Nov 042009
 

It is always hard to decide on a good video sharing network for longer format material as YouTube &  many others have time and quality limitations. LAMP has put up its videos via iTunes store since 2005 as well as running a JWPlayer on it’s own virtual server. So we also just started an AFTRSTalks channel on Vimeo where seminars, lectures, interviews etc: will be uploaded. Here is the first  batch from LAMP across a few recent seminars or interviews (at least 15 more to be added shortly to this gallery!).

The Game of Writing Games with Matt Costello from AFTRSTalks on Vimeo.

Continue reading »

Oct 132009
 

mordy02

Jim Shomos, innovative Australian writer/producer and also LAMP mentor, is about to launch his latest collaboration Mordy Koots, on an unsuspecting public.

Gary blogged about the project last month & prior to their shoot in a post entitled Thumbs-up for Aussie innovation live action film-in-game looking at Mordy as a new genre, other examples and what it may mean for indie producers. globally.  Jim just sent us this press release which details the screen launches in November, the production process and a teaser of some cool guest appearances…

Australia‟s most famous brothers, the Jacobson‟s, this week wrapped shooting for their groundbreaking new comedy series, Mordy Koots which will be launched on November 16 at Sydney‟s Popcorn Taxi. The 10×3 minute series will be available to download for free from ninemsn. Popcorn Taxi will screen all 10 episodes followed by a Q&A with Clayton and Shane Jacobson.

Continue reading »

Aug 032009
 

The August LAMP State of Play evening seminar will be a joint event with the AFTRS Centre for Screen Business and Screenrights who will be launching Jennifer Wilson’s white paper:

‘The Digital Deadlock: how clearance and copyright issues are keeping Australian content offline’

digital-deadlockJennifer will present the case for reforming the copyright system so that content creators can make the most of the online opportunity. Creators are missing out, she says, because the copyright system has fallen behind: ‘It is failing the very people it is meant to encourage. Not only that, but the public is being denied access to the content it wants.’

Jennifer, a partner at The Project Factory, an ex-LAMP mentor and former Head of Innovation at NineMSN, will outline her proposals for reform and answer questions from the audience.

Come along and receive your free copy of Jennifer’s paper together with her guide to navigating the digital landscape

‘Getting In The Digital Frame: a screen content producer’s guide to the digital landscape’.

Drinks will be hosted by Screenrights and AFTRS after the presentation.

When: 5.00pm Wednesday August 26

Where: Main Theatre, AFTRS, (directions) The Entertainment Quarter, 130 Bent St, Moore Park

RSVP: to Lois Robinson at lois.robinson@aftrs.edu.au by 19 August

We look forward to seeing you there!

Jul 162009
 

STUDY MULTIPLATFORM CONTENT PRODUCTION part time at AFTRS in 2010

All video and audio below recorded at the AFTRS Theatre March 2009. LAMP pod and vodcasts are published through iTunes – click on the icon on the right if you have iTunes to subscribe now!

FOUR SEMINAR VIDEOS – Click the skip arrows to move between presentations

  1. SOCIALIZED TV 2.0 – 17m © Gary Hayes Director LAMP @ AFTRS and CCO of MUVEDesign (slideshares here)
  2. MULTIPLATFORM TV – 12m (abridged) – © ABCTV Arul Baskaran (Executive Producer ABC TV Multiplatform)
  3. IPTV FUTURES – 20m © William Cooper Head of Informitv (live Skype video interview with Gary Hayes)
  4. TV INNOVATION -15m (abridged) – Chris Winter (ABC Innovation)

[pro-player width=’480′ height=’252′ type=’mp4′]http://storylabs.us/lamp/podcast/lssm_tv2_gary.mp4,http://storylabs.us/lamp/podcast/lssm_tv2_arul.mp4,http://storylabs.us/lamp/podcast/lssm_tv2_william.mp4,http://storylabs.us/lamp/podcast/lssm_tv2_chris.mp4[/pro-player]

Original seminar link – TV is in major transition. Where are the opportunities across on-demand platforms? Is the old advertising model broken? Will broadband to set top box comfortably co-exist with video on the web? Help prepare you for big changes just on the horizon. Innovations across broadband TV and IPTV. New advertising models and latest video web 2.0 mashups. Is IPTV a valid platform for video producers? The evolving role of public service broadcaster and online video distribution ABC new developments including iView, Google Earth TV & programme related services such as Gruen Transfer How online video will become more personalized Is audience contributed online content sustainable at scale? What does the future hold?

