Nov 042009
 

It is always hard to decide on a good video sharing network for longer format material as YouTube &  many others have time and quality limitations. LAMP has put up its videos via iTunes store since 2005 as well as running a JWPlayer on it’s own virtual server. So we also just started an AFTRSTalks channel on Vimeo where seminars, lectures, interviews etc: will be uploaded. Here is the first  batch from LAMP across a few recent seminars or interviews (at least 15 more to be added shortly to this gallery!).

The Game of Writing Games with Matt Costello from AFTRSTalks on Vimeo.

Continue reading »

Apr 022009
 

Ozdox, the The Australian Documentary Forum and The Australian Director’s Guild in association with AFTRS supported by Metroscreen and Sydney Film School presents:

The Documentary Distribution Dilemma

online_kid

What online video can and cannot deliver, and why filmmakers need to understand it NOW!

  • Date: THURS 9 April 2009 – 6.30pm for 7pm
  • Venue: AFTRS Theatre 130 Bent St The Entertainment Quarter, Moore Park
  • $5 at the door (no reservations)
  • The Ozdox website is www.ozdox.org – register to be notified of seminars by email.

This special OzDox session, produced by Sensory Image, will explore new technologies and online video festival and multi-channel distribution sites (e.g.  raindance.tv). It will gaze into the crystal ball for documentary filmmakers, in the new climate of ABC and SBS online streaming. It will bring together experts and filmmakers to examine the impact of VOD upon our work, our pocketbooks and our futures.

Video online has been developing for a number of years and has now gained a large following and a big press. From You Tube to the ABC,  increasing numbers of people are uploading and downloading increasing amounts of material, and filmmakers have an imperative need to understand the rapidly evolving online environment.

At this point, Video-on-Demand is relatively underused but Hollywood and TV networks alike are looking toward VOD as a complementary distribution platform, and it is about to take off. As the educational market is also moving towards VOD, documentary DVD sales will also affected — perhaps even replaced. Significantly, VOD revenues are currently around $1.5 billion and are predicted to reach $5 billion in two years — and it’s only the beginning…

Special Guests:

With Overseas Guests (via video):

  • Elliot Grove and Zara Ballantyne Grove – www.raindance.tv
  • Nick Ware – Managing Director – Joining The Docs in UK

Among the issues we will be addressing are…

  • What is the actual state of online development today?
  • What do filmmakers need to know about online – technically, creatively and in terms of marketing and delivery to audiences?
  • What do we need to change in the way we plan and make our films?
  • Is online delivery a viable alternative to DVD distribution?
  • Where can filmmakers go to make a return on investment in the online forum?
  • There will also be time for those attending the seminar to ask questions of the panel.

Guests bios:

Robert Hutchinson – Head of New Media & Digital Services Interface stream, ABC

As Head of the Australian Broadcasting Corporation’s New Media & Digital Services Interface stream, Robert is responsible for the visual presentation and ease of use of digital content and services on the website, broadband service and other digital platforms. Robert is also Creative Director of ABC2, the ABC’s new digital TV channel. His current role includes developing broadband and digital television strategies and initiatives for the corporation. Robert has been working in the multi-media and Internet industries since 1995 in a variety of roles including new media arts practitioner, web designer and business analyst. He has been responsible for establishing Internet ventures for major advertising and media companies including Saatchi & Saatchi
(Wellington) and The Radio Network (NZ). Robert also works as an independent film producer and director.

Chris Gilbey OAM – www.perceptric.com and www.vquence.com.au

One of the leading visionaries in Australian Media and Technology, Chris consults on business strategy with particular regard to the impact of P2P technologies on media through Perceptric Pty Limited. As CEO of Lake Technology (ASX) he successfully led the company to a sale to Dolby Laboratories (NYSE), and subsequently consulted to Dolby’s Consumer Division on global consumer strategy. With 20 years in the Australian Music Industry, Chris led the development of the first transactional web site for CDs at BMG, as well as the development of the enhanced CD. Founding chairman of the Australian Music Industry‚Äôs charity, the Golden Stave Foundation, and founding chairman of Export Music Australia, Chris received the Order of Australia for his contribution to the music industry and charity.

