, live demos, a panel review show and presentations on the art and craft of machinimation. The second half of the day will look closely at Story Environments – places where rich virtual experiences encourage users to “live”, role play and create their own stories. Several case studies will illustrate the tools and design techniques being used to create these rich story spaces. The day will end with a panel where traditional film industry practitioners discuss how their various crafts apply to films being made in these virtual worlds, followed by another live, theatrical machinima.

Presenters include (see Bios below):
* Gary Hayes, AFTRS – Director, LAMP and Head of Virtual Worlds The Project Factory
* Jackie Turnure, AFTRS – Lecturer, Interactive Storytelling, and co-creator of machinima feature Stolen Life
* Gary Wisniewski – CEO of Second Life Cable Network SLCN.TV
* Ian Brown, AFTRS – Lecturer, VFX and Animation
* Richard James Allen – Writer & Director
* Karen Pearlman, AFTRS – Curriculum Designer, and Writer, Producer, Editor

Special Guest Presenter:

Gary Wisniewski is the CEO of the Second Life Cable Network (SLCN.TV), a professional video network designed to expand the in-world audience as well as deliver virtual entertainment to the real-world. SLCN.TV was started in March 2007 and has now established itself as the leading broadcast service in Second Life. Live broadcasts include The Transformers’ press conference, the largest in-world event ever staged, as well as in-world events for the Die Hard 4release, the 300 press event featuring Frank Miller, as well as events for the ABC and many more. Gary will be demonstrating some remarkable techniques and camera technology they use in the some of their four camera live machinima captures in the seminar and the workshop the following day.

Guest Panelists include:

* Mark Ward, AFTRS – Head of Sound
* John Rohde, AFTRS – Head of Design
* Teresa Rizzo, AFTRS – Lecturer, Screen Studies
* Timothy Smith, AFTRS – Screen and games writer
* Melvin Montalban, AFTRS – Directing student

Speaker details below and full registration details here

SEMINAR DETAILS:
Date: Wednesday 12 September 2007
Time: 9.30am Registration – 10am-5pm
Registration: Pre-registration and payment is essential. Please use the online Registration Form
Cost: $30 (Light lunch and afternoon tea provided)
Closing Date: Friday 7 September
Venue: Museum of Sydney, (Cnr of Bridge & Phillips Streets), Sydney CBD

TOOLS WORKSHOP

This one day workshop builds on the themes presented in the seminar and provides participants with hands-on experience of the tools used to create virtual stories. This practical session will introduce the best tools available, including: Neverwinter Nights, The Movies, Second Life, Unity, World of Warcraft, The Sims 2 and Console Games such as Halo. We will also explore specific craft aspects of production including cinematography, character animation, sound and set design. Attendance at the seminar is a pre-requisite for attending this workshop, which has limited places and application is essential.

WORKSHOP DETAILS:
Date: Thursday 13 September 2007
Time: 10am-5pm
Places: 24
Application: It is a pre-requisite to attend the seminar, as well as having a familiarity with games/virtual worlds and navigating in a 3D environment. Please use the online Registration Form
Cost: $50 (Light lunch and afternoon tea provided)
Closing Date: Friday 7 September
Venue: LAMP LAB @ AFTRS, Cnr Balaclava and Epping Roads, North Ryde

PRODUCTION WORKHSOP

Participants of BOTH the seminar and one day workshop ONLY are invited to submit ideas for an original machinima film or story environment to be developed in an extra three day workshop. There will be a maximum of four projects chosen. Further details will be made available at the seminar and workshop.

