Nov 172009
 

Australia’s leading screen conference, run by SPAA, is in Sydney this week and many multi-platform folk associated with LAMP & AFTRS in the past are in force with a record number of panels and sessions. The heavily featured 360 Media (and by implication Social Media) track sits nicely in the theme of this years conference ‘Reaching Your Audience’. LAMP’s Gary Hayes is listed as a key advisor to this years event and the following are a taste of some of the great sessions worth checking out. Lots more detail on the downloadable PDF on the SPAA Conference site.

The sessions below are the LAMP best 360, multi platform picks for the 3 days

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Sep 242007
 

A stellar line-up of mentors from all over Australia and a few internationals have been confirmed for the 7th Live-in-lab (LAMP: Story of the Future) on South Stradbrooke Island, Queensland Nov 07. They can be seen on the mentors page or copied below.

GUARDIAN MENTORS

MATT COSTELLO – Writer and Games Designer, Polar Productions
Matt CostelloMatt Costello is based in New York, London and LA and has written ground-breaking and award-winning novels, games, and television. Matt has scripted dozens of best-selling games and of one Time Magazine said, “The story is delivered with unusual art.” He wrote the groundbreaking Pirates of the Caribbean 3 game across all platforms and has been commissioned to do the fourth in the series.

Since writing the critically acclaimed classic game The 7th Guest, he has scripted dozens of best-selling games such as Shellshock-Nam ‘67 (Guerrilla Games and Eidos), Bad Boys 2 (Empire) and 2005’s Doom 3 winner of an unprecedented five awards at E3 including the Game Critics Award: Best of E3. Just Cause, co-written for Eidos, debuted as the #1 game for Xbox 360 in the UK. Named ‘Best Adventure Game’ at the 2006 E3, it premiered on the US best-seller lists as the #2 Xbox 360 game.

He has written a major new game for Eidos and Rage a new game for ID Software and other notable games include:

  • Hercules, for Disney Interactive
  • The Dark Half, for MGM.
  • Derelict, for The Sci-Fi Channel
  • Fatal Illusion -The Clue Chronicles – for Hasbro
  • Barbie’s Riding Adventure–for Mattel
  • Clifford’s Reading– for Scholastic
  • Starsky & Hutch – for Empire
  • The Italian Job – Eidos

Matt also specialises in the kid’s genre and has created many award-winning games for children. Several years ago he co-created one of the first major experiments in ‘two-way TV’, called ZoogDisney. Branded as ‘TV you do’ – for two years the ZoogDisney weekend bloc re-shaped the Disney channel, bringing it squarely into the interactive and ‘tweens world. He has written a kids book series for Scholastic , The Kids of Einstein Elementary, which blends adventure and math and also scripted episodes of the award-winning PBS animated series, Cyberchase. Other awards include the landmark Aladdin’s Mathquest with math expert Marilyn Burns for Disney, as well as A Cartoon History of the Universe (Putnam).

Matt is a designer of many role-playing and board games, including Dungeons and Dragons, Call of Cthulhu, Batman, Lone Wolf & Cub, and many others. He also co-wrote episodes of the BBC/Disney series Microsoap, winner of the Prix de Jeunesse and is currently creating an MMOG using Multiverse which integrates its story world with an animated Childrens BBC TV series. Penguin published his latest novel, Nowhere, in 2007.

JENNIFER WILSON – Head of Innovation, Nine MSN

Jennifer WilsonJennifer Wilson has over 20 years in interactive consumer content and information services, from first building interactive voice response systems in the UK, through voting, banking, gambling and marketing services; online and on all forms of telephone, fixed and mobile.

She was previously Managing Director of HWW, a specialist content aggregation, syndication and digital publishing company, which provides the yourTime™ products (yourMovies, yourTV etc). HWW is also a major developer of mobile sites, providing mobile publishing tools for hard-to-source content as well as building third-party mobile (and web) sites. HWW was recently purchased by ninemsn.

Jennifer holds a patent in the delivery of TV to mobile phones. She has a keen interest in social networking, digital public spaces, tribes, blogs and forums and the interesting digital world of Gen-C.