Elliot Grove – Raindance

Founder of Raindance Film Festival in 1993, the British Independent Film Awards in 1998, and Raindance.TV in 2007, Elliot has produced over 150 short films and 5 feature films.  He teaches writers and producers in the UK, Europe, Japan and America. He has written three books which have become industry standards: BEGINNERS GUIDE TO MAKING IT IN FILM (Barrons 2009), RAINDANCE WRITERS LAB 2nd Edition (Focal Press 2008) and RAINDANCE PRODUCERS LAB (2004).

Zara Ballantyne-Grove – Raindance.tv

Zara managed the 2006 Nokia Shorts competition as well as the creation of mobile assets for the popular CSI franchise. She currently manages the licensing of content for Raindance.tv and supervises the scheduling and delivery of films to over 10 distribution partners. London-based Raindance.tv streams off-beat shorts, features and documentaries worldwide over 10 media platforms. In the last five months, over 300,000 people have already watched raindance.tv.

Mar 312009
 

LAMP mentored ‘Social Media, Multi-Platform’ Drama Scorched won the coveted International Interactive Emmy Award from the Academy of Television Arts & Sciences last night at MIP TV. The first time Australia has won this award.

A big congratulations particularly to producers Marcus Gillezeau & Ellenor Cox (of Firelight) from all at AFTRS and especially the LAMP team. These awards are held annually at MIP TV in Cannes and celebrate the most innovative drama, documentary, informational and entertainment services delivered on multiple platforms.

iemmy-awardThrough these awards, the International Academy of Television Arts & Sciences is celebrating a significantly growing sector of the television industry and recognize excellence in content created and designed for viewer interaction and/or delivery on a digital platform.

The 2009 Winners.

Fiction category winners “Scorched” Firelight Productions in association with Essential Media & Goalpost Pictures, Australia

Non-fiction category winners “Britain From Above,”  BBC / Lion, United Kingdom

Children and young people category winners “Battlefront”, Channel 4, United Kingdom

Brian Seth Hurst (Second Vice Chair at Academy of Television Arts & Sciences and CEO at The Opportunity Management Company) who helps organise these awards sent through this Twitpic of himself (mid left),  Chris Hilton from Essential Media and Entertainment (far left), Marcus Gillezeau (mid right) and Mike Cowap (Innovation Head at Screen Australia – far right), at the after awards (30 minutes ago!). Picture from Brian Seth Hurst (actual photographer as yet unknown).

iemmy_awards_scorched_brianhurstpic

The story has also been covered in The Hollywood Reporter, TVAusCastTV Tonight, Digital Media, Campaign Brief, ShowHype and NineMSN

Digital Media magazine has a few ‘delegates’ over there at the moment who are twittering events as they happen you can follow them here. This is how we found out about the award over here from several other tweeters…

  • PipRMB: Aussie digital media company Firelight Prods. have won the first ever International Digital Emmy for best drama for Scorched – huge congrats
  • BrianSethHurst: Winner Fiction Int’l Digital Emmy Award “Scorched” Australia Goalpost Media, Essential Media
  • FanTrust: Check out Scorched which just won a digital Emmy— outstanding fictional drama for 3 screens. Live from #miptv

Other awards winners noted by TV Week

The International Academy of Television Arts & Sciences revealed the winners for the International Digital Emmy Awards at the MIP TV opening festivities in Cannes, France.

Australia won its first International Digital Emmy award in the fiction category for “Scorched.”

The non-fiction category went to “Britain From Above,” while “Battlefront” won the children and young people category. Both programs were from the U.K.

The Digital Media magazine also featured an article prior to MIP TV referring to LAMP’s involvement in the project –

“Meanwhile the makers of NineMSN cross-platform drama Scorched,  Marcus Gillezeau, Ellenor Cox, Michael O’Neill and Brad Hayward, have been nominated for an International Digital Emmy Award.  The awards ceremony will be held on March 30 at the  MipTV conference. Scorched was financed by Nine Network, ITV International, Screen Australia and the New South Wales Film and Television Office and developed through the Australian Film Television & Radio School’s Laboratory of Advanced Media Production (LAMP), which is Australia’s premier emerging media research and development production lab.”