AUDIO ONLY VERSIONS OF ABOVE – Click the skip arrows to move between presentations

[pro-player  width=’480′ height=’52’ type=’mp3′]http://storylabs.us/lamp/podcast/lsmp3_tv2_gary.mp3,http://storylabs.us/lamp/podcast/lsmp3_tv2_arul.mp3,http://storylabs.us/lamp/podcast/lsmp3_tv2_william.mp3,http://storylabs.us/lamp/podcast/lsmp3_tv2_chris.mp3[/pro-player]

ABOUT LAMP PODCASTS

This podcast presentation by LAMP @ AFTRS.

  • Video & audio recorded by AFTRS Post-production & Digital Dept
  • Pod and vodcast editing, encoding, tagging & publishing by Gary Hayes
Apr 062009
 

INNOVATIONS IN MULTI-PLATFORM CONTENT – Wed 22 April 9.30 – 1.00 pm – Sydney

  • Do you really know what Alternate or Augmented Reality Games are, or what makes Social Media Entertainment really successful?
  • How do you plan, produce and maintain complex distributed narrative, multi-platform services?
  • Why do interactive stories work & how to get clients interested in it
  • How can you combine the immersion of games with the drama of film and TV?
  • How can you keep people engaged across time and space?
  • What is the true Future of Entertainment?

lostThe way content is consumed has changed. A selection of leading innovators in multi-platform content present recent projects in the areas of social media, cross platform storytelling, extended entertainment, games and online entertainment. This will be an eye opener for those who thought cross-media meant TV show and a website!

Hoodlum (global leaders in distributed storytelling) will share behind the scenes on their world renowned multi-platform ‘game-like’ dramas such as Lost, Spooks and Emmerdale. World Communities will highlight the best social media services that draw in audience and user participation while also building loyalty for future services. Animal Logic on a live link from LA will talk about the future of entertainment formats while Xumii will look at this from a social mobile perspective. Finally MOGIE/Forget the Rules will show a unique new Australian grown format combining live action and game worlds. Sohail Dahdal and Gary Hayes, both leading multi-platform creators themselves, will manage this very special seminar.

APPLY: Seminar Wed 22 April 9.30 am – 1 pm

Presenters include:

By the end of this seminar participants will have had the opportunity to learn about:

  • How to develop new forms of storytelling that integrate narrative and interactivity
  • Innovative techniques in multi platform content creation
  • Future directions of media innovation
  • Case studies of innovative projects and production methodologies and techniques
  • Techniques to foster and promote creative innovation
  • Creating community and communicating directly with audiences
Mar 102009
 

tv_strip_compTV 2.0: The Latest Innovations in Online Video

Wed 25 March 6-7 pm – TELEVISION 2.0

This is the first of a series of LAMP ‘State of Play’ Seminars profiling successful case studies, people and the latest techniques across multi platform media.

  • FREE themed seminars running on the last Wednesday of every month at 6pm – 7pm.
  • No need to register just turn up to the main Theatre at AFTRS, Sydney (directions)

TV is in major transition. Where are the opportunities across on-demand platforms? Is the old advertising model broken? Will broadband to set top box comfortably co-exist with video on the web? A pre MIP TV session to help prepare you for big changes just on the horizon.

Speakers  – Introduced by Peter Giles, AFTRS

  • Arul Baskaran (Executive Producer ABC TV Multiplatform) – Online Gruentransfer, iView…
  • William Cooper (Informitv – live from UK)
  • Chris Winter (ABC Innovation)
  • Gary Hayes (LAMP ex Senior Development Producer BBC New Media)

Areas to be covered in the seminar:

  • Overview of all categories of existing online video services & business models
  • The challenges of broadcasting and delivering ondemand
  • Social Media TV, is TV becoming always-on, participatory and shared?
  • tvInnovations across broadband TV and IPTV
  • New advertising models and latest video web 2.0 mashups
  • Is IPTV a valid platform for video producers?
  • The evolving role of public service broadcaster and online video distribution
  • ABC new developments including iView, Google Earth TV & programme related services such as Gruen Transfer
  • How online video will become more personalized
  • Is audience contributed online content sustainable at scale?
  • What does the future hold?
Jul 252008
 

The AFTRS Laboratory for Advanced Media Production, the first three years of residentials. Around 34 of the 61 projects that were developed over one intensive week to a pitch, flash by in 2 minutes.