Dr. JOHN BANKS – Researcher & Games Manager

John BanksDr John Banks is a postdoctoral research fellow in the Federation Fellowship program, ARC Centre of Excellence for Creative Industries and Innovation, Queensland University of Technology. His research interests focus on the emerging relations between media corporations, educational and cultural institutions, and user-led innovation and consumer co-creation in participatory culture networks. He has a particular interest in videogames.

From 2000-2005 John worked in the videogames industry for Brisbane based Auran Games as an online community manager, focusing on the development of user-led content creation networks within the context of game development projects; he has published widely on research grounded in this industry background. He was also a researcher and project leader at the Australasian CRC for Interaction Design (ACID). His background also includes research and tutoring in literary theory and cultural studies at the University of Queensland (School of English, Media Studies and Art History).

John’s current research & consultancy continues to work at the interface of game developers and gamers as they negotiate emerging co-creation relations. He is currently working with Auran Games on social network strategies for their forthcoming massively multiplayer online game, Fury. In April 2007, John gave an invited presentation to the Convergence Culture Consortium, MIT, addressing the challenges of co-creation relationships (“Navigating Co-Creator Relationships: How do you make this Damned thing Work?”) You can see John’s recent presentation on these issues for AFTRS Centre for Screen Business (User co-creation relations: Emerging social network markets) here.

MARISSA COOKE – TV, new media and advertising writer, new media producer

Marissa has worked extensively in television, cross-platform entertainment and interactive advertising over the past 10 years as a writer, creative strategist and content producer on a diverse range of innovative, award-winning cross-media projects.

As a new media content producer and senior interactive writer for Australia’s first interactive television series produced by Hoodlum Active, Fat Cow Motel (ABC, Austar), Marissa was responsible for developing an immersive, cross-platform game and producing interactive content across web, iTV, email, mobile and dial-up channels that delivered unprecedented results for the ABC becoming the most visited TV website ever for ABC Online. Marissa also worked on an innovative pre-broadcast viral media campaign delivered via print, radio, email, SMS and web. Marissa won the inaugural Australian Writers’ Guild Interactive Media Award in 2005 for her work on Fat Cow Motel.

Marissa was also a scriptwriter on the AFI award-winning first series of the Foxtel drama series Love My Way  (Southern Star), as well as the Australian-German co-production Blue Water High (Southern Star) and the SBSTV Mockumentary Series, S(truth).

Marissa’s recent work includes roles as Interactive Content Producer and co-writer for the Yahoo! 7 interactive drama series and game, PS Trixi produced by Hoodlum Active – a world-first 12 episode new media ‘event’ delivered across web, Instant Messenger, email, mobile and video platforms.

Most recently, Marissa worked as creative strategist, concept and gameplay designer for Emmerdale Online, a new interactive, cross-platform channel and narrative-based game produced by Hoodlum Active for the hugely popular UK television series, Emmerdale. Emmerdale Online has recently been nominated for several prestigous international awards including Best Drama in the MIPCOM Mobile, Internet and CrossMedia TV Awards, and Best TV online channel for the 2007 Pixel Awards.

Marissa is currently developing several of her own cross-platform projects as well as consulting for a range of clients including television programme producers and award winning interactive advertising agency Tribal DDB as a digital content developer and copywriter across campaigns for Volkswagen, NIKE, Gatorade and McDonalds, three of which were awarded Gold Medals at the prestigious Montruex International Advertising & Multimedia Festival in 2006 & 2007.

ANDREW APOSTOLA – Creative Director Portable Content

Andrew ApostolaAndrew Apostola is the co-founder and Creative Director of Portable Content, an Australian based digital studio that designs and manages innovative web applications for a range of clients in the online space.

In 2006 the company successfully launched portablefilmfestival.com, a user generated video site that distributes video to users through portable video platforms including iPods, mobile phones and laptops. In 2007 the project expanded internationally and was recently launched in the United States at the South By South-West Film and Interactive in Austin Texas.

Andrew has worked for a range of broadcasters and media providers and is well known for successfully launching the Student Youth Network alongside Portable Content co-founder Simon Goodich in Melbourne in 2003. The network is the largest youth media orgnanisation in South-East Asia, operating a full-time terrestrial radio license and broadcasting on television and the web.

