A cross-platform, participatory musical drama for teenagers
Tagline: “Satisfy the creative spirit”
Target platforms: TV, interactive TV, online, mobile, DVD, merchandise
LAMP Lab: October 2005
Project description: HitIt is led by a 26part, 24 minute TV show. Viewers can use the broadband online site to use musical tools and create their own music, take part in song-writing competitions and vote for who they think are making the best ‘sounds’. The series ends with a live interactive TV special where the online community come together and show the TV world their creations.
Team: Cate McQuillen, Jake Carroll, Karl Williams
Guardian mentor/s: Catherine Gleeson
© Cate McQuillen and Hewey Eustace 2005