Dec 142007
 

Don’t Just Sit Around this Christmas Holidays –
the next LAMP residential is just around the corner

Have you got what it takes to apply?

We are looking for six to eight professional teams with groundbreaking new media ideas to attend our leading R&D production lab from Feb 24 -29, 2008.

Facilitated by the AFTRS, the Laboratory for Advanced Media Production (LAMP) has run hundreds of workshops, seminars and live-in-residentials and developed over 54 projects. LAMP assists production teams in developing innovative emerging media projects including Sharing Web 2.0 Services, Advanced TV, 360 Entertainment, Serious Games and Social Virtual Worlds.

Over our six day LAMP residential, you and internationally recognised industry mentors live and work together in a creative hothouse environment for five days straight.

What a privilege! We were challenged to reach for and achieve
far reaching goals but were also totally supported in the endeavour
by a united team of razor sharp professionals.

You will experience engaging presentations from world class practitioners, evolve the business, technical and creative aspects of your project, and create a dynamic visual proof of concept.

This was a highly productive, intensive session
whereby all outside distractions
were eliminated letting us focus solely on the job

At the end of the residential you are given the opportunity to present your visual proof of concept to a panel of media industry experts, gaining invaluable feedback, insight and advice. Past panels have included representatives from the ABC, Bigpond, NineMSN, yahoo7, SBS, the AFC, Film Victoria, NSWFTO PFTC, Alcatel, Southern Star and Nickelodeon.

I was transformed and uplifted with new confidence,
a new sense of possibility

Our residentials work because participants get to accelerate their ideas rapidly from concept development through to proof of concept while being challenged by a wide range of ideas relevant to the growing creative industries sector.

The next LAMP Residential is being held in collaboration with the New Zealand Screen Council and is set to take place Sun 24 February – Fri 29 February, 2008 in Victoria.

This has definitely been one of the best experiences of my life.
Thankyou!

So get to work today on your application and getting a team together, so you don’t miss out being a part of the first LAMP residential for 2008.

Applications are open now and close on January 10, 2008
Go to www.storylabs.us/lamp/apply to see criteria and download an application form today

We are happy to receive submissions to attend the next lab in the following areas.

  • Advanced TV – Projects that are targeted to local ‘OpenTV-like’ interactive TV over satellite and cable TV (Foxtel and Sky New Zealand) with a mobile phone component. These can include synchronous enhanced TV alongside the programming, simple casual games or multi stream formats
  • Social Virtual Worlds – Rich story based virtual worlds that can be built in existing large 3D social multi user environments like Second Life, Multiverse or There.com. These must have a strong community aspect and include co-creative elements.
  • 360 Entertainment – Cross-media, collaborative play services. Often called Extended Entertainment or Alternate Reality Games these will be strong narratives played out across many websites, mobile, physical locations, TV and print. Themes are usually investigative and draw audiences into complex scavenger hunts that blur the line between fact or fiction.
  • Serious Games – Specifically interested in rich gameplay on consoles, pc or mobile that delivers real learning. The range can be short form flash/sms type games that require brief periods of play spread over many weeks or continuous online games that involve collaboration with others in Massively Multiplayer Online Game (MMOG) environments.
  • Sharing Web 2.0 – Applications and services that draw together communities on web and mobile with the purpose of sharing and growing around a niche interest. This could be mash-ups of iconic web 2.0 services such as flickr, YouTube, Facebook or something completely new and original that will activate key interest groups.
Sep 242007
 

A stellar line-up of mentors from all over Australia and a few internationals have been confirmed for the 7th Live-in-lab (LAMP: Story of the Future) on South Stradbrooke Island, Queensland Nov 07. They can be seen on the mentors page or copied below.

GUARDIAN MENTORS

MATT COSTELLO – Writer and Games Designer, Polar Productions
Matt CostelloMatt Costello is based in New York, London and LA and has written ground-breaking and award-winning novels, games, and television. Matt has scripted dozens of best-selling games and of one Time Magazine said, “The story is delivered with unusual art.” He wrote the groundbreaking Pirates of the Caribbean 3 game across all platforms and has been commissioned to do the fourth in the series.

Since writing the critically acclaimed classic game The 7th Guest, he has scripted dozens of best-selling games such as Shellshock-Nam ‘67 (Guerrilla Games and Eidos), Bad Boys 2 (Empire) and 2005’s Doom 3 winner of an unprecedented five awards at E3 including the Game Critics Award: Best of E3. Just Cause, co-written for Eidos, debuted as the #1 game for Xbox 360 in the UK. Named ‘Best Adventure Game’ at the 2006 E3, it premiered on the US best-seller lists as the #2 Xbox 360 game.

He has written a major new game for Eidos and Rage a new game for ID Software and other notable games include:

  • Hercules, for Disney Interactive
  • The Dark Half, for MGM.
  • Derelict, for The Sci-Fi Channel
  • Fatal Illusion -The Clue Chronicles – for Hasbro
  • Barbie’s Riding Adventure–for Mattel
  • Clifford’s Reading– for Scholastic
  • Starsky & Hutch – for Empire
  • The Italian Job – Eidos

Matt also specialises in the kid’s genre and has created many award-winning games for children. Several years ago he co-created one of the first major experiments in ‘two-way TV’, called ZoogDisney. Branded as ‘TV you do’ – for two years the ZoogDisney weekend bloc re-shaped the Disney channel, bringing it squarely into the interactive and ‘tweens world. He has written a kids book series for Scholastic , The Kids of Einstein Elementary, which blends adventure and math and also scripted episodes of the award-winning PBS animated series, Cyberchase. Other awards include the landmark Aladdin’s Mathquest with math expert Marilyn Burns for Disney, as well as A Cartoon History of the Universe (Putnam).

Matt is a designer of many role-playing and board games, including Dungeons and Dragons, Call of Cthulhu, Batman, Lone Wolf & Cub, and many others. He also co-wrote episodes of the BBC/Disney series Microsoap, winner of the Prix de Jeunesse and is currently creating an MMOG using Multiverse which integrates its story world with an animated Childrens BBC TV series. Penguin published his latest novel, Nowhere, in 2007.