DETAILS:
Date: Wednesday 26-September – Friday 28 September 2007
Time: 10am-5pm, 3 days
Application: Details will be available at the Tools Workshop on 13 Sept.
Cost: $150 (Light lunch and afternoon tea provided each day)
Closing Date: TBA
Venue: LAMP LAB @ AFTRS, Cnr Balaclava and Epping Roads, North Ryde

SPEAKER DETAILS

Jackie Turnure
Jackie was the script editor and voice director on Stolen Life, an animated feature produced in Machinima, written and produced by Peter Rasmussen. Jackie is a lecturer in interactivity and cross media at AFTRS, where she is also a mentor for LAMP (Laboratory of Advanced Media Production). She brings a unique perspective to the role of narrative in cross media production. Recently she won a development award at Milia 2007 from Ogilvy and AMEX for her Alternate Reality Game project ‘Diamond Reef’.

For the last 15 years she has worked across film, television, games and online production, with a particular focus on animation and children’s content. She has written and produced numerous 3D animated kids’ games for PC, including Bananas in Pyjamas – It’s Party Time, Oz – The Magical Adventure and Oz – The Interactive Storybook. The games have won awards and been distributed in 18 countries. Jackie recently completed story producing and writing three episodes on Deadly, a half hour animated TV series based on the books by Paul Jennings and Morris Gleitzman.

Gary Wisniewski
Gary Wisniewski is the CEO of the Second Life Cable Network (SLCN.TV), a professional video network designed to expand the in-world audience as well as deliver virtual entertainment to the real-world. SLCN.TV was started in March 2007 and has now established itself as the leading broadcast service in Second Life. Live broadcasts include The Transformers press conference, the largest in-world event ever staged, as well as in-world events for the Die Hard release, the 300 press event featuring Frank Miller, as well as events for the ABC and many more. Gary will be demonstrating some remarkable techniques and camera technology they use in the some of their four camera live machinima captures in the seminar and the workshop the following day.

Gary Hayes
Gary is the Director of LAMP and the Head of Virtual Worlds at The Project Factory. He has led The Laboratory for Advanced Media Production at AFTRS since 2005 who have developed 54 Australian emerging media and pervasive entertainment projects and run hundreds of workshops and seminars. As Head of Virtual Worlds at the Project Factory he has personally produced and built Second Life presences for Australian brands, including Telstra, ABC TV, Tourism Victoria, Physical TV and many more. Before coming to Australia Gary was Senior Producer at BBC New Media for 8 years devising and producing many of the BBC’s digital ‘firsts’ – the first 24/7 Interactive TV service, the first live internet documentary and the first truly interactive programming for Broadband TV. He also created over 20 other enhanced TV shows, several future BBC cross-platform navigators and was part of BBC Imagineering developing early ‘inhabited TV’, Virtual World and TV Mixed Reality formats.

As BBC Senior Development Manager he worked on global BBC digital strategies and externally chaired the Business Models for TV-Anytime (the global personalized TV standard) and then moved to the US to develop on-demand TV with broadcasters such as NBC, Showtime and CBS. He recently co-authored a UK Department Trade and Industry Report on Personalised TV and has been an International Interactive Emmy juror for the past two years. Gary recently keynoted on virtual worlds at CeBit, AIMIA and presented on education and brands in virtual worlds on radio, podcasts and many seminars. He produces dramatic and corporate machinima and runs workshops for cinematographers, designers, and script writers exploring the potential of shared, social online virtual worlds for collaborative production, creativity and education and runs a popular blog on media personalisation, digital brands, new media forms and creativity at www.personalizemedia.com.

Dr Richard James Allen Dr Karen Pearlman
Dr Richard James Allen (writer, choreographer, director) and Dr Karen Pearlman (editor, choreographer, producer) are founders of The Physical TV Company and explorers of media and the mind. In New York as That Was Fast they brought content back into dance in The Laughing Movie, Alphabet x 2, The Charlie Stories and other works in their original ‘cinematic blend of text and dance action’. In Australia with companies such as
Dance North and Tasdance, they explored the nexus between fully fledged original play scripts and dance scripts to make ‘dance plays’ such as If War Were A Dance and Blue Cities, bringing movement into character development and choreography into story.