Below is a shot of the team with Jackie Turnure (far right – now at Hoodlum) back in May 2006 when they started planning the Social Media elements of the experience on a LAMP residential. There were then several follow up sessions with them to help crystallize their ideas. (Pic Catherine Gleeson)

Scorched has received a great deal of attention and commentary from press and also those closer to the project. This is the LAMP post about the launch, here is Guy Gadney at MIPTV at the moment (then head of PBL New Media, Channel 9) and Gary Hayes (LAMP Director’s personal media blog). It is great news that another LAMP connected project has won the International Emmy’s – examples of earlier ones included Jim Shomos (LAMP mentor) with his Forget the Rules projects, the winner of the Ogilvy Amex award by then LAMP mentor Jackie Turner and other LAMP projects such as  The Deep Sleep won development awards too.

xeno_cannes01-ghayesPrevious iiEmmy award winners in related categories have included Canadian Xenophile’s Alternate Reality Doco/Drama Regenesis and Total Drama Island plus fellow Canadian’s Zinc Roe with their Zimmer Twins service (now featured globally).

Link to the Canadian’s winning most awards two years ago here and the image below is of the two teams during the awards taken by LAMP’s Gary Hayes.

Mar 212009
 

lamp-diagram-aftrs-flat21LAMP @ AFTRS has begun it’s 2009 series of seminars, workshops and incubators, many are listed below.

LAMP has been actively involved in getting 360 Content development integrated into the main curriculum at AFTRS (in its new building) for the past year but is now back delivering industry standard, emerging media education.

Multiplatform Content and Innovative new format development will be delivered as:

  • LAMP ‘State of Play’ Seminars
  • LAMP ‘Interactive’ Workshops
  • LAMP ‘New Format’ Incubators

These new learning packages are specially designed so that industry professionals and students alike can understand the new landscape, appreciate it’s potential and prepare themselves for the production of new form content across  social media, games, mobile, broadband internet, location based services and virtual worlds.

Stay up to date with our activities by joining the LAMP Facebook Group


LAMP ‘STATE OF PLAY’ SEMINARS

Profiling successful case studies, people and the latest techniques across multi platform media.

  • FREE themed seminars running on the last Wednesday of every month at 6pm – 7pm.
  • No need to register just turn up to the main Theatre at AFTRS, Sydney (directions)

Upcoming FREE seminars:

  • Wed Jul 29 – CINEMA 2.0: Big Screen Participatory Futures
    • Stereoscopic 3D, interactive cinema, games in cinema. Where does the future lie for cinemas and other public screen spaces? Speakers: Tim Baier (Animal Logic), Paul Nichola (Cane Toad’s 3D cinematographer) and others to be announced
  • Wed Aug 26 – MASSIVELY MULTI-STORYTELLER WORLDS: The Drama of Game Worlds
    • Virtual worlds are now populated by 900 million players globally with many spending more time in them than their real lives. This ‘State of Play’ seminars looks at the range of stories being created in these social and game worlds. It will focus on the drama being created by these full time role players and the opportunities for traditional writers to engage in this popular medium. Speakers: Gary Hayes (AFTRS LAMP), Ian Brown, Laurel Papworth and others to be announced
  • Previous State of Plays

  • Wed March 25 – TELEVISION 2.0: latest innovations in online video
    • TV is in major transition. Where are the opportunities across on-demand platforms? Is the old advertising model broken? Will broadband to set top box comfortably co-exist with video on the web? A pre MIP TV session to help prepare you for big changes just on the horizon.
    • Speakers: William Cooper (Informitv – live from UK),  Chris Winter (ABC Innovation), Arul Baskaran (Executive Producer ABC TV Multiplatform), Gary Hayes (LAMP)
  • Wed April 29 – FREE AND EASY: Open Source Creative Tools
    • There are a vast range of new free to use tools that enable rich and efficient collaboration. What are the best tools for online communities, project development, video distribution and marketing. A survey of tools including Mogulus, Joomla, Ning, Ustream, Drupal, Celtx and many others.
    • Speakers:  Laurel Papworth ‚Social Media Strategist, Gary Hayes – AFTRS LAMP