JENNIFER WILSON – Head of Innovation, Nine MSN

Jennifer WilsonJennifer Wilson has over 20 years in interactive consumer content and information services, from first building interactive voice response systems in the UK, through voting, banking, gambling and marketing services; online and on all forms of telephone, fixed and mobile.

She was previously Managing Director of HWW, a specialist content aggregation, syndication and digital publishing company, which provides the yourTime™ products (yourMovies, yourTV etc). HWW is also a major developer of mobile sites, providing mobile publishing tools for hard-to-source content as well as building third-party mobile (and web) sites. HWW was recently purchased by ninemsn.

Jennifer holds a patent in the delivery of TV to mobile phones. She has a keen interest in social networking, digital public spaces, tribes, blogs and forums and the interesting digital world of Gen-C.

Dr. JOHN BANKS – Researcher & Games Manager

John BanksDr John Banks is a postdoctoral research fellow in the Federation Fellowship program, ARC Centre of Excellence for Creative Industries and Innovation, Queensland University of Technology. His research interests focus on the emerging relations between media corporations, educational and cultural institutions, and user-led innovation and consumer co-creation in participatory culture networks. He has a particular interest in videogames.

From 2000-2005 John worked in the videogames industry for Brisbane based Auran Games as an online community manager, focusing on the development of user-led content creation networks within the context of game development projects; he has published widely on research grounded in this industry background. He was also a researcher and project leader at the Australasian CRC for Interaction Design (ACID). His background also includes research and tutoring in literary theory and cultural studies at the University of Queensland (School of English, Media Studies and Art History).

John’s current research & consultancy continues to work at the interface of game developers and gamers as they negotiate emerging co-creation relations. He is currently working with Auran Games on social network strategies for their forthcoming massively multiplayer online game, Fury. In April 2007, John gave an invited presentation to the Convergence Culture Consortium, MIT, addressing the challenges of co-creation relationships (“Navigating Co-Creator Relationships: How do you make this Damned thing Work?”) You can see John’s recent presentation on these issues for AFTRS Centre for Screen Business (User co-creation relations: Emerging social network markets) here.

MARISSA COOKE – TV, new media and advertising writer, new media producer

Marissa has worked extensively in television, cross-platform entertainment and interactive advertising over the past 10 years as a writer, creative strategist and content producer on a diverse range of innovative, award-winning cross-media projects.

As a new media content producer and senior interactive writer for Australia’s first interactive television series produced by Hoodlum Active, Fat Cow Motel (ABC, Austar), Marissa was responsible for developing an immersive, cross-platform game and producing interactive content across web, iTV, email, mobile and dial-up channels that delivered unprecedented results for the ABC becoming the most visited TV website ever for ABC Online. Marissa also worked on an innovative pre-broadcast viral media campaign delivered via print, radio, email, SMS and web. Marissa won the inaugural Australian Writers’ Guild Interactive Media Award in 2005 for her work on Fat Cow Motel.

Marissa was also a scriptwriter on the AFI award-winning first series of the Foxtel drama series Love My Way  (Southern Star), as well as the Australian-German co-production Blue Water High (Southern Star) and the SBSTV Mockumentary Series, S(truth).

Marissa’s recent work includes roles as Interactive Content Producer and co-writer for the Yahoo! 7 interactive drama series and game, PS Trixi produced by Hoodlum Active – a world-first 12 episode new media ‘event’ delivered across web, Instant Messenger, email, mobile and video platforms.

Most recently, Marissa worked as creative strategist, concept and gameplay designer for Emmerdale Online, a new interactive, cross-platform channel and narrative-based game produced by Hoodlum Active for the hugely popular UK television series, Emmerdale. Emmerdale Online has recently been nominated for several prestigous international awards including Best Drama in the MIPCOM Mobile, Internet and CrossMedia TV Awards, and Best TV online channel for the 2007 Pixel Awards.

Marissa is currently developing several of her own cross-platform projects as well as consulting for a range of clients including television programme producers and award winning interactive advertising agency Tribal DDB as a digital content developer and copywriter across campaigns for Volkswagen, NIKE, Gatorade and McDonalds, three of which were awarded Gold Medals at the prestigious Montruex International Advertising & Multimedia Festival in 2006 & 2007.

ANDREW APOSTOLA – Creative Director Portable Content

Andrew ApostolaAndrew Apostola is the co-founder and Creative Director of Portable Content, an Australian based digital studio that designs and manages innovative web applications for a range of clients in the online space.

In 2006 the company successfully launched portablefilmfestival.com, a user generated video site that distributes video to users through portable video platforms including iPods, mobile phones and laptops. In 2007 the project expanded internationally and was recently launched in the United States at the South By South-West Film and Interactive in Austin Texas.

Andrew has worked for a range of broadcasters and media providers and is well known for successfully launching the Student Youth Network alongside Portable Content co-founder Simon Goodich in Melbourne in 2003. The network is the largest youth media orgnanisation in South-East Asia, operating a full-time terrestrial radio license and broadcasting on television and the web.

As Creative Director of Portable Content Andrew follows the emerging online video sector closely and develops and implements innovative video components for the company and its clients. These include the creation of classnet, a video sharing community for educators and students and syn.org.au, an online distribution platform for independent mediamakers.

Andrew has completed a Bachelor of Arts in Media Studies at the Royal Melbourne Institute of Technology (RMIT), a Post Graduate Diploma in English Literature at the University of Melbourne and Film and Television Production at Ryerson University in Toronto.

ANTHONY EDEN – Interactive Producer and Designer

Anthony EdenAnthony “Arse” Eden is a co-founder and director of Snepo Research, an Australian software and game development studio with a strong focus on innovation. Arse spends his time at Snepo researching new interface and software technologies as well as directing the production of public facing interactive systems. Over the last two years Snepo has cemented its place as a premier development shop, servicing customers all over the world.

Arse has co-authored books on software development and digital creativity, including New Masters of Flash and titles on 3D and Game development. He’s developed award winning educational software for Microsoft and the ICAC and his work has appeared on NBC, CBC and Channel 4. He’s run interactive game development workshops in Norway, Wales and Canada. He’s also an internationally known speaker, having presented at conferences all over the world.

His passions lie in the application of abstract mathmatic principals to the digital realm. By combinding those principals with his fascination with natural patterns and organic relationships he creates truely unique and engaging interactive experiences.