These images are part of the original 15-20 minute presentation at the end of that week to commissioners, interested stakeholders and most importantly the mentors and each other. At the moment most are in further development, seven are in full production and five have been produced to audience.

Music: Bounty Island, DJ Shah’s Antonio Harbour Mix

The projects in the video are:
Aftershock, Faction, Captive, Stalkers Ink, Catalyst, Black Creek (renamed), Killer Gene, Machine, Detective Dale, Mondo Froggo, Get Carla, City Games, Middlemania, The Apartment, InWorld, Project Greenlight 2, Thursday’s Fictions, Portable Ghosts, Virtual Roadside Memorials, Call to Arms:Sea Patrol, Master Raindrop, Insect Men, HitIt, Perfect Partner, Tell Tales, Wild Ark, Georgiana Molloy, What If Macbeth, Urban Anarchy, Sum of our Parts, Read with me Play with Me

Jun 232008
 

A rough transcript of a presentation Gary Hayes (LAMP Director) gave as part of the Digital Content Session at the Trilateral KANZ Broadband Summit in Seoul on 19 June 2008. It looks at the emerging nature of Social Media Entertainment but focuses on how creative professionals can keep up with ‘the crowd’. Covers how Film, TV and Radio are early types of non-participatory, localised, social media content but interactive digital experiences are inherently global. LAMP, forward thinking companies and other Australian initiatives develops new multi-platform services that reach out to international markets – video sharing communities, social virtual worlds, alternate reality games, locative stories, simulations and newer hybrid forms. Gary looks at Australian successes of the collision of animation, online games, film, mobile, broadband web and social media applications and the potential for co-development and cross-training between NZ, Korea and Australia. Transcript below the SlideShare embed

Innovating Global Social Media Experiences and Collaborative Entertainment Production © Gary Hayes 2008

An nyoung, Hello

Thank you for inviting me to speak at this Kanz Broadband Summit this morning and I hope I can inspire collaborative action in us all. My talk is based around one key premise that those who we used to call ‘our audience’ are now empowered and creating, I would suggest, more compelling relevant and original content than ‘us’ so-called creative professionals. I look at how the creative content industry can become relevant again and innovate global social media experiences and particularly how collaborative creative development between cultures and countries can bring back the initiative. I will also touch on the fact that the real paradigm shift of broadband is not about technology but about enabling creative collaboration in social groups (the industry and audience). I use the ‘them and us’ metaphor for ease of presentation because of course they are us!

Don’t worry this is not another ‘community-created-content-will-take-over the world’ talk, there have been many of those because that has already happened, this is about a co-creative society sharing it’s media and creating tools to make the process much easier. A high bandwidth wired up world gives them the many-to-many distribution channels and with community created tools for self-publishing they are entertaining each other and creating flexible companies with a skilled and transient human resource. What does this mean for industry and creative professionals? The good news is that ‘they’, are showing industry (inside and across national borders) the best processes in how to create original and innovative content. We, the creative professionals must take note – be as flexible, fleet of foot and inventive as the ‘crowd’ are becoming.

We are hard wiring the world and humans when given the means to communicate over open, high bandwidth channels will share their stories and develop loyal followings from 100s to 100 000s of those who want to be engaged by them. Trying to regulate and halt the growth of social media will also be at our peril. Force majeure will mean ‘they’ will develop their own connected communities with or without telcos, governments or entertainment companies. But that is another story, what remains are new, niche ‘born to be wired’ communities of interest mashing-up content, engineering better software and deciding between themselves what products will succeed in the marketplace. How can industry emulate this force of nature?