Go to the AFTRS site for a full list of the above seminars


LAMP ‘INTERACTIVE’ WORKSHOPS

Practical and hands on creative workshops exploring everything there is to know about the latest innovative new forms.

Upcoming seminar workshops:


DOCUMENTARY 2.0: SERIOUS GAMES

CLICK TO APPLY: Seminar and Workshop Fri 3 April 10am – 5pm

The intersection between documentary filmmaking and games will be explored in this seminar and workshop, providing deep insight into the potential of Serious Games.

Both games and stories have long been recognised as powerful learning tools. Their combination in the 21st century has the potential to provide learning experiences that are collaborative and globally connected. What are the best examples of Serious Games and where are they heading? How can Serious Games be employed by educators, corporations or non-profit organizations?

Screen Australia and the ABC have recently announced a funding initiative in the area of Serious Games. This seminar will bring you up to speed with the latest developments in serious games and provide an opportunity to present your own concepts and workshop ideas with experts in an afternoon workshop.

Speakers include:

  • Rachel Perkins (Director), Darren Dale (EP) Sohail Dahdal (Online Producer) on SBS’s First Australians will talk about the online experience of the documentary series and explore the future possibilities of documentary games.
  • Marianne Webb is the interactive manager for Reach Out!, an online service that inspires young people to help themselves through tough times. Marianne will talk about the serious game Reach Out Central that been part of an innovative online strategy to build community engagement by the Inspire Foundation.
  • John Welsh is the Development Manager of Serious Games at Sydac, a leading Australian simulation technology company. John will talk about the role of simulation and play in learning environments.
  • Gary Hayes is the Head of AFTRS Laboratory for Advanced Media production and he will speak about the history of serious games, a survey of future directions and cross over between games and documentary forms.
  • Jennifer Collins – Manager of Development, ABC TV (Jennifer, with Mike Cowap from Screen Australia, is running the Serious Games funding initiative currently calling for applications)
  • Tim Nixon – CEO Straylight Studios – Tim runs New Zealand based Straylight Studios an innovative games studio who specialise in ‘meaningful play’.

By the end of this workshop participants will have had the opportunity to learn about:

  • The various types of serious games: evolution of the form and the directions it is heading
  • The global serious games community and online resources
  • Documentary storytelling and its relationship to serious games
  • Techniques to brain-storm, plan and document serious games ideas
  • The links between documentary research and serious games
  • User created games and managing online communities


INNOVATIONS IN MULTI-PLATFORM CONTENT

APPLY: Seminar Wed 22 April 9.30 am – 1 pm

A selection of leading innovators in multi-platform content present recent projects in the areas of social media, cross platform storytelling, extended entertainment, games and online entertainment.

Presenters include:

By the end of this seminar participants will have had the opportunity to learn about:

  • Innovative techniques in multi platform content creation
  • Future directions of media innovation
  • Case studies of innovative projects and production methodologies and techniques
  • Techniques to foster and promote creative innovation
  • Creating community and communicating directly with audiences

VIRTUAL STORY: THE ART AND CRAFT OF MACHINIMA

CLICK TO APPLY: Seminar Thurs 14 May 2 – 5 pm

CLICK TO APPLY: Workshop Fri 15 May 10 am – 5 pm (must attend seminar)

Games and virtual worlds are now being used as creative tools to make a wide range of films from horror genre, comedy to corporate training and education. YouTube, Machinima.com and scores of other video portals are filled with examples of these new forms of virtual storytelling and some are now being commissioned by mainstream TV. NBC aired a CSI episode in 2008 featuring machinima made in Second Life and HBO recently acquired the machinima series ‘Molotov Alva’.