JACKIE TURNURE – Non-linear storyteller

Jackie TurnureWith script editing and writing experience in both traditional and new media, Jackie Turnure brings a unique perspective to the role of narrative in cross media production. For the last 15 years she has been working across film, television, games and online production, with a particular focus on animation and children’s content.

Jackie received her Bachelor of Arts (Visual Communications) from Sydney College of the Arts and her Master of Fine Arts (Film Production) from San Francisco State University. She spent nine years in the US teaching screenwriting at New York University, Hunter College and the Academy of Arts College, San Francisco. During that time, Jackie wrote and directed eight short films and videos that have won awards and screened internationally.

After returning to Sydney, Jackie produced and directed three 3D animated kids’ games for PC, “Bananas in Pyjamas ” It’s Party Time”, “Oz – The Magical Adventure” and “Oz – The Interactive Storybook”. The games have won numerous awards and been distributed in 18 countries. Jackie lectures part time at AFTRS, was an industry mentor at the NSW Film and Television Office’s Indigenous Writers Workshop, ran a Game Design Workshop in FTI in Perth and gave a workshop on Alternative Narratives for the Australian Writer’s Guild. In addition, Jackie works as a script editor and story consultant on feature films, animated television series and animated games. She recently completed story producing and writing 3 episodes on Deadly, a half hour animated TV series based on the books by Paul Jennings and Morris Gleitzman. Jackie was the script editor and voice director on Stolen Life, an animated feature produced in Machinima, written and produced by Peter Rasmussen. She has just recently won a development award at Milia 2007 from Ogilvy and AMEX for her ARG project ‘Diamond Reef’.

GARY HAYES – Director LAMP and Head of Virtual Worlds, TPF

Gary Hayes

Gary is the Director of LAMP and the Head of Virtual Worlds with the UK ‘The Project Factory‘. He has led The Laboratory for Advanced Media Production at AFTRS since 2005 that has helped develop 54 Australian emerging media projects and run hundreds of workshops and industry seminars. As Head of Virtual Worlds at the Project Factory he has personally produced, designed and built Second Life presences for Australian brands, including Telstra, Tourism and MultiMedia Victoria, Physical TV and ABC TV. He is currently developing experience worlds for fortune 100 and other global companies.

Before coming to Australia Gary was Senior Producer at BBC Broadcast and New Media for 8 years devising and producing many of the BBC’s digital “firsts” – the first 24/7 Interactive TV service, the first live internet documentary and the first truly interactive programming for Broadband TV. He also created over 20 other enhanced TV shows, several future BBC cross-platform navigators and was part of BBC Imagineering developing early “inhabited TV”, Virtual World and TV Mixed Reality formats.

He was a driving force behind New Media training and strategy and became BBC Senior Development Manager in New Media and simultaneously chaired the Business Models for TV-Anytime (the global personalized TV standard). He moved to the US in 2004 to develop on-demand TV with broadcasters such as NBC and CBS and also line produced the Showtime’s enhanced L-Word, PVR service as part of the AFI initiative. He recently co-authored a UK Department Trade and Industry Report on Personalised TV and has been an International Interactive Emmy juror for the past two years.

Gary recently keynoted on virtual worlds at CeBit, AIMIA, Monash and presented on education and brands in virtual worlds on radio, podcasts and many seminars. He produces dramatic and corporate machinima and runs workshops in virtual Multi User Story Environments (vMUSE’s) for cinematographers, designers, and script writers – exploring the potential of shared, social online virtual worlds for collaborative production, creativity and education. He runs several popular blogs including media personalisation, digital brands, new media forms (personalizemedia), Second Life POV (justvirtual) and many others found here on his Wikipedia user profile.

PRODUCTION MENTORS

CATHERINE GLEESON – Interaction Designer

Catherine GleesonCatherine has been working as a Creative Director in print and new media since 1988. She has extensive experience in information design and visual communication. Her projects include: creative direction of visitor multimedia for the National Gallery of Victoria’s (NGV), Centre for Australian Art at Federation Square.

Past work includes consultation, creative direction and design on local and international projects for clients such as: the National Geographic (Washington); the Smithsonian Institute (Washington); the American Museum of Natural History (New York); Foster’s Brewing Group; Lonely Planet and ANZ.

Through her company Platform09, Catherine also maintains a separate creative practice. Past projects have included: collaborative, installation work for Experimental; motion graphics, animation and multimedia design for theatre, film and video.

PETER GILES – Head of Digital Media AFTRS & Producer LAMP

Peter GilesPeter has worked as the Head of the Digital Media Department since 1998 and has established Australia’s leading postgraduate and professional programs in Visual Effects, Interactive Media, Broadcast Design and Computer Animation. The Department has produced short films that have won both Australian and international awards for artistic and technical excellence.

Prior to joining the AFTRS Peter worked as Digital Media Manager for Metro Screen where he initiated programs to develop the skills of new and emerging filmmakers. He managed a wide range of innovative production workshops in partnership with organisations including the Loud Youth Festival, IBM, the Australian Film Commission, the NSW Film and Television Office, ABC Online, SBS TV, the Performance Space, the Australian Centre for Photography and the Australian Network for Art and Technology.

Peter has developed digital media curriculum and taught workshops at the University of Sydney, the University of Technology, Sydney, Griffith University and the Queensland University of Technology in Brisbane.

Over the past 15 years Peter has produced projects for radio, television, film and interactive media. His video artwork has been exhibited at the Museum of Modern Art in New York, the Museum of Contemporary Art in Sydney and the Institute of Contemporary Art in London. Peter is a well known commentator on digital media and is currently the Chair of the Sydney Chapter of ACM SIGGRAPH, the leading computer graphics industry body.

.

Aug 282007
 

THE VIRTUAL STORY
Film Making and Cinematic Experiences Using Virtual Worlds and Games

There is a revolution happening in the way both users and professionals are creating films and story environments. YouTube, Machinima.com and many other video portals are filled with thousands of short films made in game engines and virtual worlds. It is a fast changing space and even in the past week HBO have commissioned the world’s first machinima series to made entirely in a games environment and the first episode is a nominee for an academy award. This two part course consists of a seminar which introduces participants to the exciting work being produced in this area, and a one day workshop that provides a hands-on introduction to the tools that are available.