Now everyone is a filmmaker, broadcaster and storyteller. The quaint but already outdated methods of distributing ‘stories’ that relied on reaching ‘captive’ audiences by broadcasting ‘at’ them in one direction, we can liken to someone watering a tamed forest with a spray hose. That walled forest was once refreshing but they have quickly learned that outside this wall they have the ability to ‘grow their own’ they will, with or without us – and their combined wisdom dwarfs any sized company or government organization.

Playful Content R&D. Innovation is not about delivering linear tv and film over the wired network to a pc or onto a mobile phone. That is the utility business not the creative one.
The participatory audience are showing the way in how they create hybrid forms from film, tv, games and web applications. They often do this through behaviour rather than engineering. They mesh the way they consume media. Sending facebook updates from their mobile phone while half watching a TV programme but talking about it on twitter while listening to a friends music playlist and so on. New generations learn that they can cherry pick key parts of services making the new form better than the source as this diagram illustrates, it is not about the content, display or distribution but about the format they enable. The way the community are creating this content is a model for industry and the content and telco industries need to move beyond old business models and look at cross-media form rather than distribution

We have to think beyond mono-media. By that I mean see media as just a single film or TV episode or a mobile game. In fragmented markets where participant audiences spend time across hundreds of touch points we need to provide our stories for them across those devices and channels.

Peter Jackson said “I think we’re on a threshold of a new way to tell stories… It’s a form of entertainment that’s not a game and it’s not a film. It’s a filmic game experience.”

As an example quite a few companies and academic organisations in Australia are now developing compelling hybrid forms, such as TV and Games. This cross-reality mix is showing real potential as the live dynamic element of TV utlises the immersive quest like elements of online games. We must also be careful of assuming all interactivity is equal. There is a big difference between on one-hand, point-and-click ‘broadcast-interactivity’ or games where there are preset outcomes (watch a video or hear a sound) and on the other hand, spaces and places where the community can promote, comment or co-create with the original creators.

Moving on a little, I would like to quote from Building a Creative Innovation Economy, A Cultural Ministers Council report from February of this year.

“The creative sector must engage with the community to ensure ongoing support and survival in a global environment where there is increasing competition for consumers’ disposable time and dollars from an ever-expanding choice of leisure services and products. In this sense, user created content on social media web services such as YouTube and MySpace can be seen as competition for cultural audiences’ attention.…The Australian Film, Television and Radio School’s Laboratory of Advanced Media Production (LAMP) is another example of an innovative approach to training. The program enables the conception and development of multimedia content and services in a live-in setting, facilitating collaboration between project teams and mentors. The four stage process equips participants with the tools they need to create compelling interactive content that meets the needs of their audiences and marketplaces. LAMP offers participants a healthy mix of creativity, business awareness, technical skills and audience awareness.”

So I am keen to talk about one of many innovative initiatives in Australia to aid the development of new form content. LAMP (The Laboratory for Advanced Media Production) was formed in 2005 through AFTRS and comes from a tradition of hothouse development initiatives in the UK, at the BBC and the American Film Institute’s Digital Content lab. My experience is that Australia has some of the most creative thinkers in new emerging media content and they are very keen to work on creative vs just technological collaborations.

Since its inception LAMP has propelled over 61 projects and transformed hundreds of participants at workshops and seminars. The reason the hothouse, live-in-labs work is that they create small social networks with a complimentary mix of great story tellers, innovative technicians, interactive designers and producers. They also take these time poor people away from the normal day to day activities and allow them to take risks. This is exactly what the community is doing and who naturally take risks. The more we allow international teams to come together and take risks, the better for all and innovation will result.

Here is a short sample of some social media projects that have been developed at LAMP. Four example projects and two from the last collaborative Australia/New Zealand lab. Portable ghosts explores games that cross from web to real world to mobile. Master Raindrop looks at the combination of online games, mobile and real life movement training. Thursday’s Fictions explores spirituality and literature in a social virtual world and Wild Ark tells stories using mobile devices around zoos and other immersive real life environments.

Our second was developing seven ABC TV original and existing IP of which many ideas are now being implemented in that organisation.

