As we ended the last decade we were collating/archiving assets from the LAMP site and think it important to recognise the people that made LAMP the Australian icon in effective emerging media development.
Many of the mentors and participants were beginning their own journey on these workshops and residentials and are now leading the industry in Australia and abroad. We hope these ‘retrospective’ posts serve as a record for that which follows LAMP.
Australians now spend an average of 16.1 hours on the internet each week, 12.9 hours watching TV, 8.8 hours listening to the radio, 3.7 hours on a mobile phone and 2.8 hours reading newspapers according to The Nielsen Online Internet and Technology Report quoted in The Australian earlier this year. With internet use now eclipsing TV viewing Australian broadcasters are in for a bumpy ride over the next few years. In this environment, how well prepared are our content producers for a world of participatory media, social networking and transmedia storytelling?
AFTRS are running a new post graduate course in 2010 which has been designed for content producers of all persuasions to combine the practical skills of traditional media with those of the online world. What’s clear is there is a huge appetite by global audiences for rich media content and we need skilled producers to start the conversations.
More information about this groundbreaking new course is available here and applications close on November 1, 2009
The course has been developed utilising the knowledge and experience gained through LAMP workshops, seminars and residentials and the pool of national and international experts who have contributed to its success. To get an idea of the calibre of our industry speakers here is a list of links to some of the most pertinent LAMP podcasts, vodcasts and slideshares about Multi Platform Content innovation. And finally, some of our industry testimonials and more stats to help you ponder your future.
This LAMP mentored project from Marcus Gillezeau and Ellenor Cox (of Firelight Productions) has been nominated in the Fiction category of the 2009 International Interactive Emmy Awards. These awards are held at Milia in Cannes each year and this year it is from 30 March to 3 April. The video below with a voice over by Marcus himself, explains Scorched and is also used by judges to help select the nominations.
Through these awards, the International Academy of Television Arts & Sciences is celebrating a significantly growing sector of the television industry and recognize excellence in content created and designed for viewer interaction and/or delivery on a digital platform.
Director’s Cut – The Revenge, Container Group S.A., Argentina
Kirill, Endemol UK / MSN , United Kingdom
Pietshow, Grundy UFA TV Produktions GmbH, Germany
Scorched, Firelight Productions in association with Essential Media & Goalpost Pictures, Australia
About the video “Scorched is one of the largest all-media, interactive drama projects ever in Australia, screening across the Internet, mobile devices and prime time TV. Find out more about how the team put together the roll-out of the project.”
Scorched has received a great deal of attention and commentary from press and also those closer to the project. This is the LAMP post about the launch, here is Guy Gadney (then head of PBL New Media, Channel 9) and Gary Hayes (LAMP Director’s personal media blog).
It is great news that another LAMP connected project is entered into the International Emmy’s – examples of earlier ones included the winner of the Ogilvy Amex award by then LAMP mentor Jackie Turner and other LAMP projects such as The Deep Sleep won development awards too.
GameJam 2008 was run at AFTRS in Sydney on 1 November and featured talks to do with developing for or playing with console, pc games or online games. Creating and using virtual worlds, games, film cross-over, machinima, writing, AI and educational, fun or just plain cool stuff.
Below is a selection of those captured on the day including a short item related to three new courses AFTRS are offering in 2008 featuring Previsualisation elements – Animation Directing, Games and Virtual Worlds.
1 Guy Gadney “The Life of an MMORPG Diaspora”
Guy takes us on a personal tour of one of the first ‘grass roots’ online games as he tells the story of Diaspora. MP3 recording 6.9MB Click to listen
2 Dan Graf “Story and Game”
Dan gives a thoughtful talk about the conceptual framework of film or book to game adaptation. He talks about experiential design and audience centric focus when you plan your interactive version. An interesting session at the end when Ian Brown joins the discussion and the perennial issue of narrative vs play is brought to the fore again. MP3 recording 13.4MB Click to listen
3 Peter Giles “Future of Game Education”
Peter looks at many of the issues that are facing educators and academic institutions as they begin to consider games as a core part of curriculum. MP3 recording 5.6MB Click to listen
4 Physical TV “You Are Going To Die”
Karen Pearlman and Richard James Allen are the creators of a cross-media property called Thursday’s Fiction. They worked with Gary Hayes on the virtual world aspect of the project and talk more about where the proposition is headed as it moves into game space. MP3 recording 6.4MB Click to listen
5 Marigo Raftopoulos “Galapagos: Serious Game”
Marigo introduces us to her serious game concept to help businesses understand the benefits of thinking about the environment. MP3 recording 4.9MB Click to listen
6 Brett Robertson “History of Games”
Brett takes us on a light hearted trip down memory lane and also at the current state of the games industry. MP3 recording 7.9MB Click to listen
7 Ian Brown “Portal, Have Your Cake and Eat It Too”
Ian takes us behind the scenes from a user and passionate fan perspective of one of the most unique games to have become commercial, portal. He also looks at the original game, Narbuncular Drop, designed by students that Valve used to develop Portal. MP3 recording 7.4MB Click to listen
8 Michela Ledwidge “MOD the Movies!”
Michela takes us deep into Sanctuary and the thinking behind allowing the audience to customise, mash-up and generally Mod cinematic content. MP3 recording 7.4MB Click to listen
9 Gary Hayes “Reality & Pleasure – State of Play of Blended Real Life, TV and Game World” Vod/Podcast
This video above available as a download (with better audio & creative commons) 50MB MP4 click here
All LAMP podcasts are published through iTunes – click on the icon below if you have iTunes to subscribe now!
ABOUT LAMP PODCASTS
This podcast presentation by LAMP @ AFTRS.
Audio recorded by Gary Hayes & Brett Robertson
Description, editing, podcasting and production by Gary Hayes
Finally a short compilation capture edited by Peter Giles (note video has camera sound, podcasts are higher quality direct lapel mikes).