Virtual Story

SEMINAR

The one day seminar, presented by award winning machinima and virtual world creators, will start with state of the art examples, live demos, a panel review show and presentations on the art and craft of machinimation. The second half of the day will look closely at Story Environments – places where rich virtual experiences encourage users to “live”, role play and create their own stories. Several case studies will illustrate the tools and design techniques being used to create these rich story spaces. The day will end with a panel where traditional film industry practitioners discuss how their various crafts apply to films being made in these virtual worlds, followed by another live, theatrical machinima.

Presenters include (see Bios below):
* Gary Hayes, AFTRS – Director, LAMP and Head of Virtual Worlds The Project Factory
* Jackie Turnure, AFTRS – Lecturer, Interactive Storytelling, and co-creator of machinima feature Stolen Life
* Gary Wisniewski – CEO of Second Life Cable Network SLCN.TV
* Ian Brown, AFTRS – Lecturer, VFX and Animation
* Richard James Allen – Writer & Director
* Karen Pearlman, AFTRS – Curriculum Designer, and Writer, Producer, Editor

Special Guest Presenter:

Gary Wisniewski is the CEO of the Second Life Cable Network (SLCN.TV), a professional video network designed to expand the in-world audience as well as deliver virtual entertainment to the real-world. SLCN.TV was started in March 2007 and has now established itself as the leading broadcast service in Second Life. Live broadcasts include The Transformers’ press conference, the largest in-world event ever staged, as well as in-world events for the Die Hard 4release, the 300 press event featuring Frank Miller, as well as events for the ABC and many more. Gary will be demonstrating some remarkable techniques and camera technology they use in the some of their four camera live machinima captures in the seminar and the workshop the following day.

Guest Panelists include:

* Mark Ward, AFTRS – Head of Sound
* John Rohde, AFTRS – Head of Design
* Teresa Rizzo, AFTRS – Lecturer, Screen Studies
* Timothy Smith, AFTRS – Screen and games writer
* Melvin Montalban, AFTRS – Directing student

Speaker details below and full registration details here

SEMINAR DETAILS:
Date: Wednesday 12 September 2007
Time: 9.30am Registration – 10am-5pm
Registration: Pre-registration and payment is essential. Please use the online Registration Form
Cost: $30 (Light lunch and afternoon tea provided)
Closing Date: Friday 7 September
Venue: Museum of Sydney, (Cnr of Bridge & Phillips Streets), Sydney CBD

TOOLS WORKSHOP

This one day workshop builds on the themes presented in the seminar and provides participants with hands-on experience of the tools used to create virtual stories. This practical session will introduce the best tools available, including: Neverwinter Nights, The Movies, Second Life, Unity, World of Warcraft, The Sims 2 and Console Games such as Halo. We will also explore specific craft aspects of production including cinematography, character animation, sound and set design. Attendance at the seminar is a pre-requisite for attending this workshop, which has limited places and application is essential.

WORKSHOP DETAILS:
Date: Thursday 13 September 2007
Time: 10am-5pm
Places: 24
Application: It is a pre-requisite to attend the seminar, as well as having a familiarity with games/virtual worlds and navigating in a 3D environment. Please use the online Registration Form
Cost: $50 (Light lunch and afternoon tea provided)
Closing Date: Friday 7 September
Venue: LAMP LAB @ AFTRS, Cnr Balaclava and Epping Roads, North Ryde

PRODUCTION WORKHSOP

Participants of BOTH the seminar and one day workshop ONLY are invited to submit ideas for an original machinima film or story environment to be developed in an extra three day workshop. There will be a maximum of four projects chosen. Further details will be made available at the seminar and workshop.

DETAILS:
Date: Wednesday 26-September – Friday 28 September 2007
Time: 10am-5pm, 3 days
Application: Details will be available at the Tools Workshop on 13 Sept.
Cost: $150 (Light lunch and afternoon tea provided each day)
Closing Date: TBA
Venue: LAMP LAB @ AFTRS, Cnr Balaclava and Epping Roads, North Ryde

SPEAKER DETAILS

Jackie Turnure
Jackie was the script editor and voice director on Stolen Life, an animated feature produced in Machinima, written and produced by Peter Rasmussen. Jackie is a lecturer in interactivity and cross media at AFTRS, where she is also a mentor for LAMP (Laboratory of Advanced Media Production). She brings a unique perspective to the role of narrative in cross media production. Recently she won a development award at Milia 2007 from Ogilvy and AMEX for her Alternate Reality Game project ‘Diamond Reef’.

For the last 15 years she has worked across film, television, games and online production, with a particular focus on animation and children’s content. She has written and produced numerous 3D animated kids’ games for PC, including Bananas in Pyjamas – It’s Party Time, Oz – The Magical Adventure and Oz – The Interactive Storybook. The games have won awards and been distributed in 18 countries. Jackie recently completed story producing and writing three episodes on Deadly, a half hour animated TV series based on the books by Paul Jennings and Morris Gleitzman.

Gary Wisniewski
Gary Wisniewski is the CEO of the Second Life Cable Network (SLCN.TV), a professional video network designed to expand the in-world audience as well as deliver virtual entertainment to the real-world. SLCN.TV was started in March 2007 and has now established itself as the leading broadcast service in Second Life. Live broadcasts include The Transformers press conference, the largest in-world event ever staged, as well as in-world events for the Die Hard release, the 300 press event featuring Frank Miller, as well as events for the ABC and many more. Gary will be demonstrating some remarkable techniques and camera technology they use in the some of their four camera live machinima captures in the seminar and the workshop the following day.

Gary Hayes
Gary is the Director of LAMP and the Head of Virtual Worlds at The Project Factory. He has led The Laboratory for Advanced Media Production at AFTRS since 2005 who have developed 54 Australian emerging media and pervasive entertainment projects and run hundreds of workshops and seminars. As Head of Virtual Worlds at the Project Factory he has personally produced and built Second Life presences for Australian brands, including Telstra, ABC TV, Tourism Victoria, Physical TV and many more. Before coming to Australia Gary was Senior Producer at BBC New Media for 8 years devising and producing many of the BBC’s digital ‘firsts’ – the first 24/7 Interactive TV service, the first live internet documentary and the first truly interactive programming for Broadband TV. He also created over 20 other enhanced TV shows, several future BBC cross-platform navigators and was part of BBC Imagineering developing early ‘inhabited TV’, Virtual World and TV Mixed Reality formats.

