Feb 122009
 

Two and a half years ago (October 2005) LAMP allowed website readers to download a small screen shot, PDF (where only the text was visible) of a 880 word article in Australian Financial Review published 6 Oct 2005.

The article was entirely about the newly formed LAMP – the BBC background of Gary Hayes (brought in to run it), interviews with Peter Giles (Head of Digital Media), Gary Hayes and LAMP mentors.

Two days ago we were sent a legal notice from Fairfax media saying we had breached copyright. So on request we have removed the screen shot and also have to publish these statements. Enjoy.

  1. AFTRS is not the holder of licensee of any intellectual property rights or trade mark rights authorising it to include materials from AFR on the Website;
  2. Such articles are reproduced, published and communicated to the public without the consent of Fairfax;
  3. There is no association between Fairfax and AFTRS with respect to the Website; and
  4. Customers must destroy all hard and soft copies of any materials from AFR in their possession
Jul 182008
 

‘Building a Social Network” Strategies, implementation and management of online communities.

Laurel PapworthLaurel takes us on a whistle-stop tour of the various features and functions of organic social networks and how to identify positive and negative aspects of existing services. She refers to how on entry the motto/tagline, tools and what the community are discussing should be clearly visible. Other critical components Laurel mentions are sustainability of identity, notification of what is public and private, peer appraisal and methodologies to build trust. She then goes on to explain the many and varied forms of synchronous and asynchronous communication and the types of interaction certain demographics prefer.

Explaining why many sites need to also clearly display premium vs free content she references the member life cycle of visitor, newcomer, registered, responder, leader and elder combined with the various leadership types goes to make a rich tapestry of how communities form and evolve. Laurel talks about the best ways to manage closely knit communities and associated swarm behaviour – how empowering structured small groups actually engenders trust and makes it self-contained and ready to grow itself. She ends with a very useful summary of all the key points and answers as few questions such as fake content, her favourite community and reiterates the three main types of social networks (depth of content, filter and straight communications).

MP3 recording time 30:38 (21.8MB) Click to listen

A series of podcasts of short presentations given by mentors at the LAMP VIII residential lab in Marysville, Victoria in February 2008.

All LAMP podcasts are published through iTunes – click on the icon below if you have iTunes to subscribe now!

[slideshare id=289705&doc=first-build-of-a-social-network-1204509778460769-5&w=525]

LAUREL PAPWORTH – Online Community Strategist, World Communities

Laurel Papworth is a consultant specialising in educating companies in how to maximise value from social networks, social media and web 2.0 technologies.

In the past she had lead roles in digitising Fairfax Newspapers and establishing Optus Convergent media and now Laurel lectures on marketing into social networks at the University of Sydney and advising clients such as Channel 10 (Australian Idol community) and Telecom New Zealand.

Laurel frequently presents on Web 2.0 technologies and how they can best be used at a business level including corporate blogging, RSS feeds, user documentation wikis and vibrant customer communities. Renowned blog here.

ABOUT LAMP PODCASTS

This podcast presentation by LAMP @ AFTRS.

Audio recorded by Peter Giles and Brett Robertson

Description, editing, podcasting and produced by Gary Hayes