As Creative Director of Portable Content Andrew follows the emerging online video sector closely and develops and implements innovative video components for the company and its clients. These include the creation of classnet, a video sharing community for educators and students and syn.org.au, an online distribution platform for independent mediamakers.

Andrew has completed a Bachelor of Arts in Media Studies at the Royal Melbourne Institute of Technology (RMIT), a Post Graduate Diploma in English Literature at the University of Melbourne and Film and Television Production at Ryerson University in Toronto.

ANTHONY EDEN – Interactive Producer and Designer

Anthony EdenAnthony “Arse” Eden is a co-founder and director of Snepo Research, an Australian software and game development studio with a strong focus on innovation. Arse spends his time at Snepo researching new interface and software technologies as well as directing the production of public facing interactive systems. Over the last two years Snepo has cemented its place as a premier development shop, servicing customers all over the world.

Arse has co-authored books on software development and digital creativity, including New Masters of Flash and titles on 3D and Game development. He’s developed award winning educational software for Microsoft and the ICAC and his work has appeared on NBC, CBC and Channel 4. He’s run interactive game development workshops in Norway, Wales and Canada. He’s also an internationally known speaker, having presented at conferences all over the world.

His passions lie in the application of abstract mathmatic principals to the digital realm. By combinding those principals with his fascination with natural patterns and organic relationships he creates truely unique and engaging interactive experiences.

JACKIE TURNURE – Non-linear storyteller

Jackie TurnureWith script editing and writing experience in both traditional and new media, Jackie Turnure brings a unique perspective to the role of narrative in cross media production. For the last 15 years she has been working across film, television, games and online production, with a particular focus on animation and children’s content.

Jackie received her Bachelor of Arts (Visual Communications) from Sydney College of the Arts and her Master of Fine Arts (Film Production) from San Francisco State University. She spent nine years in the US teaching screenwriting at New York University, Hunter College and the Academy of Arts College, San Francisco. During that time, Jackie wrote and directed eight short films and videos that have won awards and screened internationally.

After returning to Sydney, Jackie produced and directed three 3D animated kids’ games for PC, “Bananas in Pyjamas ” It’s Party Time”, “Oz – The Magical Adventure” and “Oz – The Interactive Storybook”. The games have won numerous awards and been distributed in 18 countries. Jackie lectures part time at AFTRS, was an industry mentor at the NSW Film and Television Office’s Indigenous Writers Workshop, ran a Game Design Workshop in FTI in Perth and gave a workshop on Alternative Narratives for the Australian Writer’s Guild. In addition, Jackie works as a script editor and story consultant on feature films, animated television series and animated games. She recently completed story producing and writing 3 episodes on Deadly, a half hour animated TV series based on the books by Paul Jennings and Morris Gleitzman. Jackie was the script editor and voice director on Stolen Life, an animated feature produced in Machinima, written and produced by Peter Rasmussen. She has just recently won a development award at Milia 2007 from Ogilvy and AMEX for her ARG project ‘Diamond Reef’.

GARY HAYES – Director LAMP and Head of Virtual Worlds, TPF

Gary Hayes

Gary is the Director of LAMP and the Head of Virtual Worlds with the UK ‘The Project Factory‘. He has led The Laboratory for Advanced Media Production at AFTRS since 2005 that has helped develop 54 Australian emerging media projects and run hundreds of workshops and industry seminars. As Head of Virtual Worlds at the Project Factory he has personally produced, designed and built Second Life presences for Australian brands, including Telstra, Tourism and MultiMedia Victoria, Physical TV and ABC TV. He is currently developing experience worlds for fortune 100 and other global companies.

Before coming to Australia Gary was Senior Producer at BBC Broadcast and New Media for 8 years devising and producing many of the BBC’s digital “firsts” – the first 24/7 Interactive TV service, the first live internet documentary and the first truly interactive programming for Broadband TV. He also created over 20 other enhanced TV shows, several future BBC cross-platform navigators and was part of BBC Imagineering developing early “inhabited TV”, Virtual World and TV Mixed Reality formats.

He was a driving force behind New Media training and strategy and became BBC Senior Development Manager in New Media and simultaneously chaired the Business Models for TV-Anytime (the global personalized TV standard). He moved to the US in 2004 to develop on-demand TV with broadcasters such as NBC and CBS and also line produced the Showtime’s enhanced L-Word, PVR service as part of the AFI initiative. He recently co-authored a UK Department Trade and Industry Report on Personalised TV and has been an International Interactive Emmy juror for the past two years.