As BBC Senior Development Manager he worked on global BBC digital strategies and externally chaired the Business Models for TV-Anytime (the global personalized TV standard) and then moved to the US to develop on-demand TV with broadcasters such as NBC, Showtime and CBS. He recently co-authored a UK Department Trade and Industry Report on Personalised TV and has been an International Interactive Emmy juror for the past two years. Gary recently keynoted on virtual worlds at CeBit, AIMIA and presented on education and brands in virtual worlds on radio, podcasts and many seminars. He produces dramatic and corporate machinima and runs workshops for cinematographers, designers, and script writers exploring the potential of shared, social online virtual worlds for collaborative production, creativity and education and runs a popular blog on media personalisation, digital brands, new media forms and creativity at www.personalizemedia.com.

Dr Richard James Allen Dr Karen Pearlman
Dr Richard James Allen (writer, choreographer, director) and Dr Karen Pearlman (editor, choreographer, producer) are founders of The Physical TV Company and explorers of media and the mind. In New York as That Was Fast they brought content back into dance in The Laughing Movie, Alphabet x 2, The Charlie Stories and other works in their original ‘cinematic blend of text and dance action’. In Australia with companies such as
Dance North and Tasdance, they explored the nexus between fully fledged original play scripts and dance scripts to make ‘dance plays’ such as If War Were A Dance and Blue Cities, bringing movement into character development and choreography into story.

They have been world leaders in the exploration of video dance and dance film and their work in this area as The Physical TV Company has taken them to a deep integration of the languages of cinema, literature and choreography as witnessed by short films such as Rubberman Accepts The Nobel Prize, No Surrender, and Down Time Jaz, and the short feature Thursday’s Fictions. Always engaged by new spaces in which meaning can be explored and communicated, they have recently delved into mobile content with the adaptation of Richard’s 9th book, The Kamikaze Mind, into animated phone poems, and the adaptation of the Richard’s 8th book, Thursday’s Fictions, from a play to a film to a 3D online immersive world in Second Life.

Ian Brown
Ian has been writing and playing games since the days of the Commodore 64, and is the proud owner of a scratch-built cocktail MAME machine. He is currently interested in the impending cross-over of film drama and games technology. For the past ten years Ian has worked in many disciplines and capacities in the film and television industry, encompassing 3D artist and supervisor, art direction, matte painting, production design and storyboarding.

His feature credits include The Lord of the Rings: The Fellowship of the Ring, Moulin Rouge, The Quiet American, Hero, Mission Impossible 2, The Man who Sued God, The Great Raid, Red Planet, Garage Days and The Thin Red Line. His TVC work includes over 50 high-profile international commercials. As a director his work spans both shorts and high-end music videos, earning both local and international awards and nominations, including an AFI.

Panellists

Mark Ward

Whilst studying creative writing and literature Mark became infected with the filmmaking virus and has never fully recovered. A graduate of AFTRS in 1985 (Directing and Sound), he founded a sound design company, Counterpoint Sound, in 1987 with fellow graduates of the School. Counterpoint was a “script-to-screen” service for sound, and built its reputation in documentaries, short and experimental drama and TVCs. In 1991 the same team formed Oracle Pictures, a production company aimed at developing and producing documentary and drama.

By the end of 2000 Mark had put Counterpoint into a box and shifted focus to feature films, working on such features as Lantana, The Quiet American, and In The Cut amongst others. Mark has been a member of both the Australian Screen Sound Guild and ASDA since 1995. Since entering the industry over 20 years ago, Mark has experienced the transition of screen-sound from sprockets to analogue multi-track to software-based design and production. With the same feverish curiosity he looks forward to the creative opportunities of interactive sound design.

Jon Rohde
Jon Rohde has worked in the TV and film industry for over two decades working his way up through most Art Department positions. His most recent position was Production Designer on R.A.N. working in the Torres Strait for Chapman Pictures. Rohde’s other credits include:

  • Police Rescue – Assistant Designer, Blue Murder – Assistant Art Director, Wildside – Art Director
  • Art Director on Australian features including Risk and Bootmen (AFI winner for Production Design)
  • Segment manager for Sydney 2000 Olympics Closing Ceremonies
  • Production Designer for Columbia Tri-Star films; After the Rain and Heroes Mountain
  • Production Designer for Southern Star; Young Lions, Fireflies
  • Production Designer for Screentime; Jessica.

Jon completed a Diploma of Arts in Film and TV at QCA in Brisbane and worked for the Seven Network. He then moved to Sydney and began work in Art Departments for ABC Drama while completing a Bachelor of Arts in Visual Arts at UTS. He has worked for numerous production companies and with a wide range of producers, directors and other designers.

Teresa Rizzo

Teresa Rizzo graduated from Murdoch University, Western Australia, with a BA Honours in Communication Studies in 1994. Her honours thesis-video On Becoming won numerous awards nationally, and internationally. From 1994-2005 she has worked in the pay television industry in various producer roles, in organisations such as Teleitalia, Galaxy Media and the Premium Movie Partnership. She recently submitted her doctoral thesis in Film Studies at the University of New South Wales. Teresa’s research interests include Deleuze and feminist film theory, the modern horror genre, and the pay TV industry in Australia. Publications:

  • “The Molecular Poetics of Before Night Falls,” Rhizomes, forthcoming Sep. 2005.
  • “The Alien Series: A Deleuzian Perspective,” Women: a Cultural Review, Volume 15, Number 3 / November 2004.
  • “On Becoming-An Interview with Moira Gatens,” Southern Review vol. 28.1(1995): pp. 53-68. Questions and Interview by Teresa Rizzo.
  • On Becoming. Experimental documentary. Dir. prod. and writ. Teresa Rizzo 27mins. Winner of Flickerfest 1994.
Jul 252006
 

AFTRS Media Lab
Tagline: “A collaborative media space where AFTRS interacts with the creative community”
LAMP Lab: July 2006

LAMP IV Photo C Gleeson
Target platforms: Online community; broadband PC; mobile
Project description: AFTRS Media Lab is where the walls of the school disappear. An online resource and collaborative space, it invites you to move from passive consumption to active production and participation.

