Nov 102006

Project description: A unique cross-media exploration of urban art and street culture. Alongside short videos and documentaries the online element features a virtual city block. The audience can contribute by submitting street art or creating art with the online tools.

Urban 01

Urban 04

Urban 02

Urban 03

Urban 05

Urban Team

Team Members
Alicia Rackett – Producer/Creator
David Gurney – Creative Director/Writer
Graham Brown – Designer

Guardian mentor/s: John Buchanan
LAMP Lab: October 2006
Target media: Mobile 1-3G, Broadband, TV
Blue Rocket Productions © 2006

Jul 262006

Tagline: “Why move when you can groove.”
LAMP Lab: July 2006

LAMP IV Photo C Gleeson

Target platforms: Online community (broadband), TV, Mobile
Project description: Ü demystifies dance by introducing a group of everyday people to a diverse range of wild dances and drives their personal transformation to the ultimate rhythmic experience – natural ecstasy. Ü is the ultimate cross media experience: it is a TV series supported by mobile users and the online ÜBERgroover community which will inspire the creation of new dance forms and culminate in the design of Australia’s own ÜBERgroove.





Team Members
Tina Lymberis – Writer/Producer
Kerry Lymberis – Web developer/Designer
Zen Rosenthal – Broadcast designer/Editor
Patrick Tam – Designer
Guardian Mentor –David Gurney

Dream Dragon Productions © 2006

May 242006

Business vs Creativity: Mobile and Broadband Production © David Gurney 2006.

Recorded live and unedited during the LAMP lab in Perth in May 2006 in front of the seven teams developing emerging media projects.

David GurneyDavid looks at the digital industry in his unique way pointing out both the immaturity in the marketplace and the key opportunities. He talks about key elements of repurposing content, massaging the content for each platform, how broadband and TV can work together by allowing audiences to participate effectively. David also looks at how mobile is often driving new players into the market such as Big Brother due to the high revenue returns.

“We know that interactivity changes the way the audience feels about your show…it becomes their show” as an introduction to his award winning Dog and Cat news service David evangelises about the real empowerment that can take place in the market. He continues by pointing out the levels of engagement inside services like Everquest that starts to blur peoples perception of real life and virtual world and suggests that people who are already involved in these immersive worlds are not going back to sitting and watching a film. It is possible customise these worlds and there is money being made often aimed at young kids and ethical issues are raised.

Davids central piece is a wryly humorous look at the true economics of making money from mobile content – at least one piece at a time! He finishes by showing demos of Hoota and Snoz and a range of other surprising successes globally that have brought much acclaim on his company Blue Rocket as well as their winning Milia 360 pitching entry Urban Anarchy.

All LAMP podcasts are also published through the iTunes store.

David Gurney is a well known creator of animated cartoons. He created, produced and directed Australia’s first fully 3D animated television series, Hoota & Snoz. The series has sold worldwide into over 100 countries. David is a prolific developer of cartoon characters and concepts and with his business partner Alicia Rackett, runs Blue Rocket Productions, an award winning cartoon studio based in Hobart, Tasmania. Other animated TV produced, written and directed by David include Time Cracks (2 series), Mörmel Spots (3 series), The Dog and Cat News (2 series), Bang the Cat (2 series), and short films The Further Adventures of Stafford the Prawn and Spikey Joe’s Truck. David was also creative director of The Hoota & Snoz Official Website and The Dog and Cat News Website which won Best of the Best and Best Children’s at the 2006 AIMIA Awards. David is also involved in the creation of mobile entertainment including an exclusive deal to produce all 3D animated mobile content for Manchester United. Blue Rocket’s mobile content is sold in over 37 countries worldwide.

Perth 9 May 2006
Click to listen

May 152006

Tagline: “Online community for young people who are interested in the future”
LAMP Lab: May 2006
Target platforms: Broadband TV/PC and Mobile
Project description: Global Youth Futures (GYF) is an online community for young people who are interested in the future. It is a website containing an interactive parliament for discussing World issues that affect the future, an art gallery for futures expression and an education space with information on the future (containing future tools and strategies). It is also a broadband TV panel show run by the GYF community with young people video phoning in direct to experts and other young people across the world. The community will also play alternate reality games, running in both the real world and online, now and in the future. The community keeps together by mobile phones, ipods, PSPs, PCs, phones, and webcams.








Team Members
Janine Cahill – Project Sponsor
Elizabeth Cahill – Project Manager
Jack Condon – Web Development
Guardian mentor: David Gurney
© Change Paths Pty Ltd 2006

Feb 152006

A fast, funny, furious ride through musical history
Tagline: “Don’t just answer the quiz be one of the questions!”
LAMP Lab: December 2005
Target platforms: TV, Broadband and Mobile
Project description: Spicks and Specks interactive proposes fun and exciting new ways for audiences to engage with the hit music trivia TV show. The online presence invites viewers to jump into the action from their living rooms. Viewers can play an online multiplayer trivia game which is voiced by presenters from the TV show. They are invited to contribute their own audio, video and text content, all of which can appear on the TV program. Mobile trivia games and alerts as well as video podcasts allow Spicks fans to play Spicks on the move or to catch up with missed programs their ipods, PSPs or preferred mobile devices.



Team: Arul Baskaran, Tali Ga-lon, Marea Markou, Matt Booy
Guardian mentor:David Gurney

© ABC TV Australia 2005

Sep 022005

Multi-Platform Content Delivery- David Gurney
David delivers an insightful look across the whole new media industry and in his inimitable way paints a picture of confusion, blind alleyways but with some real opportunities. Using his popular animation series ‘Hooter and Snoz’ as a case study he points out the serious market potential for a variety of new media content.
Accompanying presentation – Multi Platform Content Delivery 192k PDF

All LAMP podcasts are also published through the iTunes store. You can subscribe automatically to these if you have iTunes installed by clicking here.

David Gurney is the executive producer of Blue Rocket Productions. Launched in 1999 they develop and produce cutting edge 3D animated cartoons for film, television, broadband and mobile.

Sydney 7 Sep 2005
Click to listen
Audio preparation by James Christopher Murty