Jul 162009
 

STUDY MULTIPLATFORM CONTENT part time at AFTRS in 2010

All video and audio below recorded at the AFTRS Theatre April 2009. LAMP pod and vodcasts are published through iTunes – click on the icon on the right if you have iTunes to subscribe now!

FOUR SEMINAR VIDEOS – Click the skip arrows to move between presentations

  1. COLLABORATIVE COMMUNITIES – 32m © Laurel Papworth senior consultant, strategist, writer and workshop facilitator on online communities and social networks in Australia, Asia and Middle East
  2. CROWDSOURCING – 7m © Doug Garske Managing Director at Atomic Marketing
  3. FREE AND EASY (seminar intro) – 10m © Gary Hayes Director LAMP @ AFTRS and CCO of MUVEDesign (slideshares here)

[pro-player width=’480′ height=’252′ type=’mp4′]http://storylabs.us/lamp/podcast/lssm_open_laurel.mp4,http://storylabs.us/lamp/podcast/lssm_open_doug.mp4,http://storylabs.us/lamp/podcast/lssm_open_gary.mp4[/pro-player]

Original seminar link – There are a vast range of new free to use tools that enable rich and efficient collaboration for audiences and professionals alike. What are the best tools for online communities, project development, video distribution and marketing. A survey of free to use tools and services including Mogulus, Twitter, Joomla, Ning, Blogger, Ustream, Drupal, Wikis, Social Bookmarking, Virtual World Gatherings, WordPress and many others.

AUDIO ONLY VERSIONS OF ABOVE – Click the skip arrows to move between presentations

[pro-player  width=’480′ height=’52’ type=’mp3′]http://storylabs.us/lamp/podcast/lsmp3_open_laurel.mp3,http://storylabs.us/lamp/podcast/lsmp3_open_doug.mp3,http://storylabs.us/lamp/podcast/lsmp3_open_gary.mp3[/pro-player]

ABOUT LAMP PODCASTS

This podcast presentation by LAMP @ AFTRS.

  • Video & audio recorded by AFTRS Post-production & Digital Dept
  • Pod and vodcast editing, encoding, tagging & publishing by Gary Hayes
Jun 042009
 

THE SOCIAL MEDIA CAMPAIGN: CONNECTING & CONVERSING WITH YOUR AUDIENCE COMMUNITY

web2_centralSocial media has exploded over the last 3 years,  the scale of this phenomenon means no one can ignore it anymore. For example mid 2008 there were over 113 million blogs, 200 million active Facebook users & over 1.1 billion twitter messages. Today over 346 million read blogs and another 130 million watch YouTube videos, daily. But it is the time spent using social media that tell a more significant story. Facebook users logged 13.9 billion minutes on their site in April 09, MySpace 5 billion minutes and the new kid in town, Twitter logged 300 million minutes. According to a Nielsen study, total minutes spent on social networking sites has increased 83 percent year-over-year. Learn how to connect and be involved in this social revolution.

A two part event:

  1. The three hour seminar will introduce you to the most successful online marketing case studies, promoting content, brands and events online and will demonstrate a range of community building techniques
  2. The one day workshop will be intimate hands-on training in how to use a variety online social tools to connect to and grow audiences around ‘your’ niche areas, whether production, event, brand or service

Both days are suitable for creatives wanting to generate interest in their work, marketing departments needing to understand this new environment and any one wanting to understand, promote themselves and grow online communities

SEMINAR: Thurs 2 July 2 – 5 pm CLICK TO APPLY $60

Aimed at anyone who wants to promote themselves, their product or creation into communities. This seminar led by Laurel Papworth looks at the latest techniques of marketing yourself online through engaging with online events, social networks and DIY social media and the workshop will examine case studies of successful producers and creators doing it for themselves.

Final speakers:

  • Martin Walsh – Head of Digital Marketing Microsoft & Independent Film Actor & Producer “Long Tan” + ARGs (42 entertainment)
  • Danielle Warby – Online Marketing Coordinator the University of Sydney
  • Geoffrey EmersonMD of The Prosperity Principal – Sydney Experiential, Digital, Social Media, Design and Video production
  • Laurel PapworthAustralia’s leading Social Network Strategist and communities manager
  • (intro) Gary Hayes – Director LAMP and CCO MUVEDesign