Gary recently keynoted on virtual worlds at CeBit, AIMIA, Monash and presented on education and brands in virtual worlds on radio, podcasts and many seminars. He produces dramatic and corporate machinima and runs workshops in virtual Multi User Story Environments (vMUSE’s) for cinematographers, designers, and script writers – exploring the potential of shared, social online virtual worlds for collaborative production, creativity and education. He runs several popular blogs including media personalisation, digital brands, new media forms (personalizemedia), Second Life POV (justvirtual) and many others found here on his Wikipedia user profile.

PRODUCTION MENTORS

CATHERINE GLEESON – Interaction Designer

Catherine GleesonCatherine has been working as a Creative Director in print and new media since 1988. She has extensive experience in information design and visual communication. Her projects include: creative direction of visitor multimedia for the National Gallery of Victoria’s (NGV), Centre for Australian Art at Federation Square.

Past work includes consultation, creative direction and design on local and international projects for clients such as: the National Geographic (Washington); the Smithsonian Institute (Washington); the American Museum of Natural History (New York); Foster’s Brewing Group; Lonely Planet and ANZ.

Through her company Platform09, Catherine also maintains a separate creative practice. Past projects have included: collaborative, installation work for Experimental; motion graphics, animation and multimedia design for theatre, film and video.

PETER GILES – Head of Digital Media AFTRS & Producer LAMP

Peter GilesPeter has worked as the Head of the Digital Media Department since 1998 and has established Australia’s leading postgraduate and professional programs in Visual Effects, Interactive Media, Broadcast Design and Computer Animation. The Department has produced short films that have won both Australian and international awards for artistic and technical excellence.

Prior to joining the AFTRS Peter worked as Digital Media Manager for Metro Screen where he initiated programs to develop the skills of new and emerging filmmakers. He managed a wide range of innovative production workshops in partnership with organisations including the Loud Youth Festival, IBM, the Australian Film Commission, the NSW Film and Television Office, ABC Online, SBS TV, the Performance Space, the Australian Centre for Photography and the Australian Network for Art and Technology.

Peter has developed digital media curriculum and taught workshops at the University of Sydney, the University of Technology, Sydney, Griffith University and the Queensland University of Technology in Brisbane.

Over the past 15 years Peter has produced projects for radio, television, film and interactive media. His video artwork has been exhibited at the Museum of Modern Art in New York, the Museum of Contemporary Art in Sydney and the Institute of Contemporary Art in London. Peter is a well known commentator on digital media and is currently the Chair of the Sydney Chapter of ACM SIGGRAPH, the leading computer graphics industry body.

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Jul 202006
 

Business Planning for New Media © Rachel Dixon 2006.

The first of 8 podcasts recorded live and unedited during the LAMP lab on Milson Island, Sydney in July 2006 – in front of the eight teams and ten mentors developing emerging media projects.

rachel dixon“If you rely on government funding for your projects, marry someone rich, because you haven’t got a career, what you’ve got is a series of accidents”.

Rachel delivers many wise words about business practises and exploitation for new media projects with a focus on Australian Media referring to the Digital Content Industry Action Agenda – “…not what the government can do…what industry can do for itself…we have got a lot of cottage industries, and a lot of really good ideas and it is really hard to find money for those ideas”.

She talks in length about how to turn projects and ideas into real and sustainable businesses – by looking at a multitude of business aspects including investment opportunities, tax concessions, working for fees, having real value in the online element, co-productions, budgets, partnerships, subscription models, advertising, membership and sponsorship.

Rachel also talks about the development of the brand and the importance of being higher up the aggregation chain, controlling the portal rather than individual elements of content. In terms of getting investment you have to prove that your online element is ‘sticky’ and will grow traffic and members. She says you have to be prepared to be in for the long haul if you want to initiate a membership model and cites Habbo Hotel and other MMORPGs that have critical elements of personalisation and customisation of your virtual space. Making payments, particularly micro ones, easy for the user is also a way to drive revenues and suggests that many online businesses fail because they put too many hurdles in the way of making payments.

