May 222006
 

Designing Cross Media Entertainment © Christy Dena 2006
Recorded live and unedited during the LAMP lab in Perth in May 2006 in front of the seven teams developing emerging media projects.

Christy Dena Christy talks about the five ways producers can deliver cross media to distributed audiences and gives examples of each.
Repurposing: republishing the same content on each platform
Altering: editing, redesigning or creating new content according to the
affordances and constraints of each platform.
Adapting: providing versions of your property in different formats and platforms.
Augmenting: providing additional, complementary or contradictory information in
different platforms.
Stretching: distributing the plot or game across platforms.
In the talk Christy involves the audience (with occassional q&a) in investigating the important questions of ‘why’ we should use each of the above techniques. Examples referred to in the talk include: The Second Shift, The Matrix, Homicide.com, 24, Random Place, Forget the Rules, Lord of the Rings and others. She finishes her talk with a perspective on effective call to action – primer, referral and reward, pointing out that evolving participatory entertainment is also shifting paradigms and gives an example the importance of the fictional character having a more direct relationship with the viewer.

POWERPOINT PRESENTATION: 1.9MB PDF

PODCAST SUBSCRIPTION
All LAMP podcasts are also published through the iTunes store.

Christy is a world wide, leading practitioner and researcher in cross-media narrative, new media types and their creative application in emerging media. Her published articles have covered game-play, artificial intelligence and new narrative forms and she has written creative works for TV, theatre and multi-platform. She also teaches new media arts theory at Melbourne and Swinburne Universities, is on the Editorial Committee of New Antigone (a fully refereed international journal), co-edits a renowned site on new media arts, www.WriterResponseTheory.org, and runs a popular research blog, www.cross-mediaentertainment.com.

Perth 9 May 2006
Click to listen

Nov 082005
 

Diverged technology, converged people, new stories – Christy Dena
Christy DenaChristy presents key transmedia topics including remediation, adaptation and interactive broadcasting as well as looking at the many new media-types and media channels that are emerging across the industry.

She gives exciting glimpses into new forms of compelling interactivity including distributed narrative, ‘real life’ cross over and in-game engagement. Christy finishes her presentation with her ten top tips to enable better service design.
Accompanying presentation – Cross-Media Storytelling 1.1MB PDF

PODCAST SUBSCRIPTION
All LAMP podcasts are also published through the iTunes store. You can subscribe automatically to these if you have iTunes installed by clicking here.

Christy is a world wide, leading practitioner and researcher in cross-media narrative, new media types and their creative application in emerging media. Her published articles have covered game-play, artificial intelligence and new narrative forms and she has written creative works for TV, theatre and multi-platform. She also teaches new media arts theory at Melbourne and Swinburne Universities, is on the Editorial Committee of New Antigone (a fully refereed international journal), co-edits a renowned site on new media arts, www.WriterResponseTheory.org, and runs a popular research blog, www.cross-mediaentertainment.com.

Adelaide 2 Sep 2005
Click to listen
Audio preparation by James Christopher Murty

Oct 162005
 

Residential mentors October 2005 Lab

Below are the mentors that took part in the Victor Harbour residential LAMP Lab from 9-14 October 2005

Catherine Gleeson- Interaction Designer

Catherine GleesonCatherine has been working as a Creative Director in print and new media since 1988. She has extensive experience in information design and visual communication. Her projects include: creative direction of visitor multimedia for the National Gallery of Victoria’s (NGV), Centre for Australian Art at Federation Square.

Past work includes consultation, creative direction and design on local and international projects for clients such as: the National Geographic (Washington); the Smithsonian Institute (Washington); the American Museum of Natural History (New York); Foster’s Brewing Group; Lonely Planet and ANZ.

Through her company Platform09, Catherine also maintains a separate creative practice. Past projects have included: collaborative, installation work for Experimental; motion graphics, animation and multimedia design for theatre, film and video.

Christy Dena – Transmedia Storyteller

Christy DenaChristy is a world wide, leading practitioner and researcher in cross-media narrative, new media types and their creative application in emerging media. In this area she has contributed numerous articles and reviews to publications such as Australian Book Review, ABC Arts Online and RealTime.

Christy’s work has been referred to in The Age, Encore and in a recent report delivered at the European Commission DG Information Society. Her published articles have covered game-play, artificial intelligence and new narrative forms and she has written creative works for TV, theatre and multi-platform. Christy’s latest visionary work ‘The Villager Girl and the Teenbot’ bridges the gap between print and online chatbot technology.

In 1993 she was nominated for ‘Young Business Person of the Year’ and shortly after worked as a digital effects/TVC producer, business director and web developer. In 2002 she gained a postgraduate diploma in Creative Writing and is currently a Ph.D.candidate in New Media at the School of Creative Arts, Uni of Melbourne. She also teaches new media arts theory at Melbourne and Swinburne Universities, is on the Editorial Committee of New Antigone (a fully refereed international journal), co-edits a renowned site on new media arts, www.WriterResponseTheory.org, and runs a popular research blog, www.crossmediastorytelling.com.

Gary Hayes, Director LAMP@AFTRS

Gary HayesGary Hayes has been at the forefront of worldwide emerging media development and production since 1993. After joining the BBC in London as an editor he quickly moved on to lead the BBC’s development of the internet, interactive TV and emerging platforms from 95-04 as Senior Producer and Development Manager. The BBC grew from a linear broadcaster to world leader in cross-platform services during this period.

Gary devised & produced many of the BBC’s ‘firsts’ – Digital Text, the first broadcast interactive TV service – ‘Nomad’ the first live internet documentary – ‘X-Creatures’ the first broadband TV service and in ’96 introduced the first video and audio onto the BBC’s internet sites. He also produced and devised over 20 other eTV and broadband TV services including Top of the Pops, Travel Show, State Apart and several future BBC cross-platform navigators. Gary created numerous courses and seminars on Interactive thinking for linear producers and was a leading part of BBC strategy teams from 2001 in preparing for on-demand, cross-platform services. He also chaired the Business Models Group from 99-03 for TV-Anytime (the lead media-on-demand standards body).

Living & consulting in the US during 2004 he line produced Showtime’s PVR enhanced L-Word, as part of AFI digital labs and devised a range of new on-demand program formats for two national TV networks. Gary also produced & chaired conferences around LA including Hollywood industry panel seminars and Digital Days both looking at emerging media super-distribution models. He has presented at over fifty major international conferences and written several consultancy papers including US Interactive TV Advertising and more recently a report for the DTI on Personal Video Enablers for the UK media industry. He runs a blog on Media Personalisation at www.personalizemedia.com and an Interactive producers site at www.garyhayes.tv.

A specialist in personalised digital TV over broadcast and broadband networks Gary evangelises on the empowerment potential of non-passive media. As a published music producer, composer and performer he has had over 200 works performed live and on TV and Radio. Gary ran his own music production business from 1984-89 and is currently working on several film scores.

Jackie Turnure, Non-linear storyteller

Jackie TurnureWith script editing and writing experience in both traditional and new media, Jackie Turnure brings a unique perspective to the role of narrative in cross media production. For the last 15 years she has been working across film, television, games and online production, with a particular focus on animation and children