The seminar will explore the vast range of machinima made with console, PC and online games. It will also look at simple forms of film pre-visualisation now possible using games technologies. The intensive workshop will provide a hands-on introduction to the tools of machinima and the opportunity to work on a short project. Participants are encouraged to bring along a pre-recorded soundtrack (including voice and/or music) to use as the basis for their project.

Presenters and workshop trainers include:

By the end of this workshop & seminar participants will have had the opportunity to learn about:

  • What makes compelling machinima
  • The wide range of machinima styles being created around the world
  • Insight into the engines and tools used to create machinima
  • Basic storyboarding and scripting techniques for machinima
  • Global machinima community and other online resources
  • Role playing and improvisation techniques that work in this new form


FILTERING THE WEB: GETTING WHAT YOU WANT QUICKLY

CLICK TO APPLY: Seminar Friday 5 June 10am – 1 pm

“The web is 15-30 billion web pages. A workshop designed to help you track and follow the latest trends and information across a range of specialised areas. Browsers, RSS readers and social media mash-ups have evolved into being effective one-stop-shop views on a world of relevant content. This is a half day workshop looking beyond the search engine, basic RSS feeds or old fashioned email alerts. It is designed to help you find, filter information and follow the right people on the web. Web filtering is becoming a critical skill for researchers, marketers and those who need specific news and information. It will also help you track and follow the latest trends and information across a range of specialised areas.

By the end of this workshop participants will have had the opportunity to learn:

  • How to get the web to deliver the right information to you
  • About the very latest web research techniques across services such as digg, delicious, twitter, technorati, social networks, specialised engines & the semantic web
  • How to find the key recommenders, filterers and influencers in your field
  • Blogosphere filtering, separating the signal from the noise
  • How to make contact and become a key filterer yourself
  • Taming RSS feeds and being more efficient with email alerts
  • Reading trends and patterns

Led by Laurel Papworth of company World Communities, who is a Power150 media blogger (global – AdNews) and in the top 5 media bloggers for Australia (B&T). She has been teaching for 20 years, mostly in the area of online communities and virtual communications. Laurel is the senior social media strategist in Australia, consulting to companies, not for profits and government departments in Australia, Asia and Middle East.


THE SOCIAL MEDIA CAMPAIGN: CONNECTING WITH YOUR AUDIENCE

CLICK TO APPLY: Seminar: Thurs 2 July 2 – 5 pm

CLICK TO APPLY: Workshop : Friday  3  July 10 am – 5 pm

Aimed at anyone who wants to promote themselves, their product or creation into communities. A workshop looking at how to understand the new audiences, build traffic and loyalty that goes way beyond uploading a 9 minute short onto YouTube but looks at techniques of engaging with online events, social networks and DIY social media. The workshop will examine case studies of successful campaigns from producers and creators doing it for themselves.

By the end of this workshop participants will have had the opportunity to learn about:

  • The online ecology of social networks
  • Techniques to distribute your content as widely as possible to a global audience
  • Planning and staging a campaign which has maximum impact and reach
  • Building loyalty and community with an online audience

Led by Laurel Papworth who is a Power150 media blogger (global – AdNews) and in the top 5 media bloggers for Australia (B&T). She has been teaching for 20 years, mostly in the area of online communities and virtual communications. Laurel is the senior social media strategist in Australia, consulting to companies, not for profits and government departments in Australia, Asia and Middle East including: Middle East Broadcasting (Dubai/Saudi Arabia) – Channel MBC4, Telecom New Zealand, , Fairfax: RSVP Dating Community, Sony Corporation, Universal McCann Erickson WorldWide, CHANNEL TEN: including Australian Idol community, Sulake: Makers of Habbo, Macquarie Leisure, Macquarie Media, New Holland Publishing, Australasian, Performing Right Association (APRA), Peoplebrowsr, MySongcast.com unsigned bands community, Australian Businesswomens’ Network, Pink Sofa online community, ABC Australia, National Archives of Australia (gov), Department of State and Regional Development (gov), Department of Primary Industry (gov), Australian Film Television and Radio School (edu), University of Sydney (edu, public), University of Western Sydney (edu, Masters program).