  • As a repository of more than 30 years of the school’s productions, it is a valuable and fascinating source of the early works of many leading film, tv, radio and digital media makers, as well as the work of recent graduates. Users are invited to rate, tag and review.
  • It is a window into the school: somewhere to keep up with what is happening right now, through blogs and podcasts, calendars and forums – and to comment and send feedback
  • It is an educational resource: latest opinions, techniques and technology. Teaching activities of the school – seminars, interviews, exercises – are captured and uploaded.
  • It is a place to show your work and receive feedback; get involved in media projects and meet like-minded people – where individuals, both within and outside the school, use online tools to share ideas and collaborate on projects
  • It is where the school meets its audience and the audience becomes part of the school: online media projects, such as a serialised interactive drama that uses collaborative scripts and school production facilities; and rating and reviewing of student and community productions and scripts.

LAMP IV

LAMP IV

LAMP IV

LAMP IV

LAMP IV

Team Members
Cathie Payne – Producer
Linda Chang – Designer
Natalie Spence – Website Manager
Guardian Mentor: – Jonathan Marshall
AFTRS © 2006

May 302006
 

The Digital Distribution Business Model © Peter Giles 2006.

Recorded live and unedited during the LAMP lab in Perth in May 2006 in front of the seven teams developing emerging media projects.

Keren Flavell “If you can get traffic, interest in your property, create a community and measure it…that is a really compelling argument to get funding…the advertisers want to reach people who are interested in a specific subject/product”. Peter covers a large part of the brand, business models and distribution ‘new revenue’ landscapes in this talk and begins by referring to the simple things such as getting your ‘name’ right in the global mix, so that you are able to effectively take part in the long tail phenomenom, “Mass audience to global niche audiences”. He plays a short excerpt of Chris Anderson explaining the long tail concept and shows other examples of recent successful models such Artic Monkeys, Michael Moore web 2.0 applications, MySpace, JibJab, Lego cross-branding and Rocketboom.

Peter says today’s model is primarily getting audience share as cheaply and effectively as possible – by understanding and using social networks and the blogosphere but also by being unique and viral. Once these audiences are in place then it is far easier to monetize and bring in advertising interest. Another important area of digital distribution is being heard in the noise. Peter talks eloquently about the findability and consistency of branding at each point of entry that the user makes into your service. He then talks about the easy ways to increase your exposure and chances of being found by highlighting the key web 2.0 (user publishing, collaboration & democratized distribution) services such as blogs, podcasting, RSS and many more. He continues by talking about the four ‘m’s’ (citing Ken Rutkowski) as a way to think about the business development of your digital property. Move people, Manage them, Monetize them and most crucially Measure them – really understanding how the audience have used your service/s is critical now. He finishes by pointing out that it is critical to adopt a combination of methods (web 2.0 and others such as search optimisation) and use the cross-media paradigms that permeate peoples lives now – much of the new ways to get your digital property into the marketplace are relatively cheap or even free and should not be overlooked.

PODCAST SUBSCRIPTION
All LAMP podcasts are also published through the iTunes store.

PETER GILES – Head of Digital Media, AFTRS

Peter has worked as the Head of the Digital Media Department since 1998 and has established Australia’s leading postgraduate and professional programs in Visual Effects, Interactive Media, Broadcast Design and Computer Animation. The Department has produced short films that have won both Australian and international awards for artistic and technical excellence.Prior to joining the AFTRS Peter worked as Digital Media Manager for Metro Screen where he initiated programs to develop the skills of new and emerging filmmakers. He managed a wide range of innovative production workshops in partnership with organisations including the Loud Youth Festival, IBM, the Australian Film Commission, the NSW Film and Television Office, ABC Online, SBS TV, the Performance Space, the Australian Centre for Photography and the Australian Network for Art and Technology.

Peter has developed digital media curriculum and taught workshops at the University of Sydney, the University of Technology, Sydney, Griffith University and the Queensland University of Technology in Brisbane.

Over the past 15 years Peter has produced projects for radio, television, film and interactive media. His video artwork has been exhibited at the Museum of Modern Art in New York, the Museum of Contemporary Art in Sydney and the Institute of Contemporary Art in London.

Peter is a well known commentator on digital media and is currently the Chair of the Sydney Chapter of ACM SIGGRAPH, the leading computer graphics industry body.

Perth 12 May 2006
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May 292006
 

Thinking Big on the Small Screen © Keren Flavell 2006.

Recorded live and unedited during the LAMP lab in Perth in May 2006 in front of the seven teams developing emerging media projects.

Keren FlavellKeren looks broadly at the business, creative and future implications of the mobile industry. Beginning with a ‘branded Octopus’ metaphor Keren approaches “Thinking Big on the Small Screen” from the key perspective of mobile being an offshoot of the web and saying how it should be allowed to grow organically in the same way. The key challenges she raises with the independent content producer at the moment include how to reach the audiences, the skill of platform targeted service design, how to distribute content on and off portal and how to make money from all of this. With 2.5 billion mobiles in the world we are seeing more and more people accessing the internet via mobiles yet content providers are not creating mobile friendly sites and content delivered via this IP route.

Keren then talks about mass niche, the broadcast model evolved to personalized content that is relevant and timely to individuals. The mobile device at the moment is the most appropriate for this kind of personalized content but highly under utilised. She talks further about creating a richer experience on the next generation of devices that can handle much richer media and more importantly ubiquitous application environments such as Flash. Among the range of tips that Keren gives are: a) if you are creating services use the expertise of each operator to format your content for the vast range of devices on the market, dont waste time trying to do it yourself, b) if you go it alone then make sure people can get to your content using a range of referrals (she talks about semacode for example) and c) also try to build a community up around your content. She mentions that people are just waking up to mms sharing and that we all should be encouraging this activity as content providers by integrating this into our services.

