Tagline: “Australian Indigenous new media hub”
LAMP Lab: May 2006
Target platforms: TV, mobile and Broadband PC/TV
Project description: The Bush TV global broadband portal will create serious online media and production enterprise opportunities for Indigenous content producers, complimenting our already nationally established BUSH TV series on SBS and ABC. Target platforms are Broadband linear to TV, radio and print and a new broadband TV and IPTV channel.
There are as yet no national indigenous media content producers riding the convergence wave. We recognize this as a business opportunity and intend to have branded digital channel streaming and on-demand content. There is also no distribution network for indigenous content. We see this site as an rich media, online portal with blogs, wikis, news, content, viral events and enterprise opportunities for budding indigenous content producers reaching out to a global audience.
We have a partnership with SBS new media which we want to exploit to our full advantage. With the emergence of the NITV – National Indigenous TV network, we want to make sure we can provide an excellent online service for this network’s presence and ongoing viability. BUSH TV seeks to become the indigenous media brand that producers and broadcasters alike recognize as authentic, entertaining and informative. Our brand is about building indigenous media enterprise opportunities and bridging the ‘race’ gap.
Tom Hearn – Executive Producer
EJ Garrett – Producer
Nik Lachajckzak – Graphic Designer
Guardian mentor: Catherine Gleeson
© Bush TV 2006