Jun 042009
 

THE SOCIAL MEDIA CAMPAIGN: CONNECTING & CONVERSING WITH YOUR AUDIENCE COMMUNITY

web2_centralSocial media has exploded over the last 3 years,  the scale of this phenomenon means no one can ignore it anymore. For example mid 2008 there were over 113 million blogs, 200 million active Facebook users & over 1.1 billion twitter messages. Today over 346 million read blogs and another 130 million watch YouTube videos, daily. But it is the time spent using social media that tell a more significant story. Facebook users logged 13.9 billion minutes on their site in April 09, MySpace 5 billion minutes and the new kid in town, Twitter logged 300 million minutes. According to a Nielsen study, total minutes spent on social networking sites has increased 83 percent year-over-year. Learn how to connect and be involved in this social revolution.

A two part event:

  1. The three hour seminar will introduce you to the most successful online marketing case studies, promoting content, brands and events online and will demonstrate a range of community building techniques
  2. The one day workshop will be intimate hands-on training in how to use a variety online social tools to connect to and grow audiences around ‘your’ niche areas, whether production, event, brand or service

Both days are suitable for creatives wanting to generate interest in their work, marketing departments needing to understand this new environment and any one wanting to understand, promote themselves and grow online communities

SEMINAR: Thurs 2 July 2 – 5 pm CLICK TO APPLY $60

Aimed at anyone who wants to promote themselves, their product or creation into communities. This seminar led by Laurel Papworth looks at the latest techniques of marketing yourself online through engaging with online events, social networks and DIY social media and the workshop will examine case studies of successful producers and creators doing it for themselves.

Final speakers:

  • Martin Walsh – Head of Digital Marketing Microsoft & Independent Film Actor & Producer “Long Tan” + ARGs (42 entertainment)
  • Danielle Warby – Online Marketing Coordinator the University of Sydney
  • Geoffrey EmersonMD of The Prosperity Principal – Sydney Experiential, Digital, Social Media, Design and Video production
  • Laurel PapworthAustralia’s leading Social Network Strategist and communities manager
  • (intro) Gary Hayes – Director LAMP and CCO MUVEDesign

WORKSHOP: Friday  3  July 10 am – 5 pm CLICK TO APPLY $240

laurel_class

A workshop looking at how to understand the new audiences, build traffic and loyalty that goes way beyond creating a Facebook group or uploading a trailer onto YouTube but looks at a multitude of techniques of engaging through online events, real time conversation, socializing content and personal or corporate brand building. Some of the key aspects of the Social Media Campaign to be explored are described by Laurel below from her blog

Social-Media-Campaign

  1. Get involved, read what’s out there, source top bloggers, forums, bulletin boards, Twitterers, Digg fanatics and Facebook discussion groups – read and understand them.
  2. Create – or better yet, find – social media assets you didn’t know you already had. Powerpoint presentations from the shareholder meeting? Put ‘em up on slideshare. FAQ’s and Customer Service Tip sheets? Put them in a wiki or a blog post. That sort of thing. Don’t waste money on made-for-web ‘viral’ crap. It’s useful, not buzzy stuff that social media wants.
  3. Discuss – any campaign you create that is not discussed in social networks, doesn’t exist.Make sure the tools for discussion exist, don’t lock it down with pre-moderation and pdfs.
  4. Promote – use distribution, not content networks for promotion. That would be Facebook, Digg and the like (you can’t blog on those sites, they are not for Citizen Journalist, but for Citizen Editor). Better still, offer widgets for customer to customer promotion.
  5. Measure, analyse, get your metrics. Which ones are meaningful? A top blogger blogging or a Facebook group discussing? Hits to your web page or increase in Technorati keywords?