In summing up Keren talks about usuability, relevance and experience. The quality of service is critical, if a game or video download fails then people will not go back and buy more. She talks about some innovative community services such as Funky, Sexy, Cool – a simple peer voting application that really grows communities using this as an example to point out that localised partners are critical to its success. As a final point she says there are real opportunities in building users through services that draw audiences into sharing, distributing, creating and involved in topical discussion – web 2.0 on mobiles.

PODCAST SUBSCRIPTION
All LAMP podcasts are also published through the iTunes store.

KEREN FLAVELL – Interactive Producer

Keren Flavell is an award-winning producer with over 10 years experience in interactive media production, documentary, radio and print, taking projects from conception through to production to sales and distribution. While heading up digital media production company, Springtime Productions, she won the prestigious Gold Hugo Award at the Chicago International Film Festival – Best Entertainment Website for the ABC/Film Victoria Digital Media Fund Accord project Sounds Like Techno.She also produced online documentary projects for SBS and Chunky Move. Keren’s other credits include producing major websites for BMG, Universal Music and Sanity. Keren is frequently engaged as a consultant on interactive media production strategy and implementation and her clients include ACMI (Australian Centre for the Moving Image), Jack Morton Worldwide, Southern Cross Cables, Royal Children’s Hospital and MusicMate.

Presently she is on the Lab3000 steering committee and AIMIA Victoria sub-committee. Keren has been a speaker at events such as the AIMIA conference, AIDC, Adelaide Festival FutureProof and lectured in new media production at Victoria College of the Arts, La Trobe University and Victoria University.
She is course director of the Development for Mobile Content course, run by AFTRS. Keren is the convenor of Mobile Monday Melbourne networking event and hosts a weekly podcast called the Mobile Media Show as well as a regular guest position on technology show Byte Into It (3RRRFM).She also runs a mobile entertainment network blog called OMG.tv. Prior to launching into a career in new media Keren wrote a guidebook titled Camping and Tramping in Australia’s National Parks (Random House) that has sold over 20,000 copies and reprinted five times.

Perth 10 May 2006
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May 292006
 

The Art of the Pitch © Jackie Turnure 2006.

Recorded live and unedited during the LAMP lab in Perth in May 2006 in front of the seven teams developing emerging media projects.

Jackie Turnure Jackie continues her journey into the importance of the pitch and effectively communicating your cross media idea. “if you can’t pitch your project then you don’t know what it is” and “you can’t over pitch” in terms of constantly refining it. How to grab attention, what’s at the heart of the project, how to take the listener on a journey, engage them, making it real, focusing on the content then the medium but most importantly eloquently describing the experience.

She then goes on to talk about the experience from a reward perspective and how important it is to experiment with your communication, test it, try new things and understand your audience. Get inside their heads and understand their perspective, they have often come with good will “build on the good will, believe in it and they will too”

PODCAST SUBSCRIPTION
All LAMP podcasts are also published through the iTunes store.

JACKIE TURNURE – Non-linear storyteller

With script editing and writing experience in both traditional and new media, Jackie Turnure brings a unique perspective to the role of narrative in cross media production. For the last 15 years she has been working across film, television, games and online production, with a particular focus on animation and children�s content.

Jackie received her Bachelor of Arts (Visual Communications) from Sydney College of the Arts and her Master of Fine Arts (Film Production) from San Francisco State University. She spent nine years in the US teaching screenwriting at New York University, Hunter College and the Academy of Arts College, San Francisco. During that time, Jackie wrote and directed eight short films and videos that have won awards and screened internationally.

After returning to Sydney, Jackie produced and directed three 3D animated kids’ games for PC, “Bananas in Pyjamas ” It’s Party Time”, “Oz – The Magical Adventure” and “Oz – The Interactive Storybook”. The games have won numerous awards and been distributed in 18 countries. Jackie lectures part time at AFTRS, was an industry mentor at the NSW Film and Television Office’s Indigenous Writers Workshop, ran a Game Design Workshop in FTI in Perth and gave a workshop on Alternative Narratives for the Australian Writer’s Guild.In addition, Jackie works as a script editor and story consultant on feature films, animated television series and animated games. She recently completed story producing and writing 3 episodes on Deadly, a half hour animated TV series based on the books by Paul Jennings and Morris Gleitzman. Jackie is currently script editing and voice directing Stolen Life, an animated feature produced in Machinima, written and produced by Peter Rasmussen.

Perth 11 May 2006
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May 282006
 

Hypercompetitive © Jim Plamondon 2006.

Recorded live and unedited during the LAMP lab in Perth in May 2006 in front of the seven teams developing emerging media projects.

James PlamondonJim Plamondon spent the last decade of his corporate working life as a Technical Evangelist for Microsoft in the USA and now runs, in part retirement, a company called Thumtronics Ltd in Western Australia and he talks here about the tension that exists between digital and physical, the intersection of digital media and physical devices. He looks back at the early history of computer operating systems and how the pairing of OS and hardware proved to be a highly successful model (“the apple mac was a dongle”) – a business model that should always be considered. Jim talks eloquently about the importance of patents and even more importantly the thing that makes patents work, patent insurance. “Never go into a business unless you can establish a monopoly” he uses as a mantra to say there is little money to be made in a downward spiral, competitive marketplace – you need to protect your copyrights and patents to block other players offering the same goods at lower prices.

In looking at internet globalization and distribution he talks about fair trade agreements using developing countries to make product cheaper while at the same time giving a fair relative wage in the manufacturing country. Jim talks about the electronics industry is basically plastic wrapped around electronics and how mass production is so much easier now – with contract manufacturing (keeping cost low and quality high), effective R&D labs and much more reliable distribution – particularly global postal networks.

He gets to a key point when he mentions that manufacturing has very thin profit margins but IP (intellectual property) in product is where its at. Digital is great for virally marketing a product and following that up with a dongle (paper, protected hardware) – “physical media is a way of hiding information”. R&D, manufacturing and distribution should be private but marketing should be public and hopefully pirated and spread wide. Jim finishes by talking about the long tail and its implications for those looking at digital distribution.

You can find out more on Jim’s innovative music instrument the thummer at http://www.thummer.com/

PODCAST SUBSCRIPTION
All LAMP podcasts are also published through the iTunes store.