WORKSHOP: Friday  3  July 10 am – 5 pm CLICK TO APPLY $240

laurel_class

A workshop looking at how to understand the new audiences, build traffic and loyalty that goes way beyond creating a Facebook group or uploading a trailer onto YouTube but looks at a multitude of techniques of engaging through online events, real time conversation, socializing content and personal or corporate brand building. Some of the key aspects of the Social Media Campaign to be explored are described by Laurel below from her blog

Social-Media-Campaign

  1. Get involved, read what’s out there, source top bloggers, forums, bulletin boards, Twitterers, Digg fanatics and Facebook discussion groups – read and understand them.
  2. Create – or better yet, find – social media assets you didn’t know you already had. Powerpoint presentations from the shareholder meeting? Put ‘em up on slideshare. FAQ’s and Customer Service Tip sheets? Put them in a wiki or a blog post. That sort of thing. Don’t waste money on made-for-web ‘viral’ crap. It’s useful, not buzzy stuff that social media wants.
  3. Discuss – any campaign you create that is not discussed in social networks, doesn’t exist.Make sure the tools for discussion exist, don’t lock it down with pre-moderation and pdfs.
  4. Promote – use distribution, not content networks for promotion. That would be Facebook, Digg and the like (you can’t blog on those sites, they are not for Citizen Journalist, but for Citizen Editor). Better still, offer widgets for customer to customer promotion.
  5. Measure, analyse, get your metrics. Which ones are meaningful? A top blogger blogging or a Facebook group discussing? Hits to your web page or increase in Technorati keywords?

By the end of this workshop participants will have had the opportunity to learn about:

  • The online ecology of social networks

  • Techniques to distribute your content as widely as possible to a global audience

  • Planning and staging a campaign which has maximum impact and reach

  • Building loyalty and community with an online audience

About Laurel Papworth

Led by Laurel Papworth who is a Power150 media blogger (global – AdNews) and in the top 3 media bloggers for Australia (B&T). She has been teaching for 20 years, mostly in the area of online communities and virtual communications. Laurel is the senior social media strategist in Australia, consulting to companies, not for profits and government departments in Australia, Asia and Middle East including:

  • Middle East Broadcasting (Dubai/Saudi Arabia) – Channel MBC4
  • Telecom New Zealand
  • Fairfax: RSVP Dating Community
  • Sony Corporation
  • Universal McCann Erickson WorldWide
  • CHANNEL TEN: including Australian Idol community
  • Sulake: Makers of Habbo
  • Macquarie Leisure
  • Macquarie Media
  • New Holland Publishing
  • Australasian, Performing Right Association (APRA)
  • Peoplebrowsr
  • MySongcast.com unsigned bands community
  • Australian Businesswomens’ Network
  • Pink Sofa online community
  • ABC Australia
  • National Archives of Australia (gov)
  • Department of State and Regional Development (gov)
  • Department of Primary Industry (gov)
  • Australian Film Television and Radio School (edu)
  • University of Sydney (edu, public)
  • University of Western Sydney (edu, Masters program).
Apr 022009
 

Ozdox, the The Australian Documentary Forum and The Australian Director’s Guild in association with AFTRS supported by Metroscreen and Sydney Film School presents:

The Documentary Distribution Dilemma

online_kid

What online video can and cannot deliver, and why filmmakers need to understand it NOW!

  • Date: THURS 9 April 2009 – 6.30pm for 7pm
  • Venue: AFTRS Theatre 130 Bent St The Entertainment Quarter, Moore Park
  • $5 at the door (no reservations)
  • The Ozdox website is www.ozdox.org – register to be notified of seminars by email.

This special OzDox session, produced by Sensory Image, will explore new technologies and online video festival and multi-channel distribution sites (e.g.  raindance.tv). It will gaze into the crystal ball for documentary filmmakers, in the new climate of ABC and SBS online streaming. It will bring together experts and filmmakers to examine the impact of VOD upon our work, our pocketbooks and our futures.

Video online has been developing for a number of years and has now gained a large following and a big press. From You Tube to the ABC,  increasing numbers of people are uploading and downloading increasing amounts of material, and filmmakers have an imperative need to understand the rapidly evolving online environment.

At this point, Video-on-Demand is relatively underused but Hollywood and TV networks alike are looking toward VOD as a complementary distribution platform, and it is about to take off. As the educational market is also moving towards VOD, documentary DVD sales will also affected — perhaps even replaced. Significantly, VOD revenues are currently around $1.5 billion and are predicted to reach $5 billion in two years — and it’s only the beginning…

Special Guests:

With Overseas Guests (via video):

  • Elliot Grove and Zara Ballantyne Grove – www.raindance.tv
  • Nick Ware – Managing Director – Joining The Docs in UK

Among the issues we will be addressing are…

  • What is the actual state of online development today?
  • What do filmmakers need to know about online – technically, creatively and in terms of marketing and delivery to audiences?
  • What do we need to change in the way we plan and make our films?
  • Is online delivery a viable alternative to DVD distribution?
  • Where can filmmakers go to make a return on investment in the online forum?
  • There will also be time for those attending the seminar to ask questions of the panel.

