May 232006

Web 2.0, TV 2.0 © David Jensen 2006
Recorded live and unedited during the LAMP lab in Perth in May 2006 in front of the seven teams developing emerging media projects.

David JensenDavid helps us understand what broadband TV really is and talks about the future of branded entertainment and how this now more important than networks or publishers. He continues with references to the new content over broadband networks, televisual design and raises questions – “what is the content? who owns it? how do we make it? how do we borrow from past media production that inform our practise in this new world? – Content that is 3 minutes long and two hours wide”.

David includes a demo and insight into his companies tool for rich media publishing across multiple platforms called Zetools. This can be used by traditional media companies to create and package their video content or in the future by users to effectively create their own media channels with rich interconnected supplementary content that can be aimed at monetization. The tools are aimed at media professionals who need an easier route to market over IPTV and broadband TV or PC. He takes us through a recent Telemundo ‘murder mystery’ project that used his tools to realise the project quickly. David finishes with advice on how to produce innovative content and differentiate yourself in the market place and achieve success. Such as Left/Right Brain – get all aspects of production working together. Blue Sky, reality, business, creative etc: Competitive analysis – how can you do it better? Candidate testing, peer review and baking in effective business models and much more.

All LAMP podcasts are also published through the iTunes store.

David Jensen’s 15 years of experience in the delivery of information, interactive media and entertainment has made him a leading member of many industries. He built and led Razorfish’s Broadband / Future Television practice, in addition to managing Razorfish’s Media and Entertainment practice for North America. Under his leadership, his team helped more than 100 media companies with technology, strategy and branding solutions. Clients include: Sony, Disney, DirecTV, I-Blast, News Corp, Fox, HBO, RAI, and Vivendi/Universal. He is currently head of business development for Zetools, an enterprise media company where he oversees all sales, marketing and alliances. Zetools systems enable rich media, multi-platform publishing, creative scheduling and flexible branding.

Prior to Razorfish, Mr. Jensen worked in the education sector creating interactive and community network initiatives for the world’s largest operating foundation, the J. Paul Getty Trust. Projects ranged from building community networks to launching broadband and interactive television channels for education. David has also produced and designed films, music videos, interactive media and television for HBO, MTV, Universal, PBS, Fox and Alive, among others. Mr. Jensen holds a M. Arch. from Harvard University and a B.Sc. from the University of Houston.

Perth 8 May 2006
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Nov 082005

Diverged technology, converged people, new stories – Christy Dena
Christy DenaChristy presents key transmedia topics including remediation, adaptation and interactive broadcasting as well as looking at the many new media-types and media channels that are emerging across the industry.

She gives exciting glimpses into new forms of compelling interactivity including distributed narrative, ‘real life’ cross over and in-game engagement. Christy finishes her presentation with her ten top tips to enable better service design.
Accompanying presentation – Cross-Media Storytelling 1.1MB PDF

All LAMP podcasts are also published through the iTunes store. You can subscribe automatically to these if you have iTunes installed by clicking here.

Christy is a world wide, leading practitioner and researcher in cross-media narrative, new media types and their creative application in emerging media. Her published articles have covered game-play, artificial intelligence and new narrative forms and she has written creative works for TV, theatre and multi-platform. She also teaches new media arts theory at Melbourne and Swinburne Universities, is on the Editorial Committee of New Antigone (a fully refereed international journal), co-edits a renowned site on new media arts,, and runs a popular research blog,

Adelaide 2 Sep 2005
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Audio preparation by James Christopher Murty