Go to the AFTRS site list of all of these seminars and workshops >


LAMP ‘NEW FORMAT’ INCUBATORS

NOTE: To be updated soon.

These are extended and intensive 3-5 day workshops designed to maximise participants time and help them really understand emerging media areas by working collaboratively on new and adapted ideas. Based loosely on previous LAMP intensive labs they really help to push your thinking to the next stage, whether it be piloting, developing participatory audiences, broadening the project’s media format or developing new ways of delivering content. It could include the communication of content through mobile devices, advanced television services, broadband portals, social networks, gaming environments, virtual worlds and more.

The LAMP ‘New Format’ Incubators focus on content and service development, and extends perceived ideas of creativity, technicality, audience, consumer and business. Participants will use a range of exercises and form creative teams to utilise their thinking and skills in new ways to create compelling interactive content that meets the changing needs of audiences and the new media marketplace.

Mar 132009
 

reachoutLAMP ‘INTERACTIVE’ WORKSHOP

FRIDAY 3 APRIL 10am – 5pm @ AFTRS

CLICK HERE TO APPLY: Seminar and Workshop

The intersection between documentary filmmaking and games will be explored in this half seminar and half rapid development workshop, providing deep insight into the potential of Serious Games.

Both games and stories have long been recognised as powerful learning tools. Their combination in the 21st century has the potential to provide learning experiences that are collaborative and globally connected. What are the best examples of Serious Games and where are they heading? How can Serious Games be employed by educators, corporations or non-profit organizations?

Screen Australia and the ABC have recently announced a funding initiative in the area of Serious Games. This seminar will bring you up to speed with the latest developments in serious games and provide an opportunity to present your own concepts and workshop ideas with experts in an afternoon workshop.

Speakers include:

1stausRachel Perkins (Director), Darren Dale (EP) Sohail Dahdal (Online Producer) on SBS’s First Australians will talk about the online experience of the documentary series and explore the future possibilities of documentary games.

Marianne Webb is the interactive manager for Reach Out!, an online service that inspires young people to help themselves through tough times. Marianne will talk about the serious game Reach Out Central that been part of an innovative online strategy to build community engagement by the Inspire Foundation.

John Welsh is the Development Manager of Serious Games at Sydac, a leading Australian simulation technology company. John will talk about the role of simulation and play in learning environments.

Gary Hayes runs AFTRS Laboratory for Advanced Media production and he will introduce the history of serious games, several he created at BBC before they were called Serious Games, a survey of future directions and cross over between games and documentary forms.

Jennifer Collins – Manager of Development, ABC TV (Jennifer, with Mike Cowap from Screen Australia, is running the Serious Games funding initiative currently calling for applications)

Tim Nixon – CEO Straylight Studios – Tim runs New Zealand based Straylight Studios an innovative games studio who specialise in ‘meaningful play’.

WHAT YOU WILL LEARN

By the end of this workshop participants will have had the opportunity to learn about:

  1. The various types of serious games: evolution of the form and the directions it is heading
  2. The global serious games community and online resources
  3. Documentary storytelling and its relationship to serious games
  4. Techniques to brain-storm, plan and document serious games ideas
  5. The links between documentary research and serious games
  6. User created games and managing online communities

starlight

WHERE

The Australian Film Television and Radio School
The Entertainment Quarter
130 Bent St
Moore Park NSW, 2021

Get Directions

CLICK TO APPLY: Seminar and Workshop Fri 3 April 10am – 5pm

[pro-player width=’480′ height=’272′ type=’video’]http://storylabs.us/lamp/podcast/lssm_serious43_gary.mp4, http://storylabs.us/lamp/podcast/lssm_serious43_john2.mp4, http://storylabs.us/lamp/podcast/lssm_serious43_marianne.mp4, http://storylabs.us/lamp/podcast/lssm_serious43_panel.mp4[/pro-player]