Jim Plamondon has a distinguished career as a technical evangelist and involved in many of the world changing operating systems to come from Microsoft and others in Silicon Valley and Seattle. As a Technical Evangelist in Microsoft Research’s University Relations Group, he established and/or enhanced the relationship between Microsoft Research and Computer Science research groups at over a dozen universities worldwide. He identified and funded interesting university research projects at MIT, Harvard, Ohio State, Northeastern, Northwestern, etc. He designed and executed Microsoft’s strategy for moving the coin-operated video-game industry to the use of Windows-based PCs (replacing the dedicated, proprietary systems in use today). Conducted extensive market research and business-model analysis to validate and justify the PC-based coin-op model. Travelled the world evangelising the resulting business model.Gained phenomenal mindshare and momentum in a very short period.

Jim designed and executed Microsoft’s strategy and tactics for starving the Mac platform of its developers by bringing them over to Windows. Organized and led technical conferences on Windows programming for Mac developers. Arranged for and oversaw the writing of a technical book on Windows programming from a Mac perspective, by the author of Apple’s most famous Mac programming books, and arranged for its inclusion in every copy of the most popular Macintosh software development environment.

As part of the BAE team, he encouraged dozens of Independent Software Vendors (ISVs) to use the new features of upcoming versions of the Windows family of operating systems, such that their applications would (1) be available only on Windows, or (2) be best on Windows, or (3) be first on Windows.Worked with local software developers’ organizations to improve Microsoft’s image in Silicon Valley.

Perth 10 May 2006
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May 242006
 

Business vs Creativity: Mobile and Broadband Production © David Gurney 2006.

Recorded live and unedited during the LAMP lab in Perth in May 2006 in front of the seven teams developing emerging media projects.

David GurneyDavid looks at the digital industry in his unique way pointing out both the immaturity in the marketplace and the key opportunities. He talks about key elements of repurposing content, massaging the content for each platform, how broadband and TV can work together by allowing audiences to participate effectively. David also looks at how mobile is often driving new players into the market such as Big Brother due to the high revenue returns.

“We know that interactivity changes the way the audience feels about your show…it becomes their show” as an introduction to his award winning Dog and Cat news service David evangelises about the real empowerment that can take place in the market. He continues by pointing out the levels of engagement inside services like Everquest that starts to blur peoples perception of real life and virtual world and suggests that people who are already involved in these immersive worlds are not going back to sitting and watching a film. It is possible customise these worlds and there is money being made often aimed at young kids and ethical issues are raised.

Davids central piece is a wryly humorous look at the true economics of making money from mobile content – at least one piece at a time! He finishes by showing demos of Hoota and Snoz and a range of other surprising successes globally that have brought much acclaim on his company Blue Rocket as well as their winning Milia 360 pitching entry Urban Anarchy.

PODCAST SUBSCRIPTION
All LAMP podcasts are also published through the iTunes store.

David Gurney is a well known creator of animated cartoons. He created, produced and directed Australia’s first fully 3D animated television series, Hoota & Snoz. The series has sold worldwide into over 100 countries. David is a prolific developer of cartoon characters and concepts and with his business partner Alicia Rackett, runs Blue Rocket Productions, an award winning cartoon studio based in Hobart, Tasmania. Other animated TV produced, written and directed by David include Time Cracks (2 series), Mörmel Spots (3 series), The Dog and Cat News (2 series), Bang the Cat (2 series), and short films The Further Adventures of Stafford the Prawn and Spikey Joe’s Truck. David was also creative director of The Hoota & Snoz Official Website and The Dog and Cat News Website which won Best of the Best and Best Children’s at the 2006 AIMIA Awards. David is also involved in the creation of mobile entertainment including an exclusive deal to produce all 3D animated mobile content for Manchester United. Blue Rocket’s mobile content is sold in over 37 countries worldwide.

Perth 9 May 2006
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May 232006
 

Web 2.0, TV 2.0 © David Jensen 2006
Recorded live and unedited during the LAMP lab in Perth in May 2006 in front of the seven teams developing emerging media projects.

David JensenDavid helps us understand what broadband TV really is and talks about the future of branded entertainment and how this now more important than networks or publishers. He continues with references to the new content over broadband networks, televisual design and raises questions – “what is the content? who owns it? how do we make it? how do we borrow from past media production that inform our practise in this new world? – Content that is 3 minutes long and two hours wide”.

David includes a demo and insight into his companies tool for rich media publishing across multiple platforms called Zetools. This can be used by traditional media companies to create and package their video content or in the future by users to effectively create their own media channels with rich interconnected supplementary content that can be aimed at monetization. The tools are aimed at media professionals who need an easier route to market over IPTV and broadband TV or PC. He takes us through a recent Telemundo ‘murder mystery’ project that used his tools to realise the project quickly. David finishes with advice on how to produce innovative content and differentiate yourself in the market place and achieve success. Such as Left/Right Brain – get all aspects of production working together. Blue Sky, reality, business, creative etc: Competitive analysis – how can you do it better? Candidate testing, peer review and baking in effective business models and much more.

PODCAST SUBSCRIPTION
All LAMP podcasts are also published through the iTunes store.

David Jensen’s 15 years of experience in the delivery of information, interactive media and entertainment has made him a leading member of many industries. He built and led Razorfish’s Broadband / Future Television practice, in addition to managing Razorfish’s Media and Entertainment practice for North America. Under his leadership, his team helped more than 100 media companies with technology, strategy and branding solutions. Clients include: Sony, Disney, DirecTV, I-Blast, News Corp, Fox, HBO, RAI, and Vivendi/Universal. He is currently head of business development for Zetools, an enterprise media company where he oversees all sales, marketing and alliances. Zetools systems enable rich media, multi-platform publishing, creative scheduling and flexible branding.

Prior to Razorfish, Mr. Jensen worked in the education sector creating interactive and community network initiatives for the world’s largest operating foundation, the J. Paul Getty Trust. Projects ranged from building community networks to launching broadband and interactive television channels for education. David has also produced and designed films, music videos, interactive media and television for HBO, MTV, Universal, PBS, Fox and Alive, among others. Mr. Jensen holds a M. Arch. from Harvard University and a B.Sc. from the University of Houston.

Perth 8 May 2006
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