By the end of this workshop participants will have had the opportunity to learn about:

  • The online ecology of social networks

  • Techniques to distribute your content as widely as possible to a global audience

  • Planning and staging a campaign which has maximum impact and reach

  • Building loyalty and community with an online audience

About Laurel Papworth

Led by Laurel Papworth who is a Power150 media blogger (global – AdNews) and in the top 3 media bloggers for Australia (B&T). She has been teaching for 20 years, mostly in the area of online communities and virtual communications. Laurel is the senior social media strategist in Australia, consulting to companies, not for profits and government departments in Australia, Asia and Middle East including:

  • Middle East Broadcasting (Dubai/Saudi Arabia) – Channel MBC4
  • Telecom New Zealand
  • Fairfax: RSVP Dating Community
  • Sony Corporation
  • Universal McCann Erickson WorldWide
  • CHANNEL TEN: including Australian Idol community
  • Sulake: Makers of Habbo
  • Macquarie Leisure
  • Macquarie Media
  • New Holland Publishing
  • Australasian, Performing Right Association (APRA)
  • Peoplebrowsr
  • MySongcast.com unsigned bands community
  • Australian Businesswomens’ Network
  • Pink Sofa online community
  • ABC Australia
  • National Archives of Australia (gov)
  • Department of State and Regional Development (gov)
  • Department of Primary Industry (gov)
  • Australian Film Television and Radio School (edu)
  • University of Sydney (edu, public)
  • University of Western Sydney (edu, Masters program).
May 252009
 

eve_onlineNOTE – TO BE RESCHEDULED IN NEXT TWO WEEKS:

LAMP ‘STATE OF PLAY’ SEMINARS

Profiling successful case studies, people and the latest techniques across multi-platform social media.

PRICE – FREE: Themed seminars running on the last Wednesday of every month at 5.30 – 6.30 pm

PLACE: No need to register just turn up to the main Theatre at AFTRS, Sydney (directions)

DATE & TIME: TO BE RESCHEDULED May 2009 – 5.30 – 6.30


MASSIVELY MULTI-STORYTELLER WORLDS: The Drama of Game Worlds

Virtual worlds are now populated by 900 million players globally with many spending more time in them than their real lives. The demographic of these fantasy and also very representational online games has shifted to being much more mid 30s and nearly half female. For example the stories in the largest online game (62% of the market) World of Warcraft reaches over 11 million people every week and players become the heros in nearly 16 million separate quests per day!

Key MMOGs looked at include: Warcraft, Star Wars Galaxies, World of Warcraft, Everquest, Never Winter Nights, Lineage, Eve OnlineSecond Life, Habbo Hotel, PS3 Home, There.com, Lord of the Rings Online, Warhammer, City of Heroes, Age of Conan & Runescape

This ‘State of Play’ seminars looks at the range of stories being created in this new type of pervasive entertainment that exists inside social and game worlds. It will focus on the drama being created by these full time role players, the hundreds and thousands of quests and back stories across a range of MMOGs and the opportunities for traditional writers to engage in this popular medium.

Speakers:

  • Laurel Papworth (Social Network Strategist & Games Moderator) – Community Stories: World of Warcraft & other MMORPGs
  • Gary Hayes (AFTRS LAMP & MUVEDesign) – Overview of MMOG Story Environments & Dramatic Roleplay in Custom Social Virtual Worlds
  • Ian Brown (Leading CG artist) – The Character Driven Game Story
Apr 282009
 

machy_film_vertVIRTUAL STORY: THE ART AND CRAFT OF MACHINIMA

Three hour seminar – Thurs 14 May.
Full day workshop – Fri 15 May

Machinima is a dynamic new form of storytelling that will be explored in a seminar and interactive workshop at AFTRS this week. This unique event will feature leading international experts speaking about the exciting future of this new form which utilises games and virtual worlds as new tools of filmmaking.

Games and virtual worlds are now being used as creative tools to make a wide range of films from horror genre, comedy to corporate training and education. YouTube, Machinima.com and scores of other video portals are filled with thousands of examples of these new forms of virtual storytelling. Some are now even being commissioned by mainstream TV such as NBC aired a CSI episode in 2008 integrating machinima made in Second Life and HBO recently acquired the machinima series ‘Molotov Alva’.

Speakers featured include:

  • Gary Wiesneski, who has pioneered SLCN.tv, the world’s first TV network that broadcasts live from the virtual world reaching over 1 million viewers and from July it will be in high definition on treet.tv.
  • Mark Strong from Wandering Eye Pictures will also speak about recent machinima projects he has completed for Sony to promote the Ressurrection 2 game for PS3 platform.
  • An exclusive interview with leading machinima producers Ill Clan. Writer/director Kerria Seabrooke, cinematographer Paul Jannicola and producer Frank Dellario have been described by Wired magazine as ‘machinima masters’ and give unique insights to how they create their award winning work.
  • Gary Hayes, leading Virtual World creator,  put this together inspired by the growing audience for his own machinimas which have achieved hundreds of thousands of views online. More at: http://www.youtube.com/user/hayesg01
  • Jim Shomos who, with Kenny creator Shane Jacobson, have pioneered MOGIE or movie over game integrated entertainment in partnership with Ubisoft. More can be seen at: http://www.mordykoots.com
  • Kathy Mueller, lecturer in Screen Content at AFTRS, who brings many years of experience as a screen writer/director to new forms.