Guests bios:

Robert Hutchinson – Head of New Media & Digital Services Interface stream, ABC

As Head of the Australian Broadcasting Corporation’s New Media & Digital Services Interface stream, Robert is responsible for the visual presentation and ease of use of digital content and services on the website, broadband service and other digital platforms. Robert is also Creative Director of ABC2, the ABC’s new digital TV channel. His current role includes developing broadband and digital television strategies and initiatives for the corporation. Robert has been working in the multi-media and Internet industries since 1995 in a variety of roles including new media arts practitioner, web designer and business analyst. He has been responsible for establishing Internet ventures for major advertising and media companies including Saatchi & Saatchi
(Wellington) and The Radio Network (NZ). Robert also works as an independent film producer and director.

Chris Gilbey OAM – www.perceptric.com and www.vquence.com.au

One of the leading visionaries in Australian Media and Technology, Chris consults on business strategy with particular regard to the impact of P2P technologies on media through Perceptric Pty Limited. As CEO of Lake Technology (ASX) he successfully led the company to a sale to Dolby Laboratories (NYSE), and subsequently consulted to Dolby’s Consumer Division on global consumer strategy. With 20 years in the Australian Music Industry, Chris led the development of the first transactional web site for CDs at BMG, as well as the development of the enhanced CD. Founding chairman of the Australian Music Industry‚Äôs charity, the Golden Stave Foundation, and founding chairman of Export Music Australia, Chris received the Order of Australia for his contribution to the music industry and charity.

Elliot Grove – Raindance

Founder of Raindance Film Festival in 1993, the British Independent Film Awards in 1998, and Raindance.TV in 2007, Elliot has produced over 150 short films and 5 feature films.  He teaches writers and producers in the UK, Europe, Japan and America. He has written three books which have become industry standards: BEGINNERS GUIDE TO MAKING IT IN FILM (Barrons 2009), RAINDANCE WRITERS LAB 2nd Edition (Focal Press 2008) and RAINDANCE PRODUCERS LAB (2004).

Zara Ballantyne-Grove – Raindance.tv

Zara managed the 2006 Nokia Shorts competition as well as the creation of mobile assets for the popular CSI franchise. She currently manages the licensing of content for Raindance.tv and supervises the scheduling and delivery of films to over 10 distribution partners. London-based Raindance.tv streams off-beat shorts, features and documentaries worldwide over 10 media platforms. In the last five months, over 300,000 people have already watched raindance.tv.

Mar 312009
 

LAMP mentored ‘Social Media, Multi-Platform’ Drama Scorched won the coveted International Interactive Emmy Award from the Academy of Television Arts & Sciences last night at MIP TV. The first time Australia has won this award.

A big congratulations particularly to producers Marcus Gillezeau & Ellenor Cox (of Firelight) from all at AFTRS and especially the LAMP team. These awards are held annually at MIP TV in Cannes and celebrate the most innovative drama, documentary, informational and entertainment services delivered on multiple platforms.

iemmy-awardThrough these awards, the International Academy of Television Arts & Sciences is celebrating a significantly growing sector of the television industry and recognize excellence in content created and designed for viewer interaction and/or delivery on a digital platform.

The 2009 Winners.

Fiction category winners “Scorched” Firelight Productions in association with Essential Media & Goalpost Pictures, Australia

Non-fiction category winners “Britain From Above,”  BBC / Lion, United Kingdom

Children and young people category winners “Battlefront”, Channel 4, United Kingdom

Brian Seth Hurst (Second Vice Chair at Academy of Television Arts & Sciences and CEO at The Opportunity Management Company) who helps organise these awards sent through this Twitpic of himself (mid left),  Chris Hilton from Essential Media and Entertainment (far left), Marcus Gillezeau (mid right) and Mike Cowap (Innovation Head at Screen Australia – far right), at the after awards (30 minutes ago!). Picture from Brian Seth Hurst (actual photographer as yet unknown).

iemmy_awards_scorched_brianhurstpic

The story has also been covered in The Hollywood Reporter, TVAusCastTV Tonight, Digital Media, Campaign Brief, ShowHype and NineMSN

