New Roads, New Directions, New Markets – Gary Hayes
Gary presents a talk in two halves. The first is a broad overview of current markets and audiences from an Australian perspective stressing the importance of being first rather than last as new markets open up., The second half is based on many years experience as BBCi Producer with a look at what was learned from ‘big’ interactive audiences including some key tips to draw in bigger audiences and how to keep them.
Accompanying presentation – New Roads, New Directions, New Markets 2.4MB PDF
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Gary Hayes – Director LAMP Former Senior Producer/Manager BBCi has been at the forefront of worldwide emerging media development and production since 1993. Gary led the BBC’s development of the internet, interactive TV and emerging platforms from 95-04 as Senior Producer and Development Manager. He runs a blog on Media Personalisation at www.personalizemedia.com and an Interactive producers site at www.garyhayes.tv.
Sydney 7 Sep 2005
Click to listen
Audio preparation by James Christopher Murty