Nov 172009
 

Australia’s leading screen conference, run by SPAA, is in Sydney this week and many multi-platform folk associated with LAMP & AFTRS in the past are in force with a record number of panels and sessions. The heavily featured 360 Media (and by implication Social Media) track sits nicely in the theme of this years conference ‘Reaching Your Audience’. LAMP’s Gary Hayes is listed as a key advisor to this years event and the following are a taste of some of the great sessions worth checking out. Lots more detail on the downloadable PDF on the SPAA Conference site.

The sessions below are the LAMP best 360, multi platform picks for the 3 days

Continue reading »

Jul 162009
 

STUDY MULTIPLATFORM CONTENT PRODUCTION part time at AFTRS in 2010

All video and audio below recorded at the AFTRS Theatre July 2009. LAMP pod and vodcasts are published through iTunes – click on the icon on the right if you have iTunes to subscribe now!

FIVE SEMINAR VIDEOS – Click the skip arrows to move between presentations

  1. THE SOCIAL MEDIA MARKETING CAMPAIGN & COMMUNITY – 50m (slideshares here) © Laurel Papworth – Australia’s leading Social Network Strategist and communities manager
  2. DIGITAL AND SOCIAL INFLUENCE MARKETING 35m © Martin Walsh – Head of Digital Marketing Microsoft & Independent Film Actor & Producer Red Dune Films (slideshare embedded here)
  3. ANATOMY OF A BLOGGER OUTREACH CAMPAIGN –  16m © Geoffrey Emerson Managing Director The Prosperity Principal
  4. (Seminar Intro) THE RISE AND RISE OF SOCIAL MEDIA – 13m (slideshares here) © Gary Hayes Director LAMP @ AFTRS and CCO of MUVEDesign
  5. UNIVERSITY MEET SOCIAL MEDIA –  16m (note: music error first few minutes) © Danielle Warby Online Marketing Coordinator for the Faculty of Economics and Business at the University of Sydney

[pro-player width=’480′ height=’252′ type=’mp4′]http://storylabs.us/lamp/podcast/lssm_social_laurel.mp4,http://storylabs.us/lamp/podcast/lssm_social_martin.mp4,http://storylabs.us/lamp/podcast/lssm_social_geoffrey.mp4,http://storylabs.us/lamp/podcast/lssm_social_gary.mp4,http://storylabs.us/lamp/podcast/lssm_social_danielle.mp4[/pro-player]

Original seminar link – Social media has exploded over the last 3 years,  the scale of this phenomenon means no one can ignore it anymore. For example mid 2008 there were over 113 million blogs, 200 million active Facebook users & over 1.1 billion twitter messages. Today over 346 million read blogs and another 130 million watch YouTube videos, daily. But it is the time spent using social media that tell a more significant story. Facebook users logged 13.9 billion minutes on their site in April 09, MySpace 5 billion minutes and the new kid in town, Twitter logged 300 million minutes. According to a Nielsen study, total minutes spent on social networking sites has increased 83 percent year-over-year. Learn how to connect and be involved in this social revolution.

AUDIO ONLY VERSIONS OF 1-5 ABOVE – Click the skip arrows to move between presentations

[pro-player  width=’480′ height=’52’ type=’mp3′]http://storylabs.us/lamp/podcast/lsmp3_social_laurel.mp3,http://storylabs.us/lamp/podcast/lsmp3_social_martin.mp3,http://storylabs.us/lamp/podcast/lsmp3_social_geoffrey.mp3,http://storylabs.us/lamp/podcast/lsmp3_social_gary.mp3,http://storylabs.us/lamp/podcast/lsmp3_social_danielle.mp3[/pro-player]

ABOUT LAMP PODCASTS

This podcast presentation by LAMP @ AFTRS.

  • Video & audio recorded by AFTRS Post-production & Digital Dept
  • Pod and vodcast editing, encoding, tagging & publishing by Gary Hayes
Dec 142007
 

Don’t Just Sit Around this Christmas Holidays –
the next LAMP residential is just around the corner

Have you got what it takes to apply?

We are looking for six to eight professional teams with groundbreaking new media ideas to attend our leading R&D production lab from Feb 24 -29, 2008.

Facilitated by the AFTRS, the Laboratory for Advanced Media Production (LAMP) has run hundreds of workshops, seminars and live-in-residentials and developed over 54 projects. LAMP assists production teams in developing innovative emerging media projects including Sharing Web 2.0 Services, Advanced TV, 360 Entertainment, Serious Games and Social Virtual Worlds.

Over our six day LAMP residential, you and internationally recognised industry mentors live and work together in a creative hothouse environment for five days straight.

What a privilege! We were challenged to reach for and achieve
far reaching goals but were also totally supported in the endeavour
by a united team of razor sharp professionals.

