Tagline: “Ordinary stories, extraordinary journeys”
LAMP Lab: December 2005
Target platforms: TV, Broadband and Mobile
Project description: Every Day is delivered on free to air tv, and on broadband to both tv and pc. In its linear form, it’s an engaged, revealing 5 minute peep into the seemingly ordinary parts of people’s lives, lives whose connections will be revealed through the series. In its broadband tv form, viewers can pick and choose their own journey through these stories, and can shape them according to their own interests. But in its online form, Every Day becomes a truly interactive, immersive experience. What really makes Every Day unique is its community building capacity. Users can watch the stories, and make their own connections between the people, places and ideas featured. But viewers can also pitch their own story, and the community of users chooses the ones it likes. The Every Day crew then makes these stories. Every one could end up on tv. And Every Day someone new does.
Team: Barry Mitchell, Sarah Tooth, Daniel Taylor, Betsy Baker
Guardian mentor:Christy Dena
� ABC TV Australia 2005