She moves on to cover many of the legal issues surrounding the IP in your project and how to make sure you have sustainability by really owning the idea/format, you have limited liability and also how most of this depends on the fact that you have assignments – which will generate residual IP. A new development in emerging media, particularly contribution services such as YouTube is the EULA (End User License Agreement) and how this both protects your idea but also the service provider rights to submitted content.

Finally Rachel talks about the international perspective, how to manage your format or idea in overseas markets and how to be realistic about your budget if the millions of markets of hundreds are very tightly niche’d. After all this if you get an investor be prepared to give away up to 49% plus and pay attention to the mix of partners in case of shift in allegiances.

PODCAST SUBSCRIPTION
All LAMP podcasts are also published through the iTunes store.

RACHEL DIXON

In addition to a career as an award-winning filmmaker, Rachel has been a developer, publisher and marketer of interactive media since 1993. In July 2004 Rachel joined Massive as General Manager. The company’s multi-award winning work extends across Web and Internet development, intranets, broadband, interactive television, wireless content, DVD, and advertising, film and television. Rachel is also a director of Handshake Media Pty Ltd, one arm of which is a consultancy advising on strategic development and marketing in new media, I.T. and telecommunications.

In 2004 Rachel was appointed to the Strategic Industry Leaders Group of the Commonwealth Government’s Digital Content Industry Action Agenda. She currently chairs the export subcommittee of the Group. Rachel is a director of the Australian Centre for Advanced Computing and Communications (ac3). She is also on the National Executive of the Australian Interactive Media Industry Association (AIMIA). Rachel was a founding director of FIBRE Pty Ltd, a telecommunications company servicing the film, television, interactive media and games industries. Rachel is a past director of several other government and private sector multimedia organisations, and has worked as a senior executive in interactive media and film finance for several government bodies.

Sydney 5 July 2006 – Time 47:34. PDF (116k) of presentation
Click to listen

Audio edit, description and mp3 prep/post  – G Hayes

May 302006
 

The Digital Distribution Business Model © Peter Giles 2006.

Recorded live and unedited during the LAMP lab in Perth in May 2006 in front of the seven teams developing emerging media projects.

Keren Flavell “If you can get traffic, interest in your property, create a community and measure it…that is a really compelling argument to get funding…the advertisers want to reach people who are interested in a specific subject/product”. Peter covers a large part of the brand, business models and distribution ‘new revenue’ landscapes in this talk and begins by referring to the simple things such as getting your ‘name’ right in the global mix, so that you are able to effectively take part in the long tail phenomenom, “Mass audience to global niche audiences”. He plays a short excerpt of Chris Anderson explaining the long tail concept and shows other examples of recent successful models such Artic Monkeys, Michael Moore web 2.0 applications, MySpace, JibJab, Lego cross-branding and Rocketboom.

Peter says today’s model is primarily getting audience share as cheaply and effectively as possible – by understanding and using social networks and the blogosphere but also by being unique and viral. Once these audiences are in place then it is far easier to monetize and bring in advertising interest. Another important area of digital distribution is being heard in the noise. Peter talks eloquently about the findability and consistency of branding at each point of entry that the user makes into your service. He then talks about the easy ways to increase your exposure and chances of being found by highlighting the key web 2.0 (user publishing, collaboration & democratized distribution) services such as blogs, podcasting, RSS and many more. He continues by talking about the four ‘m’s’ (citing Ken Rutkowski) as a way to think about the business development of your digital property. Move people, Manage them, Monetize them and most crucially Measure them – really understanding how the audience have used your service/s is critical now. He finishes by pointing out that it is critical to adopt a combination of methods (web 2.0 and others such as search optimisation) and use the cross-media paradigms that permeate peoples lives now – much of the new ways to get your digital property into the marketplace are relatively cheap or even free and should not be overlooked.

PODCAST SUBSCRIPTION
All LAMP podcasts are also published through the iTunes store.

