SGC – SecretGirlsClub.com.au
Tagline: “An interactive virtual clubhouse community exclusive to girls aged 10 to 14. Users gain right of entry by completing an initiation game, ‘MIA’. The Secret Girls’ Club empowers young girls as they learn, share and play.”
LAMP Lab: July 2006
Target platforms: Internet/ Broadband, Mobile, Virtual & Physical Environments and Broadcast TV
Project description: The Secret Girls Club is an ongoing, online space exclusively for girls, aged 10-14 years. It’s hip and cool. A space where they come to interact, share and learn from their peers about growing up. ‘Missing Mia’ is part one (initiation) of the Secret Girls Club. Users follow narrative storylines and hints left by the four fictional characters (who ‘founded’ the SGC) to play the first alternative reality game, ‘Missing Mia’.
The users become the private investigator, the councillor and the main character’s best friend. They are empowered and transformed by the tools of the multimodal game. They invest themselves by sharing their own content, performing task puzzles and by solving personal issues that all young girls have.
Ultimately, they realise they are special in their own right as they utilise their strongest skills in order to help the main character back home, to the Secret Girls Club.
Once they have solved each ‘Mia’ issue, i.e. completed a level, and win Mia back they are entitled to gain access to the Secret Girls Club VIP area and win prizes, as well as gain their personalised, exclusive licence to participate with real girls in the online community space.
and Concept Creators
Donna Sennett: Creative Producer
Loosie Craig: Writer
Mark Alston: Designer
Guardian mentor/s: Shiralee Saul , Keren Flavell
Donna Sennett, Loosie Craig & Mark Alston © 2006