Nov 272005
 

Mark PesceThe World Is My Hard Drive – Mark Pesce

Presentation recorded at “The Future of Media” Conference, Australian Center for the Moving Image, Friday 25 November 2005.

Media producers are facing a new threat: everyone has become a broadcasting network. Now that everyone is practicing “The Three F’s”: finding, forwarding, and filtering media, what does this mean for media professionals desperate for new economic models to fund productions. The future belongs to the amateurs: creatives, aggregators, and critics. These are the foundations of 21st century “swarming media”.

PODCAST SUBSCRIPTION
All LAMP podcasts are also published through the iTunes store. You can subscribe automatically to these if you have iTunes installed by clicking here.

Melbourne 25 Nov 2005
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Audio preparation by James Christopher Murty

Nov 082005
 

Playground of the Converged Producer – Peter Giles
Peter guides us through the potential opportunities for emerging media producers, how to generate income and the changing world of advertising. Using examples such as the success of JibJab, Happy Tree Friends and Cineclix Peter suggests new business models existing linear producers can adopt. He gives us his perspective on the obligatory Long Tail phenomenom and how recommendation agents help us navigate the deeper parts of niche markets.

Viral marketing is used as one of the new models to get yourself noticed in the increasing noise of broadband markets, Big Ad is cited as an interesting model of this. Finally Peter talks us through a range on new form advertising on interactive TV, broadband and mobiles and paints a picture of how user generated content fits into this new world.
Accompanying presentation – Playground of the Converged Producer 591k PDF

PODCAST SUBSCRIPTION
All LAMP podcasts are also published through the iTunes store. You can subscribe automatically to these if you have iTunes installed by clicking here.

Adelaide 2 Sep 2005
Click to listen
Audio preparation by James Christopher Murty