Following the seminar a day-long workshop will be held on Friday 15th May to explore the tools and techniques of making machinima. This is a rare opportunity to gain insight into an exciting emerging form.

WORKSHOP: Those attending the workshop are encouraged to bring a 1-2 minute audio recording of dialogue between 2-3 characters to create the machinima to.

The seminar will explore the vast range of machinima made with console, PC and online games. It will also look at simple forms of film pre-visualisation now possible using games technologies. The intensive workshop will provide a hands-on introduction to the tools of machinima and the opportunity to work on a short project. Participants are encouraged to bring along a pre-recorded soundtrack (including voice and/or music) to use as the basis for their project.

Sign up now for the seminar only or for the full seminar and workshop program. Hurry, applications close soon!

CLICK TO APPLY: Seminar Thurs 14 May 2 – 5 pm

CLICK TO APPLY: Workshop Fri 15 May 10 am – 5 pm (must attend seminar)

Presenters and workshop trainers include:

By the end of this workshop & seminar participants will have had the opportunity to understand the differences between the types of machinima engines (specialized software, previz tools, social virtual worlds, game-worlds and mods) and learn about:

  • What makes compelling machinima
  • The wide range of machinima styles being created around the world
  • Insight into the engines and tools used to create machinima including: WoW, Second Life, Antics, Crysis, GTA4, Half Life, Halo, iClone, Movie Storm Unity, NWN, The Movies, Sims and many others
  • Basic storyboarding and scripting techniques for machinima
  • Global machinima community and other online resources
  • Role playing and improvisation techniques that work in this new form

From a previous Machinima seminar called “THE VIRTUAL STORY”

Six half hour podcasts featuring SLCN.tv, Physical TV, Jackie Turnure, Gary Hayes and many more from the Film Making and Cinematic Experiences Using Virtual Worlds and Games seminar in Sept 2007 recorded live at the Museum of Sydney.

1 SECOND LIFE CABLE NETWORK – Gary Wisniewski. Gary discusses the technical and logistical aspects of making television in 2nd life. MP3 recording time 33:37 (11.7MB) Click to listen

2 THURSDAY’S FICTIONS – Karen Pearlman and Richard James Allen take you through the transition of their project, Thursday’s Fictions from the stage, to the page, to the screen and now to 2nd life. MP3 recording time 30:42 (10.6MB) Click to listen

3 THE STORY ENVIRONMENT – Gary Hayes talks about virtual spaces and the collaborative nature of creating stories within them. MP3 recording time 33:37 (11.3MB) Click to listen

4 CREATING PLACES – Kit Devine a lecturer in 3D at AFTRS talks us through her phd project, a virtual version of Sydney’s Rocks area from 1788 to present, as an illustration of the difference between building places as opposed to spaces. MP3 recording time 16:23 (5.6MB) Click to listen

5 THE VIRTUAL FILM – Jackie Turnure. The art of Machinima – an evolution. Jackie takes us back 11 years to the beginnings of Machinima, (combination of Machine and Cinema) to look at how far things have come and where they might be heading. MP3 recording time 36:42 (12.6MB) Click to listen

6 GAME MEET FILM: PRODUCTION, SKILLS AND FUTURES – Panel “The Craft of Story Environment and Games” – A panel of experts moderated by Gary Hayes look at the production issues and future implications of combining the skills of filmmaking with games design with emphasis on machinima and virtual worlds. MP3 recording time 31:10 (10.7MB) Click to listen

All podcast presentations produced and presented by LAMP @ AFTRS.
Audio edited & processed by Gary Hayes. Podcast descriptions by Casandra Joslyn.

All LAMP podcasts are published through iTunes – click on the icon below if you have iTunes to subscribe now!