PETER GILES – Head of Digital Media, AFTRS

Peter has worked as the Head of the Digital Media Department since 1998 and has established Australia’s leading postgraduate and professional programs in Visual Effects, Interactive Media, Broadcast Design and Computer Animation. The Department has produced short films that have won both Australian and international awards for artistic and technical excellence.Prior to joining the AFTRS Peter worked as Digital Media Manager for Metro Screen where he initiated programs to develop the skills of new and emerging filmmakers. He managed a wide range of innovative production workshops in partnership with organisations including the Loud Youth Festival, IBM, the Australian Film Commission, the NSW Film and Television Office, ABC Online, SBS TV, the Performance Space, the Australian Centre for Photography and the Australian Network for Art and Technology.

Peter has developed digital media curriculum and taught workshops at the University of Sydney, the University of Technology, Sydney, Griffith University and the Queensland University of Technology in Brisbane.

Over the past 15 years Peter has produced projects for radio, television, film and interactive media. His video artwork has been exhibited at the Museum of Modern Art in New York, the Museum of Contemporary Art in Sydney and the Institute of Contemporary Art in London.

Peter is a well known commentator on digital media and is currently the Chair of the Sydney Chapter of ACM SIGGRAPH, the leading computer graphics industry body.

Perth 12 May 2006
Click to listen

May 232006
 

Web 2.0, TV 2.0 © David Jensen 2006
Recorded live and unedited during the LAMP lab in Perth in May 2006 in front of the seven teams developing emerging media projects.

David JensenDavid helps us understand what broadband TV really is and talks about the future of branded entertainment and how this now more important than networks or publishers. He continues with references to the new content over broadband networks, televisual design and raises questions – “what is the content? who owns it? how do we make it? how do we borrow from past media production that inform our practise in this new world? – Content that is 3 minutes long and two hours wide”.

David includes a demo and insight into his companies tool for rich media publishing across multiple platforms called Zetools. This can be used by traditional media companies to create and package their video content or in the future by users to effectively create their own media channels with rich interconnected supplementary content that can be aimed at monetization. The tools are aimed at media professionals who need an easier route to market over IPTV and broadband TV or PC. He takes us through a recent Telemundo ‘murder mystery’ project that used his tools to realise the project quickly. David finishes with advice on how to produce innovative content and differentiate yourself in the market place and achieve success. Such as Left/Right Brain – get all aspects of production working together. Blue Sky, reality, business, creative etc: Competitive analysis – how can you do it better? Candidate testing, peer review and baking in effective business models and much more.

PODCAST SUBSCRIPTION
All LAMP podcasts are also published through the iTunes store.

David Jensen’s 15 years of experience in the delivery of information, interactive media and entertainment has made him a leading member of many industries. He built and led Razorfish’s Broadband / Future Television practice, in addition to managing Razorfish’s Media and Entertainment practice for North America. Under his leadership, his team helped more than 100 media companies with technology, strategy and branding solutions. Clients include: Sony, Disney, DirecTV, I-Blast, News Corp, Fox, HBO, RAI, and Vivendi/Universal. He is currently head of business development for Zetools, an enterprise media company where he oversees all sales, marketing and alliances. Zetools systems enable rich media, multi-platform publishing, creative scheduling and flexible branding.

Prior to Razorfish, Mr. Jensen worked in the education sector creating interactive and community network initiatives for the world’s largest operating foundation, the J. Paul Getty Trust. Projects ranged from building community networks to launching broadband and interactive television channels for education. David has also produced and designed films, music videos, interactive media and television for HBO, MTV, Universal, PBS, Fox and Alive, among others. Mr. Jensen holds a M. Arch. from Harvard University and a B.Sc. from the University of Houston.

Perth 8 May 2006
Click to listen

Sep 072005
 

Building bridges, the new producer – Sohail Dahdal
Sohail DahdalSohail looks at the complex issues surrounding multi-platform and multi-media production. Using a tried and trusted process model he explores the critical issues of iterative production and interactive process design – in other words the production itself becomes as dynamic as the service you are making.
Accompanying presentation – Interactive Producer of the Future 84k PDF

PODCAST SUBSCRIPTION
All LAMP podcasts are also published through the iTunes store. You can subscribe automatically to these if you have iTunes installed by clicking here.

Sohail Dahdal, Director, 6moons Interactive has produced, designed, and engineered hundreds of DVDs, CD-ROMs, websites, installation and films, always with keen interest for bridging the gap between the new forms of interactive media and the traditional art of filmmaking.

Sydney 7 Sep 2005
Click to listen
Audio preparation by James Christopher Murty