Many projects developed around the world now create content that the community can take up, give them the tools or the forums to continue the stories so they can build and grow the original idea. Most LAMP projects now take this onboard and see the interaction with the audience as a primary driver behind their original idea. A good example of this is Bush IPTV – a pilot LAMP is producing for a broadband TV service in remote indigenous communities in far north Queensland.

Many projects also fall into the ‘simulation’ camp, creating virtual spaces that allow scenarios for entertainment, research and social collaboration. Here is a small selection of testimonials from recent participants.

I can highly recommend LAMP to anyone with a great idea looking to turn it into a success.
It was a totally immersive and focused, overwhelming experience – nothing like I’ve experienced before
The impossible is possible
It was a wonderful creative experience where I believe we were able to generate a wealth of truly new ideas. Marvellous!
A creative vibrant practical atmosphere
The lab exceeded my expectations…The way everyone helped each other out in an environment that was friendly, affectionate and creative allowed us to take our project in ways never thought of before.
This has definitely been one of the best experiences of my life. Thankyou!
I loved loved loved it!
Concept of LAMP is wonderful and it was above and beyond expectation
LAMP helped solidify confidence in the concept and creating a truly viable cross media platform
LAMP 08 was the most amazing professional development experience of my life!

The role of media producers now is to create compelling cross-media immersive entertainment experiences for global audiences. The producer as aggregator of content/curator – creating the conditions to activate audiences.

Games I would suggest are the most social media. A recent report from Bond University said that in Australia social and casual games are now the most dominant with only 19% of all gamers preferring to play alone with more than 56% preferring to play with others.

That suggests why the merging of traditional online social networks such as myspace and facebook with game worlds are growing so quickly. I personally have been involved in the creation of some of these spaces inside virtual worlds with Telstra’s and ABC TVs presence in Second Life (a great portent of future socio/economic virtual worlds) with BigPond now the highest globally for all brands in second life.

There are great opportunities for collaboration and the creation of a new form of global Social Virtual World like Korea’s Cyworld potentially stretching into English speaking countries – and to reiterate the social aspect again, 84% of Australians think that playing together is important for forming family connections with more than half saying games are more social forms of entertainment than other media.

To jump back to the notion of the hybrid form again. Much of this is reflecting my definition of web 3.0, the live or synchronous web where we communicate and co-create in real time. Social interaction through virtual worlds, interactive broadband TV or web and mobile applications can coexist and mingle in this world.

Australia for instance already have a range of companies that are pushing the envelope of what new form entertainment is. Hoodlum for example have just won BAFTA awards for their extended entertainment titles alongside Lost and BBC Spooks and like many LAMP projects they are creating ‘social entertainment’ which is about connecting communities with common goals and quests and stimulating the wisdom of the engaged crowd.

In 2007 Australia had around 40 traditional game companies who have produced more than 200 games resulting in $100mill in exports – notables include Ty The Tasmanian Tiger and De Blob but we still see the growth and dominance of MMOGs many originating in Asian countries and proliferating in Australia

AFTRS is pioneering new forms too. Alongside it’s world renowned TV and Film courses, AFTRS is developing a range of foundational and specialised graduate courses that will explore games, virtual environments and innovative new forms. They will explore the link between story and participatory applications and how interactive media can be made more ‘cinematic’ and immersive. At post graduate level it is planning to offer a project based course that encourages pioneering projects and inspires innovation.”

Australia, New Zealand and Korea are a wonderful mix of original thinking, great test-bed participant audiences and world leading technology. Able to leapfrog over legacy telecommunications we see in other parts of the world it is possible for ground breaking new formats to be developed in partnerships between the three countries. Australia and New Zealand particularly bring world leading innovative media forms to the mix.

Finally social networks have come about to both connect family and friends but also out of business and a collaborative need – we as content producers must be very focused on this to be relevant to the audience that are doing it themselves. Governments and creative industries can become allies in this equation and become authentic co-creators of social media spaces where the voice and creativity of the ‘audience’ can play out.

Nations who have key creative synergies, technical innovation and highly motivated participant audiences to collaborate and develop new forms together. Which is why I suggest we endeavour to create an initial rapid content R&D lab between the three countries be set up this year. The outcome of these will be many real projects a selection of which can be developed to market.