You will experience engaging presentations from world class practitioners, evolve the business, technical and creative aspects of your project, and create a dynamic visual proof of concept.

This was a highly productive, intensive session
whereby all outside distractions
were eliminated letting us focus solely on the job

At the end of the residential you are given the opportunity to present your visual proof of concept to a panel of media industry experts, gaining invaluable feedback, insight and advice. Past panels have included representatives from the ABC, Bigpond, NineMSN, yahoo7, SBS, the AFC, Film Victoria, NSWFTO PFTC, Alcatel, Southern Star and Nickelodeon.

I was transformed and uplifted with new confidence,
a new sense of possibility

Our residentials work because participants get to accelerate their ideas rapidly from concept development through to proof of concept while being challenged by a wide range of ideas relevant to the growing creative industries sector.

The next LAMP Residential is being held in collaboration with the New Zealand Screen Council and is set to take place Sun 24 February – Fri 29 February, 2008 in Victoria.

This has definitely been one of the best experiences of my life.
Thankyou!

So get to work today on your application and getting a team together, so you don’t miss out being a part of the first LAMP residential for 2008.

Applications are open now and close on January 10, 2008
Go to www.storylabs.us/lamp/apply to see criteria and download an application form today

We are happy to receive submissions to attend the next lab in the following areas.

  • Advanced TV – Projects that are targeted to local ‘OpenTV-like’ interactive TV over satellite and cable TV (Foxtel and Sky New Zealand) with a mobile phone component. These can include synchronous enhanced TV alongside the programming, simple casual games or multi stream formats
  • Social Virtual Worlds – Rich story based virtual worlds that can be built in existing large 3D social multi user environments like Second Life, Multiverse or There.com. These must have a strong community aspect and include co-creative elements.
  • 360 Entertainment – Cross-media, collaborative play services. Often called Extended Entertainment or Alternate Reality Games these will be strong narratives played out across many websites, mobile, physical locations, TV and print. Themes are usually investigative and draw audiences into complex scavenger hunts that blur the line between fact or fiction.
  • Serious Games – Specifically interested in rich gameplay on consoles, pc or mobile that delivers real learning. The range can be short form flash/sms type games that require brief periods of play spread over many weeks or continuous online games that involve collaboration with others in Massively Multiplayer Online Game (MMOG) environments.
  • Sharing Web 2.0 – Applications and services that draw together communities on web and mobile with the purpose of sharing and growing around a niche interest. This could be mash-ups of iconic web 2.0 services such as flickr, YouTube, Facebook or something completely new and original that will activate key interest groups.
Oct 302007
 

Screen Council New Zealand logoWe are now accepting applications for the eighth LAMP Residential Lab being held in collaboration with sponsors New Zealand Screen Council. We welcome project submissions from project teams in all areas of the media industry and the final selection will a mix of teams from New Zealand and Australia.

Presented by AFTRS, The eighth LAMP Residential Lab is a unique opportunity to evolve your project for broadband, mobile devices, advanced television, games consoles, multi-user virtual environments and beyond.

It is an intensive lab where teams and mentors work together for 5 days to produce a proof of concept for a new media service and present it to industry VIP visitors on the final day. The lab will take place in late February 2008 and the location in Victoria will be confirmed in the coming weeks.

Please click on the ‘How to Apply‘ link above for full details and the application form and we are happy to receive submissions to attend the next lab in the following areas (or hybrids of).

  • Advanced Interactive TV – Projects that are targeted to local ‘OpenTV-like’ interactive TV over satellite and cable TV (Foxtel and Sky New Zealand) with a mobile phone component. These can include synchronous enhanced TV alongside the programming, simple casual games or multi stream formats
  • Social Virtual Worlds – Rich story based virtual worlds that can be built in existing large 3D social multi user environments like Second Life, Multiverse or There.com. These must have a strong community aspect and include co-creative elements.
  • 360 Entertainment – Cross-media, collaborative play services. Often called Extended Entertainment or Alternate Reality Games these will be strong narratives played out across many websites, mobile, physical locations, TV and print. Themes are usually investigative and draw audiences into complex scavenger hunts that blur the line between fact or fiction.
  • Serious Games – Specifically interested in rich gameplay on consoles, pc or mobile that delivers real learning. The range can be short form flash/sms type games that require brief periods of play spread over many weeks or continuous online games that involve collaboration with others in Massively Multiplayer Online Game (MMOG) environments.
  • Sharing Web 2.0 – Applications and services that draw together communities on web and mobile with the purpose of sharing and growing around a niche interest. This could be mash-ups of iconic web 2.0 services such as flickr, YouTube, Facebook or something completely new and original that will activate key interest groups.

We hope, if selected, that you will find the process illuminating and informative and that the real-world focus for your ideas will be transformed.