Digital Media magazine has a few ‘delegates’ over there at the moment who are twittering events as they happen you can follow them here. This is how we found out about the award over here from several other tweeters…

  • PipRMB: Aussie digital media company Firelight Prods. have won the first ever International Digital Emmy for best drama for Scorched – huge congrats
  • BrianSethHurst: Winner Fiction Int’l Digital Emmy Award “Scorched” Australia Goalpost Media, Essential Media
  • FanTrust: Check out Scorched which just won a digital Emmy— outstanding fictional drama for 3 screens. Live from #miptv

Other awards winners noted by TV Week

The International Academy of Television Arts & Sciences revealed the winners for the International Digital Emmy Awards at the MIP TV opening festivities in Cannes, France.

Australia won its first International Digital Emmy award in the fiction category for “Scorched.”

The non-fiction category went to “Britain From Above,” while “Battlefront” won the children and young people category. Both programs were from the U.K.

The Digital Media magazine also featured an article prior to MIP TV referring to LAMP’s involvement in the project –

“Meanwhile the makers of NineMSN cross-platform drama Scorched,  Marcus Gillezeau, Ellenor Cox, Michael O’Neill and Brad Hayward, have been nominated for an International Digital Emmy Award.  The awards ceremony will be held on March 30 at the  MipTV conference. Scorched was financed by Nine Network, ITV International, Screen Australia and the New South Wales Film and Television Office and developed through the Australian Film Television & Radio School’s Laboratory of Advanced Media Production (LAMP), which is Australia’s premier emerging media research and development production lab.”

Below is a shot of the team with Jackie Turnure (far right – now at Hoodlum) back in May 2006 when they started planning the Social Media elements of the experience on a LAMP residential. There were then several follow up sessions with them to help crystallize their ideas. (Pic Catherine Gleeson)

Scorched has received a great deal of attention and commentary from press and also those closer to the project. This is the LAMP post about the launch, here is Guy Gadney at MIPTV at the moment (then head of PBL New Media, Channel 9) and Gary Hayes (LAMP Director’s personal media blog). It is great news that another LAMP connected project has won the International Emmy’s – examples of earlier ones included Jim Shomos (LAMP mentor) with his Forget the Rules projects, the winner of the Ogilvy Amex award by then LAMP mentor Jackie Turner and other LAMP projects such as  The Deep Sleep won development awards too.

xeno_cannes01-ghayesPrevious iiEmmy award winners in related categories have included Canadian Xenophile’s Alternate Reality Doco/Drama Regenesis and Total Drama Island plus fellow Canadian’s Zinc Roe with their Zimmer Twins service (now featured globally).

Link to the Canadian’s winning most awards two years ago here and the image below is of the two teams during the awards taken by LAMP’s Gary Hayes.

Mar 132009
 

reachoutLAMP ‘INTERACTIVE’ WORKSHOP

FRIDAY 3 APRIL 10am – 5pm @ AFTRS

CLICK HERE TO APPLY: Seminar and Workshop

The intersection between documentary filmmaking and games will be explored in this half seminar and half rapid development workshop, providing deep insight into the potential of Serious Games.

Both games and stories have long been recognised as powerful learning tools. Their combination in the 21st century has the potential to provide learning experiences that are collaborative and globally connected. What are the best examples of Serious Games and where are they heading? How can Serious Games be employed by educators, corporations or non-profit organizations?

Screen Australia and the ABC have recently announced a funding initiative in the area of Serious Games. This seminar will bring you up to speed with the latest developments in serious games and provide an opportunity to present your own concepts and workshop ideas with experts in an afternoon workshop.

Speakers include:

1stausRachel Perkins (Director), Darren Dale (EP) Sohail Dahdal (Online Producer) on SBS’s First Australians will talk about the online experience of the documentary series and explore the future possibilities of documentary games.

Marianne Webb is the interactive manager for Reach Out!, an online service that inspires young people to help themselves through tough times. Marianne will talk about the serious game Reach Out Central that been part of an innovative online strategy to build community engagement by the Inspire Foundation.

John Welsh is the Development Manager of Serious Games at Sydac, a leading Australian simulation technology company. John will talk about the role of simulation and play in learning environments.

Gary Hayes runs AFTRS Laboratory for Advanced Media production and he will introduce the history of serious games, several he created at BBC before they were called Serious Games, a survey of future directions and cross over between games and documentary forms.