Kamsahamnida
Thank you

© Gary Hayes 2008

Mar 232008
 

Jennifer discusses legacy technologies leading up to mobile phone 3rd generation services and draws up on staggering statistics that indicate a change toward mobile content delivery over PC content delivery. She illustrates the impact mobiles are making as the new delivery platform of choice; right now there are twice as many mobile phones in the world as internet connections, and SMS is the most heavily transferred data type in the world.
Jennifer introduces the concept of native mobile applications; applications that are mobile phone dependent, and identifies video as the ‘killer app’ for the mobile platform in 2008. In addition to defining user demographics by behaviour rather than age, Jennifer shows us how 3G social and geographic networking is already working in the real world, and offers tips on how to develop more user friendly mobile applications.

PDF of presentation 756k here

MP3 recording time 30:59 (15.5MB) Click to listen

A series of podcasts of short presentations given by mentors at the LAMP VIII residential lab in Marysville, Victoria in February 2008.

All LAMP podcasts are published through iTunes – click on the icon below if you have iTunes to subscribe now!

JENNIFER WILSON – Principal, Lean Forward

Jennifer WilsonJennifer Wilson is the principal at Lean Forward, a company created to consult in the area of engaging consumer experience based on content or marketing concepts, mobile and online. Lean Forward will also be undertaking bespoke development in this area.

Prior to this, Jennifer was Head of Innovation for ninemsn. In this role, she investigated developments in engagement, interaction, social networking, user generated content and other new technologies and how these shape our online and mobile interactive futures. Jennifer conceived of new products and oversaw the development of some cutting edge new destinations.

Prior to this, Jennifer was Managing Director of HWW, content provider and developer of online and mobile sites under the yourTime™ banner; and builder of third-party content sites.

Jennifer is passionate about single, device-independent relationships with consumers; the power and influence of social networks; and ‘soft’ personalisation –providing a tailored, personalised experience to each consumer.

Jennifer has more than 20 years in interactive communications and digital marketing. She sits on the National Executive of the Australian Interactive Media Industry Association (AIMIA).

ABOUT LAMP PODCASTS

This podcast presentation by LAMP @ AFTRS.

Live audio recorded by Peter Giles and Brett Robertson

Podcast description by Rachael Hainsworth

Editing, processing and podcasting production by Gary Hayes

Jan 162008
 

A sadly highly abridged 6 minute recording of a great talk by Jennifer looking at upcoming demo/psycho graphics particularly generation C (12-24) that she thinks stands for community, creativity and content. They are non-watch wearers as they have some many devices who needs it. She looks at their current modes of communication and bizarrely they see email as out-dated and have moved on. Exploring social networks, Jennifer points out the four layers of connection within generation C and how the upper limit of 150 is similar to corporate thresholds of efficiency. She finishes, before being cut off, on explaining why email is an issue for this group.MP3 recording time 6:00 (2.2MB) Click to listen

A series of podcasts of short presentations given by mentors at the LAMP VII: Story of the Future at Couran Cove Eco Resort in December 2007.

JENNIFER WILSON – Head of Innovation, Nine MSN

Jennifer WilsonJennifer Wilson has over 20 years in interactive consumer content and information services, from first building interactive voice response systems in the UK, through voting, banking, gambling and marketing services; online and on all forms of telephone, fixed and mobile.

She was previously Managing Director of HWW, a specialist content aggregation, syndication and digital publishing company, which provides the yourTime™ products (yourMovies, yourTV etc). HWW is also a major developer of mobile sites, providing mobile publishing tools for hard-to-source content as well as building third-party mobile (and web) sites. HWW was recently purchased by ninemsn.

Jennifer holds a patent in the delivery of TV to mobile phones. She has a keen interest in social networking, digital public spaces, tribes, blogs and forums and the interesting digital world of Gen-C.

ABOUT LAMP PODCASTS

All LAMP podcasts are published through iTunes – click on the icon below if you have iTunes to subscribe now!

This podcast presentation produced and presented by Gary Hayes for LAMP @ AFTRS.

Audio recorded, edited and processed by Brett Robertson and Gary Hayes