They have been world leaders in the exploration of video dance and dance film and their work in this area as The Physical TV Company has taken them to a deep integration of the languages of cinema, literature and choreography as witnessed by short films such as Rubberman Accepts The Nobel Prize, No Surrender, and Down Time Jaz, and the short feature Thursday’s Fictions. Always engaged by new spaces in which meaning can be explored and communicated, they have recently delved into mobile content with the adaptation of Richard’s 9th book, The Kamikaze Mind, into animated phone poems, and the adaptation of the Richard’s 8th book, Thursday’s Fictions, from a play to a film to a 3D online immersive world in Second Life.

Ian Brown
Ian has been writing and playing games since the days of the Commodore 64, and is the proud owner of a scratch-built cocktail MAME machine. He is currently interested in the impending cross-over of film drama and games technology. For the past ten years Ian has worked in many disciplines and capacities in the film and television industry, encompassing 3D artist and supervisor, art direction, matte painting, production design and storyboarding.

His feature credits include The Lord of the Rings: The Fellowship of the Ring, Moulin Rouge, The Quiet American, Hero, Mission Impossible 2, The Man who Sued God, The Great Raid, Red Planet, Garage Days and The Thin Red Line. His TVC work includes over 50 high-profile international commercials. As a director his work spans both shorts and high-end music videos, earning both local and international awards and nominations, including an AFI.

Panellists

Mark Ward

Whilst studying creative writing and literature Mark became infected with the filmmaking virus and has never fully recovered. A graduate of AFTRS in 1985 (Directing and Sound), he founded a sound design company, Counterpoint Sound, in 1987 with fellow graduates of the School. Counterpoint was a “script-to-screen” service for sound, and built its reputation in documentaries, short and experimental drama and TVCs. In 1991 the same team formed Oracle Pictures, a production company aimed at developing and producing documentary and drama.

By the end of 2000 Mark had put Counterpoint into a box and shifted focus to feature films, working on such features as Lantana, The Quiet American, and In The Cut amongst others. Mark has been a member of both the Australian Screen Sound Guild and ASDA since 1995. Since entering the industry over 20 years ago, Mark has experienced the transition of screen-sound from sprockets to analogue multi-track to software-based design and production. With the same feverish curiosity he looks forward to the creative opportunities of interactive sound design.

Jon Rohde
Jon Rohde has worked in the TV and film industry for over two decades working his way up through most Art Department positions. His most recent position was Production Designer on R.A.N. working in the Torres Strait for Chapman Pictures. Rohde’s other credits include:

  • Police Rescue – Assistant Designer, Blue Murder – Assistant Art Director, Wildside – Art Director
  • Art Director on Australian features including Risk and Bootmen (AFI winner for Production Design)
  • Segment manager for Sydney 2000 Olympics Closing Ceremonies
  • Production Designer for Columbia Tri-Star films; After the Rain and Heroes Mountain
  • Production Designer for Southern Star; Young Lions, Fireflies
  • Production Designer for Screentime; Jessica.

Jon completed a Diploma of Arts in Film and TV at QCA in Brisbane and worked for the Seven Network. He then moved to Sydney and began work in Art Departments for ABC Drama while completing a Bachelor of Arts in Visual Arts at UTS. He has worked for numerous production companies and with a wide range of producers, directors and other designers.

Teresa Rizzo

Teresa Rizzo graduated from Murdoch University, Western Australia, with a BA Honours in Communication Studies in 1994. Her honours thesis-video On Becoming won numerous awards nationally, and internationally. From 1994-2005 she has worked in the pay television industry in various producer roles, in organisations such as Teleitalia, Galaxy Media and the Premium Movie Partnership. She recently submitted her doctoral thesis in Film Studies at the University of New South Wales. Teresa’s research interests include Deleuze and feminist film theory, the modern horror genre, and the pay TV industry in Australia. Publications:

  • “The Molecular Poetics of Before Night Falls,” Rhizomes, forthcoming Sep. 2005.
  • “The Alien Series: A Deleuzian Perspective,” Women: a Cultural Review, Volume 15, Number 3 / November 2004.
  • “On Becoming-An Interview with Moira Gatens,” Southern Review vol. 28.1(1995): pp. 53-68. Questions and Interview by Teresa Rizzo.
  • On Becoming. Experimental documentary. Dir. prod. and writ. Teresa Rizzo 27mins. Winner of Flickerfest 1994.
Nov 102006
 

Project description: Sick of fake, annoying, over-hyped commercials? Think you can make a better ad? Sold in Sixty Seconds is a cross media experience and user generated community that sets the challenge for amateur filmmakers to make the most memorable 60 second ad for a popular brand. At stake, is the reward to see the ad broadcast nationally, win some serious cash and be recognised as top creative talent. A completely participatory event and social network that exists on mobile, web and tv that unleashes and rewards the best of user generated content whilst celebrating the history of advertising around the world.

Sold 03

Sold 05

Sold 07

Sold 12

Sold Team
Team Members
Linda Ujuk – Co-Creator/Producer/Writer
Daniel Patmore – Co-Creator/Production & Broadcast Designer
Irene Georgas – Co-Creator/Producer/Camera/Editor

Guardian mentor/s: Jim Shomos
LAMP Lab: October 2006
Target media: Mobile, Broadband, TV
Media Cartel © 2006

Aug 172006
 

indigi-nous
Tagline: “Learn about Aboriginal Australia through interactive experience”
LAMP Lab: July 2006
Target platforms: Broadband PC, cards, DVD and mobile
Project description: Designed as a cross media and cross platform experience for primary school aged children, ‘Totemon’ is an interactive locative and online game, a dvd game, and has a trading card, quest element. Informed by Aboriginal culture, it is an immerse learning environment, the user finding stuff about Australia’s unique and special places, people, plants and animals, totems and tucker.

LAMP IV

LAMP IV

LAMP IV

LAMP IV

Team Members (indigi-nous)
Geoff Ferguson – Producer
Catherine Vogan – Designer
Joe Hurst
Jason Ramp

Guardian mentor: Keren Flavell and Sherilee Saul
indigi-nous © 2006

May 222006
 

Designing Cross Media Entertainment © Christy Dena 2006
Recorded live and unedited during the LAMP lab in Perth in May 2006 in front of the seven teams developing emerging media projects.

Christy Dena Christy talks about the five ways producers can deliver cross media to distributed audiences and gives examples of each.
Repurposing: republishing the same content on each platform
Altering: editing, redesigning or creating new content according to the
affordances and constraints of each platform.
Adapting: providing versions of your property in different formats and platforms.
Augmenting: providing additional, complementary or contradictory information in
different platforms.
Stretching: distributing the plot or game across platforms.
In the talk Christy involves the audience (with occassional q&a) in investigating the important questions of ‘why’ we should use each of the above techniques. Examples referred to in the talk include: The Second Shift, The Matrix, Homicide.com, 24, Random Place, Forget the Rules, Lord of the Rings and others. She finishes her talk with a perspective on effective call to action – primer, referral and reward, pointing out that evolving participatory entertainment is also shifting paradigms and gives an example the importance of the fictional character having a more direct relationship with the viewer.

POWERPOINT PRESENTATION: 1.9MB PDF

PODCAST SUBSCRIPTION
All LAMP podcasts are also published through the iTunes store.

Christy is a world wide, leading practitioner and researcher in cross-media narrative, new media types and their creative application in emerging media. Her published articles have covered game-play, artificial intelligence and new narrative forms and she has written creative works for TV, theatre and multi-platform. She also teaches new media arts theory at Melbourne and Swinburne Universities, is on the Editorial Committee of New Antigone (a fully refereed international journal), co-edits a renowned site on new media arts, www.WriterResponseTheory.org, and runs a popular research blog, www.cross-mediaentertainment.com.

Perth 9 May 2006
Click to listen