Jennifer Collins – Manager of Development, ABC TV (Jennifer, with Mike Cowap from Screen Australia, is running the Serious Games funding initiative currently calling for applications)

Tim Nixon – CEO Straylight Studios – Tim runs New Zealand based Straylight Studios an innovative games studio who specialise in ‘meaningful play’.

WHAT YOU WILL LEARN

By the end of this workshop participants will have had the opportunity to learn about:

  1. The various types of serious games: evolution of the form and the directions it is heading
  2. The global serious games community and online resources
  3. Documentary storytelling and its relationship to serious games
  4. Techniques to brain-storm, plan and document serious games ideas
  5. The links between documentary research and serious games
  6. User created games and managing online communities

starlight

WHERE

The Australian Film Television and Radio School
The Entertainment Quarter
130 Bent St
Moore Park NSW, 2021

Get Directions

CLICK TO APPLY: Seminar and Workshop Fri 3 April 10am – 5pm

[pro-player width=’480′ height=’272′ type=’video’]http://storylabs.us/lamp/podcast/lssm_serious43_gary.mp4, http://storylabs.us/lamp/podcast/lssm_serious43_john2.mp4, http://storylabs.us/lamp/podcast/lssm_serious43_marianne.mp4, http://storylabs.us/lamp/podcast/lssm_serious43_panel.mp4[/pro-player]

Mar 102009
 

tv_strip_compTV 2.0: The Latest Innovations in Online Video

Wed 25 March 6-7 pm – TELEVISION 2.0

This is the first of a series of LAMP ‘State of Play’ Seminars profiling successful case studies, people and the latest techniques across multi platform media.

  • FREE themed seminars running on the last Wednesday of every month at 6pm – 7pm.
  • No need to register just turn up to the main Theatre at AFTRS, Sydney (directions)

TV is in major transition. Where are the opportunities across on-demand platforms? Is the old advertising model broken? Will broadband to set top box comfortably co-exist with video on the web? A pre MIP TV session to help prepare you for big changes just on the horizon.

Speakers  – Introduced by Peter Giles, AFTRS

  • Arul Baskaran (Executive Producer ABC TV Multiplatform) – Online Gruentransfer, iView…
  • William Cooper (Informitv – live from UK)
  • Chris Winter (ABC Innovation)
  • Gary Hayes (LAMP ex Senior Development Producer BBC New Media)

Areas to be covered in the seminar:

  • Overview of all categories of existing online video services & business models
  • The challenges of broadcasting and delivering ondemand
  • Social Media TV, is TV becoming always-on, participatory and shared?
  • tvInnovations across broadband TV and IPTV
  • New advertising models and latest video web 2.0 mashups
  • Is IPTV a valid platform for video producers?
  • The evolving role of public service broadcaster and online video distribution
  • ABC new developments including iView, Google Earth TV & programme related services such as Gruen Transfer
  • How online video will become more personalized
  • Is audience contributed online content sustainable at scale?
  • What does the future hold?
Jan 192009
 

This LAMP mentored project from Marcus Gillezeau and Ellenor Cox (of Firelight Productions) has been nominated in the Fiction category of the 2009 International Interactive Emmy Awards. These awards are held at Milia in Cannes each year and this year it is from 30 March to 3 April. The video below with a voice over by Marcus himself, explains Scorched and is also used by judges to help select the nominations.

Through these awards, the International Academy of Television Arts & Sciences is celebrating a significantly growing sector of the television industry and recognize excellence in content created and designed for viewer interaction and/or delivery on a digital platform.

Fiction category

  • Director’s Cut – The Revenge, Container Group S.A., Argentina
  • Kirill, Endemol UK / MSN , United Kingdom
  • Pietshow, Grundy UFA TV Produktions GmbH, Germany
  • Scorched, Firelight Productions in association with Essential Media & Goalpost Pictures, Australia

Scorched has also recently been nominated for the local Australian AIMIA awards – all nominations here.

About the video “Scorched is one of the largest all-media, interactive drama projects ever in Australia, screening across the Internet, mobile devices and prime time TV. Find out more about how the team put together the roll-out of the project.”

Scorched has received a great deal of attention and commentary from press and also those closer to the project. This is the LAMP post about the launch, here is Guy Gadney (then head of PBL New Media, Channel 9) and Gary Hayes (LAMP Director’s personal media blog).

It is great news that another LAMP connected project is entered into the International Emmy’s – examples of earlier ones included the winner of the Ogilvy Amex award by then LAMP mentor Jackie Turner and other LAMP projects such as  The Deep Sleep won development awards too.